/campaign-audit

name: campaign-audit
description: "Inventory and score everything currently running for a brand across paid search, paid social, email, organic, SEO, AEO/GEO, CRM, and analytics — produces a dated audit document with a 4-tier triage (healthy / quick win / strategic gap / red flag), a quick-wins backlog, and a compliance posture section. Strictly read-only: it never pauses, edits, or launches anything. Triggers on \"/digital-marketing-pro:campaign-audit\", \"what's currently running for this brand\", \"audit our existing campaigns\", \"we just inherited this account\", \"where is budget leaking\". Requires a validated brand profile (run validate-profile first); missing connectors degrade gracefully into findings. Feeds /digital-marketing-pro:campaign-plan and pairs with /digital-marketing-pro:performance-check."
user-invocable: true
triggers:
  - audit existing campaigns
  - campaign audit
  - what's currently running for this brand
  - inventory active marketing
  - current-state campaign audit
  - run first campaign audit
allowed-tools: Read Bash Glob Grep

/digital-marketing-pro:campaign-audit — Cross-Channel Current-State Audit

This skill produces a single document describing **everything currently running for a brand across every channel** — what's live, what's spending, what's performing, what's leaking budget, what's quietly broken. It's the prerequisite for any informed `/digital-marketing-pro:campaign-plan`, `/digital-marketing-pro:performance-report`, or `/digital-marketing-pro:competitor-analysis` refresh.

Context efficiency

Heavy skill. **Grep before Read** any referenced file, then `Read` only matched ranges with `offset` + `limit`. List the brand's data dir (`~/.claude-marketing/brands/{slug}/`, or `$CLAUDE_PLUGIN_DATA/digital-marketing-pro/brands/{slug}/` when that env var is set) before opening files. On re-invocation mid-session, skip files already in context.

Use this skill:

• **During agency onboarding** (step 8 of the agency-operations workflow) — within the first week of taking over a new client, before you propose anything new.
• **Before a quarterly campaign refresh** — establish the baseline you're going to argue against.
• **After a brand acquisition or restructure** — when ownership of marketing changes hands and the new team needs a single source of truth for "what are we actually running?"
• **After a long pause in account work** (vacation, paternity leave, contract gap) — to re-establish situational awareness without making changes.

Why this skill exists

When agencies inherit a brand, the previous owner's "campaign plan" is usually a 40-tab Google Sheet, six dashboards on three platforms, and a list of API integrations nobody remembers wiring up. Without an explicit audit, the new team either (a) silently lets things keep running while they ramp up — and inherits the mistakes, or (b) tears it down and rebuilds — and loses the institutional knowledge of what was actually working.

This skill produces the third option: a single audit document that captures the live state cleanly, scores each item, and feeds directly into the next planning conversation. It is **read-only** — it never pauses, modifies, or kills a campaign.

What gets audited

| Channel | What's inventoried | What's scored | |---|---|---| | **Paid search** | Active Google Ads / Microsoft Ads campaigns, ad groups, keywords, daily budgets, last-modified dates | Spend efficiency, quality scores, conversion-tracking health, negative-keyword coverage, dead ad groups still spending | | **Paid social** | Active Meta / LinkedIn / TikTok / Pinterest / X campaigns + audiences + creatives | Frequency, learning-phase status, creative fatigue, audience overlap, attribution-window correctness | | **Retail media** | Amazon Ads, Walmart Connect, Instacart Ads accounts and campaigns | ACOS, branded vs non-branded split, share-of-voice for top SKUs | | **Email** | Active automations / journeys (Klaviyo, HubSpot, ActiveCampaign, Brevo, Marketo), send lists, deliverability metrics | Open rates, sender reputation, list hygiene age, GDPR/DPDPA consent provenance for every list, broken templates | | **Organic social** | Posting cadence per platform (last 90 days), engagement rate, follower trend | Cadence consistency, AI-disclosure compliance, locale coverage | | **Content / SEO** | Pages publishing in last 90 days, ranking keywords (top 50), schema markup state, internal-link density | Indexation health (GSC), Core Web Vitals, AI-Overview citation rate, technical-debt items | | **AEO / GEO** | Brand mention rate across Google AI Mode, Perplexity, ChatGPT search, Claude search, Copilot, Gemini App | Mention rate vs top 5 competitors, citation share, recommendation share | | **CRM + automation** | Live workflows in HubSpot / Salesforce / Pipedream / Zapier / Make, segments in use, lifecycle stage mappings | Orphaned workflows (no recent execution), broken connectors, duplicate-contact rate | | **Web analytics** | GA4 properties + GSC properties wired to which domains, conversion events configured, consent-mode state | Tag-firing health, event-naming consistency, attribution model selected | | **Influencer / PR** | Active creator deals (live + paused), contracted deliverables, FTC-disclosure compliance | Cost per engagement, creator-audience-authenticity check, disclosure completeness | | **Compliance posture** | Active brand-level claims, EU AI Act Article 50 disclosure state on AI content, C2PA signing state, cookie/consent banner version | Each regulated claim mapped to a primary source; missing disclosures escalated |

The audit also captures **what's NOT happening** that should be — channels with zero activity, missing tracking pixels, expired API tokens, abandoned automations.

Process

Step 0 — Prerequisites

This skill assumes:

1. The brand profile exists and `/digital-marketing-pro:validate-profile --brand {brand}` returns `passed` or `passed_with_warnings`. If it returns `blocked