/crisis-response

name: crisis-response
description: "Assess a PR crisis and deliver a structured response plan — severity classification (Level 1-3), a ready-to-publish holding statement, tailored messaging per stakeholder group, an hour-by-hour communication timeline, and a trust-rebuilding roadmap. Drafts and plans only; it publishes nothing. Triggers on \"/digital-marketing-pro:crisis-response\", \"we're getting slammed on social media\", \"draft a holding statement fast\", \"a negative story just broke about us\", \"how do we respond to this backlash\". Reads the brand profile, voice settings, guidelines, and market compliance rules before drafting any statement."
argument-hint: "[situation-description]"

/digital-marketing-pro:crisis-response

Purpose

Provide rapid crisis assessment and a structured response plan. Classifies severity, identifies stakeholders, drafts messaging for each audience, and builds a communication timeline to contain damage and rebuild trust.

Input Required

The user must provide (or will be prompted for):

• **What happened**: Description of the crisis or incident
• **When it started**: Timeline of events so far
• **Current exposure**: How widely known is it (internal only, social media, press coverage)
• **Stakeholders affected**: Customers, employees, investors, partners, public
• **Actions taken so far**: Any statements, fixes, or responses already issued
• **Spokesperson**: Who will speak for the brand

Process

1. **Load brand context**: Read `~/.claude-marketing/brands/_active-brand.json` for the active slug, then load `~/.claude-marketing/brands/{slug}/profile.json`. Apply brand voice, compliance rules for target markets (`skills/context-engine/compliance-rules.md`), and industry context. **Also check for guidelines** at `~/.claude-marketing/brands/{slug}/guidelines/_manifest.json` — if present, load restrictions and relevant category files. Check for custom templates at `~/.claude-marketing/brands/{slug}/templates/`. Check for agency SOPs at `~/.claude-marketing/sops/`. If no brand exists, ask: "Set up a brand first (/digital-marketing-pro:brand-setup)?" — or proceed with defaults. 2. **Severity classification**: Level 1 (monitor), Level 2 (respond), Level 3 (full mobilization) based on reach, impact, and trajectory 3. Assess the narrative: What is being said? What is the public sentiment? What is the worst-case escalation? 4. Identify all stakeholder groups and prioritize communication order 5. Draft holding statement for immediate release (within first hour) 6. Draft tailored messaging per stakeholder: customers, employees, media, partners, social media 7. Build communication timeline: first hour, first 24 hours, first week, ongoing 8. Define channel strategy: which messages go where (social, email, press, internal comms) 9. Outline recovery plan: corrective actions, transparency updates, trust-rebuilding initiatives 10. Set monitoring cadence and escalation triggers

Output

A structured crisis response plan containing:

• Severity classification with rationale
• Situation assessment and narrative analysis
• Holding statement (ready to publish)
• Stakeholder-specific messaging (customers, media, employees, partners)
• Communication timeline with milestones and decision points
• Channel deployment plan
• Social media response guidelines (what to reply, what to ignore, when to escalate)
• Recovery and trust-rebuilding roadmap
• Monitoring plan with escalation triggers

Agents Used

• **brand-guardian** — Brand protection, messaging consistency, stakeholder communication, compliance
• **pr-outreach** — Media relations, press statement, journalist engagement strategy