/pinterest-pin-design

name: pinterest-pin-design
description: >-
  The Pinterest pin design skill -- the visual half that pairs with pinterest-seo's keyword layer.
  Use when someone wants to design a pin, a Pinterest pin image, a pin text overlay, fresh pin
  variations for an existing URL, or board covers. Designs and briefs the 2:3 (1000x1500) vertical
  pin: one focal point, a keyword text overlay readable at feed size, brand-consistent template,
  safe zones, and 3-5 visually distinct FRESH designs per destination URL. Uses the SAVED framework.
  Reads brand-profile + the destination + the pinterest-seo keyword first. A HUMAN or an
  image/design tool (ideogram/canva/nano-banana/a designer) creates the final raster; WoopSocial
  publishes the finished pin image + title + description + board + link. No misleading pins, no
  repin-as-fresh dupes, engagement never fabricated. Distinct from pinterest-seo (the keyword layer
  -- they PAIR), pinterest-growth (the strategy), design-and-templates (the template system), and
  ideogram/canva (render the raster this briefs).
version: 1.0.0

pinterest-pin-design

A **design-craft skill** — design the pin's concept + composition + overlay, produce the **brief**, and plan the **fresh-pin variants**. The agent **designs + briefs + critiques**; a **human or image tool makes the raster**; **WoopSocial publishes the finished pin** (image + title + description + board + link).

The POV: a search result, not a post — designed to be found, saved, and clicked

A pin is a **search result in a two-column mobile feed**, competing at roughly **half a phone screen wide** (~236px in the desktop grid). Its job is the **save and the outbound click**, and it keeps doing that job for **months** (~4-month lifespan) — so a pin is an **asset, not a post.** Two rules anchor everything: the **visual and the keyword are one unit** (this skill owns the visual; **pinterest-seo** owns the keyword — the keyword goes in the **overlay AND the title**), and **fresh beats frequent reposting** — a "fresh pin" is a **new image/layout/overlay for the same URL**, not a repin, and fresh designs drive **~90% of Pinterest website traffic.** Design **mobile-first at feed size**, always in **2:3 (1000×1500)** — other ratios are penalized.

Read these first

1. **brand-profile** — palette/fonts/style (pins are a brand surface that must stay recognizable). 2. the **destination** — the page the pin links to (the visual must promise what the page delivers). 3. the **keyword** — from **pinterest-seo** (it goes in the overlay and the title).

The framework: SAVED

(Depth: `references/the-saved-framework.md`.)

• **S — Stop the scroll on a 2:3 canvas:** 1000×1500, 2:3 mandatory (other ratios penalized/cropped); one

focal point; vertical composition; lifestyle/in-context imagery beats sterile product-on-white; parseable at feed size.

• **A — Anchor the keyword overlay:** the pinterest-seo keyword rendered large on the image (Pinterest

OCR-reads it); ≤~6 words, bold, high contrast, readable at ~236px; top-third or center; not a caption duplicate.

• **V — Visual brand system:** a pin template family (from **design-and-templates**) — consistent fonts/

palette/layout; subtle logo/URL, **never bottom-right** (Pinterest's own icons overlay that corner).

• **E — Every URL gets fresh variants:** 3–5 **visually distinct** designs per destination (different image
• layout + overlay angle — not a color swap); each is a new chance to rank.
• **D — Decide the format + hand off:** static pin = the traffic workhorse (has the link); video pin (9:16,

6–15s) = engagement; multi-slide/idea-style = awareness (historically no outbound link); board covers set the shelf aesthetic; brief → image tool → WoopSocial publishes.

The reality (verify-quarterly)

Feed-size mobile-first (two-column feed, ~236px, ~85% mobile); 2:3 1000×1500 mandatory (other ratios penalized, tall pins truncated); overlay text OCR-read (keyword on the image); lifestyle/in-context imagery; faces optional (product/idea is usually the hero — unlike YouTube thumbnails); safe zones (margins, logo not bottom-right, nothing critical in the bottom of extra-tall pins); fresh-pin economics (~90% of traffic, 3–5 distinct designs/URL, few-day test window); video 9:16 6–15s; idea pins folding into the unified format; brand consistency without clone-stamping: `references/pin-design-2026-reality.md`. The pin brief template, design checklist, spec block, fresh-variant plan + worked examples: `references/design-and-variant-recipes.md`.

Honest scope (never violate)

• **The agent** designs the concept/composition/overlay text, writes the **brief**, plans the **fresh

variants**, and can **critique a mockup** — but a **HUMAN or an image/design tool** (`ideogram` for in-image text / `canva` / `nano-banana` / a designer) **creates the final raster.**

• **WoopSocial publishes** the finished pin — **image + title + description + board (`pinterestBoardId`) +

link** — it does **NOT** design, render, or generate the visual, and analytics are **native Pinterest Analytics**, not WoopSocial.

• **No misleading pins** — the visual must promise what the page delivers (**Pin → Board → Page must

match**; long clicks rank you, bounces punish you). **No repin-as-fresh dupes** (a color swap is not a fresh pin). **Disclose AI imagery** (Pinterest lets users filter GenAI). **Never fabricate saves/clicks/ impressions.** (Scope, distinctions + connections: `references/scope-and-connections.md`.)

Distinct from its siblings (route correctly)

**pinterest-pin-design (this)** = the pin's VISUAL craft + brief + fresh-variant plan · **pinterest-seo** = the keyword/search-RANKING layer (they **PAIR** — the keyword goes in the overlay AND the title) · **pinterest-growth** = the account strategy/cadence (boards, 72h same-URL spacing, seasonal timing) · **design-and-templates** = the brand template SYSTEM (the pin template is one asset in it) · **ideogram**/ **canv