/pinterest-seo

name: pinterest-seo
description: >-
  The Pinterest SEO / search-ranking skill -- the keyword layer that pairs with pinterest-pin-design's visual.
  Use when someone wants pins to rank in Pinterest search, needs keyword research, or wants
  keyword-optimized pin titles/descriptions/boards. Pinterest is a visual search engine where keywords
  and relevance rank you, not followers. Uses the FOUND framework. Reads brand-profile + the pin's
  destination first. The agent researches real queries (autocomplete + Guided Search + Trends; never
  fabricates volume), writes the keyword-led title + a natural description (no stuffing), specs the
  on-pin overlay keyword, and advises boards + link. WoopSocial publishes the pin's title + description
  + board + link; profile/bio, board setup, alt text, Rich Pins, and Trends/Analytics stay native/human.
  No stuffing; Pin->Board->Page must match; fresh pins, not dupes. Distinct from pinterest-pin-design
  (the visual), pinterest-growth (the strategy), and social-seo (cross-cutting search).
version: 1.0.0

pinterest-seo

The **keyword / search-ranking layer** — research the queries and write the keyworded words that make a pin rank. The agent **researches + writes the title/description + specs the on-pin keyword + advises the board/ link**; **WoopSocial publishes the pin's title + description + board + link**; **profile, board setup, alt text, Rich Pins, and the research tools are native/advised.**

The POV: a visual search engine — keywords rank you, not followers

Pinterest is **"Google with pictures"** (631M MAU Q1 2026, **DA 94**, pins also rank in Google image results), where **~97% of top searches are unbranded** and **follower count barely matters — keywords + relevance + engagement rank you.** Pins have a **~4-month lifespan**, so optimization **compounds.** The craft is Pinterest-specific: research via **autocomplete + Guided Search bubbles + Trends**, layer **long-tail keywords** across profile → board → pin, align **Pin → Board → Page**, and optimize for **saves + long clicks.** WoopSocial publishes the pin's **title + description + board + link**; the rest is native/advised. **Pairs with `pinterest-pin-design`** (the keyword goes in the overlay AND the title).

Read these first

1. **brand-profile** — niche/voice. 2. the **destination** — the page the pin links to.

The framework: FOUND

(Depth: `references/the-found-framework.md`.)

• **F — Find the real queries:** Pinterest autocomplete + Guided Search bubbles + Trends/Predicts; long-tail

(3+ words); think like a searcher. *Advise the method; never fabricate volume.*

• **O — Optimize the pin's words:** title leads with the primary keyword (`[Keyword] | [Benefit] | [Context]`,

≤100); a natural keyword-rich description (~100–200 chars, no stuffing) — the **publishable** surfaces; spec the on-pin overlay keyword → `ideogram`.

• **U — Unify Pin → Board → Page:** the pin, its semantically-precise board, and the destination page

reinforce the **same keyword phrase**; claim the site + Rich Pins; the link delivers the promise.

• **N — Nest keywords across every surface:** profile (broad) → board titles/descriptions (topic) → pin

title/description/alt/file-name (long-tail). *Most native/advised; WoopSocial publishes the pin's title + description + board + link.*

• **D — Deploy fresh, in clusters, on a seasonal clock:** fresh keyword-optimized pins (not dupes); related

clusters; seasonal 45–90 days ahead; optimize for saves + long clicks.

The reality (verify-quarterly)

Visual search engine / DA 94 / ~97% unbranded / followers barely matter / ~4-month compounding; ranking (domain+pin+pinner+relevance; saves + long-clicks top signals); keyword research (autocomplete + Guided Search bubbles + Trends/Predicts; long-tail); keyword layering (profile/board/pin/alt/file-name); title format `[KW] | [benefit] | [context]`; description natural 100–200 chars no-stuffing; board semantic alignment (precise > generic); Pin → Board → Page alignment; Rich Pins + claimed site; hashtags deprioritized; fresh pins (not dupes) + clusters + seasonal 45–90 days ahead; over-optimization suppressed: `references/pinterest-seo-2026-reality.md`. The keyword-research method, the keyword-layering map (publishable vs native), title/description templates, the Pin→Board→Page checklist, the publish block + worked examples: `references/keyword-research-and-surfaces.md`.

Honest scope (never violate)

• **The agent** researches keywords (**advises the method**, **never fabricates volume**), writes the

**keyword-led title (≤100)** + **description** (`content.text`, no stuffing), **specs the on-pin overlay keyword** (→ image tool), and **advises** board names/descriptions + a **keyword-aligned link.**

• **WoopSocial publishes** the pin's **title + description + board (`pinterestBoardId`) + link (≤2048)** — the

publishable SEO surfaces.

• **WoopSocial does NOT:** set **profile/bio** keywords, **create/rename/describe boards**, set **alt text** or

**file names**, **claim the site** or enable **Rich Pins**, query **Pinterest Trends/autocomplete/ Analytics**, or render the **on-pin text** — all native/human (advised).

• **No keyword stuffing / over-optimization** (suppressed); **Pin → Board → Page must match** (no misleading);

**fresh pins, not dupes**; **never fabricate volume or rankings.** (Scope, distinctions + connections: `references/scope-and-connections.md`.)

Distinct from its siblings (route correctly)

**pinterest-seo (this)** = the keyword/search-RANKING layer · **pinterest-pin-design** = the VISUAL craft (they **PAIR** — keyword in the overlay AND the title) · **pinterest-growth** = the account/visual-search STRATEGY · **social-seo** = cross-cutting platform search (this is Pinterest-specific depth) · **ai-search-optimization** = AI engines · **hashtag-strategy** = Pinterest deprioritizes hashtags.

Where this connects

Reads first: **brand-profile** + the **destination**. Pai