Gives marketers an AI helper inside their coding terminal that writes ad copy for several networks, audits campaign naming and tracking, and finds accounts with fresh buying signals to contact. Most skills need no account.
Claude Code
$ npx -y skills add cognyai/claude-code-marketing-skills --agent claude-code
Codex
$ npx skills add cognyai/claude-code-marketing-skills -a codex
Cursor
$ npx skills add cognyai/claude-code-marketing-skills -a cursor
Gemini CLI
$ npx skills add cognyai/claude-code-marketing-skills -a gemini-cli
GitHub Copilot
$ npx skills add cognyai/claude-code-marketing-skills -a github-copilot
OpenCode
$ npx skills add cognyai/claude-code-marketing-skills -a opencode
Windsurf
$ npx skills add cognyai/claude-code-marketing-skills -a windsurf
AI marketing skills for Claude Code, Cursor, Windsurf, and other AI coding tools. Audit SEO, analyze ads, research competitors, qualify leads — all from your terminal.
Free skills need no account. Premium skills connect your real data for $9/mo.
Built by Cogny — AI marketing infrastructure.
curl -sSL https://raw.githubusercontent.com/cognyai/claude-code-marketing-skills/main/install.sh | bash
Or manually copy the skills you want:
git clone https://github.com/cognyai/claude-code-marketing-skills.git
cp -r claude-code-marketing-skills/skills/* .claude/skills/
For Codex, copy them into your Codex skills directory:
git clone https://github.com/cognyai/claude-code-marketing-skills.git
cp -r claude-code-marketing-skills/skills/* "${CODEX_HOME:-$HOME/.codex}/skills/"
These skills work immediately using web search and public data:
| Skill | Command | What it does |
|---|---|---|
| SEO Audit | /seo-audit | Full technical + content SEO analysis (enhanced with live Search Console + Bing data when connected) |
| Non-Commodity Content | /non-commodity-content | Interviews you for real client stories, refusals, and numbers — then drafts the non-commodity SEO brief Google actually ranks |
| Landing Page Review | /landing-page-review | CRO review with specific conversion recommendations |
| Competitor Analysis | /competitor-analysis | Research competitor positioning, ads, and market gaps |
| Ad Copy Writer | /ad-copy-writer | Generate ad copy variations for Google/Meta/LinkedIn |
| Lead Qualification | /lead-qualification | Research and qualify business leads against your ICP |
| GA4 BigQuery Schema | /ga4-bigquery-schema | Complete GA4 BigQuery export schema reference with query patterns |
| GA4 Event Implementation | /ga4-events | GA4 event model reference — recommended events, custom dimensions, validation |
| GTM Event Tracking | /gtm-setup | GTM dataLayer, triggers, variables, tag configuration, and debug mode |
| GAQL Reference | /gaql-reference | Google Ads Query Language syntax, fields, and common report queries |
| Conversion Tracking Debugger | /conversion-debug | Cross-platform conversion tracking troubleshooting (GTM + GA4 + Ads + Meta) |
| Meta Conversions API | /meta-capi | Meta CAPI setup — server-side events, dedup, event match quality |
| UTM Strategy & Builder | /utm-builder | UTM naming conventions, channel grouping rules, validation queries |
| Structured Data | /structured-data | Schema.org JSON-LD templates for rich results — all major types |
| Core Web Vitals | /cwv-audit | LCP, INP, CLS diagnosis and fixes with CrUX BigQuery queries |
| Google Ads Scripts | /google-ads-scripts | Google Ads Scripts patterns — automation, Sheets integration, MCC scripts |
| Website Migration Audit | /website-migration-audit | Compare production vs staging — SEO parity, content integrity, launch readiness (enhanced with Search Console data when connected) |
| Welcome Series Writer | /welcome-series | Generate a full 5-email welcome series from a brand URL — ready to paste into any ESP |
| Deliverability Check | /deliverability-check | Audit SPF / DKIM / DMARC / BIMI on your sending domain, with a prioritized fix order |
| Performance Max Launch Kit | /pmax-launch-kit | Build a full Performance Max campaign — asset group copy, search themes, audience signals, shot list — from a brand URL |
| GA4 Measurement Plan | /ga4-measurement-plan | Event taxonomy, parameters, custom dimensions, and key events — a GA4 spec built from a site URL |
| GTM Tracking Plan | /gtm-tracking-plan | GTM tags, triggers, variables, and copy-paste dataLayer snippets — a build spec from a site URL |
| Submit to agentlaunch | /submit-to-agentlaunch | List, launch, or register an AI agent on agentlaunch (a Product Hunt-style directory) and upvote agents via a public, no-auth REST API |
These skills connect to your actual ad accounts and email platforms via Cogny's MCP servers:
| Skill | Command | MCP Server | What it does |
|---|---|---|---|
| LinkedIn Ads Audit | /linkedin-ads-audit | LinkedIn Ads | Campaign structure, targeting, creative performance, spend efficiency |
| SEO Monitor | /seo-monitor | Search Console / Bing Webmaster | Track rankings, queries, indexing, core web vitals |
| CRM ICP Analysis | /crm-icp-analysis | HubSpot / Pipedrive / Upsales | Build data-driven ICP from closed-won deals, contacts, and companies |
| Sales Momentum Drivers | /crm-sales-momentum | HubSpot / Pipedrive / Upsales | Pipeline velocity, stage conversions, stuck deals, win/loss patterns |
| LinkedIn Micro Campaigns | /linkedin-micro-campaigns | HubSpot / Pipedrive / Upsales + LinkedIn Ads | Create precision-targeted LinkedIn campaigns from ICP data |
| Subject Line Lab | /subject-line-lab | Any connected ESP (Klaviyo, Mailchimp, Rule, Get a Newsletter, Brevo, MailerLite, SFMC, …) | Mine your last 100+ sends, find the subject-line patterns that actually lift opens on your list, and generate 20 tuned candidates |
| Winback Engine | /winback-engine | Any connected ESP (Klaviyo, Mailchimp, Rule, Get a Newsletter, Brevo, MailerLite, SFMC, …) | Find dormant subscribers, tier by historical value, draft personalized winback series per tier, flag suppression candidates |
| Pre-Send QA | /pre-send-qa | Any connected ESP (Klaviyo, Mailchimp, Rule, Get a Newsletter, Brevo, MailerLite, SFMC, …) | Pre-flight QA: merge tag fallbacks, broken links, spam triggers, CAN-SPAM compliance, mobile rendering |
| Email Report | /email-report | Any connected ESP (Klaviyo, Mailchimp, Rule, Get a Newsletter, Brevo, MailerLite, SFMC, …) | Auto-write the weekly/monthly email performance report in 3 formats — Slack, CEO email, board deck section |
| Revenue Audit | /revenue-audit | Any connected ESP (Klaviyo, Mailchimp, Rule, Get a Newsletter, Brevo, MailerLite, SFMC, …) | "Email growth consultant in a box" — finds missing flows, dormant high-value subscribers, under-segmented blasts, ranked by estimated $ impact |
| Drop-off Rescue | /drop-off-rescue | Any connected ESP (Klaviyo, Mailchimp, Rule, Get a Newsletter, Brevo, MailerLite, SFMC, …) | Find contacts stalled at funnel stages (abandoned cart, signed-up-but-no-trial, trial-but-no-convert), draft re-engagement emails, schedule sends — reruns weekly without double-sending |
| Community Pulse | /community-pulse | Discord (+ Crisp, YouTube) | Weekly digest — new joins, hot/dead channels, top contributors, lurker→active conversions, unanswered questions, 3–6 actions you can ship in 15 min |
| Google Ads Audit | /google-ads-audit | Google Ads | Account-wide audit across every campaign type — structure, budget, conversion tracking, wasted spend, ranked by estimated $ impact |
| Google Ads Monitor | /google-ads-monitor | Google Ads (+ Microsoft, Apple Search, OpenAI Ads) | Weekly health check — budget pacing, spend spikes, disapproved ads, conversion-tracking breaks — week-over-week |
| Performance Max Audit | /pmax-audit | Google Ads | Deep PMax audit — asset group strength, asset coverage, search themes, audience signals, brand exclusions |
| Search Campaign Audit | /search-campaign-audit | Google Ads / Microsoft Ads | Deep Search audit — quality score, match types, negative keyword gaps, search terms, ad strength |
| Shopping Campaign Audit | /shopping-campaign-audit | Google Ads | Deep Shopping / retail audit — feed coverage, listing-group granularity, wasted product spend |
| Demand Gen Audit | /demand-gen-audit | Google Ads | Deep Demand Gen audit — audience strategy, creative format diversity, fatigue, CPA vs goal |
| GA4 Audit | /ga4-audit | GA4 | GA4 configuration + data-quality audit — key events, custom dimensions, PII, attribution, (not set) traffic |
| GA4 Monitor | /ga4-monitor | GA4 / Plausible / Fathom / Simple Analytics / Adobe | Weekly GA4 check — sessions, conversions, revenue, channel mix, tracking-break alerts — week-over-week |
| GTM Audit | /gtm-audit | GTM | GTM container audit — duplicate GA4 tags, orphaned tags, trigger coverage, Consent Mode, naming hygiene |
| GTM Monitor | /gtm-monitor | GTM | Weekly GTM check — diffs tags / triggers / variables vs last week, flags risky changes and unpublished drafts |
| Cogny Agent | /cogny | All | Full autonomous agent — scheduled analysis, strategy, execution |
One person wiring agents into a machine that runs experiments every week: researching the customer, building pages and creative, launching tests, and killing the losers. Inspired by Greg Isenberg's Marketing Engineers playbook. Every agent reads one shared brain in the Cogny context tree. Every campaign carries an ID from the first ad to the closed deal. Every decision lands in a review queue that takes under a minute per item. Guardrails live in the tools: ads are created paused, outreach is drafted and never sent, and scheduled agents get pause-only grants.
| Skill | Command | MCP Servers | What it does |
|---|---|---|---|
| Marketing Engineer | /marketing-engineer | All | The hub: setup, the Monday loop, one campaign end to end, scheduling agents with tool-level guardrails |
| Marketing Brain | /marketing-brain | Context tree + HubSpot + Stripe | Interview-built START-HERE, customer-fit, offers, voice, founder opinions, failed campaigns. Agents propose, humans promote |
| Customer Language | /customer-language | HubSpot | The exact words customers use for their problems, from CRM calls, meetings, notes and tickets, clustered by distinct company. Weekly |
| Campaign Ledger | /campaign-ledger | Google / Meta / LinkedIn / Bing / TikTok / X Ads, GA4, HubSpot, fibbler | Campaign IDs in every name and UTM, a naming audit, and one ledger joining spend → calls → deals → revenue |
| Buying Triggers | /buying-triggers | fibbler + HubSpot + Brave | Accounts with a fresh trigger (funding, hiring, launches, rising ad engagement). Drafts outreach only when the "event → problem → fix" sentence is sharp |
| Search Demand | /search-demand | Search Console + Bing + AI Visibility + Brave + Ahrefs | Pre-purchase questions from search and calls, what ChatGPT/Claude/Gemini/Perplexity recommend, and briefs for the most useful page or calculator per gap |
| Creative Engine | /creative-engine | Image Gen + Meta / LinkedIn / TikTok Ads | 8–12 distinct concepts from customer words, images generated with real brand assets, uploaded paused and named ID_angle_format_vN |
| Ad Kill Rules | /ad-kill-rules | All ad platforms | A pre-declared evidence bar, enforced daily. Dry run, approved pause, or a scheduled pause-only script |
| Closed-Lost Revival | /closed-lost-revival | HubSpot + fibbler + Brave | The real reason for every lost deal plus a reopen condition, watched weekly. Drafts notes that quote the original call |
| Social Engine | /social-engine | LinkedIn Organic + X Organic + Brave + Discord | Listening, a weekly hook batch from founder opinions, approved-only scheduling, and organic winners promoted to paid |
| Performance Memo | /performance-memo | fibbler + HubSpot + Stripe + Fortnox + ad platforms | The Monday memo: spend → qualified calls → deals → churn per campaign, every line ending in keep / kill / change / test |
CRM: HubSpot is the default (read-only). Salesforce, Pipedrive and Attio map onto the same jobs through the CRM layer in /marketing-engineer.
Stars on GitHub
Gives your AI agent the marketing know-how to plan A/B tests, write ad creative, set up analytics tracking, optimize for AI search answers, and run paid ad campaigns, so you can work through these tasks without starting from scratch.
@coreyhaines31An open-source SEO analysis plugin for Claude Code covering technical SEO, content quality, Schema.org markup, AI search optimization, local SEO and e-commerce, with specialist skills for keyword data, backlinks, image generation and site crawling.
@agricidanielTurns a project directory or website into a short, shareable launch video with music, motion, and share copy. Built for makers who want to promote what they have shipped.
@latent-spacesAudits a website for Generative Engine Optimization, scoring how likely AI assistants like ChatGPT, Claude, Perplexity and Gemini are to cite its content. Covers AI crawler access, schema markup, brand authority and content quality, with monthly progress comparisons for clients.
@zubair-trabzadaInstall it with the command on its page. It includes ad-copy-writer, ad-kill-rules, brand-kit. Its skills do not fire on their own yet. Free and open source.
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