digital-marketing-pro

Digital Marketing Pro

Your agency just signed a 50-brand client. The previous agency left no playbook. Three brands are bleeding budget, two have stale positioning, one is launching in a regulated jurisdiction next month. Where do you start?

Run /digital-marketing-pro:engagement against each brand. Same 12-Part Strategy Flow, same Four Core Documents, same 61-step structure — auditable across the entire portfolio in about an hour per brand on a top-tier model (measured in 2026; your model and plan change the time). No more inconsistent depth between brands. No more "what did the last agency do?" mysteries. No more compliance gaps in regulated jurisdictions.

Open-source AI marketing plugin — 164 skills, 24 specialist agents, EU AI Act Article 50 ready, Cowork team-persistent. Built for marketing agencies, in-house teams running 50–200 brands, and consultancies. Installs on Claude Code (CLI + IDE), Anthropic Cowork, OpenAI Codex, Cursor 2.5+, GitHub Copilot CLI, Google Antigravity 2.0, Hermes Agent, OpenClaw, and Grok + 35+ Agent Skills platforms. Created by Indranil Banerjee · LinkedIn · X.

🆕 Just shipped — v3.42.0 (November 7, 2026): security fixes: Claude Code asks before every step of a live write (post, email, CRM, ads), the send, publish and launch skills start only when you run them, and text from web pages or client files is treated as data and never pasted into a shell command. What's new · Changelog

# Install — one command (Claude Code 2.1.292 or newer)
claude plugin install digital-marketing-pro --marketplace indranilbanerjee/neels-plugins

Older Claude Code, or inside a session: /plugin marketplace add indranilbanerjee/neels-plugins, then /plugin install digital-marketing-pro@neels-plugins.

If this saves you time, give it a star ⭐ — it's the single thing that helps other marketers find it.

How it works

Every brand runs the same 12 parts in the same order; Part 5 is the one stop where the client validates. Details: The 12-Part Engagement Methodology.

Try this first

Install, then ask in plain words. Each of these kinds of request reached the right skill in our trigger tests.

Safety and approvals

• Writes the plugin sends itself (/digital-marketing-pro:execute-action) fire only against a single-use approval record for that exact request: the script prepares the record with a preview of the request, the skill approves it after you type yes, and the request must match it byte for byte within 15 minutes. The record proves the approval step ran for this request, once; it cannot prove who typed yes, because the agent runs every command.
• Writes through MCP server tools (Google Ads, Meta, LinkedIn, TikTok, Amazon and other connected servers) are outside that code check. They rely on the skill's typed-yes gate and your host's permission prompt.
• Keep the gate you control. Leave connector_executor.py --execute and MCP write tools out of your host's command allowlist so it asks you every time; bypass or auto-approve modes remove that check.
• Autopilot proposes by default. It applies a correction on its own only under a standing approval you approved: scoped, capped per day, at most 30 days. Details in PRIVACY.md.

What it will never do

• Install a package on its own. A missing one prints the exact pinned install command.
• Send, publish or spend without your typed yes (or a standing rule you approved). Writes it sends itself also need the single-use approval record above.
• Ask for an API key in the chat. Connectors read keys from environment variables.
• Connect a service you did not set up. No MCP server ships enabled. The one hook only makes your host ask before a live write.
• Send your access logs anywhere. The crawler-log report reads them on your machine, prints no full IP address, and downloads only the vendors' public crawler address lists, when you ask.
• Remove or hide AI watermarks. AI involvement is disclosed, with C2PA provenance where the format supports it.

What it costs

• The plugin is free (MIT-licensed).
• Model usage (tokens). On a subscription (Claude Pro, Max, Team or Enterprise in Claude Code or Cowork; a ChatGPT plan in Codex; a Cursor or Copilot plan; the same goes for other hosts' plans) the tokens count against your plan's usage limits instead of being billed per token; check your plan for any optional extra-usage billing. Only pay-as-you-go API-key users pay per token. Context (the skill listing, a skill's instructions, the documents it reads) uses context window and usage allowance for everyone, and money only for API users. A full engagement is a heavy user; /usage in Claude Code shows per-model consumption.
• Services you connect with your own keys (ad, email and CRM platforms, SEO and data APIs such as Ahrefs or DataForSEO) are billed by those providers whatever plan you are on, and the money an action moves (an ad budget, a send) is spent on their side. Live writes wait for your typed yes first.

Get started in 5 minutes (non-developer path)

Are you a marketer, agency owner, or content lead who doesn't live in a terminal? Here's the fastest path:

1. Open Anthropic Cowork in your browser (no installation, no terminal, no command line). Sign in with your Claude account (Cowork usage counts against your plan).
2. Click your profile menu → Settings → Plugins → Add Marketplace. Paste: indranilbanerjee/neels-plugins
3. Find "Digital Marketing Pro" in the list → click Install.
4. Type in chat: "Let's set up a brand for ACME Corp" — Claude will walk you through brand setup (voice, audience, jurisdiction, competitors).
5. Then ask: "Run a full marketing engagement for ACME" — and watch ~50–60 strategy documents get produced over the next ~60 minutes.

That's it. You never touched a command line. Your team Drive will hold the outputs. Re-open Cowork tomorrow and pick up where you left off.

If you're more technical, see Quick start below for the Claude Code CLI install (one terminal command).

For team usage (agencies running 50+ brands), also run /digital-marketing-pro:cowork-setup once so brand state persists across Cowork sessions via your team's Google Drive.

Quick start

1. Install on Claude Code (canonical)

One command from your terminal (Claude Code 2.1.292 or newer; it adds the marketplace if needed):

claude plugin install digital-marketing-pro --marketplace indranilbanerjee/neels-plugins

Older Claude Code, or inside a session, takes two steps:

/plugin marketplace add indranilbanerjee/neels-plugins
/plugin install digital-marketing-pro@neels-plugins

/plugin commands work in Claude Code (CLI + IDE at claude.com/code) and Anthropic Cowork. In the standard Claude chat app (browser claude.ai OR the installed Claude Desktop app) plugins still install and run, but management is via the Plugins UI button at the bottom of the chat — not via /plugin slash commands. See the Updating section for the recovery procedure if you accidentally try a slash command in the chat UI.

2. Turn on auto-update (recommended)

Third-party marketplaces have auto-update OFF by default in Claude Code — no banner tells you when a new version ships. Fix it once:

Open /plugin → Marketplaces tab → find neels-plugins → toggle Enable auto-update. Done — future releases pull at session start; /reload-plugins applies mid-session without restart.

3. Set up your first brand

/digital-marketing-pro:brand-setup

Interactive brand profiling — voice, audience, channels, industry, target jurisdictions, competitors, goals. Quick mode (5 questions) or full mode (17 questions). Optional: /digital-marketing-pro:import-guidelines to bulk-load existing brand guidelines, SOPs, or templates.

4. Run a full engagement, or jump straight to a workflow

/digital-marketing-pro:engagement           # full 12-Part Strategy Flow (~60 min)

Or jump straight to one workflow:

/digital-marketing-pro:campaign-plan        # multi-channel campaign with budget, timeline, KPIs
/digital-marketing-pro:seo-audit            # technical + content + E-E-A-T + AI visibility audit
/digital-marketing-pro:content-engine       # blog / ad / email / social / landing / video drafts
/digital-marketing-pro:competitor-analysis  # multi-dimensional deep-dive
/digital-marketing-pro:performance-report   # trends + anomalies + recommendations
/digital-marketing-pro:email-sequence       # subject lines, copy, timing, segmentation
/digital-marketing-pro:check                # pre-publish quality gate (hallucination + voice + claims)
/digital-marketing-pro:status               # unified brand snapshot
/digital-marketing-pro:resume               # resume an interrupted long workflow (engagement / campaign-plan / etc.)
/digital-marketing-pro:output-folder        # open the user-visible ~/Documents/DigitalMarketingPro/ folder

5. Find your output