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Marketing
Skill

/switch-brand

Switch active brand profile. Use when: changing brand context in multi-client or agency workflows.

From plugin
digital-marketing-pro
727158 skills24 agents18 commands
Install
$ npx -y skills add indranilbanerjee/digital-marketing-pro --skill switch-brand --agent claude-code

How it fires

How this skill gets triggered: by you, by Claude, or both.

  • Fires itselfAuto-invocation. Claude auto-loads it when your prompt matches the work.Auto-invocation is when the right skill fires by itself at the right moment, driven by a FLOW.md router and a hook, instead of you invoking it by name. It is the difference between a skill being installed and a skill actually getting used.Read the full definition →
  • You can call itInvoke it directly when you want it.
  • Slash command/switch-brand

Context preview

The summary Claude sees to decide when to auto-load this skill.

Switch active brand profile. Use when: changing brand context in multi-client or agency workflows.

SKILL.md

switch-brand.SKILL.md
name: switch-brand
description: "Switch active brand profile. Use when: changing brand context in multi-client or agency workflows."
argument-hint: "[brand-slug]"

Switch Brand

When to Use

  • User says "switch to [brand name]" or "change brand to..."
  • User wants to work on a different client/brand
  • User asks to list available brands

Process

1. List Available Brands

Run the setup script to show all configured brands:

python "${CLAUDE_PLUGIN_ROOT}/scripts/setup.py" --list-brands

The currently active brand is marked with `*`.

2. Switch Active Brand

When the user selects a brand, run:

python "${CLAUDE_PLUGIN_ROOT}/scripts/setup.py" --switch-brand BRAND_SLUG

3. Confirm Switch

After switching, confirm:

  • Brand name and slug
  • Key profile details (industry, business model, primary channel)
  • Remind: "All marketing outputs will now use [brand_name]'s voice, compliance rules, and context."

If Brand Not Found

  • Show the list of available brands
  • Offer to create a new brand: "Brand not found. Would you like to create a new profile? Use /digital-marketing-pro:brand-setup"

Multi-Brand Comparison

If the user asks to compare brands, load both profiles and present a side-by-side comparison of key attributes (voice settings, channels, goals).

Ships withdigital-marketing-pro

Your agency just signed a 50-brand client. The previous agency left no playbook. Three brands are bleeding budget, two have stale positioning, one is launching in a regulated jurisdiction next month. Where do you start?

Get the whole plugin