BetterCallClaudeGrowth — Go-To-Market (GTM) & Marketing Plugin for Claude Code
A Go-To-Market consultant inside your terminal. BetterCallClaudeGrowth turns 9 proven marketing frameworks from top books into an operational assistant that recognizes your type of business and walks you from positioning to measurement. It's the GTM twin of BetterCallClaude, and it runs entirely local: no MCP server, no hooks, no network dependency.
Why it exists
Most founders don't have an idea problem. They have a sequencing problem: what to do first, what comes next, and what to ignore. You buy five marketing books, apply 10% of them, and get stuck somewhere between "I have an offer" and "I have customers."
BetterCallClaudeGrowth closes that gap. It takes 9 battle-tested frameworks and puts them to work on your specific case — not in the abstract. No slideware theory: a plan, real deliverables, a readiness score, and a critical review that tells you where you're about to go wrong.
Stop reading about marketing. Start doing it.
Quickstart
Install the plugin from Claude Code (two lines, in this order):
/plugin marketplace add uppifyagency/bettercallclaudegrowth
/plugin install bettercallclaudegrowth
Then describe your situation and let the router point the way:
/gtm-buddy launching a nutrition coaching business, starting from zero, minimal budget
Or run the full pipeline on a real case:
/gtm B2B SaaS for auto-parts inventory, 50 trials/month, growing
What it is
BetterCallClaudeGrowth is a plugin for Claude Code that puts a GTM strategy and AI marketing consultant by your side. It's not a slogan generator: it's a system that classifies your business archetype and stage, picks the right playbook, and produces concrete deliverables — positioning, offer, lead generation, content, copywriting, channels, email, SEO, Instagram ads.
Who it's for (any business)
The plugin recognizes your archetype and adapts the path. It works whether you're:
| Business type | What you get |
|---|
| Coaching / Service / Freelance | "Personal Monopoly" positioning, a premium offer, first leads with no budget. |
| B2B SaaS | A sharp ICP, a Grand Slam Offer, a lead pipeline, channels, and LTGP:CAC metrics. |
| B2C product / service | A message that converts, content, channels, and an acquisition funnel. |
| E-commerce | Offer and bonuses, Instagram/Meta campaigns, email automation, product SEO. |
| Local service / Small business | Local positioning, zero-budget leads, local SEO/GEO, reviews. |
| Micro-launch / Product test | Fast validation, a minimal offer, a single channel, falsifiable measurement. |
| Established company without a marketing team | A complete GTM system that fills the gap, with a readiness score. |
No matter where you start. The router figures out where you are and tells you the next step.
Two entry points
/gtm-buddy — the router / concierge
The easiest way to start. Describe where you are and where you want to go: gtm-buddy classifies archetype × stage, tells you whether you need one skill or a sequence, and can run it for you. It's the assistant that saves you from guessing where to begin.
/gtm-buddy launching a nutrition coaching business, starting from zero, minimal budget
It answers like a consultant: "You're a coach at stage zero. Positioning first, then the offer, then your first organic leads. Shall we start with positioning?"
/gtm — the full adaptive pipeline
Runs an end-to-end path calibrated to your case:
- Phase 0 — Classification: detects archetype and stage, selects the playbook.
- 7 operational phases: Jobs-to-Be-Done & positioning → Offer → Leads → Content & Copy → Channels → Email → Measurement.
- Two adversarial review checkpoints (
gtm-critic) that red-team your offer, funnel, positioning, and copy.
- PERCEIVE–ANALYZE–VALIDATE–ACT synthesis with falsifiable hypotheses.
- GTM Readiness Score 0–100 and a final deliverable:
gtm-plan.md.
/gtm monthly specialty-coffee subscription box, pre-launch, list to build
From a description to a plan, with the critical review already baked in.
The 11 commands
| Command | What it does | Framework / source |
|---|
/gtm-buddy | Router / concierge: classifies archetype × stage and routes you to a skill or a sequence | — |
/gtm | Full adaptive GTM pipeline + GTM Readiness Score | All |
/gtm-jobs | Jobs to Be Done: the "job" your customer hires your product to do | christensen-jobs |
/gtm-positioning | ICP + Personal Monopoly: who you're the obvious choice for | butcher-productize · doing-content-right |
/gtm-offer | Grand Slam Offer + Value Equation: an offer that's hard to refuse | hormozi-offers |
/gtm-leads | Core Four + lead magnet: get interested strangers to show up | hormozi-leads |
/gtm-content | Content strategy + editorial calendar | doing-content-right |
/gtm-copy | Copywriting with the SUCKS framework | drew-sucks-framework |
/gtm-email | Email marketing automation: welcome, drip, winback | advanced-email-marketing |
/gtm-seo | SEO + GEO 2026: Google and generative engines (AI Overviews, LLMs) | seo-2026-sota |
/gtm-instagram | Conversion-focused Meta / Instagram campaigns | instagram-performance-marketing |
The 9 frameworks / skills
Each skill is a knowledge base that reframes the operational principles of a book or methodology, ready to apply to your case.
| Skill | Topic | Author / source |
|---|
christensen-jobs | Jobs to Be Done | Clayton Christensen — Competing Against Luck |
butcher-productize | Productize Yourself, scaling a service | Jack Butcher — Visualize Value |
hormozi-offers | Grand Slam Offer, Value Equation, pricing | Alex Hormozi — $100M Offers |
hormozi-leads | Core Four, lead magnets, Client-Financed Acquisition | Alex Hormozi — $100M Leads |
doing-content-right | Content, niche, Personal Monopoly | Steph Smith — Doing Content Right |
drew-sucks-framework | SUCKS copywriting for the web | Kieran Drew |
advanced-email-marketing | Email automation, segmentation, deliverability | Frangioni / AEMA |
seo-2026-sota | Technical SEO + GEO for LLMs and AI Overviews | SEO/GEO 2026 |
instagram-performance-marketing | Meta / Instagram conversion ads | Robert Thomas |
The 3 agents
| Agent | Role |
|---|
gtm-buddy | The router / concierge. Figures out where you are and routes you to the right skill or sequence. |
gtm-orchestrator | Drives the adaptive pipeline end-to-end and computes the GTM Readiness Score 0–100. |
gtm-critic | The adversarial reviewer. Red-teams your offer, funnel, positioning, and copy before you spend budget on them. |
A consultant that proposes. A critic that saves you.
The 4 deterministic scripts
Four Node scripts that produce repeatable numbers, not opinions. Same input, same output.
| Script | Output |
|---|
cfa-calculator | LTGP:CAC ratio and the Client-Financed Acquisition model (Hormozi): does your acquisition pay for itself? |
value-equation-score | Offer strength on a 0–100 scale |
gtm-readiness-score | Pipeline GTM Readiness Score 0–100 |
gtm-plan-lint | Quality and consistency check for gtm-plan.md |
On top of these sit 7 playbooks, each tuned per archetype to calibrate every phase to your type of business.
Architecture
bettercallclaudegrowth/
├── commands/ # 11 commands: /gtm-buddy, /gtm, /gtm-offer, …
├── agents/ # 3 agents: gtm-buddy, gtm-orchestrator, gtm-critic
├── skills/ # 9 knowledge bases (the book frameworks)
├── playbooks/ # routing matrix + playbooks per archetype × stage
├── scripts/ # 4 deterministic Node scripts
└── assets/ # banner.svg and resources
Typical /gtm pipeline flow:
/gtm ──► Phase 0: classification (archetype × stage)
│
▼
playbook selection (per archetype)
│
▼
7 phases: JTBD/positioning ► offer ► leads ► content/copy ► channels ► email ► measurement
│ │
▼ ▼
gtm-critic checkpoint gtm-critic checkpoint
│
▼
PERCEIVE–ANALYZE–VALIDATE–ACT synthesis ► GTM Readiness Score ► gtm-plan.md
Local-first by design: no MCP server, no hooks, no network calls. Everything runs inside your Claude Code session.
Configuration (userConfig)
Set your preferences once and every command respects them.
| Key | Meaning | Examples |
|---|
output_language | Language of deliverables | EN, IT |
archetype | Default business type (or auto) | coaching, b2b-saas, b2c, ecommerce, local-service, established-no-marketing |
stage | Growth stage (or auto) | micro-launch, scaling, established |
industry | Industry / vertical | nutrition, automotive, food, … |
default_channel | Primary channel (or auto) | seo, instagram, email |
brand_voice | Brand tone of voice | direct, premium, technical, friendly |
Usage examples
/gtm-buddy launching a nutrition coaching business, starting from zero, minimal budget
/gtm B2B SaaS for auto-parts inventory, 50 trials/month, growing
/gtm-offer monthly specialty-coffee subscription box
/gtm-leads local photography studio, I want more quote requests
/gtm-seo plant-based recipe blog, I want to show up in AI Overviews
/gtm-instagram skincare e-commerce, scaling conversion campaigns
Open your terminal. Type what you sell. Walk out with a plan.
FAQ
Who is it for?
Founders, solopreneurs, coaches, B2B SaaS teams, B2C and e-commerce brands, local businesses, and established SMBs without a marketing team. If you need to take something to market, it's for you.
Do I need to know marketing to use it?
No. /gtm-buddy acts as a concierge: start by describing your situation in your own words and the router tells you exactly which skill or sequence to use.
Does it need a connection or an MCP server?
No. The plugin is local-first: no MCP, no hooks, no network dependency. It all runs in your Claude Code session.
Can I use a single skill without the pipeline?
Yes. Every command (/gtm-offer, /gtm-copy, /gtm-seo, …) works on its own. The /gtm pipeline is optional, for when you want the full path.
Do I need an ad budget?
No. Many paths (organic, content, outreach, SEO) are designed to start on a minimal budget. Paid ads are an option, not a requirement.
What language are deliverables in?
English or Italian, controlled by output_language. Set it to EN for English output.
Are the deliverables reliable?
The numeric evaluations (Value Equation, LTGP:CAC, GTM Readiness Score) are produced by deterministic scripts: same input, same result. The strategic side goes through gtm-critic's adversarial checkpoints.
Does it contain the text of the books?
No. See Credits & Copyright below.
Credits & Copyright
The 9 skills in BetterCallClaudeGrowth are knowledge bases with frameworks and principles reformulated for study and operational use. They do not contain the full text of the reference books. All rights to the original works remain with their respective authors and publishers.
Acknowledgements to the authors whose frameworks inspired this plugin: Clayton Christensen, Jack Butcher (Visualize Value), Alex Hormozi, Steph Smith, Kieran Drew, Alessandro Frangioni (AEMA / ROADS®), Robert Thomas, and the authors of the SEO/GEO 2026 series.
Built by Uppify Agency · Repo: github.com/uppifyagency/bettercallclaudegrowth · version 0.3.1 · category marketing.
License
Released under the MIT license. See the LICENSE file. Use it, modify it, build on it.
Keywords / Topics
go-to-market · GTM · GTM strategy · marketing · AI marketing · Claude Code plugin · Claude Code skill · Anthropic · product launch · positioning · offer · lead generation · copywriting · SEO · GEO · email marketing · Instagram ads · Meta ads · startup · founder · solopreneur · coaching · B2B SaaS · B2C · ecommerce · local business · small business · Jobs to Be Done · Grand Slam Offer · content strategy · marketing plugin · marketing skill
BetterCallClaudeGrowth · v0.3.1 · the go-to-market twin of BetterCallClaude · made by Uppify Agency
