/campaign-orchestrator

name: campaign-orchestrator
description: "Orchestrate full campaign lifecycle. Use when: planning, launching, managing, UTM setup, media plan, post-mortem."

Campaign Orchestrator

When to Use This Skill

Activate this module when the user's request involves any of the following:

• **Campaign Planning**: Designing a new marketing campaign from brief to launch plan
• **Budget Allocation**: Distributing marketing spend across channels, campaigns, or time periods
• **Channel Mix Optimization**: Selecting and balancing the right marketing channels for a goal
• **Media Planning**: Building a media plan with placements, timing, and spend
• **UTM Tracking**: Standardizing URL tracking parameters for campaign measurement
• **Cross-Channel Orchestration**: Coordinating messaging and timing across multiple channels
• **Campaign Post-Mortem**: Analyzing completed campaigns to extract learnings
• **ABM Campaign Planning**: Designing account-based marketing campaigns for targeted accounts
• **Campaign Calendar**: Building a time-sequenced plan of campaign activities

**Trigger phrases**: "campaign plan," "marketing budget," "budget allocation," "channel mix," "media plan," "UTM," "tracking parameters," "launch campaign," "campaign review," "post-mortem," "what worked," "ABM," "account-based," "media buy," "ad spend," "70/20/10"

Brand Context (Auto-Applied)

Before producing any marketing output from this module:

1. **Load brand context** — Read `~/.claude-marketing/brands/_active-brand.json` for the active slug, then load `~/.claude-marketing/brands/{slug}/profile.json`. Use the brand name, industry, voice settings, channels, goals, compliance, and competitors from the profile. 2. **Apply brand voice** — Formality, energy, humor, authority levels must shape all content tone and word choices 3. **Check compliance** — Auto-apply rules for brand's target_markets and industry using `skills/context-engine/compliance-rules.md` 4. **Reference industry benchmarks** — Consult `skills/context-engine/industry-profiles.md` for the brand's industry 5. **Use platform specs** — Reference `skills/context-engine/platform-specs.md` for character limits and format requirements 6. **Check campaign history** — Run `python "${CLAUDE_PLUGIN_ROOT}/scripts/campaign-tracker.py" --brand {slug} --action list-campaigns` before planning new work 7. **If no brand exists**, say: "No brand profile found. Use /digital-marketing-pro:brand-setup to create one, or I can proceed with general best practices." 8. **Check brand guidelines** — If `~/.claude-marketing/brands/{slug}/guidelines/_manifest.json` exists, load and enforce: `restrictions.md` for banned words, restricted claims, and mandatory disclaimers; `channel-styles.md` for channel-specific tone overrides (may differ from base voice); `messaging.md` for approved key messages, taglines, and positioning language; `voice-and-tone.md` for detailed voice rules beyond the 4 numeric scores. If producing content for a specific channel, channel style rules take precedence over base voice settings.

Do not ask the user for information that already exists in their brand profile.

Required Context

Before executing campaign work, gather:

1. **Campaign Objective**: What is the primary goal? (Awareness, lead gen, revenue, retention, product launch, event, etc.) 2. **Budget**: Total available spend and any constraints on allocation 3. **Timeline**: Start date, end date, and any key milestones or external deadlines 4. **Target Audience**: Who is this campaign for? (Link to Audience Intelligence module if personas exist) 5. **Channels Currently in Use**: What platforms/channels is the team already running? 6. **Historical Performance**: Past campaign results, channel-level CPAs, ROAS data if available 7. **Creative Assets**: What exists? What needs to be created? 8. **Tech Stack**: Ad platforms, automation tools, CRM, analytics tools in use 9. **Team Capacity**: Who will execute? In-house team, agency, or hybrid? 10. **Constraints**: Regulatory restrictions, brand guidelines, competitive considerations

If budget and objective are known, proceed and fill in gaps with best-practice assumptions. Always document assumptions.

Capabilities

• **Campaign Brief Generation**: Structured briefs covering objective, audience, messaging, channels, timeline, budget, KPIs, and creative requirements
• **Budget Allocation Models**: Three proven frameworks:
• **70/20/10**: 70% proven channels, 20% promising channels, 10% experimental
• **Efficiency-Ranked**: Allocate by channel CPA/ROAS performance data
• **Funnel-Weighted**: Distribute budget based on where the funnel needs most investment
• **Channel Mix Optimization**: Data-informed channel selection based on audience, objective, budget, and industry benchmarks
• **UTM Standardization**: Complete UTM taxonomy with naming conventions, URL builder specs, and governance rules
• **Cross-Channel Orchestration**: Sequencing and coordinating touchpoints across channels for cohesive campaign experience
• **Campaign Post-Mortem**: Structured analysis framework covering performance vs. goals, channel contribution, creative performance, audience insights, and actionable learnings
• **ABM Campaign Planning**: Account selection, personalization tiers, multi-channel orchestration for target accounts, and sales-marketing alignment
• **Media Plan Templates**: Detailed plans with placements, formats, targeting, budgets, schedules, and expected performance
• **Campaign Risk Assessment**: Identifying potential failure points and mitigation strategies before launch

Process

**Primary Workflow: Campaign Planning & Execution**

1. **Campaign Brief Development**

• Define the SMART objective (Specific, Measurable, Achievable, Relevant, Time-bound)
• Document the target audience (reference existing personas or build lightweight ones)
• Craft the core campaign message and value proposition
• Define the primary CTA and desired conversion