/gtm-offer
Builds a Grand Slam Offer (promise, price, bonuses, guarantee, scarcity/urgency, name) for the specified offer or product.
$ npx -y skills add uppifyagency/bettercallclaudegrowth --agent claude-codeHow it fires
How this command gets triggered: by you, by Claude, or both.
- Fires itselfClaude auto-loads it when your prompt matches the work.
- You can call itInvoke it directly when you want it.
- Slash command
/gtm-offer
Context preview
What this command does when you run it.
Builds a Grand Slam Offer (promise, price, bonuses, guarantee, scarcity/urgency, name) for the specified offer or product.
Command definition
gtm-offer.mddescription: Builds a Grand Slam Offer (promise, price, bonuses, guarantee, scarcity/urgency, name) for the specified offer or product.
argument-hint: product/service + target market/avatar (e.g. "auto parts consulting for independent repair shops")
/gtm-offer - Grand Slam Offer, Hormozi style
This command applies the `hormozi-offers` skill. Respect `userConfig.output_language` (IT by default), `userConfig.industry`, `userConfig.brand_voice` and `userConfig.default_channel`.
User input: $ARGUMENTS
Steps
1. **Load the skill.** Invoke the `hormozi-offers` skill by name (it activates from its description; do not use file paths) and apply its frameworks, digging deeper into cheatsheets/patterns when needed. Do NOT copy the book's content: use it only as an operational guide.
2. **Frame the market.** Briefly assess the input against the **Starving Crowd** (Pain, Purchasing Power, Easy to Target, Growing) to anchor the offer to a real avatar in the `industry`.
3. **Apply the Value Equation.** For the offer in $ARGUMENTS, work the four drivers: raise **Dream Outcome** and **Perceived Likelihood**, lower **Time Delay** and **Effort & Sacrifice**. Keep these drivers as the compass for every subsequent element. For an objective score and the weakest lever, run: `node "${CLAUDE_PLUGIN_ROOT}/scripts/value-equation-score.js" --dream <1-10> --likelihood <1-10> --time <1-10> --effort <1-10>` (time/effort: 10 = very high).
4. **Compose the Grand Slam Offer** and return the structured spec:
- **Promise** — specific Dream Outcome tied to the avatar's status.
- **Price** — premium price with rationale (price-to-value); never discounts.
- **Bonuses** — 3-5 bonuses, each with a name, the problem it solves and an anchored value.
- **Guarantee** — choose and justify the type (unconditional/conditional/anti-guarantee/implied); you can stack them.
- **Scarcity/Urgency** — honest levers on limited supply and/or deadline.
- **Name** — apply the **MAGIC** formula (3-5 components) for a short, magnetic name.
5. **Align voice and channel.** Adapt tone and format to `brand_voice` and the `default_channel` set in the configuration.
6. **Final red-team.** Invoke the `gtm-critic` agent to stress-test the offer spec (credible promise? defensible price? risky guarantee? honest scarcity?), then fold the proposed fixes into the final version.
Read more
description: Builds a Grand Slam Offer (promise, price, bonuses, guarantee, scarcity/urgency, name) for the specified offer or product. argument-hint: product/service + target market/avatar (e.g. "auto parts consulting for independent repair shops")
/gtm-offer - Grand Slam Offer, Hormozi style
This command applies the `hormozi-offers` skill. Respect `userConfig.output_language` (IT by default), `userConfig.industry`, `userConfig.brand_voice` and `userConfig.default_channel`.
User input: $ARGUMENTS
Steps
1. **Load the skill.** Invoke the `hormozi-offers` skill by name (it activates from its description; do not use file paths) and apply its frameworks, digging deeper into cheatsheets/patterns when needed. Do NOT copy the book's content: use it only as an operational guide.
2. **Frame the market.** Briefly assess the input against the **Starving Crowd** (Pain, Purchasing Power, Easy to Target, Growing) to anchor the offer to a real avatar in the `industry`.
3. **Apply the Value Equation.** For the offer in $ARGUMENTS, work the four drivers: raise **Dream Outcome** and **Perceived Likelihood**, lower **Time Delay** and **Effort & Sacrifice**. Keep these drivers as the compass for every subsequent element. For an objective score and the weakest lever, run: `node "${CLAUDE_PLUGIN_ROOT}/scripts/value-equation-score.js" --dream <1-10> --likelihood <1-10> --time <1-10> --effort <1-10>` (time/effort: 10 = very high).
4. **Compose the Grand Slam Offer** and return the structured spec:
- **Promise** — specific Dream Outcome tied to the avatar's status.
- **Price** — premium price with rationale (price-to-value); never discounts.
- **Bonuses** — 3-5 bonuses, each with a name, the problem it solves and an anchored value.
- **Guarantee** — choose and justify the type (unconditional/conditional/anti-guarantee/implied); you can stack them.
- **Scarcity/Urgency** — honest levers on limited supply and/or deadline.
- **Name** — apply the **MAGIC** formula (3-5 components) for a short, magnetic name.
5. **Align voice and channel.** Adapt tone and format to `brand_voice` and the `default_channel` set in the configuration.
6. **Final red-team.** Invoke the `gtm-critic` agent to stress-test the offer spec (credible promise? defensible price? risky guarantee? honest scarcity?), then fold the proposed fixes into the final version.
A Go-To-Market consultant inside your terminal. BetterCallClaudeGrowth turns 9 proven marketing frameworks from top books into an operational assistant that recognizes your type of business and walks you from positioning to measurement.
Repo: uppifyagency/bettercallclaudegrowth
Other commands on bettercallclaudegrowth.
- /gtm-buddy
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Open command - /gtm-content
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Open command - /gtm-email
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Open command - /gtm-instagram
Set up Meta/Instagram conversion campaigns with structure, audience, creative, and budget for your industry.
Open command - /gtm-jobs
Uncovers the customer's Jobs to Be Done (progress + circumstance, functional/social/emotional dimensions), the Forces of Progress, and the Big/Little Hire risk — the demand-side foundation that precedes positioning and offer.
Open command