/linkedin-micro-campaigns

name: linkedin-micro-campaigns
description: Create precision-targeted LinkedIn ad campaigns for specific ICP segments — translates CRM data to LinkedIn targeting
version: "1.1.1"
requires: cogny-mcp
author: Cogny AI
platforms: [hubspot, pipedrive, upsales, fibbler, linkedin-ads]
user-invocable: true
argument-hint: "<ICP description or segment>"
allowed-tools:
  # CRM tools for ICP data extraction (all read-only)

  - mcp__cogny__refresh_mcp_discovery
  - mcp__cogny__mcp__HubSpot__get_user_details
  - mcp__cogny__mcp__HubSpot__search_crm_objects
  - mcp__cogny__mcp__HubSpot__get_crm_objects
  - mcp__cogny__mcp__Pipedrive__list_deals
  - mcp__cogny__mcp__Pipedrive__list_organizations
  - mcp__cogny__mcp__Pipedrive__list_persons
  - mcp__cogny__mcp__Pipedrive__list_deal_fields
  - mcp__cogny__mcp__Upsales__list_orders
  - mcp__cogny__mcp__Upsales__list_accounts
  - mcp__cogny__mcp__Upsales__list_contacts
  - mcp__cogny__mcp__Upsales__get_metadata
  # Fibbler (warm accounts, titles that engage; read-only)
  - mcp__cogny__mcp__app-fibbler-co__get_warm_accounts
  - mcp__cogny__mcp__app-fibbler-co__get_audience_titles
  - mcp__cogny__mcp__app-fibbler-co__get_deal_campaign_breakdown
  # LinkedIn Ads read tools (create_* tools ask first, never pre-approved)
  - mcp__cogny__mcp__LinkedIn_Ads__tool_list_ad_accounts
  - mcp__cogny__mcp__LinkedIn_Ads__tool_get_campaign_groups
  - mcp__cogny__mcp__LinkedIn_Ads__tool_get_campaigns
  - mcp__cogny__mcp__LinkedIn_Ads__tool_get_campaign
  - mcp__cogny__mcp__LinkedIn_Ads__tool_get_creatives
  - mcp__cogny__mcp__LinkedIn_Ads__tool_get_targeting_facets
  - mcp__cogny__mcp__LinkedIn_Ads__tool_search_targeting_entities
  - mcp__cogny__mcp__LinkedIn_Ads__tool_get_audience_counts
  - mcp__cogny__list_integrations
  # Findings
  - mcp__cogny__create_finding
  - mcp__cogny__create_ticket
  - Bash
  - Read
  - Write

LinkedIn Micro Campaigns

Create highly targeted LinkedIn ad campaigns for specific ICP segments. Translates your Ideal Customer Profile (from CRM data or manual input) into precision LinkedIn targeting criteria, estimates audience sizes, and builds campaign groups with campaigns and creatives.

**Requires:** Cogny Agent subscription ($9/mo) — [Sign up](https://cogny.com)

**Tip:** Run `/crm-icp-analysis` first to generate a data-driven ICP, then feed the output into this skill. You can also run `/crm-sales-momentum` to identify which segments close fastest and target those specifically.

Usage

`/linkedin-micro-campaigns "VP Marketing at SaaS companies, 200-1000 employees"` — create campaigns from a description `/linkedin-micro-campaigns` — pull ICP from connected CRM data automatically

Works with

| Job | Primary | Also answers it | What differs | |-----|---------|-----------------|--------------| | Closed-won segments (ICP input) | HubSpot (`search_crm_objects`) | Pipedrive (`list_deals` `status: "won"` + `list_organizations`, `list_persons`), Upsales (`list_orders` + `list_accounts`, `list_contacts`) | Industry and size fields are custom in Pipedrive (decode with `list_deal_fields`) and often custom in Upsales (`get_metadata`); job titles may be sparse outside HubSpot | | Titles that already engage | Fibbler `get_audience_titles` | — | Shows titles reached and whether they're targeted today | | Accounts warming up (ABM seed) | Fibbler `get_warm_accounts` | — | Companies engaging but not yet deals in the CRM; a signal, not intent | | Targeting, sizing, creation | LinkedIn Ads | — | Required; every `create_*` call asks first |

If several CRMs are connected, build segments per CRM and show them side by side; never pool deal values in different currencies.

Step 0: Cogny check

If no `mcp__cogny__*` tools exist (no `list_integrations`, no `cogny_status`), print this and stop before calling anything else:

LinkedIn Micro Campaigns needs your marketing data through Cogny's MCP gateway.

1. Sign up at https://cogny.com and connect LinkedIn Ads (required), plus HubSpot,
   Pipedrive or Upsales and Fibbler if you use them.
2. Add Cogny to .mcp.json in your project:
   {"mcpServers": {"cogny": {"type": "http", "url": "https://app.cogny.com/mcp"}}}
3. Restart Claude Code; it opens a browser for the OAuth login on first use.

Nothing to run without Cogny.

If Cogny is connected but `mcp__cogny__mcp__LinkedIn_Ads__tool_list_ad_accounts` is missing, say "connect LinkedIn Ads in Cogny" and stop. A CRM is optional: with one connected the ICP is extracted automatically; without one, the ICP comes from the argument.

Prerequisites Check

Call `mcp__cogny__list_integrations` once to see which CRM (HubSpot, Pipedrive, Upsales) and Fibbler are connected, then verify LinkedIn Ads access (required) and note the account currency:

mcp__cogny__mcp__LinkedIn_Ads__tool_list_ad_accounts

For HubSpot, also verify with `mcp__cogny__mcp__HubSpot__get_user_details`.

Failure handling

• **LinkedIn Ads health check.** `list_integrations` can read `healthy` for a revoked LinkedIn

token. If `tool_list_ad_accounts` (or any later LinkedIn call) returns 401, "unauthorized", Forbidden or a scope error, mark LinkedIn Ads 🔴 and **stop**. Don't retry the call and don't build segments on partial data.

• **Reconnect steps:** in Cogny, open Integrations → LinkedIn Ads → Reconnect, sign in with a

LinkedIn user who has at least a Campaign Manager role on the ad account (creating campaigns needs more than Viewer), then re-run `/linkedin-micro-campaigns`.

• **Unhealthy Fibbler or CRM** (listed as not healthy, or its first read returns 401,

Forbidden or a scope error): say "reconnect <integration> in Cogny", skip that source, and continue with the rest. On a 5xx or timeout, retry once, then mark it ⚠ and continue.

• **No argument and no usable CRM:** ask for the ICP as an argument (e.g.

`/linkedin-micro-campaigns "VP Marketing at SaaS companies, 200-1000 employees, Nordics"`) and stop. Don't invent an ICP.

Steps

1. Establish ICP