/influencer-creator

name: influencer-creator
description: "Plan influencer and creator marketing end to end — creator discovery and audience-authenticity vetting, campaign brief development, FTC and international disclosure compliance audits, contract and usage-rights frameworks, UGC strategy, and performance measurement (EMV, ROAS, brand lift). Advisory and planning only — it does not contact creators or publish anything. Triggers on \"/digital-marketing-pro:influencer-creator\", \"find influencers for our launch\", \"are these sponsored posts FTC compliant\", \"how should we structure an influencer contract\", \"plan a UGC campaign\". Reads the brand profile, guidelines, compliance rules, and campaign history via campaign-tracker.py before planning new work."

Influencer & Creator Marketing

When to Use This Skill

Activate this skill when the user's request involves any of the following:

• Finding or vetting influencers and creators for brand partnerships
• Building creator briefs or campaign briefs for influencer collaborations
• Understanding FTC disclosure requirements for sponsored content
• Structuring influencer contracts including usage rights, exclusivity, and payment terms
• Measuring influencer campaign performance (EMV, ROAS, brand lift, engagement)
• Planning UGC (user-generated content) campaigns or strategies
• Licensing or repurposing influencer/UGC content in paid ads
• Managing influencer relationships at scale (ambassador programs, always-on partnerships)
• Navigating international influencer compliance (UK ASA, French ARPP, etc.)
• Handling influencer controversies or compliance violations mid-campaign
• Evaluating influencer authenticity (fake followers, engagement pods, audience quality)
• Planning B2B influencer or thought leader partnerships
• Designing employee advocacy programs that intersect with influencer strategy
• Building affiliate-influencer hybrid compensation models

Brand Context (Auto-Applied)

Before producing any marketing output from this module:

1. **Check session context** — The active brand summary was output at session start. Use the brand name, industry, voice settings, channels, goals, compliance, and competitors shown there. 2. **If you need the full profile**, read: `~/.claude-marketing/brands/{slug}/profile.json` 3. **Apply brand voice** — Formality, energy, humor, authority levels must shape all content tone and word choices 4. **Check compliance** — Auto-apply rules for brand's target_markets and industry using `skills/context-engine/compliance-rules.md` 5. **Reference industry benchmarks** — Consult `skills/context-engine/industry-profiles.md` for the brand's industry 6. **Use platform specs** — Reference `skills/context-engine/platform-specs.md` for character limits and format requirements 7. **Check campaign history** — Run `python "${CLAUDE_PLUGIN_ROOT}/scripts/campaign-tracker.py" --brand {slug} --action list-campaigns` before planning new work 8. **If no brand exists**, say: "No brand profile found. Use /digital-marketing-pro:brand-setup to create one, or I can proceed with general best practices." 9. **Check brand guidelines** — If `~/.claude-marketing/brands/{slug}/guidelines/_manifest.json` exists, load and enforce: `restrictions.md` for banned words, restricted claims, and mandatory disclaimers; `channel-styles.md` for channel-specific tone overrides (may differ from base voice); `messaging.md` for approved key messages, taglines, and positioning language; `voice-and-tone.md` for detailed voice rules beyond the 4 numeric scores. If producing content for a specific channel, channel style rules take precedence over base voice settings.

Do not ask the user for information that already exists in their brand profile.

Required Context

Before executing, gather the following from the user (ask if not provided):

• **Campaign objective**: Awareness, consideration, conversions, content creation, or community building
• **Product/service**: What is being promoted, including price point and purchase complexity
• **Target audience**: Demographics, interests, platforms they use, and purchase behavior
• **Budget**: Total influencer budget and how it should split between fees and product seeding
• **Platforms**: Which social platforms are priorities (Instagram, TikTok, YouTube, LinkedIn, X, Pinterest, Twitch)
• **Content type needed**: Posts, Stories, Reels, TikToks, YouTube videos, livestreams, blog posts, podcasts
• **Usage rights**: Whether content will be repurposed for paid ads, website, or other channels
• **Timeline**: Campaign dates, content delivery deadlines, and review periods
• **Industry**: Needed to flag specific compliance requirements (FTC, FDA, FINRA, FCC)
• **Geography**: Markets being targeted to determine applicable disclosure laws
• **Past influencer work**: What has been tried before and what worked or didn't

Capabilities

Influencer Discovery

• **Platform-specific search**: Identification criteria for Instagram, TikTok, YouTube, LinkedIn, X, Pinterest, and Twitch creators
• **Audience authenticity analysis**: Detecting fake followers, engagement pods, and purchased engagement. Red flags include sudden follower spikes, low comment quality, engagement rate anomalies, and follower-to-following ratio issues
• **Engagement quality assessment**: Moving beyond vanity metrics to evaluate comment sentiment, save rates, share rates, and genuine audience interaction
• **Niche matching**: Aligning creator content themes, audience demographics, and brand values with campaign objectives
• **Tier classification**: Nano (1K-10K), micro (10K-100K), mid-tier (100K-500K), macro (500K-1M), and mega (1M+) with strategic use cases for each tier
• **Competitive analysis**: Identifying creators who work with competitors and evaluating partnership opportunities or exclusion needs

Creator Brief Templates

• **Campaign brief structure**: Background, objectives, key messages, creative direction, mandatory elements, do's and don'ts