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/winback-engine

Find dormant subscribers, segment by historical value, draft personalized winback emails per tier, and identify suppression candidates

From plugin
claude-code-marketing-skills
11262 skills

Claude Code

$ npx -y skills add cognyai/claude-code-marketing-skills --skill winback-engine --agent claude-code

SKILL.md

winback-engine.SKILL.md
name: winback-engine
description: Find dormant subscribers, segment by historical value, draft personalized winback emails per tier, and identify suppression candidates
version: "1.1.2"
author: Cogny AI
requires: cogny-mcp
platforms: [klaviyo, mailchimp, rule, get-a-newsletter, brevo, mailerlite, drip, salesforce-marketing-cloud, braze, shopify, woocommerce, stripe]
user-invocable: true
argument-hint: "[aggressive|standard|conservative]"
allowed-tools:
  # Cogny Cloud (aggregated) namespace
  - mcp__cogny__refresh_mcp_discovery
  - mcp__cogny__mcp__Klaviyo__list_profiles
  - mcp__cogny__mcp__Klaviyo__get_profile
  - mcp__cogny__mcp__Klaviyo__list_lists
  - mcp__cogny__mcp__Klaviyo__get_list
  - mcp__cogny__mcp__Klaviyo__get_list_profiles
  - mcp__cogny__mcp__Klaviyo__list_segments
  - mcp__cogny__mcp__Klaviyo__get_segment
  - mcp__cogny__mcp__Klaviyo__list_campaigns
  - mcp__cogny__mcp__Klaviyo__get_campaign
  - mcp__cogny__mcp__Klaviyo__get_campaign_message
  - mcp__cogny__mcp__Klaviyo__get_campaign_values_report
  - mcp__cogny__mcp__Klaviyo__list_flows
  - mcp__cogny__mcp__Klaviyo__get_flow
  - mcp__cogny__mcp__Klaviyo__list_metrics
  - mcp__cogny__mcp__Klaviyo__get_metric
  - mcp__cogny__mcp__Klaviyo__list_events
  - mcp__cogny__mcp__Klaviyo__list_templates
  - mcp__cogny__mcp__Klaviyo__get_account
  - mcp__cogny__mcp__Mailchimp__tool_get_account_info
  - mcp__cogny__mcp__Mailchimp__tool_list_campaigns
  - mcp__cogny__mcp__Mailchimp__tool_get_campaign
  - mcp__cogny__mcp__Mailchimp__tool_get_campaign_content
  - mcp__cogny__mcp__Mailchimp__tool_list_audiences
  - mcp__cogny__mcp__Mailchimp__tool_get_audience
  - mcp__cogny__mcp__Mailchimp__tool_list_members
  - mcp__cogny__mcp__Mailchimp__tool_get_member
  - mcp__cogny__mcp__Mailchimp__tool_get_member_tags
  - mcp__cogny__mcp__Mailchimp__tool_list_segments
  - mcp__cogny__mcp__Mailchimp__tool_get_segment
  - mcp__cogny__mcp__Mailchimp__tool_list_templates
  - mcp__cogny__mcp__Mailchimp__tool_get_template
  - mcp__cogny__mcp__Mailchimp__tool_list_reports
  - mcp__cogny__mcp__Mailchimp__tool_get_report
  - mcp__cogny__mcp__Mailchimp__tool_get_report_click_details
  - mcp__cogny__mcp__Mailchimp__tool_get_report_open_details
  - mcp__cogny__mcp__Mailchimp__tool_get_report_unsubscribed
  - mcp__cogny__mcp__Mailchimp__tool_list_automations
  - mcp__cogny__mcp__Mailchimp__tool_get_automation
  - mcp__cogny__mcp__Rule__tool_list_subscribers
  - mcp__cogny__mcp__Rule__tool_get_subscriber
  - mcp__cogny__mcp__Rule__tool_get_subscriber_fields
  - mcp__cogny__mcp__Rule__tool_list_subscriber_tags
  - mcp__cogny__mcp__Rule__tool_list_tags
  - mcp__cogny__mcp__Rule__tool_get_tag
  - mcp__cogny__mcp__Rule__tool_list_campaigns
  - mcp__cogny__mcp__Rule__tool_get_campaign
  - mcp__cogny__mcp__Rule__tool_get_campaign_statistics
  - mcp__cogny__mcp__Rule__tool_list_templates
  - mcp__cogny__mcp__Rule__tool_get_template
  - mcp__cogny__mcp__Rule__tool_list_segments
  - mcp__cogny__mcp__Rule__tool_list_customizations
  - mcp__cogny__mcp__Rule__tool_get_customization
  - mcp__cogny__mcp__Rule__tool_list_suppressions
  - mcp__cogny__mcp__Rule__tool_list_preference_groups
  - mcp__cogny__mcp__Rule__tool_get_subscriber_preferences
  - mcp__cogny__mcp__Rule__tool_list_journeys
  - mcp__cogny__mcp__Get_a_Newsletter__tool_list_contacts
  - mcp__cogny__mcp__Get_a_Newsletter__tool_get_contact
  - mcp__cogny__mcp__Get_a_Newsletter__tool_list_lists
  - mcp__cogny__mcp__Get_a_Newsletter__tool_get_list
  - mcp__cogny__mcp__Get_a_Newsletter__tool_list_drafts
  - mcp__cogny__mcp__Get_a_Newsletter__tool_get_draft
  - mcp__cogny__mcp__Get_a_Newsletter__tool_list_sent
  - mcp__cogny__mcp__Get_a_Newsletter__tool_get_sent
  - mcp__cogny__mcp__Get_a_Newsletter__tool_list_scheduled
  - mcp__cogny__mcp__Get_a_Newsletter__tool_list_reports
  - mcp__cogny__mcp__Get_a_Newsletter__tool_get_report
  - mcp__cogny__mcp__Get_a_Newsletter__tool_get_report_bounces
  - mcp__cogny__mcp__Get_a_Newsletter__tool_get_report_opens
  - mcp__cogny__mcp__Get_a_Newsletter__tool_get_report_opens_aggregated
  - mcp__cogny__mcp__Get_a_Newsletter__tool_get_report_have_not_opened
  - mcp__cogny__mcp__Get_a_Newsletter__tool_get_report_clicks
  - mcp__cogny__mcp__Get_a_Newsletter__tool_get_report_link_clicks
  - mcp__cogny__mcp__Get_a_Newsletter__tool_get_report_unsubscriptions
  - mcp__cogny__mcp__Get_a_Newsletter__tool_list_attributes
  - mcp__cogny__mcp__Get_a_Newsletter__tool_list_subscriptions
  - mcp__cogny__mcp__Get_a_Newsletter__tool_list_senders
  - mcp__cogny__mcp__Get_a_Newsletter__tool_get_sender
  # Newer ESPs and stores: read tools only (writes ask first)
  - mcp__cogny__mcp__Brevo__list_contacts
  - mcp__cogny__mcp__Brevo__get_contact
  - mcp__cogny__mcp__Brevo__list_contact_lists
  - mcp__cogny__mcp__MailerLite__list_subscribers
  - mcp__cogny__mcp__MailerLite__get_subscriber
  - mcp__cogny__mcp__MailerLite__list_groups
  - mcp__cogny__mcp__MailerLite__list_segments
  - mcp__cogny__mcp__Drip__list_subscribers
  - mcp__cogny__mcp__Drip__get_subscriber
  - mcp__cogny__mcp__Drip__list_tags
  - mcp__cogny__mcp__Salesforce_Marketing_Cloud__list_data_extensions
  - mcp__cogny__mcp__Salesforce_Marketing_Cloud__get_data_extension_fields
  - mcp__cogny__mcp__Salesforce_Marketing_Cloud__get_data_extension_rows
  - mcp__cogny__mcp__Braze__braze_list_segments
  - mcp__cogny__mcp__Braze__braze_get_segment_details
  - mcp__cogny__mcp__Braze__braze_get_segment_analytics
  - mcp__cogny__mcp__Shopify__tool_list_customers
  - mcp__cogny__mcp__Shopify__tool_list_orders
  - mcp__cogny__mcp__WooCommerce__list_orders
  - mcp__cogny__mcp__Stripe__stripe_api_read
  - mcp__cogny__list_integrations
  - mcp__cogny__create_finding
  - mcp__cogny__create_ticket
  - mcp__cogny__write_context_node
  # Cogny Solo / Lite (per-ESP direct) namespace
  - mcp__klaviyo__*
  - mcp__mailchimp__*
  - mcp__rule__*
  - mcp__get_a_newsletter__*
  - Bash
  - Read
  - Write

Winback Engine

Turn dormant subscribers back into

Read more
@cognyai
Ships withclaude-code-marketing-skills

AI marketing skills for Claude Code, Cursor, Windsurf, and other AI coding tools. Audit SEO, analyze ads, research competitors, qualify leads — all from your terminal. Free skills need no account. Premium skills connect your real data for $9/mo.

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Questions about winback-engine.

Which coding agents can use winback-engine?
winback-engine installs in Claude Code, Codex, Cursor, Gemini CLI, GitHub Copilot, OpenCode and Windsurf with the skills CLI, using each agent's flag shown on this page. Flowy's auto-invocation, which fires a skill when your prompt matches, runs in Claude Code only.