/gtm-instagram
Set up Meta/Instagram conversion campaigns with structure, audience, creative, and budget for your industry.
$ npx -y skills add uppifyagency/bettercallclaudegrowth --agent claude-codeHow it fires
How this command gets triggered: by you, by Claude, or both.
- Fires itselfClaude auto-loads it when your prompt matches the work.
- You can call itInvoke it directly when you want it.
- Slash command
/gtm-instagram
Context preview
What this command does when you run it.
Set up Meta/Instagram conversion campaigns with structure, audience, creative, and budget for your industry.
Command definition
gtm-instagram.mddescription: Set up Meta/Instagram conversion campaigns with structure, audience, creative, and budget for your industry.
argument-hint: [offer/product + objective + ICP + GEO/budget, e.g. "B2B course for HR, leads, Italy+EU, 500/day"]
/gtm-instagram - Meta/Instagram conversion campaign setup
This command applies the **instagram-performance-marketing** skill. Respect `userConfig.output_language` (IT by default), `userConfig.industry`, `userConfig.brand_voice`, and `userConfig.default_channel`.
User input: `$ARGUMENTS`
Steps
1. **Load the skill.** Invoke the `instagram-performance-marketing` skill by name (it activates from its description; do not use file paths) and apply its frameworks, going deeper with the cheatsheet, patterns, and the relevant chapter (audience/lookalike, GEO/CPM, creative, ad settings, retargeting, A/B test) when needed. Do not copy the book's content: use it only to reason.
2. **Frame the objective.** Extract from `$ARGUMENTS` the offer, desired action, ICP, and constraints (GEO, budget, available first-party data). Adapt everything to `userConfig.industry` and coordinate with `userConfig.default_channel`.
3. **Choose the campaign objective.** Apply the **campaign objectives** framework: select the objective that matches the exact desired action (conversions/leads/installs) and justify the choice on the CPM-per-objective scale.
4. **Build audience and GEO.** Apply **audience & lookalike targeting** (Custom Audience from first-party data -> tiered Lookalike, with an optional intent-based supplement) and **GEO/CPM reduction** (set of high-conversion countries vs emerging markets, broad for tests, specific for retargeting) for the industry.
5. **Define creative and budget.** Apply **ad creative** (AI video/UGC-style, 2-3 CTR-oriented variants) and **accelerated spend** (front-loading, learning phase ~50 events, sterile launch with a single ad set) to set up the launch structure and daily budget.
6. **Add retargeting and tests.** Apply **retargeting** (segments via Pixel, frequency cap) and **A/B test** (one variable, 7-14 day window) as the plan for the post-launch phase, consistent with **training the algorithm** (CPM -> CPA loop).
7. **Produce the structured output:**
- Summary: offer, objective, ICP, constraints.
- Campaign structure (objective, ad set, performance goal, key ad settings).
- Audience + GEO spec (Custom/Lookalike, tiers, target countries).
- Creative brief (formats, angles, variants, CTA).
- Budget and launch plan (budget/day, learning phase threshold, kill rule).
- Retargeting + A/B test plan for the next 14 days.
> **Red-team (optional).** Invoke the `gtm-critic` agent to stress-test the setup (campaign objective ↔ desired action consistent? offer and creative aligned? ROAS/CPA guardrails vs margin? budget not scaled too early?), then integrate the fixes.
Read more
description: Set up Meta/Instagram conversion campaigns with structure, audience, creative, and budget for your industry. argument-hint: [offer/product + objective + ICP + GEO/budget, e.g. "B2B course for HR, leads, Italy+EU, 500/day"]
/gtm-instagram - Meta/Instagram conversion campaign setup
This command applies the **instagram-performance-marketing** skill. Respect `userConfig.output_language` (IT by default), `userConfig.industry`, `userConfig.brand_voice`, and `userConfig.default_channel`.
User input: `$ARGUMENTS`
Steps
1. **Load the skill.** Invoke the `instagram-performance-marketing` skill by name (it activates from its description; do not use file paths) and apply its frameworks, going deeper with the cheatsheet, patterns, and the relevant chapter (audience/lookalike, GEO/CPM, creative, ad settings, retargeting, A/B test) when needed. Do not copy the book's content: use it only to reason.
2. **Frame the objective.** Extract from `$ARGUMENTS` the offer, desired action, ICP, and constraints (GEO, budget, available first-party data). Adapt everything to `userConfig.industry` and coordinate with `userConfig.default_channel`.
3. **Choose the campaign objective.** Apply the **campaign objectives** framework: select the objective that matches the exact desired action (conversions/leads/installs) and justify the choice on the CPM-per-objective scale.
4. **Build audience and GEO.** Apply **audience & lookalike targeting** (Custom Audience from first-party data -> tiered Lookalike, with an optional intent-based supplement) and **GEO/CPM reduction** (set of high-conversion countries vs emerging markets, broad for tests, specific for retargeting) for the industry.
5. **Define creative and budget.** Apply **ad creative** (AI video/UGC-style, 2-3 CTR-oriented variants) and **accelerated spend** (front-loading, learning phase ~50 events, sterile launch with a single ad set) to set up the launch structure and daily budget.
6. **Add retargeting and tests.** Apply **retargeting** (segments via Pixel, frequency cap) and **A/B test** (one variable, 7-14 day window) as the plan for the post-launch phase, consistent with **training the algorithm** (CPM -> CPA loop).
7. **Produce the structured output:**
- Summary: offer, objective, ICP, constraints.
- Campaign structure (objective, ad set, performance goal, key ad settings).
- Audience + GEO spec (Custom/Lookalike, tiers, target countries).
- Creative brief (formats, angles, variants, CTA).
- Budget and launch plan (budget/day, learning phase threshold, kill rule).
- Retargeting + A/B test plan for the next 14 days.
> **Red-team (optional).** Invoke the `gtm-critic` agent to stress-test the setup (campaign objective ↔ desired action consistent? offer and creative aligned? ROAS/CPA guardrails vs margin? budget not scaled too early?), then integrate the fixes.
A Go-To-Market consultant inside your terminal. BetterCallClaudeGrowth turns 9 proven marketing frameworks from top books into an operational assistant that recognizes your type of business and walks you from positioning to measurement.
Repo: uppifyagency/bettercallclaudegrowth
Other commands on bettercallclaudegrowth.
- /gtm-buddy
GTM concierge. Describe your situation and it tells you where to start: the single right skill or the ordered sequence of commands to run, calibrated to your archetype (coaching, B2B SaaS, B2C, local, established business) and stage (micro-launch, scaling, established).
Open command - /gtm-content
Content strategy (niche, channels, pillars) and editorial calendar based on the frameworks from "Doing Content Right".
Open command - /gtm-copy
Writes ready-to-use copy (email, landing, or post) by applying the SUCKS framework to your input and industry.
Open command - /gtm-email
Design an email automation workflow (goal+KPI, segment, trigger, delay, if/then, sequence) starting from the input.
Open command - /gtm-jobs
Uncovers the customer's Jobs to Be Done (progress + circumstance, functional/social/emotional dimensions), the Forces of Progress, and the Big/Little Hire risk — the demand-side foundation that precedes positioning and offer.
Open command - /gtm-leads
Generate a lead generation plan with a prioritized Core Four and lead magnet design for your industry.
Open command