/engagement

description: "Drive the 12-Part engagement by subcommand: start, next, status, validate, loop. \"advance to the next part\""
argument-hint: "<subcommand> [args]"
allowed-tools: Read Write Edit Glob Grep

/digital-marketing-pro:engagement — 12-Part Engagement Workflow

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The engagement command family runs a complete marketing engagement using the 12-Part methodology. Every brand engagement runs through 12 parts in sequence, producing a canonical set of files at each stage.

This command is the entry point. It invokes the [engagement-workflow](../skills/engagement-workflow/SKILL.md) skill, which delegates to part-specific skills (four-core-documents, client-validation-document, growth-plan, yearly-planner, continuous-improvement-loop).

Subcommands

`/digital-marketing-pro:engagement start <brand-slug> <engagement-id>`

Initialise a new engagement. Creates the directory tree, writes `_engagement.json`, walks the user through Part 1 Stone vs Opinion intake.

**Example:**

/digital-marketing-pro:engagement start acme-corp 2026-q2

**Pre-condition:** Brand profile must exist at `~/.claude-marketing/brands/{brand-slug}/profile.json`. If not, run `/digital-marketing-pro:brand-setup` first.

**Checkpointing & resume:** The full checkpoint protocol — open a run on `start`, save each part as it completes, run `/digital-marketing-pro:check --full` before the Part 5 and Part 8 deliverables, then publish and finalize at the end — lives in the skill. See [engagement-workflow/SKILL.md](../skills/engagement-workflow/SKILL.md) § *Checkpointing & Resume* (the single source of truth). Each part's checkpoint saves **that part's own deliverable path** (Part 3 saves the Four Core Documents, Part 8 saves the Growth Plan — never a placeholder for a different part). An interrupted run resumes with `/digital-marketing-pro:resume`, and the finished files land in the visible output folder (`/digital-marketing-pro:output-folder {brand}`).

`/digital-marketing-pro:engagement status [brand-slug] [engagement-id]`

Show the current engagement status. If brand and id are omitted, shows all active engagements.

**Example:**

/digital-marketing-pro:engagement status acme-corp 2026-q2

`/digital-marketing-pro:engagement next [brand-slug] [engagement-id]`

Advance to the next part after confirming current is complete. Will not auto-advance — asks for confirmation.

`/digital-marketing-pro:engagement validate <brand-slug> <engagement-id>`

Run Part 5 Client Validation. Invokes the `client-validation-document` skill to produce the deliverable. Pre-condition: Parts 2, 3, 4 must be complete.

`/digital-marketing-pro:engagement re-run-decision <brand-slug> <engagement-id>`

Apply the Decision Matrix to determine which v2 re-runs are needed. Reads the Part 5 Client Validation responses and computes the re-run plan.

**Pre-condition:** Part 5 Client Validation responses must be saved at `engagements/{id}/part-05-client-validation/client-validation-responses.json`.

`/digital-marketing-pro:engagement update-back <brand-slug> <engagement-id> --doc <doc-id> --reason "<reason>"`

Apply the Update-Back Rule (Part 7+ corrections). Bumps a source document version, saves new file, updates the Living Project Instruction File.

**Example:**

/digital-marketing-pro:engagement update-back acme-corp 2026-q2 --doc 3.1 --reason "Segment X CAC corrected from INR 3,000 to INR 4,800 based on Q2 channel data"

`/digital-marketing-pro:engagement lif-show <brand-slug> <engagement-id>`

Display the Living Project Instruction File (the engagement's "currently true" record).

`/digital-marketing-pro:engagement file-tree <brand-slug> <engagement-id>`

Show the engagement directory file tree.

`/digital-marketing-pro:engagement list-engagements [brand-slug]`

List all engagements (optionally filtered by brand).

`/digital-marketing-pro:engagement four-core <brand-slug> <engagement-id> [--doc 3.X] [--view v2] [--combined]`

Produce the Four Core Documents (Part 3). Shorthand for invoking the `four-core-documents` skill. Flags: `--doc` (single id `3.1` or comma-separated `"3.1,3.3"`), `--view v2` (Part 6 re-runs), `--combined` (stitch all four into the 3.C executive reference).

`/digital-marketing-pro:engagement growth-plan <brand-slug> <engagement-id>`

Produce the Growth Plan (Part 8). Shorthand for invoking the `growth-plan` skill.

`/digital-marketing-pro:engagement yearly-planner <brand-slug> <engagement-id>`

Produce the Yearly Planner (Part 8 companion). Shorthand for invoking the `yearly-planner` skill.

`/digital-marketing-pro:engagement loop <brand-slug> <engagement-id>`

Produce a Part 12 Continuous Improvement deliverable (quarterly brief or ad-hoc). Shorthand for invoking the `continuous-improvement-loop` skill.

Typical Engagement Flow

A complete engagement runs through these commands over weeks to months:

# Day 1: Setup
/digital-marketing-pro:brand-setup acme-corp                              # Creates brand profile (one-time per brand)
/digital-marketing-pro:engagement start acme-corp 2026-q2                 # Initialises engagement; walks Part 1 intake

# Days 2-7: Unbiased research (Parts 2-4)
# (delegated to existing skills: market-intelligence, competitor-analysis, audience-intelligence)
/digital-marketing-pro:engagement next acme-corp 2026-q2                  # Advance to Part 2 after Part 1 complete
# ... repeat advancement after each part

# Day 8: Strategic core (Part 3)
/digital-marketing-pro:engagement four-core acme-corp 2026-q2             # Produces all 4 core documents