/marketing-engineer

name: marketing-engineer
description: Run the marketing-engineer operating system — one shared brain, ten agents, a review queue, and a weekly loop — on top of Cogny's MCPs. Sets it up, runs the weekly loop, runs one campaign end to end, and schedules the agents with guardrails enforced in the tools rather than the prompt.
version: "1.1.3"
author: Cogny AI
requires: cogny-mcp
platforms: [cogny, hubspot, pipedrive, upsales, fibbler, google-ads, meta-ads, linkedin-ads, bing-ads, tiktok-ads, x-ads, reddit-ads, snapchat-ads, apple-search-ads, openai-ads, bidtheatre, search-console, bing-webmaster, semrush, ahrefs, ga4, posthog, mixpanel, growthbook, stripe, fortnox, shopify, woocommerce, linkedin-organic, x-organic, youtube, crisp, discord]
user-invocable: true
argument-hint: "[setup|week|campaign <idea>|status|schedule]"
allowed-tools:
  - mcp__cogny__mcp__Stripe__stripe_api_read
  - mcp__cogny__cogny_status
  - mcp__cogny__list_integrations
  - mcp__cogny__get_context_tree_overview
  - mcp__cogny__browse_context_tree
  - mcp__cogny__read_context_node
  - mcp__cogny__search_context
  - mcp__cogny__write_context_node
  - mcp__cogny__list_tickets
  - mcp__cogny__get_ticket
  - mcp__cogny__create_ticket
  - mcp__cogny__list_findings
  - mcp__cogny__get_finding
  - mcp__cogny__create_finding
  - mcp__cogny__get_queue_status
  - mcp__cogny__list_automations
  - mcp__cogny__get_automation_run
  - mcp__cogny__list_scripts
  - mcp__cogny__refresh_mcp_discovery
  - mcp__cogny__mcp__HubSpot__get_user_details
  - mcp__cogny__mcp__Pipedrive__list_users
  - mcp__cogny__mcp__Upsales__list_users
  - mcp__cogny__mcp__app-fibbler-co__get_account_overview
  - mcp__cogny__mcp__Google_Ads__tool_list_accessible_accounts
  - mcp__cogny__mcp__Meta_Ads__tool_list_ad_accounts
  - mcp__cogny__mcp__LinkedIn_Ads__tool_list_ad_accounts
  - mcp__cogny__mcp__Bing_Ads__tool_list_accounts
  - mcp__cogny__mcp__TikTok_Ads__tool_list_advertisers
  - mcp__cogny__mcp__X_Ads__tool_list_ad_accounts
  - mcp__cogny__mcp__Reddit_Ads__tool_list_ad_accounts
  - mcp__cogny__mcp__Snapchat_Ads__tool_list_organizations
  - mcp__cogny__mcp__Apple_Search_Ads__tool_list_acls
  - mcp__cogny__mcp__OpenAI_Ads__tool_get_ad_account
  - mcp__cogny__mcp__Google_Analytics_4__tool_list_account_summaries
  - mcp__cogny__mcp__Google_Search_Console__tool_list_properties
  - mcp__cogny__mcp__Bing_Webmaster_Tools__tool_get_sites
  - mcp__cogny__mcp__LinkedIn_Organic__tool_list_organizations
  - mcp__cogny__mcp__X_Organic__tool_get_me
  - mcp__cogny__mcp__YouTube__get_channel
  - mcp__cogny__mcp__Discord__list_guilds
  - mcp__cogny__mcp__Crisp__list_conversations
  - mcp__cogny__mcp__Stripe__get_stripe_account_info
  - mcp__cogny__mcp__Fortnox__get_company_information
  - mcp__cogny__mcp__Shopify__tool_get_shop_info
  - Read
  - Write
  - Edit
  - Glob
  - Bash

Marketing Engineer

Each agent in this playbook is a skill, and the skills share one **brain**. You spend your time editing what the agents produce, not producing it yourself.

> The cost of an experiment keeps collapsing. Whoever runs the most good > experiments learns fastest. Most ideas die waiting for a designer, a developer, > an analyst and two meetings. This system removes that wait.

**Requires:** Cogny ($9/mo) — [Sign up](https://cogny.com). Every agent reads from Cogny's managed MCPs. Free skills in this repo still work without it.

The system at a glance

| # | Agent (skill) | Reads | Writes | Cadence | |---|---------------|-------|--------|---------| | 0 | `/marketing-brain` | You (interview), CRM won/lost deals (HubSpot / Pipedrive / Upsales), store orders (Shopify / WooCommerce), Stripe | `brain/company/*`, `brain/brand/*` (human-approved) | Once, then on every rejection | | 1 | `/customer-language` | CRM calls/meetings/notes, Crisp chats, Discord, YouTube comments, local transcripts | `brain/evidence/customer-language/*` | Mon 07:00 | | 2 | `/campaign-ledger` | Google, Microsoft, Meta, LinkedIn, TikTok, X, Reddit, Snapchat, Apple Search, ChatGPT ads, Bidtheatre; GA4; CRM; fibbler | `brain/campaigns/ledger` | Daily | | 3 | `/buying-triggers` | fibbler warm accounts, CRM accounts (HubSpot / Pipedrive / Upsales), Upsales site visits, Brave News | `brain/evidence/triggers/*`, draft outreach | Tue + Thu | | 4 | `/search-demand` | Search Console, Bing Webmaster, Semrush / Ahrefs, AI visibility, Brave | `brain/evidence/search/*`, page briefs | Wed | | 5 | `/creative-engine` | Brain + customer language + brand assets | Images (Cloud) or briefs (Solo), **paused** ads on Meta / LinkedIn / TikTok / Reddit / X / Snapchat | On demand | | 6 | `/ad-kill-rules` | Ad-level insights on every platform | Pauses losers (the only write) | Daily 08:00 | | 7 | `/closed-lost-revival` | CRM lost deals + their calls/notes (HubSpot / Pipedrive / Upsales) | `brain/evidence/closed-lost/*`, draft notes | Weekly | | 8 | `/social-engine` | LinkedIn / X / YouTube organic stats, X search, Brave, Crisp, Discord | Draft posts (scheduled only after a yes) | Sun batch | | 9 | `/performance-memo` | Ledger + fibbler + CRM + Stripe/Fortnox + store revenue + PostHog/Mixpanel + GrowthBook | `brain/memos/performance/*` | Mon 07:30 |

Build them **one at a time**. Get `/customer-language` reliable before adding the next. A confused workflow running every morning gives you a reliable supply of confusion.

Shared conventions (every agent in this system follows these)

The brain lives in the Cogny context tree

brain/
  START-HERE                       ← every agent reads this first
  company/customer-fit             ← who buys, who stays, who you can serve profitably
  company/offers                   ← what you sell, price, allowed claims, claims needing approval
  brand/voice                      ← 3 loved examples + why, 2 rejected + why
  brand/founder-opinions           ← strong takes nobody else can generate
  decisions/failed-campaigns       ← lessons that cost real money
  decisions/agent-correction