VerifiedPlugin
Marketing
socialforge
Your client wants 30 days of social content across six platforms with brand-faithful imagery, AI-generated video, and provenance signed for EU markets. You have five days.
16 skills
@indranilbanerjeeMarketing
Plugin
digital-marketing-pro
Your agency just signed a 50-brand client. The previous agency left no playbook. Three brands are bleeding budget, two have stale positioning, one is launching in a regulated jurisdiction next month. Where do you start?
Plugin Signal89/100Strong
maintained100
capable100
documented75
adopted61
Install
$ npx -y skills add indranilbanerjee/digital-marketing-pro --agent claude-code
Run the curl in your terminal, the rest in Claude Code.
In this plugin
- skills
- ab-test-plan
- ad-creative
- add-integration
- aeo-audit
- aeo-geo
- agency-dashboard
- analytics-insights
- anomaly-scan
- attribution-model
- attribution-report
- audience-intelligence
- audience-profile
- autopilot-status
- backlink-gap
- brand-setup
- budget-optimizer
- budget-tracker
- c2pa-metadata
- campaign-audit
- campaign-orchestrator
- campaign-plan
- campaign-status
- case-study-plan
- check
- churn-risk
- client-onboarding
- client-proposal
- client-report
- client-validation-document
- cohort-analysis
- competitor-alerts
- competitor-analysis
- competitor-monitor
- competitor-pages
- connect
- content-brief
- content-calendar
- content-decay-scan
- content-engine
- content-repurpose
- context-engine
- continuous-improvement-loop
- counter-narrative
- cowork-setup
- creative-health
- creative-testing-framework
- credential-switch
- crisis-response
- crm-sync
- cro
- dark-funnel
- data-export
- data-import
- digital-pr
- email-sequence
- emerging-channels
- engagement-workflow
- entity-audit
- eval-config
- eval-content
- eval-suite
- exec-summary
- executive-dashboard
- focus-group
- four-core-documents
- funnel-architect
- funnel-audit
- geo-monitor
- growth-engineering
- growth-plan
- gsc-ai-performance
- help
- hreflang-check
- image-seo-audit
- import-guidelines
- import-sop
- import-template
- influencer-brief
- influencer-creator
- integrations
- intelligence-report
- journey-design
- keyword-cluster
- keyword-research
- landing-page-audit
- language-audit
- language-config
- launch-ad-campaign
- launch-campaign
- launch-plan
- lead-import
- learn
- live-dashboard
- local-seo-audit
- local-seo
- localize-campaign
- loop-detect
- market-weather
- marketing-automation
- martech-audit
- media-plan
- message-test
- multilingual-score
- narrative-landscape
- narrative-tracker
- page-seo-analysis
- paid-advertising
- pdf-report
- performance-check
- performance-report
- pipeline-update
- pr-pitch
- pricing-test
- programmatic-seo
- prompt-test
- publish-blog
- qbr-plan
- quality-report
- rank-monitor
- recall
- redirect-manager
- region-config
- reputation-management
- retargeting-strategy
- review-response
- roi-calculator
- save-knowledge
- schedule-social
- search-knowledge
- segment-audience
- send-email-campaign
- send-notification
- send-report
- send-sms
- seo-audit
- seo-drift
- seo-implement
- seo-plan
- serp-tracker
- share-of-voice
- simulate
- sitemap-manager
- social-strategy
- sop-library
- status
- switch-brand
- sync-memory
- team-assign
- tech-seo-audit
- technical-seo
- translate-content
- validate-output
- validate-profile
- verify-claims
- video-script
- webinar-plan
- what-if
- yearly-planner
- agents
- agency-operations
- analytics-analyst
- brand-guardian
- competitive-intel
- content-creator
- crm-manager
- cro-specialist
- email-specialist
- execution-coordinator
- growth-engineer
- influencer-manager
- intelligence-curator
- journey-orchestrator
- localization-specialist
- market-intelligence
- marketing-scientist
- marketing-strategist
- media-buyer
- memory-manager
- performance-monitor-agent
- pr-outreach
- quality-assurance
- seo-specialist
- social-media-manager
- commands
What's inside
Skills
158/ab-test-planDesign A/B and multivariate tests. Use when: sample size calculation, testing hypothesis, CRO experimentation./ad-creativeGenerate platform-specific ad copy. Use when: Google RSA, Meta, LinkedIn, TikTok ad variations with quality scoring./add-integrationAdd MCP server integrations. Use when: connecting a custom tool, API, or service to the plugin via .mcp.json./aeo-auditAudit AI search visibility. Use when: checking brand presence in ChatGPT, Perplexity, AI Overviews, Gemini./aeo-geoOptimize AI engine visibility. Use when: AEO/GEO strategy, citation optimization, entity consistency across AI platforms./agency-dashboardPortfolio-level agency dashboard aggregating health metrics across all client brands — campaign status, budget pacing, KPI attainment, team utilization. Use when reviewing cross-brand portfolio health, preparing for agency leadership standups, or getting a single-view snapshot
Show all 158 skillsShow fewer
/analytics-insightsAnalyze marketing performance. Use when: KPI frameworks, attribution modeling, anomaly investigation, measurement strategy./anomaly-scanDetect marketing anomalies. Use when: traffic drops, cost spikes, conversion changes, deliverability issues, budget overruns./attribution-modelSet up attribution models. Use when: multi-touch attribution, credit distribution rules, GA4 config, channel contribution./attribution-reportRun multi-touch attribution analysis. Use when: first/last-touch, linear, time-decay, position-based revenue allocation./audience-intelligenceResearch target audiences. Use when: buyer personas, segmentation, Jobs-to-Be-Done, psychographic profiling, audience deep-dive./audience-profileBuild detailed buyer personas. Use when: demographics, psychographics, behaviors, JTBD, content preferences./autopilot-statusCheck campaign autopilot status. Use when: health scores, auto-corrections, guardrail review, campaigns needing attention./backlink-gapFind referring domains that link to your competitors but not to you, ranked by an opinionated outreach-priority score with DR / link-overlap / traffic / topical relevance. Use when: planning link-building campaigns, qualifying digital-PR prospects, or running quarterly/brand-setupSet up or update a brand profile. Use when: new brand onboarding, client setup, brand switching, context update./budget-optimizerOptimize budget allocation. Use when: channel spend reallocation, data-driven budget planning, ROI-based justification./budget-trackerTrack budget pacing in real time. Use when: cross-platform spend tracking, overspend alerts, reallocation recommendations./c2pa-metadataEmbed C2PA (Content Authenticity Initiative) provenance manifests in AI-generated marketing assets (image/video/audio/PDF). Use when: preparing AI-generated ad creative, social images, or video for EU markets to comply with EU AI Act Article 50 (applicable 2 Aug 2026); embedding/campaign-auditAudit a brand's existing live campaigns across every active channel — paid, organic, email, social, content, SEO. Produce a current-state inventory, quick-wins backlog, and red-flags list. Use during agency onboarding or before any /campaign-plan refresh./campaign-orchestratorOrchestrate full campaign lifecycle. Use when: planning, launching, managing, UTM setup, media plan, post-mortem./campaign-planBuild multi-channel campaign plans. Use when: objectives, audience targeting, channel mix, budget, timeline, KPIs./campaign-statusCheck active campaign status. Use when: cross-platform execution history, performance metrics, pending approvals./case-study-planCreate case studies and success stories. Use when: client results showcase, portfolio piece, testimonial-based proof points./checkRun the unified pre-publish quality gate on marketing content — hallucination detection, claim verification, brand voice scoring, structure validation. Use before publishing any marketing copy./churn-riskAssess customer churn risk. Use when: churn scoring, at-risk segment identification, intervention playbook generation./client-onboardingPlan client onboarding. Use when: kickoff agenda, discovery questionnaire, account setup checklist, 30-60-90 day plan./client-proposalDraft agency proposals. Use when: pitch deck, scope of work, SLA, capabilities presentation for prospects or clients./client-reportGenerate client-facing reports. Use when: white-labeled performance report with KPIs, trends, strategic recommendations./client-validation-documentProduce the Part 5 Client Validation Document — the one true stop where unbiased v1 findings meet the client. Each finding gets ACCEPT/REJECT/EDIT/DEFER decision./cohort-analysisAnalyze customer cohorts. Use when: acquisition cohorts, retention curves, LTV by cohort, behavioral segmentation./competitor-alertsConfigure competitor alerts. Use when: tracking content changes, pricing shifts, ad launches, SERP changes, social spikes./competitor-analysisRun competitive analysis. Use when: content, SEO, paid ads, social, AI visibility, pricing, positioning comparison./competitor-monitorSet up ongoing competitor monitoring. Use when: defining tracked competitors, scan frequency, change detection alerts./competitor-pagesCreate competitor comparison pages. Use when: \"X vs Y\" layouts, alternatives pages, feature matrices, roundup pages./connectSet up an MCP connector. Use when: connecting Google Ads, Salesforce, Mailchimp, or any service to the plugin./content-briefCreate detailed content briefs. Use when: keyword targets, outline, structure, voice guidelines, SEO requirements./content-calendarPlan content calendars. Use when: monthly or quarterly scheduling, platform assignments, content pillars, repurposing./content-decay-scanScan content library for decay signals: declining traffic, falling rankings, outdated stats, dropped AI citations. Prioritizes refresh opportunities by business impact. Use when identifying content that needs refreshing, recovering lost traffic, or auditing for stale and/content-engineCreate or optimize marketing content. Use when: blog posts, ad copy, emails, social posts, landing pages, voice guidelines./content-repurposeRepurpose content across channels. Use when: blog-to-social, webinar-to-article, pillar derivatives, format adaptation./context-engineLoad brand context for marketing tasks. Use when: setting up brands, switching context, or needing industry benchmarks./continuous-improvement-loopRun Part 12 — the continuous improvement loop. Aggregates market + operating signals into product/offering recommendations. Runs alongside live operations, not as a one-time activity./counter-narrativeBuild counter-narrative playbooks. Use when: competitor rebrand, new category claim, aggressive campaign, price change response./cowork-setupOne-shot setup that wires Digital Marketing Pro for team usage in Anthropic Cowork. Verifies the Cowork sandbox, checks for a Google Drive integration, creates the canonical Drive folder layout, and confirms team-ready brand-state routing. Use this the first time a Cowork user/creative-healthAssess ad creative fatigue. Use when: ads underperform, need refresh timing, or creative lifecycle review./creative-testing-frameworkDesign structured ad creative tests with A/B test plans, multivariate creative strategies, sample size calculations, and iteration cadences. Use when planning creative testing for ads, optimizing creative performance, or building a testing playbook across advertising platforms./credential-switchSwitch brand credentials. Use when: activating the correct API keys for MCP servers in multi-client workflows./crisis-responseManage PR crises. Use when: reputational threat emerges, need stakeholder messaging, or communication timeline./crm-syncSync data to CRM platforms. Use when: pushing contacts, deals, or campaigns to Salesforce, HubSpot, Zoho, or Pipedrive./croOptimize conversion rates. Use when: auditing landing pages, testing forms, or improving checkout flow./dark-funnelMap invisible buyer journeys. Use when: tracking unattributed discovery, Reddit, AI chatbots, or word-of-mouth./data-exportExport marketing data. Use when: sending data to BigQuery, Google Sheets, or Supabase for analysis or reporting./data-importImport data from external sources. Use when: loading CRM contacts, email lists, or campaign data from CSV, JSON, or Sheets./digital-prPlan digital PR campaigns. Use when: pitching journalists, journalist-request responses, thought leadership, or E-E-A-T building./email-sequenceDesign email sequences. Use when: building subject lines, body copy, timing, segmentation logic, and deliverability plans./emerging-channelsExplore emerging marketing channels. Use when: evaluating voice search, social commerce, or new platforms./engagement-workflowRun a full marketing engagement using the 12-Part methodology. Use when starting a new engagement, advancing parts, applying the Decision Matrix, or showing engagement status./entity-auditAudit brand entity consistency. Use when: checking Wikidata, Knowledge Panel, or directory discrepancies./eval-configConfigure content eval settings. Use when: adjusting score thresholds, dimension weights, or auto-reject rules./eval-contentEvaluate content quality. Use when: scoring drafts, checking hallucinations, or assessing brand voice compliance./eval-suiteBatch evaluate multiple content pieces. Use when: scoring a content library, campaign assets, or deliverable set./exec-summaryGenerate C-suite executive summaries. Use when: preparing board reports, portfolio ROI, or strategic reviews./executive-dashboardDesign executive marketing dashboards. Use when: building CMO reports, board metrics, or leadership views./focus-groupRun synthetic focus groups. Use when: testing messaging, pricing, or positioning before live research spend./four-core-documentsProduce the Four Core Documents at strategic depth (61 total steps): Business & SBU Analysis, Segmentation Framework, Brand Positioning, DMFlow. Use when running Part 3 of the engagement methodology./funnel-architectDesign marketing funnels. Use when: mapping customer journeys, attribution modeling, or conversion paths./funnel-auditAudit funnel performance. Use when: finding drop-off points, conversion gaps, or stage bottlenecks./geo-monitorMonitor brand AI visibility. Use when: tracking mentions in ChatGPT, Perplexity, Gemini, or AI Overviews./growth-engineeringEngineer growth loops. Use when: building referral programs, viral loops, or product-led growth strategy./growth-planProduce the 11-section Growth Plan — the flagship Part 8 client-facing deliverable that synthesises the entire engagement into a single executable strategy./gsc-ai-performanceQuery and interpret the new Google Search Console AI Performance Report (AI Overviews + AI Mode impressions/pages/countries/devices/dates). Use when: baselining AI search visibility, reading the new GSC AI report, or configuring the in-Search-Console AI opt-out toggle./helpShow the getting started guide, available commands, examples, and help for Digital Marketing Pro/hreflang-checkAudit hreflang tags. Use when: checking missing tags, incorrect language codes, or x-default configuration./image-seo-auditAudit image SEO. Use when: checking alt text, file sizes, WebP/AVIF formats, lazy loading, or responsive images./import-guidelinesImport brand guidelines. Use when: adding voice guides, style restrictions, or messaging frameworks./import-sopImport agency SOPs. Use when: adding workflow definitions, approval processes, or launch checklists./import-templateImport deliverable templates. Use when: adding proposal formats, report structures, or brief templates./influencer-briefCreate influencer campaign briefs. Use when: setting creator criteria, FTC compliance, or measurement plans./influencer-creatorPlan influencer and creator partnerships. Use when: discovering creators, UGC campaigns, or FTC compliance./integrationsShow MCP integration status. Use when: checking active connectors, available integrations, or skill unlocks./intelligence-reportGenerate marketing intelligence briefings from compound intelligence across agents — surfaces learnings, cross-agent patterns, confidence distribution, and playbooks. Use when reviewing accumulated marketing learnings, preparing for quarterly planning, onboarding team members,/journey-designDesign cross-channel customer journeys. Use when: mapping touchpoints, branching logic, or stage transitions./keyword-clusterBuild a content cluster plan from seed keywords — pillar+spokes architecture with internal-link map, intent grouping, and quality scorecard. Use when: planning topical authority, designing a content hub, deduping cannibalising pages, or staging a programmatic content rollout./keyword-researchResearch keyword expansion, intent, and gaps. Use when: mapping search intent, finding content gaps, or long-tail discovery./landing-page-auditAudit landing pages. Use when: scoring above-fold clarity, trust signals, form friction, message match, or mobile UX./language-auditAudit multilingual content consistency. Use when: checking language parity, regional compliance, or translation quality./language-configConfigure language settings. Use when: setting primary languages, do-not-translate terms, or locale formatting./launch-ad-campaignLaunch paid ad campaigns. Use when: deploying ads on Google, Meta, LinkedIn, or TikTok with targeting and safeguards./launch-campaignOrchestrate the full multi-channel launch of an approved campaign plan — pre-launch checklist, asset readiness gate, channel-by-channel activation, CRM campaign record creation, kickoff comms, day-1 monitor setup. Broader than /launch-ad-campaign (which is paid-ads only)./launch-planBuild product launch playbooks. Use when: planning pre-launch, launch day, or post-launch phases./lead-importImport leads into CRM. Use when: loading leads from forms, CSV, or manual entry with deduplication and scoring./learnSave a marketing learning or insight. Use when: capturing knowledge, recording campaign results, building compound intelligence./live-dashboardCreate live Looker Studio dashboards. Use when: connecting marketing data sources with auto-configured visualizations./local-seo-auditAudit local SEO health. Use when: reviewing GBP optimization, NAP consistency, local citations, or local pack rankings./local-seoBuild local SEO strategy. Use when: optimizing Google Business Profile, fixing NAP consistency, improving local pack rankings./localize-campaignLocalize campaigns for multiple markets. Use when: translating assets, adapting references, adjusting compliance./loop-detectIdentify and model growth loops. Use when: detecting viral, content, or paid loops, modeling effectiveness, proposing new loops./market-weatherAssess current market conditions. Use when: checking economic indicators, cultural moments, or competitive activity./marketing-automationDesign marketing automation workflows. Use when: building lead scoring, nurture sequences, drip campaigns, or behavioral triggers./martech-auditAudit the martech stack. Use when: evaluating marketing tools, recommending consolidation, or choosing between platforms./media-planCreate a paid media plan. Use when: building media buy schedules, cross-channel budget allocation, or creative rotation calendars./message-testTest message variants on synthetic audiences. Use when: predicting response rates, sentiment, or objections before live tests./multilingual-scoreScore localized content quality. Use when: checking translation accuracy, cultural adaptation, or voice preservation./narrative-landscapeMap the competitive narrative landscape. Use when: analyzing positioning territories, gaps, competitor claims, differentiation./narrative-trackerTrack AI engine brand narratives. Use when: detecting narrative drift, misrepresentation, or competitor narrative gains over time./page-seo-analysisAnalyze SEO for a single page. Use when: auditing on-page signals, schema, content quality, E-E-A-T, or AI search readiness./paid-advertisingPlan paid advertising campaigns. Use when: managing Google Ads, Meta Ads, LinkedIn Ads, bid strategy, or budget optimization./pdf-reportGenerate branded PDF reports. Use when: creating executive summaries, campaign reports, or client deliverables./performance-checkPull live marketing metrics for a performance snapshot: KPIs vs targets, trend comparison, and cross-platform overview. Use when checking current marketing performance, monitoring KPI health, comparing to benchmarks, or getting a quick status update across analytics platforms./performance-reportGenerate performance reports. Use when: tracking KPIs, trend analysis, anomaly detection, and actionable recommendations./pipeline-updateUpdate CRM pipeline. Use when: changing deal stages, values, notes, tracking velocity, or managing deal progression./pr-pitchCreate media pitch packages. Use when: building pitch templates, media lists, outreach strategy, or journalist-request-platform responses (Qwoted, Featured, Source of Sources)./pricing-testTest pricing strategies with synthetic data. Use when: simulating willingness to pay, price sensitivity, or optimal price points./programmatic-seoPlan programmatic SEO pages. Use when: building template engines, URL patterns, thin content safeguards, or quality gates./prompt-testA/B test content variations. Use when: comparing quality scores across prompt approaches, headline styles, or content versions./publish-blogPublish blog posts. Use when: deploying to WordPress or Webflow with SEO optimization, categories, and scheduling./qbr-planPrepare a Quarterly Business Review. Use when: building QBR presentations, client performance reviews, or strategy updates./quality-reportGenerate quality trends report. Use when: reviewing eval scores over time, content type performance, or regression alerts./rank-monitorMonitor keyword rankings and SERP features. Use when: tracking keyword positions, detecting ranking drops, alerting on position changes, or tracking SERP-feature presence (AI Overviews, snippets, PAA, local pack)./recallRecall marketing learnings. Use when: querying what we know about a channel, audience, objective, or past campaign./redirect-managerManage URL redirects. Use when: creating 301/302 redirects, auditing chains, fixing loops, or deploying via CMS MCP./region-configConfigure regional settings. Use when: setting timezone, language, compliance rules, currency, or local preferences./reputation-managementManage brand reputation. Use when: handling reviews, crisis comms, negative press, sentiment, or recovery plans./retargeting-strategyDesign retargeting strategy. Use when: planning cross-platform remarketing, audience segmentation, or ad sequencing./review-responseRespond to online reviews. Use when: drafting replies for Google, Yelp, G2, or building review response templates./roi-calculatorCalculate marketing ROI. Use when: measuring campaign ROAS, CAC, CPL, LTV, or multi-channel attribution returns./save-knowledgeSave brand knowledge to memory. Use when: persisting campaign learnings, guidelines, or competitive intel for retrieval./schedule-socialSchedule social media posts. Use when: publishing to Twitter/X, Instagram, LinkedIn, TikTok, YouTube, or Pinterest./search-knowledgeSearch stored brand knowledge. Use when: recalling past learnings, voice guidelines, or competitor insights via semantic search./segment-audienceCreate audience segments. Use when: building or updating CRM or email platform segments for campaign targeting./send-email-campaignSend email campaigns. Use when: deploying via SendGrid, Klaviyo, Customer.io, Brevo, or Mailchimp with A/B testing./send-notificationSend team notifications. Use when: pushing campaign updates, alerts, or approval requests via Slack or Intercom./send-reportDeliver performance reports. Use when: sending KPI summaries via Slack, email, or Google Sheets with analysis./send-smsSend SMS or WhatsApp messages. Use when: deploying marketing messages via Twilio or Brevo with compliance checks./seo-auditRun comprehensive SEO audit. Use when: checking technical health, on-page, content quality, E-E-A-T, or link profile./seo-driftCompare two SEO snapshots (GSC, GSC AI Performance, rank tracker, AEO probe) and surface biggest movers per metric — impressions, clicks, position, AI citations. Use when: monthly performance reviews, post-Core-Update triage, AI Mode citation tracking, or before/after/seo-implementExecute SEO changes. Use when: updating meta tags, schema markup, canonicals, redirects, or indexing via CMS MCP./seo-planBuild SEO strategy and roadmap. Use when: planning site architecture, content strategy, or phased implementation./serp-trackerDeprecated — merged into rank-monitor. Use /digital-marketing-pro:rank-monitor --features for SERP-feature tracking (AI Overviews, snippets, PAA, local pack)./share-of-voiceMeasure share of voice. Use when: comparing keyword visibility, SERP presence, ad share, or AI citations vs competitors./simulateSimulate revenue impact via Monte Carlo. Use when: testing channel mix changes, budget shifts, or new channel launches./sitemap-managerManage XML sitemaps. Use when: auditing sitemap health, generating sitemaps, or planning sitemap architecture./social-strategyBuild social media strategy. Use when: defining content pillars, posting cadence, engagement tactics, or growth plans./sop-libraryManage agency SOPs. Use when: creating, assigning, versioning, or auditing standard operating procedures./statusShow a unified status snapshot of the active brand: profile, active engagements with current part, recent insights, recent compliance violations, Python dependency mode./switch-brandSwitch active brand profile. Use when: changing brand context in multi-client or agency workflows./sync-memoryBatch sync session learnings to memory. Use when: persisting campaign insights and performance history across sessions./team-assignAssign tasks to team members. Use when: distributing work by role, expertise, and capacity, or managing workloads./tech-seo-auditRun technical SEO audit. Use when: checking Core Web Vitals, crawlability, indexation, speed, or structured data./technical-seoDeep technical SEO analysis. Use when: optimizing crawlability, Core Web Vitals, rendering, redirects, or sitemaps./translate-contentTranslate marketing content. Use when: localizing with brand voice preservation, quality scoring, or transcreation./validate-outputValidate content structure. Use when: checking schema compliance, required sections, word count, or placeholders./validate-profileValidate a brand profile end-to-end — required fields, voice/audience completeness, connector reachability, credentials health, and compliance prerequisites — without exposing credential values. Run after any credential change or brand-profile edit./verify-claimsVerify marketing claims. Use when: cross-checking statistics, awards, certifications, or performance claims with sources./video-scriptWrite video scripts. Use when: creating YouTube, TikTok, Reels, LinkedIn, demo, or explainer video content./webinar-planPlan webinars and virtual events. Use when: designing promotion, content, registration, and post-event follow-up./what-ifCompare budget scenarios side-by-side. Use when: testing 2-4 allocation variants with projected outcomes./yearly-plannerProduce the 12-month operational Yearly Planner — the calendar companion to the Growth Plan in Part 8. Translates strategy into month-by-month execution.
Agents
24agency-operationsInvoke when the user needs to manage multiple client brands, view portfolio-level dashboards, generate client reports, manage SOPs, switch credential profiles, assign team tasks, configure regions, or generate executive summaries. Triggers on requests involving multi-clientanalytics-analystInvoke when the user needs help with marketing measurement, KPI definition, dashboard design, attribution reporting, performance analysis, competitive benchmarking, or translating data into marketing decisions. Triggers on requests involving metrics, reporting, analytics setup,brand-guardianInvoke when marketing content needs quality control review — brand voice consistency checks, regulatory compliance verification (GDPR, CAN-SPAM, CCPA, HIPAA, FTC, industry-specific), accessibility auditing (WCAG 2.2), inclusive language review, or brand safety assessment.competitive-intelInvoke for any competitor work — one-off competitive teardowns (content, SEO, paid ads, social, AI visibility, pricing, positioning) OR ongoing competitive monitoring (change detection, share of voice, ad/price monitoring, win/loss, narrative mapping, competitor launch and M&Acontent-creatorInvoke when the user needs any form of marketing content created or refined — blog posts, ad copy, email campaigns, social media posts, landing page copy, press releases, video scripts, product descriptions, or newsletter content. Triggers on requests to write, draft, rewrite,crm-managerInvoke when the user needs to manage CRM operations — creating contacts, importing leads, updating deals, syncing campaign data, segmenting audiences, managing pipelines, or connecting marketing data to Salesforce, HubSpot, Zoho, or Pipedrive. Triggers on requests involving CRM
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cro-specialistInvoke when the user needs help with conversion rate optimization — landing page audits, A/B test design, form optimization, pricing page strategy, checkout flow improvement, personalization, statistical significance calculations, page speed impact analysis, or mobile conversionemail-specialistInvoke when the user needs help with email marketing — campaign strategy, automation flows, deliverability optimization, A/B testing methodology, list segmentation, lifecycle sequences, re-engagement campaigns, win-back flows, transactional email optimization, or newsletterexecution-coordinatorInvoke when the user wants to publish, send, launch, schedule, or execute any marketing action on an external platform. Triggers on requests to publish blog posts, send emails, launch ads, schedule social posts, deliver reports, sync CRM data, or send SMS/notifications. Managesgrowth-engineerInvoke when the user needs help with product-led growth strategy, referral programs, viral loop design, launch strategy, retention optimization, growth experiments, or activation funnels. Triggers on requests involving growth models, PLG, user acquisition loops, experimentinfluencer-managerInvoke when the user needs help with influencer marketing — creator discovery, campaign briefs, FTC compliance verification, UGC strategy, influencer contract guidance, performance measurement, audience authenticity assessment, cost benchmarking, or B2B thought leaderintelligence-curatorUse when the task requires interpreting, synthesizing, or distributing marketing learnings across agents — compound intelligence, pattern recognition, confidence scoring, playbook generation, conflict resolution, or institutional knowledge management. This is the solejourney-orchestratorUse when the task requires designing cross-channel customer journeys, mapping touchpoint sequences, planning journey state machines with branching logic, simulating journey outcomes, or coordinating multi-channel nurture flows.localization-specialistInvoke when the user needs to translate, transcreate, or culturally adapt marketing content across languages and markets — translation-service routing, transcreation of CTAs/slogans/humor, cultural adaptation, multilingual SEO (hreflang, international sitemaps), RTL/Indic/CJKmarket-intelligenceUse when the task requires monitoring macro signals — economic indicators, cultural trends, industry-wide events, platform algorithm changes, or regulatory updates — that impact marketing strategy and timing. For competitor-specific launch, M&A, and change tracking, usemarketing-scientistUse when the task requires marketing science — causal inference, Marketing Mix Modeling, incrementality testing, revenue simulation, statistical rigor, saturation curve analysis, or churn prediction.marketing-strategistInvoke when the user needs high-level marketing strategy, campaign planning, budget allocation, go-to-market planning, competitive positioning, or funnel design. Triggers on requests involving marketing plans, channel mix decisions, growth roadmaps, or strategic marketingmedia-buyerInvoke when the user needs help with paid advertising — campaign setup, audience targeting, bid strategies, ad creative recommendations, budget pacing, performance optimization, or media plans across Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Pinterest Ads, Amazon Ads,memory-managerInvoke for storage-plumbing operations on the memory system — dedup-and-store a payload, index it, run a metadata/index lookup, sync session insights to persistent storage, or report memory health. This agent moves and indexes knowledge; it does NOT interpret it. For extractingperformance-monitor-agentInvoke when the user wants to check campaign performance, detect anomalies, track budget pacing, monitor deliverability, or get real-time marketing metrics from connected platforms. Triggers on requests involving live data, performance alerts, anomaly detection, or campaignpr-outreachInvoke when the user needs help with digital PR, media outreach, press release writing, journalist pitching, responses to journalist request platforms, thought leadership strategy, newsjacking opportunities, E-E-A-T authority building, or executive branding. Triggers on requestsquality-assuranceInvoke when marketing content needs its authoritative quality evaluation before publication — running the full multi-dimensional eval suite, classifying hallucination and claim risk, validating output structure, comparing against the brand's quality baseline, or A/B testingseo-specialistInvoke when the user needs help with search engine optimization, AI engine optimization (AEO), generative engine optimization (GEO), keyword research, technical SEO audits, content optimization for search, local SEO, link building strategy, or improving visibility insocial-media-managerInvoke when the user needs help with social media management — community management, content calendar planning, algorithm optimization, trend response, engagement strategy, UGC curation, social commerce, crisis monitoring, platform-specific strategy, or social listening
Commands
18/backlink-gapFind domains linking to your competitors but not to you, ranked by priority score (DR + link-overlap + traffic + topical relevance) with a four-gate quality scorecard/brand-setupSet up a new brand profile with voice, audience, competitors, guidelines, and compliance rules/campaign-planGenerate a full multi-channel campaign plan with objectives, audience, channel mix, budget, timeline, and KPIs/checkRun the unified pre-publish quality gate on marketing content (hallucination + brand voice + structure + claims). Use before publishing any marketing copy./competitor-analysisMulti-dimensional competitive analysis — content, SEO, paid ads, social, AI visibility, pricing, and positioning/content-engineDraft blog posts, ad copy, emails, social media, landing pages, and video scripts with brand voice and SEO
Show all 18 commandsShow fewer
/cowork-setupWire DMP for Anthropic Cowork team usage: verifies Cowork sandbox, checks for a Drive MCP, creates the canonical Drive folder layout, and persists the team's routing config. Run once per team./doctorPer-action readiness diagnostic. Shows which campaign-audit and launch-campaign actions are live (manifest-ready) vs blocked (stub-unconfigured) in the current environment, with one-step setup hints for the blocked ones. Now includes model-registry freshness + Cowork+Drive/email-sequenceDesign complete email sequences with subject lines, body copy, timing, segmentation, and deliverability guidance/engagementRun a marketing engagement using the 12-Part methodology. Subcommands: start, next, status, validate, re-run-decision, update-back, lif-show, file-tree, list-engagements, four-core, growth-plan, yearly-planner, loop./execute-actionActually fire a campaign-audit / launch-campaign action against its real API (vs returning a manifest). Reads credentials from env vars (no OAuth flow). Read ops auto-execute with --execute; write ops require --confirm. Logs every execution to the audit trail./keyword-clusterBuild a pillar+spokes content cluster plan from seed keywords with SERP-overlap clustering, intent grouping, internal-link map, and a four-gate quality scorecard/output-folderPrint + open the user-visible DMP output folder for a brand (~/Documents/DigitalMarketingPro/{brand}/). Direct answer to "where did my engagement deliverables save?/performance-reportGenerate a marketing performance report with KPI tracking, trend analysis, anomaly detection, and recommendations/resumeResume a long-running DMP workflow (engagement / campaign-plan / content-engine / seo-audit / competitor-analysis / campaign-audit / launch-campaign) that was interrupted partway through/seo-auditRun a comprehensive SEO audit — technical health, on-page, content gaps, E-E-A-T, link profile, and competitor benchmarking/seo-driftCompare two SEO snapshots (GSC / GSC AI Performance / rank tracker / AEO probe) and surface top movers per metric with auto-classification — growth / decline / reshuffle / stable / new / lost/statusUnified status snapshot of the active brand: profile, engagements, recent insights, recent compliance violations, Python dependency mode.
README
1Digital Marketing Pro
Your agency just signed a 50-brand client. The previous agency left no playbook. Three brands are bleeding budget, two have stale positioning, one is launching in a regulated jurisdiction next month. Where do you start?
Run /digital-marketing-pro:engagement against each brand. Same 12-Part Strategy Flow, same Four Core Documents, same 61-step structure — auditable across the entire portfolio in ~60 minutes per brand on Claude Opus-class models (measured on Opus 4.8; Opus 5 is the current equivalent at the same price). No more inconsistent depth between brands. No more "what did the last agency do?" mysteries. No more compliance gaps in regulated jurisdictions.
Open-source AI marketing plugin — 158 skills, 24 specialist agents, EU AI Act Article 50 ready, Cowork team-persistent. Built for marketing agencies, in-house teams running 50–200 brands, and consultancies. Installs on Claude Code (CLI + IDE), Anthropic Cowork, OpenAI Codex, Cursor 2.5+, GitHub Copilot CLI, Google Antigravity 2.0, Hermes Agent, and OpenClaw + 35+ Agent Skills platforms. Created by Indranil Banerjee · LinkedIn · X.
🆕 Just shipped — v3.17.1 (July 30, 2026): registry reconciliation + the anonymity guard. The canonical model registry caught up with the July-9 GPT-5.6 GA and the Claude 5 family on its balanced/fast aliases (
latest-balanced-anthropic→ claude-sonnet-5,latest-balanced-openai→ gpt-5.6-terra,latest-fast-openai→ gpt-5.6-luna; GPT-5.5/5.4 marked superseded with replacement routing) — caught by this repo's own cross-registry drift tests. Plus a new machine-enforced source-anonymity guard that scans every file on every test run. Previously — v3.17.0 (July 29): the Line-by-Line Audit. Every one of the repo's 530 files — all 158 skills, 24 agents, 18 commands, 86 scripts, and every doc — was read end-to-end by a 16-reader audit fleet and re-verified against July-2026 ground truth. ~250 fixes shipped: dead platforms and retired tools purged (Google Podcasts, Chartable, GSC legacy tools, GARM, HARO, giropay…), stale API/model claims corrected, doc↔script contract drift eliminated (every documented flag, payload, and threshold now matches the code), the storage split-brain fully closed, statistical tables regenerated from the plugin's own calculators, and the self-containment guard extended to docs/, scripts/, and root. 210/210 tests green. Read what's new → · Full changelog →Previously — v3.15.0 (July 7, 2026): The Reliability & Truth release — a full-repo audit fixed ~200 findings in one pass. Connectors are honestly opt-in (the shipped
.mcp.jsonis empty; fictional npm packages purged), all 18 execution skills carry a uniform typed-approval gate (closes issue #6), the Tessl review workflow moved to thetessl reviewCLI (closes issue #8), agents consolidated 25 → 24, C2PA gained the Article 50--ai-disclosureassertion, and a new doc-vs-argparse contract linter + state-layer tests grew the suite from 123 to 207 passing. Read what's new → · Full changelog →
# Install — one line
/plugin marketplace add indranilbanerjee/neels-plugins
/plugin install digital-marketing-pro@neels-plugins
If this saves you time, give it a star ⭐ — it's the single thing that helps other marketers find it.
Who this is for
| If you're a... | Run this | What you get |
|---|---|---|
| 🏢 Marketing agency managing 50–200 brands | /digital-marketing-pro:engagement per brand, then /digital-marketing-pro:cowork-setup for team Drive persistence | Same 12-Part Strategy Flow audited across every brand. New-hire onboarding goes from 6 weeks to 6 hours. Per-brand AI cost rollup via :agency-dashboard. |
| 👔 In-house marketing team (B2B SaaS · e-commerce · fintech · healthtech) | /digital-marketing-pro:engagement once to anchor strategy, then :content-engine + :campaign-plan for ongoing work | A single canonical strategy doc, monthly stakeholder reports via :performance-report, content + campaigns that tie back to the strategy instead of drifting. |
| 🚀 Marketing automation builder (n8n · Zapier · Make · Pipedream · custom) | /digital-marketing-pro:doctor to see what's wired, :execute-action to fire real API calls | 8 verified HTTP connectors executing end-to-end (Slack · HubSpot · Klaviyo · SendGrid · Brevo · Customer.io · Mailchimp · Ahrefs); 25 OAuth connectors via MCP manifest. Stdlib only, no third-party deps. |
| 💼 Solo consultant or freelance marketer | /digital-marketing-pro:engagement per client | 50–60 canonical files per client engagement in ~60 minutes for $15–40 of API spend. Same depth on every project. Installs on Codex / Cursor / Copilot CLI / Antigravity if you don't live in Claude. |
| 📈 Growth team / product marketer | :funnel-architect → :analytics-insights → :attribution-model → :churn-risk → :cohort-analysis | Journey design + measurement + retention + churn — all aligned to the strategy document, not isolated outputs. MMM + incrementality testing baked in. |
| 🛡 Compliance-led marketer (EU · UK · India · Brazil · California) | /digital-marketing-pro:check before publishing anything | C2PA content provenance, EU AI Act Article 50 disclosure, GDPR + CCPA + DPDPA + LGPD across 16 jurisdictions, deepfake disclosure clauses on every AI creative brief. |
How does this compare?
| Digital Marketing Pro | Anthropic Marketing (official) | Composio Marketing | claude-seo (community) | |
|---|---|---|---|---|
| Skills count | 158 | ~7 | ~12 | 25 SEO-only sub-skills |
| Specialist agents | 24 | 0 | 0 | 18 SEO-only |
| Has a methodology | Yes — 12-Part Strategy Flow (61 explicit steps) | No | No | No |
| Multi-brand / agency support | Yes — per-brand state, brand-switch, agency-dashboard | No | No | No |
| EU AI Act Article 50 ready | Yes — C2PA + deepfake disclosure + 16 jurisdictions | No | No | Partial |
| Cowork team persistence | Yes — Drive MCP routing (v3.12.0) | Cowork-native | Composio cloud | n/a |
| Real API execution | Yes — 8 connectors live, 25 manifest-ready | OAuth via plugin | OAuth via Composio | Optional DataForSEO / Firecrawl |
| 6-platform AEO/GEO audit | Yes — incl. Google AI Mode (May 2026) | No | No | Yes (AEO + GEO) |
| Cross-platform install | 8 native — CC + Cowork + Codex + Cursor + Copilot CLI + Antigravity + Hermes + OpenClaw | Cowork only | Cowork + Codex | CC + Codex |
| Tests | 209 stdlib unittest | unknown | unknown | 271 incl. SSRF/DNS coverage |
| License | MIT — no telemetry, no seats | Proprietary | Proprietary | MIT |
| Maintainer responsiveness | Direct via @askneelnow | Anthropic queue | Composio queue | Community |
Get started in 5 minutes (non-developer path)
Are you a marketer, agency owner, or content lead who doesn't live in a terminal? Here's the fastest path:
- Open Anthropic Cowork in your browser (no installation, no terminal, no command line). Sign up free if you don't have an account.
- Click your profile menu → Settings → Plugins → Add Marketplace. Paste:
indranilbanerjee/neels-plugins - Find "Digital Marketing Pro" in the list → click Install.
- Type in chat: "Let's set up a brand for ACME Corp" — Claude will walk you through brand setup (voice, audience, jurisdiction, competitors).
- Then ask: "Run a full marketing engagement for ACME" — and watch ~50–60 strategy documents get produced over the next ~60 minutes.
That's it. You never touched a command line. Your team Drive will hold the outputs. Re-open Cowork tomorrow and pick up where you left off.
If you're more technical, see Quick start below for the Claude Code CLI install (one terminal command).
For team usage (agencies running 50+ brands), also run /digital-marketing-pro:cowork-setup once so brand state persists across Cowork sessions via your team's Google Drive.
Why Digital Marketing Pro
Most AI marketing tools generate isolated outputs — a campaign brief here, an email there. No canonical sequence, no shared state, no enforced structure. Result: inconsistent depth, missed dependencies, outputs that don't compound.
DM Pro runs every brand through the same 12 parts, producing the same files in the same order, with explicit dependency rules between them. That's the whole product. Everything else — the 158 skills, 24 agents, May–June 2026 compliance updates, Cowork persistence — exists to make that 12-Part Flow ship cleanly across real marketing operations.
| What this gives you that ad-hoc prompts don't | Why it matters |
|---|---|
| Canonical 12-Part Strategy Flow producing the Four Core Documents (61 explicit steps) | Every engagement looks the same, so handoffs work and quality is auditable |
| Two-Views Model (v1 unbiased + v2 client-validated) | You never lose the original market view when the client pushes back |
| Decision Matrix — maps validation responses to re-runs | Stops over-running (wasted hours) and under-running (broken strategy) |
| Living Project Instruction File — single source of truth per engagement | All skills read it first; corrections propagate automatically |
| EU AI Act Article 50 readiness built in | C2PA provenance signing, deepfake disclosure, final Article 50 Guidelines + Code of Practice (10 June 2026) in compliance |
| 6-platform AEO/GEO audit (incl. Google AI Mode) | The first marketing plugin to treat AI Mode as a distinct surface from AI Overviews |
What you get in 60 minutes
Run /digital-marketing-pro:engagement and the plugin produces a full brand-strategy engagement in roughly 60 minutes on Opus 4.8/Opus 5-class models — ~50–60 canonical files organized by part:
- Part 1 — Stone-vs-Opinion intake (what the client knows for certain vs what they believe)
- Part 2 — External market research (unbiased, no client docs)
- Part 3 — Four Core Documents — 61 explicit steps across Business & SBU Analysis, Segmentation Framework, Brand Positioning & Communications, DMFlow
- Part 4 — Competitive + Customer + Market analysis (4 unbiased docs)
- Part 5 — Client Validation Document — the one true stop
- Part 6 — Selective v2 re-runs per Decision Matrix
- Part 7 — Preparation documents (campaign architecture, KPI tree, content pillars, approval chains)
- Part 8 — Growth Plan + 12-month Yearly Planner (the flagship deliverable)
- Part 9 — Channel-strategy fan-out (up to 17 channel docs in 7 families)
- Part 10 — Execution artefacts (ad copy, post copy, headlines, CTAs)
- Part 11 — AI creative briefs (with Nano Banana Pro / Veo 3.1 / Gemini Omni model guidance and C2PA + deepfake-disclosure clauses)
- Part 12 — Continuous improvement loop
Cost: roughly $15–40 in Claude API spend for a full 12-part engagement using Opus 4.8 or Opus 5 (same $5/$25 per-MTok pricing). The plugin itself is MIT-licensed and free.
Quick start
1. Install on Claude Code (canonical)
/plugin marketplace add indranilbanerjee/neels-plugins
/plugin install digital-marketing-pro@neels-plugins
/plugin commands work in Claude Code (CLI + IDE at claude.com/code) and Anthropic Cowork. In the standard Claude chat app (browser claude.ai OR the installed Claude Desktop app) plugins still install and run, but management is via the Plugins UI button at the bottom of the chat — not via /plugin slash commands. See the Updating section for the recovery procedure if you accidentally try a slash command in the chat UI.
2. Turn on auto-update (recommended)
Third-party marketplaces have auto-update OFF by default in Claude Code — no banner tells you when a new version ships. Fix it once:
Open /plugin → Marketplaces tab → find neels-plugins → toggle Enable auto-update. Done — future releases pull at session start; /reload-plugins applies mid-session without restart.
3. Set up your first brand
/digital-marketing-pro:brand-setup
Interactive brand profiling — voice, audience, channels, industry, target jurisdictions, competitors, goals. Quick mode (5 questions) or full mode (17 questions). Optional: /digital-marketing-pro:import-guidelines to bulk-load existing brand guidelines, SOPs, or templates.
4. Run a full engagement, or jump straight to a workflow
/digital-marketing-pro:engagement # full 12-Part Strategy Flow (~60 min)
Or jump straight to one workflow:
/digital-marketing-pro:campaign-plan # multi-channel campaign with budget, timeline, KPIs
/digital-marketing-pro:seo-audit # technical + content + E-E-A-T + AI visibility audit
/digital-marketing-pro:content-engine # blog / ad / email / social / landing / video drafts
/digital-marketing-pro:competitor-analysis # multi-dimensional deep-dive
/digital-marketing-pro:performance-report # trends + anomalies + recommendations
/digital-marketing-pro:email-sequence # subject lines, copy, timing, segmentation
/digital-marketing-pro:check # pre-publish quality gate (hallucination + voice + claims)
/digital-marketing-pro:status # unified brand snapshot
/digital-marketing-pro:resume # resume an interrupted long workflow (engagement / campaign-plan / etc.)
/digital-marketing-pro:output-folder # open the user-visible ~/Documents/DigitalMarketingPro/ folder
5. Find your output
~/.claude-marketing/<brand-slug>/
├── brand-profile.json ← brand voice, audience, guardrails, jurisdictions
├── engagements/
│ └── <engagement-slug>/
│ ├── 01-client-inputs/ ← Part 1 Stone-vs-Opinion intake
│ ├── 02-research/ ← Part 2 external market research
│ ├── 03-four-core/ ← Part 3 Four Core Documents (61 steps)
│ ├── 04-analysis/ ← Part 4 competitive / customer / market
│ ├── 05-validation/ ← Part 5 Client Validation Document
│ ├── 06-v2-reruns/ ← Part 6 selective v2 re-runs
│ ├── 07-prep/ ← Part 7 internal operating layer
│ ├── 08-growth-plan/ ← Part 8 Growth Plan + Yearly Planner
│ ├── 09-channels/ ← Part 9 channel-strategy fan-out
│ ├── 10-execution/ ← Part 10 ad copy / post copy / headlines / CTAs
│ ├── 11-creative-briefs/ ← Part 11 AI creative instructions
│ ├── 12-improvement/ ← Part 12 continuous improvement loop
│ └── PROJECT_INSTRUCTIONS.md ← Living Project Instruction File
└── insights/ ← cross-engagement learnings
See the Multi-Brand & Agency Guide for the multi-client switching workflow.
Real workflows you'd actually run
🆕 New-client onboarding (agency, week 1)
/digital-marketing-pro:brand-setup "ACME Corp" # interactive: voice, audience, channels, jurisdiction
/digital-marketing-pro:competitor-analysis # multi-dimensional deep-dive on top 5 competitors
/digital-marketing-pro:engagement # full 12-Part Strategy Flow (~60 min on Opus-class)
/digital-marketing-pro:check engagements/.../03-four-core/*.md # pre-publish gate before client review
Output: ~50–60 canonical files. Cost: $15–40 in API spend. Time saved: ~3 weeks of senior-strategist labor.
📊 Quarterly business review (in-house, last week of quarter)
/digital-marketing-pro:performance-report --period=Q2-2026
/digital-marketing-pro:attribution-report --period=Q2-2026 --model=data-driven
/digital-marketing-pro:competitor-monitor --since=2026-04-01
/digital-marketing-pro:continuous-improvement-loop --quarter=Q2-2026
Output: stakeholder-ready Q2 review with anomalies, attribution shift, competitor moves, and next-quarter recommendations.
🎯 SEO sprint (any audience, 1 week)
/digital-marketing-pro:seo-plan # 4-pillar scorecard; weakest pillar drives the theme
/digital-marketing-pro:keyword-cluster seeds.csv # SERP-overlap clustering into pillar+spokes
/digital-marketing-pro:backlink-gap acme.com competitor1.com competitor2.com
/digital-marketing-pro:content-engine # draft the top 3 pillar pages
/digital-marketing-pro:check drafts/*.md # hallucination + brand voice + claims gate
/digital-marketing-pro:seo-drift baseline.csv current.csv # 30 days later, what moved
🤖 Marketing automation flow (builders)
/digital-marketing-pro:doctor # which actions are live vs need connector setup
/digital-marketing-pro:execute-action --action diagnostic --execute # GA4 + GSC pull
/digital-marketing-pro:execute-action --action audit-current --execute # workflow state check
/digital-marketing-pro:execute-action --action enable-automation --confirm # Klaviyo flow activate
Output: real API calls fired against your stack with audit logging at ~/.claude-marketing/{brand}/executions/. Combine with n8n / Make / Zapier for human-in-the-loop approval gates.
🛡 Pre-publish compliance gate (every campaign)
/digital-marketing-pro:check campaign.md --full # hallucination + voice + claims + jurisdictions
/digital-marketing-pro:c2pa-metadata hero.png # sign image with provenance for EU Article 50
🎨 AI creative brief with EU disclosure (every AI-generated asset)
/digital-marketing-pro:ad-creative # ad concepts + copy with EU/FTC disclosure clauses
/digital-marketing-pro:influencer-creator # FTC + EU deepfake clauses baked in
Supported surfaces (v3.17.1)
| Platform | Install command | Manifest path | Status |
|---|---|---|---|
| Claude Code CLI + IDE extensions | /plugin install digital-marketing-pro@neels-plugins | .claude-plugin/plugin.json | Full support (canonical) |
| Anthropic Cowork | Plugins UI → Add marketplace → indranilbanerjee/neels-plugins → Install | same .claude-plugin/ files | Full support — no /plugin slash commands in Cowork (UI-only) |
| OpenAI Codex CLI + IDE + App | codex plugin marketplace add indranilbanerjee/neels-plugins then codex plugin install digital-marketing-pro@neels-plugins | .codex-plugin/plugin.json (published OpenAI schema) | Full skills + MCP support |
| Cursor 2.5+ | In any Cursor Agent chat: /add-plugin digital-marketing-pro@https://github.com/indranilbanerjee/digital-marketing-pro | .cursor-plugin/plugin.json (published Cursor JSON Schema) | Full skills + agents + commands support |
| GitHub Copilot CLI | copilot plugin marketplace add indranilbanerjee/neels-plugins then copilot plugin install digital-marketing-pro@neels-plugins | .github/plugin/plugin.json (Copilot CLI also recognizes .claude-plugin/plugin.json as fallback) | Full skills + MCP support; subagents need .agent.md extension (open issue); custom slash commands not yet supported in Copilot CLI |
| Google Antigravity 2.0 CLI + IDE | agy plugin install https://github.com/indranilbanerjee/digital-marketing-pro | gemini-extension.json (at repo root, per Google's reference pattern) | Full skills + hooks support; subagents need /agent CLI spawning; slash commands fold into skills via agy plugin import gemini |
| Hermes Agent (Nous Research) — Desktop + CLI on macOS / Windows / Linux | hermes plugins install indranilbanerjee/digital-marketing-pro | plugin.yaml + __init__.py at repo root (Hermes native spec) | Native plugin — adapter walks skills/ at register time and exposes all 158 skills via ctx.register_skill(). Targets Hermes Desktop v0.15.2+ (public preview June 2 2026). |
| OpenClaw (formerly Clawdbot / Moltbot) | openclaw plugins install git:github.com/indranilbanerjee/digital-marketing-pro | openclaw.plugin.json at repo root (also auto-detects .claude-plugin/plugin.json as Claude-compatible bundle) | Native plugin via openclaw.plugin.json; skills field points at ./skills. Also installable via ClawHub marketplace (submission pending). |
Why this works: Agent Skills became an open standard in December 2025 (donated to the Agentic AI Foundation; adopted by 41+ agent products by June 2026 — see "Works on 40+ agent harnesses" below). All 158 SKILL.md files in DM Pro are platform-portable as written. The sibling manifests are thin platform-specific wrappers around the same skills/ directory — no skill duplication, no maintenance fork. The pattern is borrowed from Google's reference repo gemini-cli-extensions/data-agent-kit-starter-pack.
Minimum Claude Code version: 2.1.157 (declared via requiredMinimumVersion in plugin.json — landed in Claude Code v2.1.163, June 4 2026). Older Claude Code builds will be told to upgrade rather than load DMP with missing features.
Works on 40+ agent harnesses (via the Agent Skills open standard)
Beyond the 8 surfaces above where we ship a native manifest, DMP's 158 SKILL.md files work out-of-the-box on any agent that adopted the Agent Skills open standard (Anthropic-published Dec 2025, 41+ adopters as of June 2026). On each platform below, point it at our skills/ folder and all 158 marketing skills are immediately discoverable. No platform-specific manifest needed.
Tier 1 — verified-compatible platforms with explicit Agent Skills install paths:
| Platform | Vendor | Install hint |
|---|---|---|
| Goose | Block (Square) | goose skills install github.com/indranilbanerjee/digital-marketing-pro/skills |
| OpenHands | Open Hands (cloud agents) | Mount this repo's skills/ via the OpenHands skills config |
| OpenCode | sst | opencode skills import github:indranilbanerjee/digital-marketing-pro |
| Junie | JetBrains | Drop skills/ into your project; Junie auto-discovers |
| Gemini CLI | gemini skills add github:indranilbanerjee/digital-marketing-pro | |
| Roo Code | Roo Code Inc. | VS Code → Roo settings → Skills → import from URL |
| Cline / Windsurf | open-source VS Code agents | Same Agent Skills import flow as Roo |
| Kiro | Kiro | Spec-driven dev with Agent Skills support |
| Amp | Sourcegraph | amp skills add github:indranilbanerjee/digital-marketing-pro |
| Letta | Letta | Stateful-agents platform — skills load via the Letta SDK |
| Mux | Coder | Browser-based parallel cloud agents |
| Factory | Factory | "Droid" agents read Agent Skills bundles |
| Workshop | Workshop | Multi-LLM cross-platform agent |
| Tabnine | Tabnine | Enterprise context-aware AI agent |
| Emdash | General Action | Parallel git-worktree agents |
| Superconductor | Superconductor | Multiplayer cloud agents |
| Ona | Ona | Background cloud-agent fleet |
| Mistral Vibe | Mistral AI | mistral-vibe skills install ... |
| VT Code | open-source | LLM-native code agent |
| Qodo | Qodo | Code integrity agent |
| Piebald | Piebald | Desktop agentic dev |
| Autohand Code CLI | Autohand | ReAct terminal agent |
| pi | open-source | Minimal terminal harness |
| Command Code | Command Code | Coding-taste-learning agent |
| TRAE | ByteDance | Adaptive AI IDE |
| Firebender | Firebender | Android-native agent |
| bub | Bub | Channel-native agent framework |
| fast-agent | evalstate | ACPX + Skills development |
| nanobot | HKUDS | Ultra-light personal agent (Slack / Discord / Telegram / WeChat) |
| Vita | Vita | Virtual-desktop autonomous workers |
| Snowflake Cortex Code | Snowflake | Data-platform agent |
| Databricks Genie Code | Databricks | Data-engineering agent |
| Laravel Boost | Laravel | Laravel-specific agent skills layer |
| Spring AI | Spring | Java/Spring AI applications |
| Agentman | Agentman | Healthcare revenue-cycle agents |
| Google AI Edge Gallery | On-device mobile LLM agent |
Quick test on any Tier-1 platform:
# 1. Clone the skills folder (or point your platform at the GitHub raw URL)
git clone --depth=1 https://github.com/indranilbanerjee/digital-marketing-pro.git
# 2. Point your agent's skills-config at ./digital-marketing-pro/skills
# 3. Try: "Run a competitor analysis on stripe.com"
# Your agent picks /digital-marketing-pro:competitor-analysis automatically.
Why we don't ship per-platform manifests for these: the Agent Skills standard says agents discover by walking a directory tree for SKILL.md files — no manifest required. Shipping 35 extra wrapper manifests would create maintenance overhead with zero added value.
If you run into a platform-specific install snag, file a GitHub issue — we'll add platform-specific docs as users report patterns.
The 12-Part Engagement Methodology
| Part | Name | Output |
|---|---|---|
| 1 | Client Inputs | Stone vs Opinion intake (what client knows for certain vs what they believe) |
| 2 | External Research | Unbiased market research (no client docs used) |
| 3 | Four Core Documents | 61 explicit steps — Business & SBU (18), Segmentation (15), Brand Positioning (19), DMFlow (9) |
| 4 | Competitive + Customer + Market | 4 unbiased analysis documents (4.1–4.4) |
| 5 | Client Validation Document | The one true stop — client accepts/rejects/edits each finding |
| 6 | Selective v2 Re-runs | Subset of Part 3 + Part 4 docs re-run per the Decision Matrix |
| 7 | Preparation Documents | Internal operating layer (campaign architecture, KPI tree, content pillars, asset inventory, approval chains) |
| 8 | Growth Plan + Yearly Planner | The flagship 11-section client-facing strategy + 12-month operational calendar |
| 9 | Channel Strategy Fan-out | Up to 17 channel docs grouped into 7 families |
| 10 | Execution Artefacts | Ad copy, post copy, headlines, CTAs |
| 11 | AI Creative Instructions | Visual asset briefs with C2PA + EU Article 50 clauses |
| 12 | Continuous Improvement Loop | Quarterly briefs feeding signals back into product/offering decisions |
Key architectural concepts:
- Two-Views Model — Every engagement carries v1 (unbiased market view) and v2 (client-validated view) after Part 5. Operating decisions reference v2; ideation references both. v1 is never deleted.
- Stone vs Opinion — Every fact captured at intake is tagged with confidence. Stone = client knows for certain. Opinion = client believes (becomes a research question, not ground truth).
- Decision Matrix — Maps client validation responses to which v1 documents need v2 re-runs. Prevents over- and under-re-running.
- Update-Back Rule — Live operations surface corrections → source documents get versioned (v2.1, v2.2 …) → Living Project Instruction File propagates the change to all downstream skills.
- Living Project Instruction File — Single source of truth per engagement. All skills read it first.
15+ strategic-framework reference documents in skills/context-engine/ support the methodology (Five Digital Markets, Channel Families, In-Market vs Out-Market, Multi-Dimensional Decision Framework, Unit Economics, Actionable Persona Format, B2B Decision-Making Unit, Three-Scenario Forecasting, 30/60/90-Day Framework, Reporting Cadence, Fixed vs Variable Budget, Competitor 3-Question Output, India Market Context, and more).
What's new
DM Pro is updated against the actual current marketing ecosystem state — the July 2026 market refresh (GPT-5.6 Sol/Terra/Luna, the Claude 5 family, the final EU AI Act Article 50 guidelines + Transparency Code of Practice), Google I/O 2026, the Google Ads v25 / Meta v25 API shifts, and the latest AI image/video model landscape. No "trained on 2024 data" surprises in your client outputs.
v3.17.1 — Registry reconciliation + anonymity guard (July 30)
Balanced/fast model aliases re-pointed to the current generation (claude-sonnet-5, gpt-5.6-terra, gpt-5.6-luna); GPT-5.5/5.4 family marked supported with replacement_ids targeting GPT-5.6; balanced-video tier added. New tests/test_source_anonymity.py machine-enforces the never-name-the-source-organization rule (needles assembled at runtime; verified to fire on a planted probe). Suite: 210 tests.
v3.17.0 — The Line-by-Line Audit (July 29)
Full-repo audit: 16 parallel readers covered 100% of the repo's files line-by-line, cross-checked against primary-source July-2026 facts and against the code itself. Highlights: every doc↔script contract verified (payload shapes, flags, thresholds, storage paths); dead products removed from recommendations; EU Code/Article 50 language moved fully to final-Code, post-deadline state; scripts hardened (trustworthy exit codes, atomic writes, real quality gates, input sanitization); reference-file indexes completed so all 169 reference docs are discoverable; self-containment guard now covers the entire repo. Suite: 209 tests.
v3.16.0 — July Market Refresh (July 12)
Everything verified against primary sources on ship day. The final EU Code of Practice on Transparency of AI-Generated Content (10 June 2026) replaces all second-draft guidance in the compliance docs — standardized EU disclosure icons are live, the initial-signatory window closed 22 July 2026 (late signing remains possible), and the final Article 50 Guidelines are in (compliance-rules.md). The model registry adds the Claude 5 family (claude-fable-5 with refusal/fallback semantics, claude-opus-5 — the new latest-text-anthropic, claude-sonnet-5) and GPT-5.6 Sol/Terra/Luna (latest-text-openai → Sol), flags Opus 4.1's Aug 5 retirement, and is mirrored to the shared suite registry. Paid docs get the Meta v25 truth pass (standalone Advantage+ Shopping/App creation blocked via API — unified Advantage+ documented as the go-forward path; Page Viewer metric replaces legacy reach) plus Google Ads v25 breaking changes and LinkedIn 202607. gsc-ai-performance adds the Discover generative surfaces. README claims rotated to the current model lineup.
v3.15.1 — Self-containment patch (July 12)
Removed every cross-plugin capability reference from the skill surface: ad-creative and the engagement's Part 11 hand visual production to your own tooling (design team, AI generators, or connected design platforms) instead of naming a sibling plugin; launch-campaign C2PA signing and checkpoint-resume route through DMP's own c2pa-metadata and /digital-marketing-pro:resume; validate-profile checks DMP's own publish dir ($DIGITAL_MARKETING_PRO_PUBLISH_DIR / ~/Documents/DigitalMarketingPro/); the EU compliance reference docs are DMP-centric. DMP is fully standalone — no other plugin is ever required for any documented capability. Cross-promo links in this README stay; capability delegation is gone.
v3.15.0 — Reliability & Truth (July 7)
A full-repo audit (orchestration, agents, skills, scripts, docs/manifests) surfaced ~200 findings, all fixed in one pass. One shared workspace-root/slugify/atomic-write helper (_common.py) ends the storage split-brain; connectors are honestly opt-in (the shipped .mcp.json is empty, fictional npm packages purged, memory backends demoted to "only if connected"); all 18 execution skills carry a uniform ## Execution gate and flip to disable-model-invocation: false (closes issue #6); the Tessl workflow moves to the tessl review CLI + .github/tessl-rubric.yml (closes issue #8); competitor-intelligence merges into competitive-intel (25 → 24 agents); embed-c2pa.py gains the EU AI Act Article 50 --ai-disclosure assertion; and a new check_skill_contracts.py doc-vs-argparse linter + state-layer tests grow the suite 123 → 207 passing. Every fabricated capability, stale count, and phantom flag is fixed or labeled.
v3.14.1 — README sync + test-infra extension (June 28)
Patch release fixing 4 stale references in this README that escaped the v3.14.0 ship: the Cowork badge anchor, the ## Supported surfaces heading, a second internal anchor, and the missing v3.13.1 + v3.14.0 entries in this very section. Plus extended tests/test_release_consistency.py to lock the Supported-surfaces heading to the canonical version + verify all anchor links to #supported-surfaces-v… match — so this drift class can never reach a release again. No runtime change.
v3.14.0 — June 2026 market-refresh sweep (June 28) Comprehensive ecosystem-change audit against primary vendor docs. Every claim verified against Anthropic / OpenAI / Google AI / Google Ads / EU Commission primary sources before any code change.
- Meta Graph API bumped v20.0 → v24.0 in
scripts/connector_resolver.py(4 callsites). All pre-v24 Meta Marketing API calls were scheduled to fail 2026-06-09 — our v20 hits would have started returning HTTP 400/410. Affected: campaigns / posts / feed / campaign-updates endpoints. - Model registry rebuilt to 47 entries verified against platform.claude.com, developers.openai.com, ai.google.dev/gemini-api/docs/deprecations. New active flagships: Claude Opus 4.8 (now Anthropic's recommended), GPT-5.5 family, gpt-image-2, Gemini 3.1 Pro Preview, Gemini 3.1 Flash-Lite, Veo 3.1 Preview, Nano Banana Pro (GA gemini-3-pro-image), Nano Banana 2 (GA gemini-3.1-flash-image with video-to-image). Newly deprecated: full GPT-5 family + o3 family (shutdown 2026-12-11), Gemini 2.5 family (shutdown 2026-10-16), Imagen 4 (2026-06-15). Newly retired and routed to replacements automatically: Gemini 2.0 family (shutdown 2026-06-01), Gemini 3 preview image variants (shutdown 2026-06-25), Veo 2.0/3.0/3.0-Fast (shutdown 2026-06-30).
- Resolver now auto-rewrites
retiredmodel IDs to theirreplacement_idunconditionally (was previously onlydeprecatedstatus). Means cached config pointing at dead model IDs gets routed to a working replacement instead of HTTP 404. New testtest_retired_falls_forward_unconditionallycovers this. python scripts/resolve_model.py --check-params <file>scanner flags any Python file passingtemperature/top_p/top_knear Claude Opus 4.7+ targets (those return HTTP 400). Pre-flight scan of all 3 plugins'scripts/*.pywas clean.- 18 aliases re-pointed.
latest-text-anthropic→ claude-opus-4-8,latest-text-openai→ gpt-5.5,latest-image-photoreal-google→ gemini-3-pro-image (Imagen 4 was deprecated path),latest-video-google→ veo-3.1-generate-preview,latest-image-google→ gemini-3-pro-image (was retired preview ID). - Google Ads API v24.1 + v24.2 documented in
skills/paid-advertising/google-ads.md. v24.1 added 4 new experiment types (ADOPT_AI_MAX,ADOPT_BROAD_MATCH_KEYWORDS,OPTIMIZE_ASSETS,PMAX_REPLACEMENT_SHOPPING) +mobile_device_platformsegment. v24.2 addedGENERATE_LANDING_PAGE_TEXTasset automation + first-class Local Services Ads (AssetGroup.google_local_services_info) + betaMultiPartyAuthReviewfor regulated verticals. - EU AI Act Code of Practice second-draft refresh in
skills/context-engine/eu-code-of-practice.md. Section 1 (Providers) now consolidates around two-layered marking (secured metadata required + watermarking required); C2PA explicitly satisfies the metadata layer. Section 2 (Deployers) dropped the AI-generated-vs-AI-assisted taxonomy entirely in favor of design + placement requirements for icons/labels/disclaimers on deepfakes + text publications on matters of public interest. Added operational readiness checklist for 2026-08-02 Article 50 applicability date. - Google I/O 2026 additions:
skills/aeo-audit/SKILL.mdadds callout for Google Information Agents (AI Pro/Ultra subscriber feature launching summer 2026) as future 7th probe target alongside ChatGPT/Perplexity/AI Mode/AI Overviews/Gemini/Copilot.skills/local-seo/SKILL.mdadds 2026 priority section for Google Agentic Booking expansion to local services / home repair / beauty / pet care with three opt-in requirements (GBP scheduling integration,AvailabilityFeedstructured data, Service-catalog price transparency). - EvoLink vendor support added to model curator (via community PR merged during this release): multi-provider API gateway aggregating DeepSeek/Doubao/MiniMax through a single API key. 3 new aliases (
latest-text-evolink,latest-balanced-evolink,latest-fast-evolink). docs/MODEL-CURATOR.mdrefresh with current alias resolutions + new § "Parameter compatibility — Claude Opus 4.7 and later" explaining the HTTP 400 risk.
Test count: 114 → 120. Native platforms unchanged at 8.
v3.13.1 — Test infrastructure hardening + user-friendliness polish (June 9) Triggered by user push-back: "you have the testing infrastructure, so test everything properly and make sure everything works awesomely."
- Tests expanded 70 → 114 with three new test modules:
test_release_consistency.py(25 tests) catches version drift / README badge staleness / CHANGELOG out-of-sync / install commands going missing / critical sections going missing / broken anchor links;test_hermes_edge_cases.py(10 tests) for adapter resilience under bad ctx / None / SDK surface drift; plus assorted top-ups. - Troubleshooting section added to README covering common install issues for all 8 native platforms (Claude Code / Cowork / Codex / Cursor / Copilot CLI / Antigravity / Hermes / OpenClaw).
- 5-minute non-developer install path added to README for marketers who don't want to read 60K of docs to get started.
v3.13.0 — Multi-harness expansion: native Hermes + OpenClaw + 40 Agent Skills platforms (June 9) Verified-real native manifests for two more agent harnesses, plus documented compatibility with 35 additional platforms via the Agent Skills open standard. Every claim verified against primary sources (the Hermes plugin docs at hermes-agent.nousresearch.com, the OpenClaw manifest spec at docs.openclaw.ai, the Agent Skills client showcase at agentskills.io).
- Hermes Agent (Nous Research) — native plugin via
plugin.yaml+__init__.pyat repo root. The Python adapter walks ourskills/directory at register-time and exposes all 158 marketing skills to Hermes viactx.register_skill(). Defensive coding throughout — no Hermes runtime dependencies; uses stdlib only; degrades gracefully if the Hermes API surface differs from spec. Tested against Hermes Desktop v0.15.2 (public preview June 2 2026). Install:hermes plugins install indranilbanerjee/digital-marketing-pro. - OpenClaw (formerly Clawdbot / Moltbot) — native manifest via
openclaw.plugin.jsonat repo root. Points OpenClaw at./skillsfor direct discovery. OpenClaw also auto-detects our existing.claude-plugin/plugin.jsonas a Claude-compatible bundle, so the native manifest is for first-class discoverability + ClawHub marketplace eligibility. Install:openclaw plugins install git:github.com/indranilbanerjee/digital-marketing-pro. - 40+ Agent Skills platforms documented — Goose (Block) · OpenHands · OpenCode · Junie (JetBrains) · Gemini CLI · Roo Code · Kiro · Amp · Letta · Mux (Coder) · Factory · Workshop · Tabnine · Mistral Vibe · Emdash · Superconductor · Ona · VT Code · Qodo · Piebald · Autohand Code CLI · pi · Command Code · TRAE (ByteDance) · Firebender · bub · fast-agent · nanobot (HKUDS) · Vita · Snowflake Cortex Code · Databricks Genie Code · Laravel Boost · Spring AI · Agentman · Google AI Edge Gallery. All read SKILL.md files from a directory tree — point any of them at our
skills/folder and 158 marketing skills are immediately discoverable. - 70-test stdlib suite (up from 49) — 21 new tests cover the Hermes adapter (plugin.yaml schema validation,
__init__.pyimport smoke test,register(ctx)against mock context with all 158 skills, graceful degradation when ctx surface differs from spec) and the OpenClaw manifest (id + configSchema required, skills field points at./skills, no hooks, no unexpected fields). Run withpython tests/run_all.py. - Zero impact on existing platforms —
plugin.yaml,__init__.py, andopenclaw.plugin.jsonare at the repo root but Claude Code only reads.claude-plugin/plugin.json, Cowork only reads the same path, Codex only reads.codex-plugin/, etc. Each platform reads its own manifest path and ignores the others — same pattern that's been working since v3.8.0 (May 2026).__init__.pyis never executed by Claude Code (it doesn't auto-execute Python files). MCP auto-connects, hooks, skill descriptions — none change.
Skill count: 158 unchanged. Test count: 49 → 70. Native platforms: 6 → 8. Documented Agent Skills coverage: 6 → 41+.
v3.12.0 — Cowork persistence, fallback models, model-freshness, tests (June 8)
Research-grounded hardening pass. Verified GitHub issue #51398 — ${CLAUDE_PLUGIN_DATA} is NOT persistent across Anthropic Cowork sessions, contrary to the docs. Solution shipped:
- New
/digital-marketing-pro:cowork-setupskill + command. Detects the Cowork sandbox, verifies a Drive MCP, creates the canonical Drive folder layout (<root>/_brands/,_runs/,_plans/), and persists the routing config so brand profiles survive across sessions. Uses a Drive-routing pattern that's been battle-tested with agency users. Includes multi-team isolation via per-team folder names. fallbackModelready out of the box.settings.json.exampleships with a 3-model resilience chain (Sonnet 4.7 → Sonnet 4.6 → Haiku 4.5) using thefallbackModelsetting from Claude Code v2.1.152 (May 27 2026). When the primary model is overloaded or a non-retryable API error fires, Claude Code transparently swaps to the next model.requiredMinimumVersion: 2.1.157declared. Users on older Claude Code builds get a clear upgrade message instead of silent feature gaps. Landed in Claude Code v2.1.163 (June 4 2026).- Model-registry freshness check in
/digital-marketing-pro:doctor. Wiresresolve_model.registry_age_days()into the doctor output. Severity bands:ok(<60 days),warn(60-119),urgent(>=120). When stale, the doctor prints the exactrefresh_models.pyinvocation. Directly addresses "what if a new model drops between releases." - Cowork+Drive routing status in
/digital-marketing-pro:doctor. Reportsurgentwhen Cowork is detected butcowork-setuphasn't run, so users see the brand-state-vanishes-at-session-end risk before it bites. disable-model-invocation: trueon 5 true side-effect commands (execute-action,cowork-setup,resume,check,output-folder). Removes their descriptions from the model's listing — saves the per-session description budget and prevents Claude from auto-running them on a hunch.- Fixed 3 "Read all" eager-load anti-patterns in
growth-plan,client-validation-document,continuous-improvement-loop. Replaced with grep-first + targeted-Read patterns that respect the per-skill 5K-token auto-compaction budget. - Added Context efficiency callouts to 3 more top-heaviest skills (
seo-plan,content-engine,analytics-insights) — now 16 of the top-16 heaviest skills have explicit context-efficiency guidance. - CI line-count guard (
scripts/skill-line-check.py) keeps every SKILL.md under the documented 500-line guideline. Current state: heaviest isfour-core-documentsat 368 lines, all 158 skills under threshold. - Test suite (stdlib unittest, 49 tests) covering
resolve_model.py,drive-sync-state.py,plugin-metadata.py,skill-line-check.py,connector_resolver.py. Drive-sync tests run against a tempdir HOME so they never touch the real~/.claude-marketing/. Run withpython tests/run_all.py.
Skill count: 157 → 158 (cowork-setup added). 192/192 skills still pass Codex [a-z0-9-]+ regex.
v3.10.0 — June 2026 platform refresh (June 4) Six discrete updates triggered by real platform changes April–early June 2026, every claim verified against primary sources:
- New skill
/digital-marketing-pro:gsc-ai-performancefor the Google Search Console AI Performance Report rolled out 3 June 2026 (UK first, combined AI Overviews + AI Mode impressions/pages/countries/devices/dates, no click data, new in-Search-Console opt-out toggle). Newscripts/gsc-ai-performance.pyreads exported CSV; API path returns "not yet supported by Google" with a recheck date stamp. - New reference doc
skills/context-engine/eu-code-of-practice.mdfor the EU Code of Practice on AI-generated content (page dated 22 May 2026, voluntary, WG1 providers + WG2 deployers, final code targeted May–June 2026, AI Act Article 50 applicable 2 August 2026). aeo-geo+aeo-auditupdated with Google's official position — nollms.txtneeded, no AI-specific schema needed, standard Search eligibility = AI Features eligibility (AI Optimization Guide updated 15 May 2026). Plus Google-Extended directive, AI Overview → AI Mode follow-up flow, Personal Intelligence to ~200 countries / 98 languages, AI Information Agents for AI Pro/Ultra summer 2026.c2pa-metadata— C2PA Content Credentials 2.3 (released 9 Feb 2026: live video, plain text, OGG Vorbis, large AVI, EXIF) + C2PA Spec 2.4c2pa.ai-disclosureassertion (April 2026) for Article 50 deployer compliance.paid-advertising+google-ads.md— Google Ads API v24 (22 April 2026) breaking changes:videos+logo_imagesmandatory inDemandGenVideoResponsiveAdInfo+VideoResponsiveAdInfo,Campaign.video_brand_safety_suitabilitymoved to Customer level,CallAd/CallAdInforemoved. v23.1 addedtext_guidelines.term_exclusions+messaging_restrictionsfor AI-generated PMax/Search assets.analytics-insights+attribution-report— GA4 added AI Assistant default channel group on 13 May 2026 (Medium=ai-assistantfor ChatGPT/Gemini/Claude referral traffic).
Skill count: 153 → 154. 191/191 skills still pass Codex [a-z0-9-]+ regex.
v3.9.0 — Distribution & context-efficiency polish (May 27)
Trimmed install-UI descriptions to ~150 chars across all 5 platform manifests + 4 marketplaces (was 600–2000 chars). Rewrote READMEs pain-first. Added platform-skill GitHub topics (cursor-plugin, copilot-cli-plugin, gemini-cli-extension, google-antigravity) for cross-platform discoverability. Inserted context-efficiency callouts in the 10 heaviest skills (grep-before-read, ${CLAUDE_PLUGIN_DATA} directory-list-before-open, offset+limit on partial reads).
v3.8.0 — Real native manifests for 5 surfaces (May 27)
Ships verified-real manifests for OpenAI Codex (.codex-plugin/plugin.json per the published OpenAI schema), Google Antigravity 2.0 (gemini-extension.json at repo root per Google's gemini-cli-extensions/data-agent-kit-starter-pack reference), Cursor 2.5+ (.cursor-plugin/plugin.json per the verified Cursor JSON Schema), and GitHub Copilot CLI (.github/plugin/plugin.json; Copilot also recognizes .claude-plugin/plugin.json as documented fallback). Adds AGENTS.md at root (auto-loaded by Codex + Antigravity + Copilot CLI + Cursor). All 157 skills share via the Agent Skills open standard — no duplication.
v3.7.13 — Honest positioning (May 26)
Removed the v3.6 / v3.7 era invented manifests for OpenAI Codex (.codex-plugin/), Cursor (.cursor-plugin/), GitHub Copilot CLI, and Google Antigravity 2.0 (.antigravity/). Research confirmed those manifests did not match the platforms' actual install specs (Antigravity uses gemini-extension.json at repo root; Codex schema we hand-rolled was invented). Supported surfaces are now accurately advertised as Claude Code + Cowork only. Multi-platform support is on the roadmap — research saved at memory/.
v3.5.0 — May 2026 content modernisation (May 24) — six discrete updates:
- Google AI Mode added as a 6th first-class AEO/GEO surface (default conversational search since Google I/O on 19 May 2026, ~1B MAUs, Gemini 3.5 Flash backbone). AI Mode vs AI Overviews citations diverge 40–60% on the same query — audit both.
scripts/geo-tracker.pyPLATFORMS list now includesai-mode. - May 2026 broad core algorithm update triage guidance — wait for rollout + 7–14 days settling before drawing conclusions; segment GSC data pre/in/post; Core Updates reweight existing signals, don't introduce new ones.
- EU AI Act Article 50 draft implementing guidelines (8 May 2026; consultation closes 3 June; final guidelines July; enforcement 2 August 2026) — six-row clarification table covering "substantial AI manipulation", "matters of public interest", C2PA as presumption-of-compliance, deepfake visible disclosure, editorial-responsibility carve-out conditions, plus a five-point action list for brands with EU exposure.
- Meta platform updates — Advantage+ Leads (global availability), Threads ads (global rollout, image-only), brand-safety inventory filters (Expanded/Moderate/Limited tiers with explicit reach cost).
- Gemini Omni + Nano Banana Pro + Veo 3.1 added to AI creative-brief skills with consistent C2PA-by-default and EU Article 50 disclosure clauses; influencer briefs ship with three explicit AI-tool clauses (permitted use, required platform disclosures, EU deepfake clause).
- Claude Code v2.1.149+
/usageper-model breakdown integrated into/digital-marketing-pro:agency-dashboardfor brand-attributable AI cost tracking.
See CHANGELOG.md for the full release history.
How the SEO skills chain together
Most SEO work uses 3-5 skills in sequence rather than one mega-skill. The plugin is designed so that each skill produces numbered intermediate files (01-...md, 02-...md, …, PLAN.md) under ${CLAUDE_PLUGIN_DATA}/{brand}/seo/{workflow}/{date}/ — downstream skills read those numbered files, not the endpoint, so you can re-run any single step without redoing the whole chain.
Agency onboarding workflow (week 1 of a new client engagement):
1. /digital-marketing-pro:brand-setup
2. /digital-marketing-pro:competitor-analysis ← picks the right competitors for everything downstream
3. Run all in parallel:
/digital-marketing-pro:tech-seo-audit ← baseline technical health
/digital-marketing-pro:aeo-audit ← baseline AI visibility
/digital-marketing-pro:backlink-gap ← link prospects (needs competitors from step 2)
/digital-marketing-pro:gsc-ai-performance ← GSC AI Performance Report (3 Jun 2026)
4. /digital-marketing-pro:keyword-cluster ← pillar+spokes architecture from aeo-audit content gaps
5. /digital-marketing-pro:seo-plan ← DISPATCHER — reads all of the above, scores 4 pillars,
the weakest pillar drives the lead theme of Q1's roadmap
Quarterly review workflow:
1. /digital-marketing-pro:gsc-ai-performance ← fresh GSC AI export
2. /digital-marketing-pro:seo-drift ← compare this quarter vs last (auto-classifies gainers,
losers, reshuffles, new keys, lost keys)
3. Branch by finding:
- High decline → /digital-marketing-pro:seo-audit + /digital-marketing-pro:content-decay-scan
- High reshuffle → /digital-marketing-pro:aeo-geo (intent realignment)
- High growth → /digital-marketing-pro:content-engine (amplification briefs)
4. /digital-marketing-pro:seo-plan ← re-run dispatcher with fresh inputs;
lead theme may shift to a different pillar
Content production workflow:
1. /digital-marketing-pro:keyword-cluster ← from your seed list
2. /digital-marketing-pro:content-brief ← per pillar from the cluster plan
3. /digital-marketing-pro:content-engine ← drafts with brand voice + fact-check + humanize + SEO checklist
4. /digital-marketing-pro:check ← pre-publish gate (hallucination + brand voice + structure)
5. /digital-marketing-pro:publish-blog ← push to CMS
6. /digital-marketing-pro:c2pa-metadata ← if EU markets are targeted and AI images accompany
Backlink campaign workflow:
1. /digital-marketing-pro:competitor-analysis
2. /digital-marketing-pro:backlink-gap ← gap-vs-competitors with link-prospect priority scoring
3. /digital-marketing-pro:digital-pr ← consumes the prospect shortlist + outreach templates
4. /digital-marketing-pro:pr-pitch ← drafts individual pitches per prospect
Each skill has a quality scorecard that must pass before its PLAN.md is declared ready, and every heavy skill carries a Tips & caveats section with the common pitfalls. The seo-plan dispatcher uses Confirm-Then-Dispatch — it never silently re-runs expensive specialists, always asking explicitly with cost estimate before fanning out.
Architecture — what's actually in the box
24 specialist agents
Marketing Strategist · Brand Guardian · Content Creator · Email Specialist · Social Media Manager · PR Outreach · SEO Specialist · CRO Specialist · Analytics Analyst · Marketing Scientist · Market Intelligence · Influencer Manager · CRM Manager · Growth Engineer · Journey Orchestrator · Agency Operations · Performance Monitor · Quality Assurance · Memory Manager · Execution Coordinator · Intelligence Curator · Localization Specialist · Media Buyer · Competitive Intel
Each agent has scoped responsibilities, explicit input/output contracts, and reads the Living Project Instruction File before acting.
158 skills
Skills are invoked by description match through the Skill tool, addressable as /digital-marketing-pro:<skill-name> from chat. Coverage: brand setup, content production (blog / ad / email / social / landing / video / PR / case study), SEO / AEO / GEO audits (6 platforms incl. Google AI Mode), competitor monitoring, campaign planning, channel-specific strategies, attribution, churn risk, lifecycle journeys, intelligence reports, eval framework, knowledge management, multi-brand operations, regional configuration, C2PA content provenance, Cowork+Drive team persistence.
18 top-level commands
| Command | What it does |
|---|---|
/digital-marketing-pro:brand-setup | Set up a new brand profile (voice, audience, competitors, compliance) |
/digital-marketing-pro:engagement | Run the full 12-Part Strategy Flow |
/digital-marketing-pro:campaign-plan | Generate a multi-channel campaign plan with budget, timeline, KPIs |
/digital-marketing-pro:seo-audit | Comprehensive SEO audit — technical, on-page, content, E-E-A-T, AI visibility |
/digital-marketing-pro:content-engine | Draft blog, ad copy, emails, social, landing pages, video scripts |
/digital-marketing-pro:performance-report | Performance report with trends, anomaly detection, recommendations |
/digital-marketing-pro:competitor-analysis | Multi-dimensional competitive analysis (content, SEO, ads, social, pricing) |
/digital-marketing-pro:email-sequence | Complete email sequences (subject lines, copy, timing, segmentation) |
/digital-marketing-pro:check | Pre-publish quality gate (hallucination + brand voice + structure + claims) |
/digital-marketing-pro:status | Unified brand snapshot (profile, engagements, insights, compliance) |
/digital-marketing-pro:resume | Resume an interrupted long workflow from the last checkpoint |
/digital-marketing-pro:output-folder | Print + open the visible output folder for a brand |
/digital-marketing-pro:doctor | Per-action readiness diagnostic (which campaign-audit / launch-campaign actions are live vs need connector setup) |
/digital-marketing-pro:execute-action | Actually fire an action against its real API (stdlib urllib, no third-party deps). 8 verified connectors execute end-to-end; 25 OAuth-only connectors fall back to the MCP path with the manifest still returned. |
/digital-marketing-pro:cowork-setup | (v3.12.0) One-shot Cowork team setup — wires DMP through a Drive MCP so brand state survives across Cowork sessions |
/digital-marketing-pro:keyword-cluster | Pillar + spokes content cluster from seed keywords with SERP-overlap clustering and 4-gate quality scorecard |
/digital-marketing-pro:backlink-gap | Competitor backlink gap audit with priority scoring (DR + overlap + traffic + topical) |
/digital-marketing-pro:seo-drift | Snapshot-vs-snapshot drift with auto-classification (growth/decline/reshuffle/stable/new/lost) |
Plus 140 additional skills addressable via /digital-marketing-pro:<skill-name> — :competitor-monitor, :churn-risk, :autopilot-status, :agency-dashboard, :aeo-audit, :geo-monitor, :c2pa-metadata, :client-onboarding, :journey-design … see /digital-marketing-pro:help after install for the full list, or browse skills/ in the repo.
86 Python scripts (optional)
Plugin works fully without Python — all marketing knowledge, frameworks, agent capabilities, and skills work out of the box via the 169 reference knowledge files.
| Mode | Size | Adds |
|---|---|---|
| Knowledge-only (default) | 0 MB | All 158 skills + 24 agents + 169 reference files |
Lite (pip install nltk textstat) | ~15 MB | Brand-voice scoring, content quality scoring, readability analysis |
Full (pip install -r scripts/requirements.txt) | ~50 MB | Competitor scraping, QR generation, AI visibility API checking, GEO tracking, C2PA signing |
14 HTTP MCP connectors
Notion · Slack · Canva · Figma · HubSpot · Amplitude · Ahrefs · SimilarWeb · Klaviyo · Google Calendar · Gmail · Stripe · Asana · Webflow
These are an opt-in catalog — the shipped .mcp.json is empty ({"mcpServers":{}}), so nothing auto-connects; enable only the ones you need. All HTTP, all Cowork-compatible. For services without first-party HTTP MCPs (Google Sheets, Drive, Salesforce, etc.), see .mcp.json.connectors-reference for Pipedream / Composio / Zapier / Make.com aggregator paths.
For the extended stdio catalog (Google Ads, Meta Ads, GA4, GSC, Brevo, etc. via npx, Claude Code only — not Cowork-compatible; verify each npm package exists before use, npx runs remote code): cp .mcp.json.example .mcp.json. See CONNECTORS.md and Integrations Guide.
Resumable workflows + visible output folder (v3.7.7+)
Two user-team complaints from the v3.7.5 cycle drove this release: "dm pro is taking too long to process" (the 60-minute engagement that breaks midway loses 30+ minutes of work on restart) and the general "where did my 50 deliverable files save?" confusion (everything was landing under the Windows-hidden ~/.claude-marketing/ dotfolder).
Fix 1 — Resumable workflows. Every long-running DMP workflow now writes per-part checkpoints to disk so an interrupted session can resume from the next un-checkpointed part instead of restarting from Part 1. Covered workflows: engagement (12-Part Strategy Flow), campaign-plan, content-engine, seo-audit, competitor-analysis, campaign-audit (v3.7.5), launch-campaign (v3.7.5), plus a custom slot for any other long flow. Resume with:
/digital-marketing-pro:resume # auto-pick latest in-progress run
/digital-marketing-pro:resume engagement # filter to a workflow
/digital-marketing-pro:resume engagement <run-id> # pick a specific run
Fix 2 — Visible output folder. Every artifact a workflow produces is now copied to TWO locations: the internal tracking copy under ~/.claude-marketing/{brand}/output/{workflow}/... (system-of-record), and a user-visible published copy under ~/Documents/DigitalMarketingPro/{brand}/{workflow}/{YYYY-MM}/{filename} (visible in Windows Explorer / macOS Finder by default). Override the visible root with DIGITAL_MARKETING_PRO_PUBLISH_DIR=/path (e.g. a Dropbox share for the team). Reveal the folder any time with:
/digital-marketing-pro:output-folder # opens ~/Documents/DigitalMarketingPro/{brand}/
/digital-marketing-pro:output-folder <brand> <workflow> # drill down
Implementation: scripts/checkpoint-manager.py (per-step storage + atomic writes, stdlib only) + scripts/output-publisher.py (dual-copy publish + where + open subcommands: internal tracking copy + user-visible published copy). The engagement/checkpoint state machine ships tests in tests/test_engagement_state.py + tests/test_checkpoint_roundtrip.py; a fuller 5-scenario end-to-end simulation (clean 12-part run / interrupt-resume / parallel workflows / quality-gate fail / all-workflows-accepted) was used during development but is a dev tool, not shipped in the repo.
Connector-aware action resolver (v3.7.10+)
The campaign-audit and launch-campaign skills depend on 14 actions that map to real marketing APIs (Google Ads, Meta Marketing, LinkedIn, TikTok, HubSpot, Salesforce, Klaviyo, Mailchimp, Customer.io, Gmail, Cision, Muckrack, Slack, Google Calendar, Ahrefs, Similarweb, SEMrush, Google Search Console). v3.7.5–v3.7.7 shipped these actions as honest stubs that always returned status: stub_implementation regardless of which connectors the user had. v3.7.10 introduces a resolver that probes the live state and resolves each action to one of three modes per call:
| mode | what it means |
|---|---|
real | runs end-to-end with no external API (currently only arm-watchdog which writes a watchdog config to ~/.claude-marketing/{brand}/watchdogs/) |
manifest_ready | a matching connector is configured — the response includes the exact HTTP request manifest (method, URL, headers, body template, auth pattern) for the orchestrator (Claude via MCP) to execute. Write/launch ops set approval_required: true. |
stub_unconfigured | no matching connector is configured — the response includes the manual fallback PLUS copy-paste .mcp.json snippet, env-var list, and a Cowork-compatibility note |
Check what's live in your environment any time:
/digital-marketing-pro:doctor # full readiness table
/digital-marketing-pro:doctor --summary # one-line counts
/digital-marketing-pro:doctor --action inventory --channel google_ads # drill in
Test coverage: the resolver's action layer ships tests in tests/test_connector_resolver.py. A fuller 27-scenario development harness (14 actions × unconfigured / configured / local-execution variants) was used while building this out, but it is a dev tool and is not shipped in the repo.
Implementation: scripts/_connector_registry.py (catalog of 33 connectors, 11 categories, is_connector_configured() probe) + scripts/connector_resolver.py (ACTION_SPECS map + per-action manifest builders + local executors) + scripts/action-doctor.py (the doctor command's underlying script).
v3.7.11 — actions can actually fire HTTP requests from Python
The v3.7.10 resolver returned a manifest of "what would be sent." v3.7.11 adds scripts/connector_executor.py (stdlib urllib.request, no third-party deps) that takes that manifest and actually executes the request against the real API. Public CLI: /digital-marketing-pro:execute-action.
Executes end-to-end from Python (8 connectors, verified vendor docs):
| Connector | Env var | What it can fire |
|---|---|---|
| Slack | SLACK_BOT_TOKEN | POST chat.postMessage (with body.ok post-check) |
| HubSpot | HUBSPOT_PRIVATE_APP_TOKEN | GET /automation/v4/flows, POST /marketing/v3/campaigns |
| Klaviyo | KLAVIYO_PRIVATE_KEY | GET /api/flows, PATCH /api/flows/{id} (vnd.api+json) |
| SendGrid | SENDGRID_API_KEY | POST /v3/mail/send (202 success) |
| Brevo | BREVO_API_KEY | POST /v3/smtp/email (lowercase api-key: header) |
| Customer.io | CUSTOMERIO_APP_API_KEY | POST /v1/send/email (App API key only) |
| Mailchimp | MAILCHIMP_API_KEY | GET /3.0/automations (Basic auth, dc from suffix) |
| Ahrefs | AHREFS_API_KEY | GET /v3/site-explorer/metrics |
Requires the MCP path (25 OAuth-only connectors): Google Ads, Meta Marketing, LinkedIn Marketing, LinkedIn Publishing, TikTok Ads, Twitter/X, Gmail, Google Calendar, Google Analytics, Google Search Console, Meta Graph, Salesforce, Pipedrive, Zoho CRM, Buffer, Hootsuite, Cision, Muckrack, Amplitude, Similarweb, SEMrush, Moz, Intercom, Canva, Figma. For all of these, the resolver still returns manifest_ready so you can see the exact HTTP shape Claude's MCP tool will send — Python just can't execute the OAuth flow itself.
Safety gates: read ops auto-execute with --execute; write ops require both --execute --confirm; missing env vars block with setup_hint_credential; unresolved {VAR} placeholders block before the request fires. Every fired call logs to ~/.claude-marketing/{brand}/executions/.
Test coverage: end-to-end HTTP send-and-receive for the 8 connectors (Slack body.ok post-check, Klaviyo vnd.api+json, Brevo lowercase header, Mailchimp Basic, plus the safety gates and data substitution) was validated during development against a stdlib http.server mock. That mock harness is a dev tool and is not shipped in the repo; the shipped suite covers the resolver layer via tests/test_connector_resolver.py.
Model curator — no hardcoded model ids (v3.7.4+)
Frontier models change every ~6 weeks. Hardcoding claude-sonnet-4-5-20250929 or gemini-2.0-flash across dozens of scripts means a provider deprecation silently 404s, the user blames the plugin, and the maintainer has to grep three repos. So we don't hardcode.
scripts/model_registry.json— single source of truth for every model id used by the plugin, with vendor, tier, modality, status, andreplacement_idfor deprecated entries.scripts/resolve_model.py— Python module + CLI. Resolves human aliases (latest-balanced-anthropic,latest-fast-anthropic,latest-text-openai,latest-vision-google,latest-image-google,latest-video-google) to concrete ids at call time. Deprecated ids passed via--modelauto-fall-forward to their replacement (with a stderr warning).scripts/refresh_models.py— polls Anthropic / OpenAI / Google / Evolink list endpoints with your API keys and reports drift versus the registry (NEW models in the provider catalog, STALE models in the registry).
Every script that calls a provider model now accepts --model (or --openai-model / --anthropic-model for scripts/ai-visibility-checker.py) and the value is validated against the registry. See docs/MODEL-CURATOR.md for the full alias map, curation policy, and worked examples.
python scripts/resolve_model.py --alias latest-balanced-anthropic # -> claude-sonnet-4-6
python scripts/resolve_model.py --check gemini-2.0-flash # -> retired (auto-routes to gemini-3.5-flash)
python scripts/resolve_model.py --list --vendor anthropic --status current
python scripts/refresh_models.py # drift report (needs API keys)
Compliance — 16 jurisdictions, EU AI Act Article 50 ready
DM Pro carries jurisdiction-specific compliance rules that auto-apply when a brand declares its target markets. Coverage:
🇪🇺 EU (GDPR + AI Act Article 50) · 🇺🇸 US Federal (CAN-SPAM) · 🇺🇸 California (CCPA/CPRA) · US 20+ state privacy laws · 🇨🇦 Canada (CASL + PIPEDA) · 🇧🇷 Brazil (LGPD) · 🇬🇧 UK (UK GDPR + PECR) · 🇦🇺 Australia (Privacy Act + Spam Act) · 🇸🇬 Singapore (PDPA) · 🇨🇳 China (PIPL) · 🇮🇳 India (DPDPA) · 🇯🇵 Japan (APPI) · 🇰🇷 South Korea (PIPA) · 🇸🇦 Saudi Arabia (PDPL) · 🇦🇪 UAE (Federal Decree-Law No. 45) · 🇹🇭 Thailand (PDPA)
EU AI Act Article 50 readiness (applicable 2 August 2026):
- C2PA content-provenance signing via
/digital-marketing-pro:c2pa-metadata(end-to-end tested against c2pa-python 0.32 — 75-byte test PNG → 42,818-byte signed PNG withmanifest_embedded_and_verified=true) - Pre-publish gate (
/digital-marketing-pro:check) treats missing C2PA on AI-flagged assets in EU campaigns as CRITICAL → BLOCKED - Final Article 50 Guidelines + final Code of Practice on Transparency of AI-Generated Content (10 June 2026) in
compliance-rules.md§1.1b.i with six-row clarification table + five-point action list - Production cert guide at
docs/c2pa-production-cert-guide.mdcovers the four CAI-recognised authorities (Adobe Content Credentials, Truepic, Numbers Protocol, Microsoft Azure Confidential Ledger)
Other May 2026 regulatory updates baked in:
- NY synthetic-performer disclosure law (live June 2026, $1K–$5K per violation, $10K repeat) — applies to synthetic influencers + AI endorsements
- FTC May 2026 endorsement guidance — synthetic influencers, AI testimonials, AI-edited creator content
- CJEU March 2026 ruling — pseudonymized cookie IDs are personal data when re-identification is feasible
- CCPA Jan 2026 ADMT amendments + AI-derived sensitive data classification
- DPDP Phase II preparation — consent manager registration opens Nov 2026
AEO / GEO — May 2026 reality
The search landscape pivoted hard in 2025–2026:
- Google AI Overviews appear on ~55% of all Google searches (Seer Interactive, Sept 2025); organic CTR on AI Overview queries dropped ~61% (1.76% → 0.61%); ~58% of Google searches are now zero-click
- Google AI Mode became the default conversational search experience for opted-in users at I/O 2026 (19 May 2026), backed by Gemini 3.5 Flash — ~1B MAUs
- ChatGPT search reaches ~883M MAU; Perplexity heavily skews citations to Reddit (47% of factual cites); Wikipedia drives 48% of ChatGPT citations
DM Pro's AEO/GEO skills (/digital-marketing-pro:aeo-audit, :geo-monitor, :entity-audit) reflect this:
- 6-platform audit standard — ChatGPT, Perplexity, Google AI Mode, Google AI Overviews, Gemini, Microsoft Copilot (was 5 — AI Mode added May 2026)
- Schema strategy refresh — Google's March 2026 core update demoted FAQ/Review/HowTo schema on non-primary pages. Skills emphasise entity-rich JSON-LD (Article + Organization + Person + Product) and offer an optional LLMs.txt companion (Google states it is not required for AI-features eligibility)
- Citation tracking across all 6 surfaces, with Profound / Otterly / Conductor AgentStack integration paths in the connectors layer
- Share of AI Voice as a first-class metric in
/digital-marketing-pro:performance-report
Channel guidance — May 2026 updates baked in
- LinkedIn (March 2026 algorithm shift): external links and engagement bait penalized ~60%. New Depth Score measures dwell time. Followers no longer guarantee reach. Skills optimize for relevance and Depth Score.
- Email: Apple MPP affects ~64% of B2C opens — open rate is functionally dead as a primary KPI. DMARC + RFC 8058 one-click POST unsubscribe mandatory; non-compliant bulk mail to Gmail/Yahoo/Microsoft gets permanent 550 rejections. Spam threshold tightened to <0.10%.
- TikTok (post Jan 22 2026 USDS Joint Venture closing): US data + algorithm under USDS LLC; ByteDance retains <20%. AI-generated creators require disclosure label; AI content excluded from Creator Rewards Program; daily shoppable-post limits effective May 11 2026.
- Meta Advantage+ Leads (global as of May 2026), Threads ads (global, image-only), brand-safety inventory tiers (Expanded/Moderate/Limited — Limited costs ~30% reach).
- WhatsApp per-message pricing (since 1 July 2025) — India marketing template ≈ USD 0.0118 per message; 72-hour free service window from CTWA ads or Page CTAs.
- Third-party cookies — deprecation cancelled. First-party data is the strategic priority. The
attribution-modelskill defaults to first-party + MMM + incrementality stack. - Sora dependency note: OpenAI consumer Sora app discontinued April 26 2026; Sora API September 24 2026. AI creative briefs default to Veo 3.1, Kling v3.0 Pro, Runway Gen-4, Gemini Omni.
Documentation
| Guide | Description |
|---|---|
| Getting Started | Installation, first brand setup, first marketing task — with worked examples |
| Brand Guidelines | Importing voice guides, restrictions, channel styles, templates, agency SOPs |
| Multi-Brand & Agency Guide | Multi-brand corporations and agency multi-client workflows |
| Strategy & KPI Mapping | Business objectives → KPI frameworks → campaign strategy → measurement loop |
| Integrations Guide | MCP setup for GA4, HubSpot, Google Ads, Meta, and more |
| Engagement Methodology | Deep-dive on the 12-Part Strategy Flow |
| Competitor Intelligence | Setting up competitors, running analysis, responding to competitive moves |
| Claude Interfaces | What works in Claude Code, Cowork, Desktop, claude.ai |
| C2PA Production Cert Guide | Acquiring a CAI-recognised signing certificate for EU production deployment |
| Architecture | Technical deep-dive for contributors and power users |
| Testing Guide | Per-phase test checklist for plugin contributors |
Two PDF references at the repo root: DM_Strategy_Complete_Learning_Guide.pdf (full methodology) and DM_Strategy_Flow_v3_2_Visualization_v1_23Apr26.pdf (one-page visual map).
FAQ
Q: How does this compare to LangChain marketing templates / CrewAI marketing crews / general AI marketing tools? Those are frameworks. DM Pro is a packaged, opinionated methodology with explicit dependency rules between every output. You can build something like it in LangChain or CrewAI — at the cost of months of engineering. DM Pro ships it.
Q: Which Claude interface should I use?
| Claude Code | Claude Cowork | Claude Desktop (no Cowork) | claude.ai web | |
|---|---|---|---|---|
| Full plugin support | yes | yes | partial | no |
| Brand memory | yes | yes | no | no |
| MCP integrations | all | HTTP only | HTTP only | no |
| Document creation (Excel, PPT) | no | yes | no | no |
| Recommended for | Terminal workflows + scripting | Visual desktop workflows | Quick content | One-off questions |
Q: How much does a full engagement cost in API spend?
Roughly $15–40 for a complete 12-part engagement using Opus 4.8 or Opus 5 (same pricing) across ~50–60 documents. Track per-brand consumption via Claude Code v2.1.149+ /usage (now integrated into /digital-marketing-pro:agency-dashboard).
Q: Can I run multiple brands in parallel?
Yes. Each brand has its own ~/.claude-marketing/<brand-slug>/ directory and Python script state. Switch with /digital-marketing-pro:switch-brand.
Q: What if I only want a campaign plan, not the full methodology?
Skip to /digital-marketing-pro:campaign-plan. Every individual surface (campaign / SEO / content / competitor / email / report) is independently runnable. The full engagement is the canonical path, not the only path.
Q: Will this work on Codex / Cursor / Copilot CLI / Antigravity? Yes — verified-real native manifests ship for all 8 surfaces (CC, Cowork, Codex, Cursor, Copilot CLI, Antigravity, Hermes Agent, OpenClaw). See Supported surfaces above for per-platform install commands.
Q: I run my team on Anthropic Cowork. Does brand state persist between sessions?
Yes — but you need to run /digital-marketing-pro:cowork-setup once per team first (v3.12.0). Cowork's per-session filesystem is ephemeral, and ${CLAUDE_PLUGIN_DATA} is too (open issue #51398). The setup wizard routes brand profiles + plans + reports through a Google Drive MCP so everything survives across sessions and is shared across the team. Multi-team isolation via per-team folder names.
Q: What happens when a new Claude / OpenAI / Google model ships? Do I need to update the plugin?
No — the plugin uses a shared model curator (scripts/resolve_model.py) that resolves aliases (latest-balanced-anthropic, latest-text-google, etc.) at call time. When a model is deprecated, the curator auto-falls-forward to the replacement. /digital-marketing-pro:doctor reports registry age and severity (ok <60d / warn 60-119d / urgent ≥120d); when stale it prints the exact python scripts/refresh_models.py invocation to poll the provider APIs for drift. Plus settings.json.example ships a fallbackModel chain so Claude Code transparently swaps models on overload.
Q: Is this an Anthropic product? No — independent open-source plugin built by Indranil Banerjee. MIT-licensed. Runs on Claude Code + Cowork.
Q: I found a compliance rule that looks out of date. File an issue with the citation. Privacy and AI law change quarterly — DM Pro is actively maintained against the May 2026 reality but enforcement actions and amendments keep coming.
Troubleshooting
Common install + first-run issues across all 8 supported platforms, with the fix.
Claude Code + Cowork
"/plugin isn't available in this environment"
You're in the standard Claude chat app (browser claude.ai or the Claude Desktop app). The /plugin slash command only works in Claude Code (the dev CLI/IDE at claude.com/code) and Anthropic Cowork. Everywhere else, plugins install via the UI: click the Plugins button at the bottom of the chat. See Updating for the full recovery procedure.
"Plugin installed but slash commands not showing"
Run /reload-plugins (Claude Code) or restart the Cowork chat session. If still missing, the installed version may be older than v2.1.157 — your Claude Code build needs to be on v2.1.157 or newer (DMP declares requiredMinimumVersion: 2.1.157 in plugin.json). Run claude --version and update via npm install -g @anthropic-ai/claude-code.
"Brand profile vanishes between Cowork sessions"
Cowork's filesystem is per-session ephemeral — ~/.claude-marketing/ AND ${CLAUDE_PLUGIN_DATA} both reset at session end (open issue #51398). Fix: run /digital-marketing-pro:cowork-setup once per team — it routes brand state through a Google Drive MCP so profiles survive across sessions and your whole team sees them. See v3.12.0 release notes for the why-and-how.
"/digital-marketing-pro:doctor says urgent (model registry stale)"
The model registry hasn't been refreshed for 60+ days — frontier models shift every ~6 weeks so deprecated IDs may start 404-ing. Fix: ANTHROPIC_API_KEY=... OPENAI_API_KEY=... GEMINI_API_KEY=... EVOLINK_API_KEY=... python scripts/refresh_models.py. The script polls each provider's /v1/models endpoint and reports drift versus our registry.
OpenAI Codex / Cursor / GitHub Copilot CLI / Antigravity
"Skills install but commands not discovered"
These platforms read SKILL.md by description match — invoke via natural language ("Run a competitor analysis on stripe.com") rather than typing a slash command. Slash commands (/digital-marketing-pro:<name>) are a Claude Code convention; on other surfaces the agent picks up the skill from intent.
"Codex says skill name failed regex check"
Codex enforces [a-z0-9-]+ on skill names. All 158 DMP skill names pass this regex (verified in the test suite). If you see this error, it's likely a personal skill you added — rename it to lowercase + hyphens only.
"Cursor /add-plugin returns 'plugin not found'"
Use the full Git URL form: /add-plugin digital-marketing-pro@https://github.com/indranilbanerjee/digital-marketing-pro. Cursor's marketplace integration is fastest, but the Git URL form always works.
Hermes Agent
"hermes plugins install ... finishes but no skills appear"
The plugin needs to be enabled after install: hermes plugins enable digital-marketing-pro. Then verify with hermes plugins list. If the adapter's register() returned silently with no skills, run the audit: cd ~/.hermes/plugins/digital-marketing-pro && python __init__.py — it'll print the discovered skill count + first 5 skills, confirming the clone got the full skills/ tree.
"register_skill error in Hermes logs"
Check Hermes version: this plugin targets v0.15.2+. Run hermes --version. Older builds may have a different ctx API surface — the adapter degrades gracefully (logs an error, doesn't crash) but won't register skills. Upgrade Hermes to the latest public preview.
OpenClaw
"OpenClaw can't find the plugin manifest"
Use the git: install scheme: openclaw plugins install git:github.com/indranilbanerjee/digital-marketing-pro. If you used another scheme and it failed, the fallback is: cd ~/.openclaw/plugins && git clone https://github.com/indranilbanerjee/digital-marketing-pro && openclaw plugins enable digital-marketing-pro.
"OpenClaw uses Claude bundle but loses some features"
OpenClaw auto-detects our .claude-plugin/plugin.json as a Claude-compatible bundle, but the native openclaw.plugin.json gives first-class discoverability. Both load the same 158 skills from ./skills. Verify with openclaw plugins inspect digital-marketing-pro --runtime --json.
General (any platform)
"Tests in tests/ fail when I git clone locally"
Run python tests/run_all.py from the repo root. All 209 tests are stdlib-only — no pip install needed. If they fail, the most likely cause is a Python version mismatch (DMP supports Python 3.8+) or a clone that omitted some skills/ subdirectories. Try git clone --depth=1 again.
"/digital-marketing-pro:doctor shows my action as stub_unconfigured"
That action needs an MCP connector configured. Run python scripts/connector-status.py --action setup-guide --name <connector-name> for the exact setup snippet. Add it to your .mcp.json under mcpServers, restart your agent, and the action becomes manifest_ready. See Connector-aware action resolver for the full readiness model.
"Where do my brand files actually go?"
Run /digital-marketing-pro:output-folder — it prints the active output directory and (on local Claude Code) opens it in your OS file manager. Default: ~/.claude-marketing/<brand-slug>/ for working state + ~/Documents/DigitalMarketingPro/<brand>/ for finished deliverables. Both configurable via output-folder.
Still stuck? Open an issue with the exact error message + platform name + version. We respond within a few days.
Updating
If you see "/plugin isn't available in this environment" — you're in the standard Claude chat app (browser OR installed desktop app). The
/pluginslash command is only supported in two environments: Claude Code (the developer CLI / IDE at claude.com/code,npm install -g @anthropic-ai/claude-code) and Anthropic Cowork. Everywhere else —claude.aiweb chat, the Claude Desktop app, mobile — plugins are managed through the UI, not slash commands.The plugin IS installed (your DM Pro skills work); only the management command is unavailable. Fix:
- In the chat UI — click the Plugins button at the bottom of the chat → Manage plugins → find Digital Marketing Pro → look for Update / Refresh / Remove. If no Update button, Remove then Add plugin → re-install from
indranilbanerjee/neels-plugins. The re-pull fetches the latest version.- For slash-command management — switch to Claude Code (CLI or IDE) or Cowork. The plugin runs identically across every Anthropic surface; you're choosing where to type management commands.
Once you're in Claude Code or Cowork, the rest of this section applies.
/plugin marketplace update neels-plugins
/plugin uninstall digital-marketing-pro@neels-plugins
/plugin install digital-marketing-pro@neels-plugins
/reload-plugins
/plugin marketplace update only refreshes the catalog — the uninstall + reinstall is what actually pulls the new version. /reload-plugins applies the change without restart.
If a version stays the same but content changed (fast-iteration debugging):
rm -rf ~/.claude/plugins/cache/neels-plugins
/plugin install digital-marketing-pro@neels-plugins
/reload-plugins
Neelverse Marketing Suite
DM Pro is part of a three-plugin suite by Indranil Banerjee — share the same brand profiles, install together, designed to chain:
| Plugin | What it does |
|---|---|
| Digital Marketing Pro (this plugin) | End-to-end engagement methodology — 12-Part Flow, Four Core Documents, Two-Views Model |
| ContentForge | Publication-ready content via 10-phase pipeline, fact-checker, 35-pattern AI-detection humanizer, .docx export with C2PA signing |
| SocialForge | Social media calendar with AI image (Vertex AI Nano Banana Pro) + video (WaveSpeed Kling v3.0 Pro) generation, C2PA signing |
/plugin marketplace add indranilbanerjee/neels-plugins
/plugin install digital-marketing-pro@neels-plugins
/plugin install contentforge@neels-plugins
/plugin install socialforge@neels-plugins
Star history
If DM Pro saves your team time, ⭐ star the repo — it's the single most useful thing you can do to help other marketing teams discover it.
About the maintainer
DM Pro is built and maintained by Indranil “Neel” Banerjee — a builder and systems thinker with roots in information security and a second act across growth marketing, enterprise digital operations, and AI transformation. This repository is one public implementation of a broader focus on trustworthy AI execution: preserve context, make evidence inspectable, and keep people at consequential decision points.
- 🌐 Website: indranil.in
- 💼 LinkedIn: linkedin.com/in/askneelnow
- 🐦 X / Twitter: @askneelnow
- 💻 GitHub: @indranilbanerjee
- 📦 Other plugins: ContentForge · SocialForge
- 💬 Discussions: GitHub Discussions
- 🐛 Bug reports: GitHub Issues
Why this plugin exists: Most AI marketing tools generate isolated outputs that don't compose. The 12-Part Strategy Flow encodes the canonical sequence a real engagement actually needs — Stone-vs-Opinion intake, Four Core Documents, Client Validation, Two-Views Model, Decision Matrix, Growth Plan + Yearly Planner, channel fan-out, execution artefacts, creative briefs, continuous improvement loop. Once it's a plugin, every engagement looks the same, handoffs work, and quality is auditable. That's the whole product.
If DM Pro saves your team time, ⭐ star the repo — it's the single most useful thing you can do to help other marketing teams discover it. Sharing it on LinkedIn or X helps people discover the work too.
Contributing
PRs welcome — especially on compliance rules (privacy and AI law change fast), industry profiles, and channel-specific updates. See CONTRIBUTING.md for the contribution workflow, .github/PULL_REQUEST_TEMPLATE.md for the PR checklist, and TESTING-GUIDE.md for per-phase test checklists. All contributors are expected to follow the Code of Conduct. Security issues: please use Private Security Advisories per SECURITY.md — do not file public issues for vulnerabilities.
Sponsor this project
This plugin is MIT-licensed, free to use commercially, and collects no telemetry. What sponsorship pays for is the unglamorous half of keeping it accurate: platform-API updates when a vendor ships a breaking version, model-registry refreshes when a model is retired, compliance passes when regulatory guidance moves, and issue triage.
If it saves your team time, you can sponsor the work. Sponsors from $25/mo are listed in SPONSORS.md.
License
MIT — see LICENSE. Free to use commercially.
Release notes
v3.8.0 (2026-05-27) — Real native manifests for 5 surfaces. Ships verified-real .codex-plugin/plugin.json (per the published OpenAI schema), gemini-extension.json (at repo root, per Google's gemini-cli-extensions/data-agent-kit-starter-pack reference pattern), .cursor-plugin/plugin.json (per the verified Cursor 2.5+ JSON Schema), and .github/plugin/plugin.json (verified GitHub Copilot CLI schema; Copilot also recognizes .claude-plugin/plugin.json as documented fallback). Adds AGENTS.md at root (auto-loaded by Codex + Antigravity + Copilot + Cursor agent context chains). All 157 skills share via the Agent Skills open standard — no skill duplication. Replaces the v3.6/v3.7 era invented manifests correctly removed in v3.7.13. Pre-flight verified: 190/190 skills pass the Codex [a-z0-9-] regex AND the SKILL.md frontmatter name field matches each folder.
v3.7.13 (2026-05-26) — Honest positioning. Removed v3.6 / v3.7 era invented manifests (.codex-plugin/, .cursor-plugin/, .antigravity/) + docs/cross-platform-install.md. Research confirmed they did not match the platforms' actual install specs. Zero functional changes; the plugin behaved identically in Claude Code + Cowork.
v3.7.1 (2026-05-24) — Polish + discoverability pass. README rewritten for organic GitHub/AI-engine discoverability with social-proof badges, install matrix at the top, outcome-focused "What you get in 60 minutes" section, AEO/GEO/compliance keyword density, maintainer block with indranil.in, and ⭐ CTAs. Stale asset counts swept across multiple docs. plugin.json description corrected to 69 scripts (was 71). No functional changes; no breaking changes.
v3.5.0 (2026-05-24) — May-2026-ecosystem modernisation pass. Six discrete updates: (1) Google AI Mode as 6th AEO/GEO surface; (2) May 2026 broad core algorithm update triage; (3) EU AI Act Article 50 draft implementing guidelines (8 May; 3 June consultation; 2 Aug enforcement); (4) Meta Advantage+ Leads global + Threads ads + brand-safety filters; (5) Gemini Omni + Nano Banana Pro + Veo 3.1 in creative briefs; (6) Claude Code v2.1.149+ /usage per-brand cost tracking in agency dashboard.
v3.4.1 (2026-05-17) — Audit & corrections pass on v3.4.0. C2PA script rewritten against the real c2pa-python 0.32 API (Builder + Signer.from_info), end-to-end tested. Unified ads MCP entries corrected. Parallel-dispatch speedup claim softened from flat 6× to honest 4–6× parallelism / ~50–80% wall-clock reduction.
v3.4.0 (2026-05-16) — C2PA content-provenance for EU AI Act Article 50 compliance (scripts/embed-c2pa.py, /digital-marketing-pro:c2pa-metadata, pre-publish gate integration). Unified ads-platform MCPs added. Explicit parallel subagent dispatch in engagement-workflow + 4 multi-dimensional commands. Anthropic Software Directory submission packet at SUBMISSION.md.
v3.3.0 (2026-05-15) — May 2026 modernization sweep. Privacy & compliance updates (EU AI Act, DPDP Phase II, NY synthetic-performer law, FTC May 2026 endorsement guidance, CCPA ADMT, CJEU pseudonymized-cookie ruling). Channel guidance updates (LinkedIn algorithm shift, email DMARC + RFC 8058, TikTok USDS, WhatsApp per-message pricing, schema refresh + LLMs.txt, Sora deprecation). AEO/GEO modernization.
v3.2.x (May 2026) — /dm: → /digital-marketing-pro: namespace sweep (~600 references); manifest install format fix; hook-removal gap closure (/check, /status, embedded hallucination checks, opt-in auto_save_insights).
v3.1.0 (May 2026) — Removed all global hooks. Prior SessionStart and PreToolUse mcp_.* matchers were firing across every project regardless of context. Hook config preserved as reference at hooks/hooks-reference.example.json.
v3.0.0 (April 2026) — 12-Part Engagement Methodology. Four Core Documents (61 explicit steps). Two-Views Model. Decision Matrix. Update-Back Rule. Living Project Instruction File.
Earlier versions: see CHANGELOG.md for v2.7 and earlier.
Made with care by Indranil Banerjee · Powered by Anthropic Claude · MIT-licensed · ⭐ Star the repo if it helps you
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534indranilbanerjee/digital-marketing-proView on GitHub
__init__.py
.claude-plugin/
plugin.json
.codex-plugin/
plugin.json
.cursor-plugin/
plugin.json
.github/
FUNDING.yml
ISSUE_TEMPLATE/
bug_report.md
feature_request.md
industry_update.md
plugin/
plugin.json
PULL_REQUEST_TEMPLATE.md
tessl-rubric.yml
workflows/
skill-review.yml
.gitignore
.mcp.json.connectors-reference
.mcp.json.example
agents/
AGENTS.md
agency-operations.md
analytics-analyst.md
brand-guardian.md
competitive-intel.md
content-creator.md
crm-manager.md
cro-specialist.md
email-specialist.md
execution-coordinator.md
growth-engineer.md
influencer-manager.md
intelligence-curator.md
journey-orchestrator.md
localization-specialist.md
market-intelligence.md
marketing-scientist.md
marketing-strategist.md
media-buyer.md
memory-manager.md
performance-monitor-agent.md
pr-outreach.md
quality-assurance.md
seo-specialist.md
social-media-manager.md
assets/
icon.svg
CHANGELOG.md
CODE_OF_CONDUCT.md
commands/
backlink-gap.md
brand-setup.md
campaign-plan.md
check.md
competitor-analysis.md
content-engine.md
cowork-setup.md
doctor.md
email-sequence.md
engagement.md
execute-action.md
keyword-cluster.md
output-folder.md
performance-report.md
resume.md
seo-audit.md
seo-drift.md
status.md
CONNECTORS.md
CONTRIBUTING.md
docs/
architecture.md
brand-guidelines.md
c2pa-production-cert-guide.md
claude-interfaces.md
competitor-intelligence.md
cross-channel-sync.md
data-and-insights.md
engagement-methodology.md
getting-started.md
historical-data.md
integrations-guide.md
MODEL-CURATOR.md
multi-brand-guide.md
roadmap-multiagent-sessions-api.md
strategy-and-kpis.md
v3.2-opt-ins.md
gemini-extension.json
hooks/
hooks-reference.example.json
hooks.json
LICENSE
openclaw.plugin.json
package.json
plugin.yaml
README.md
scripts/
_common.py
_connector_registry.py
action-doctor.py
ad-budget-pacer.py
adaptive-scorer.py
ai-visibility-checker.py
approval-manager.py
audience-simulator.py
auto-save-insight.py
backlink_gap.py
brand-voice-scorer.py
budget-optimizer.py
calendar-validator.py
campaign-health-monitor.py
campaign-tracker.py
check_skill_contracts.py
checkpoint-manager.py
churn-predictor.py
claim-verifier.py
clv-calculator.py
competitor-scraper.py
competitor-tracker.py
connector_executor.py
connector_resolver.py
connector-status.py
content-repurposer.py
content-scorer.py
creative-fatigue-predictor.py
credential-manager.py
crm-sync.py
dm-status.py
drive-sync-state.py
email-preview.py
email-subject-tester.py
embed-c2pa.py
engagement-state.py
eval-config-manager.py
eval-runner.py
execution-tracker.py
form-analyzer.py
geo-tracker.py
growth-loop-modeler.py
gsc-ai-performance.py
guidelines-manager.py
hallucination-detector.py
hashtag-analyzer.py
headline-analyzer.py
intelligence-graph.py
journey-engine.py
keyword_cluster.py
keyword-clusterer.py
language-router.py
link-profile-analyzer.py
local-seo-checker.py
macro-signal-tracker.py
memory-manager.py
model_registry.json
narrative-mapper.py
output-publisher.py
output-validator.py
pdf-generator.py
performance-monitor.py
plugin-metadata.py
posting-time-analyzer.py
prompt-ab-tester.py
quality-tracker.py
readability-analyzer.py
refresh_models.py
report-generator.py
requirements.txt
resolve_model.py
revenue-forecaster.py
revenue-simulator.py
review-response-drafter.py
roi-calculator.py
sample-size-calculator.py
schema-generator.py
send-time-optimizer.py
seo_drift.py
seo-executor.py
setup.py
significance-tester.py
skill-line-check.py
social-post-formatter.py
spam-score-checker.py
sync_model_registry.sh
team-manager.py
tech-seo-auditor.py
utm-generator.py
SECURITY.md
settings.json.example
skills/
ab-test-plan/
SKILL.md
ad-creative/
SKILL.md
add-integration/
SKILL.md
aeo-audit/
SKILL.md
aeo-geo/
ai-visibility-audit.md
citation-optimization.md
entity-consistency.md
llm-content-strategy.md
SKILL.md
agency-dashboard/
SKILL.md
analytics-insights/
anomaly-diagnosis.md
clv-analysis.md
competitive-intelligence.md
dark-social-tracking.md
dashboard-design.md
incrementality-testing.md
kpi-frameworks.md
mmm-framework.md
privacy-first-measurement.md
reporting-templates.md
SKILL.md
anomaly-scan/
SKILL.md
attribution-model/
SKILL.md
attribution-report/
SKILL.md
audience-intelligence/
customer-research-methods.md
jtbd-framework.md
persona-builder.md
psychographic-profiling.md
segmentation.md
SKILL.md
audience-profile/
SKILL.md
autopilot-status/
SKILL.md
backlink-gap/
SKILL.md
brand-setup/
SKILL.md
budget-optimizer/
SKILL.md
budget-tracker/
SKILL.md
c2pa-metadata/
SKILL.md
campaign-audit/
SKILL.md
campaign-orchestrator/
abm-strategy.md
budget-allocation.md
campaign-planning.md
channel-strategy.md
post-mortem.md
sales-enablement.md
SKILL.md
utm-tracking.md
campaign-plan/
evals/
evals.json
SKILL.md
campaign-status/
SKILL.md
case-study-plan/
SKILL.md
check/
SKILL.md
churn-risk/
SKILL.md
client-onboarding/
SKILL.md
client-proposal/
SKILL.md
client-report/
SKILL.md
client-validation-document/
SKILL.md
cohort-analysis/
SKILL.md
competitor-alerts/
SKILL.md
competitor-analysis/
SKILL.md
competitor-monitor/
SKILL.md
competitor-pages/
SKILL.md
connect/
SKILL.md
content-brief/
SKILL.md
content-calendar/
SKILL.md
content-decay-scan/
SKILL.md
content-engine/
accessibility.md
ad-copy.md
ai-content-quality.md
brand-voice.md
case-studies.md
content-calendar.md
content-decay.md
email-automation.md
email-infrastructure.md
email-sequences.md
evals/
evals.json
landing-pages.md
multilingual.md
personalization.md
seo-content.md
SKILL.md
social-content.md
video-scripting.md
content-repurpose/
SKILL.md
context-engine/
30-60-90-framework.md
actionable-persona-format.md
advanced-reporting-guide.md
agency-operations-guide.md
approval-framework.md
b2b-decision-making-unit.md
channel-families.md
competitive-monitoring-guide.md
competitor-3-question-output.md
compliance-rules.md
compound-intelligence-guide.md
creative-intelligence-guide.md
crm-integration-guide.md
custom-mcp-guide.md
decision-framework.md
decision-matrix-rerun.md
engagement-flow-methodology.md
eu-code-of-practice.md
eval-framework-guide.md
eval-rubrics.md
execution-workflows.md
five-digital-markets.md
fixed-vs-variable-budget.md
four-core-documents-spec.md
geo-execution-guide.md
google-seo-reference.md
growth-plan-template.md
guidelines-framework.md
in-market-out-market.md
india-market-context.md
industry-profiles.md
intelligence-layer.md
journey-growth-guide.md
living-instruction-file-spec.md
market-intelligence-guide.md
marketing-science-guide.md
memory-architecture.md
monthly-report-template.md
multilingual-execution-guide.md
narrative-warfare-guide.md
platform-publishing-specs.md
platform-specs.md
reporting-cadence.md
schema-templates.json
scoring-rubrics.md
self-healing-ops-guide.md
seo-execution-guide.md
SKILL.md
stone-vs-opinion.md
synthetic-audience-guide.md
team-roles-framework.md
three-scenario-forecasting.md
transcreation-framework.md
two-views-model.md
unit-economics-framework.md
update-back-rule.md
yearly-planner-template.md
continuous-improvement-loop/
SKILL.md
counter-narrative/
SKILL.md
cowork-setup/
SKILL.md
creative-health/
SKILL.md
creative-testing-framework/
SKILL.md
credential-switch/
SKILL.md
crisis-response/
SKILL.md
crm-sync/
SKILL.md
cro/
ab-testing.md
checkout-optimization.md
form-optimization.md
landing-page-audit.md
personalization-testing.md
pricing-psychology.md
SKILL.md
... 310 moreMore Flows by @indranilbanerjee.
@indranilbanerjeeVerifiedPlugin
Content
contentforge
You need to ship 30 articles this quarter that pass GPTZero, sound human, cite real sources, and route to the right internal pages. Your team is three people. You have nine weeks. Your last "AI-written" batch got flagged by the editor for hallucinated stats.
22 skills
@indranilbanerjeeFAQ
digital-marketing-pro is a Claude Code plugin with 158 hand-picked skills for marketing work, indexed on Flowy. Install it with the command on its page. It includes ab-test-plan, ad-creative, add-integration. Its skills do not fire on their own yet. Request auto-invocation to have Flowy route them as you prompt. Free and open source.
- What is digital-marketing-pro?
- Your agency just signed a 50-brand client. The previous agency left no playbook. Three brands are bleeding budget, two have stale positioning, one is launching in a regulated jurisdiction next month. Where do you start?
- How do I install digital-marketing-pro?
- Run these in Claude Code: npx -y skills add indranilbanerjee/digital-marketing-pro --agent claude-code. Then prompt normally.
- Does digital-marketing-pro auto-invoke its skills?
- Not yet. It is indexed on Flowy as a plain plugin. Request auto-invocation on its page and Flowy will route its skills for you as you prompt.
- Is digital-marketing-pro free?
- Yes. Flowy is free and open source, with nothing gated. You can read every skill in full before you install.