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Marketing
Skill

/serp-tracker

Deprecated — merged into rank-monitor. Use /digital-marketing-pro:rank-monitor --features for SERP-feature tracking (AI Overviews, snippets, PAA, local pack).

From plugin
digital-marketing-pro
727158 skills24 agents18 commands
Install
$ npx -y skills add indranilbanerjee/digital-marketing-pro --skill serp-tracker --agent claude-code

How it fires

How this skill gets triggered: by you, by Claude, or both.

  • Fires itselfAuto-invocation. Claude auto-loads it when your prompt matches the work.Auto-invocation is when the right skill fires by itself at the right moment, driven by a FLOW.md router and a hook, instead of you invoking it by name. It is the difference between a skill being installed and a skill actually getting used.Read the full definition →
  • You can call itInvoke it directly when you want it.
  • Slash command/serp-tracker

Context preview

The summary Claude sees to decide when to auto-load this skill.

Deprecated — merged into rank-monitor. Use /digital-marketing-pro:rank-monitor --features for SERP-feature tracking (AI Overviews, snippets, PAA, local pack).

SKILL.md

serp-tracker.SKILL.md
name: serp-tracker
description: "Deprecated — merged into rank-monitor. Use /digital-marketing-pro:rank-monitor --features for SERP-feature tracking (AI Overviews, snippets, PAA, local pack)."

/digital-marketing-pro:serp-tracker (deprecated → rank-monitor)

**This skill has been merged into `/digital-marketing-pro:rank-monitor`.** SERP-feature tracking is now the `--features` mode of that single skill, so ranking positions and SERP features are captured in one run against one config.

What to run instead

/digital-marketing-pro:rank-monitor --features

That mode tracks the same features this skill used to — AI Overviews, Featured Snippets, People Also Ask, Knowledge Panels, Local Pack, Image Pack, Video Carousel, Shopping, Sitelinks — plus feature ownership vs. competitors, and the query-by-feature matrix.

Notes on what changed

  • **One skill, one config.** No more maintaining a separate SERP-feature keyword list — `rank-monitor` reads the same keyword set for both positions and features.
  • **AI Overview tracking is a binary presence signal** (did an AI Overview appear, is the brand cited). It is **not** an AI-visibility score. For scored AI visibility across the 6 canonical surfaces use `/digital-marketing-pro:geo-monitor` / `/digital-marketing-pro:aeo-audit`; for actual AI impressions use `/digital-marketing-pro:gsc-ai-performance`.
  • **GSC does not export per-query SERP-feature layout or AI Overview citation lists** — feature presence comes from a connected rank-tracker MCP or manual observation. (An earlier version of this skill overstated GSC's coverage here.)

See `/digital-marketing-pro:rank-monitor` for the full methodology, data-source notes, and output format.

Read more
Ships withdigital-marketing-pro

Your agency just signed a 50-brand client. The previous agency left no playbook. Three brands are bleeding budget, two have stale positioning, one is launching in a regulated jurisdiction next month. Where do you start?

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