/ad-copy-writer

name: ad-copy-writer
description: Generate ad copy variations for Google, Meta, and LinkedIn Ads
version: "1.0.0"
author: Cogny AI
platforms: []
user-invocable: true
argument-hint: "<platform> <product or URL>"
allowed-tools:
  - WebFetch
  - WebSearch
  - Bash
  - Read
  - Write

Ad Copy Writer

Generate high-converting ad copy for Google Ads, Meta Ads, or LinkedIn Ads.

Usage

`/ad-copy-writer google "project management tool"` — Google Ads copy `/ad-copy-writer meta example.com` — Meta Ads copy from website `/ad-copy-writer linkedin "B2B SaaS"` — LinkedIn Ads copy

Steps

1. Research the product

If a URL is provided, WebFetch it and extract:

• Value proposition
• Key features / benefits
• Target audience
• Pricing (if visible)
• Unique differentiators

If a description is provided, use that directly.

2. Research the competition

WebSearch for competitors to understand:

• What messaging angles they use
• Common claims in the space
• Price anchoring

3. Generate copy by platform

Google Ads (RSA format)

Generate 15 headlines (max 30 chars each) and 4 descriptions (max 90 chars each):

**Headlines** — mix of:

• Benefit-led: "Cut Ad Spend 40%"
• Feature-led: "AI-Powered Optimization"
• Social proof: "Trusted by 1,000+ Agencies"
• CTA: "Start Free Trial Today"
• Keyword-match: "[Primary keyword] Tool"

**Descriptions** — mix of:

• Problem/solution
• Feature list
• Social proof + CTA
• Urgency/offer

Meta Ads

Generate 3 variations:

• **Primary text** (125 chars visible, up to 500)
• **Headline** (40 chars)
• **Description** (30 chars)
• **CTA button** recommendation

Angles: 1. Pain point → solution 2. Social proof → aspiration 3. Direct value prop → CTA

LinkedIn Ads

Generate 3 variations:

• **Intro text** (150 chars for single image)
• **Headline** (70 chars)
• **Description** (100 chars)

Angles: 1. Professional credibility 2. ROI / efficiency focus 3. Industry-specific insight

4. Output format

Present each variation clearly labeled with character counts:

=== Google Ads RSA ===

Headlines (30 char max):
1. "Cut Your Ad Spend by 40%" (25)
2. "AI Marketing Automation" (24)
...

Descriptions (90 char max):
1. "Stop wasting budget on underperforming ads. Our AI optimizes your campaigns 24/7." (83)
...

=== Meta Ads ===

Variation 1 (Pain → Solution):
Primary: "..."
Headline: "..."
...