Aaron Marketing Skills
120 marketing skills, 7 disciplines, one contract — your AI marketing staff, installable as a plugin, portable skills, or an 8-bot team.








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An AI marketing staff you install, not prompt — 120 agent skills as one plugin, as portable skills on 70+ hosts, or as an 8-bot AI Staff on Grok Bot and Hermes Bot Mode. Skills and commands are plain Markdown; small Bash/Python-stdlib runtimes provide hooks, validation, scoring, registry events, connectors, and CI (no pip). Every skill runs at Tier 1 with data you provide.
| Layer | Skills | Lifecycle (phase directories) | Framework → gate | Entrypoint |
|---|
| Narrative | 16 | trace → architect → land → evaluate | TALE truth / system / effectiveness profiles | /aaron-marketing:narrative |
| SEO/GEO | 16 | survey → implement → tune → evaluate | CORE-EEAT → content-quality-auditor · CITE → domain-authority-auditor | /aaron-marketing:seo-geo |
| Social | 16 | explore → craft → host → observe | ECHO asset / program-maturity profiles | /aaron-marketing:social |
| Email | 16 | setup → engage → nurture → deliver | SEND → email-quality-auditor (EQS) | /aaron-marketing:email |
| Paid ads | 16 | research → orchestrate → activate → scale | ROAS → ad-account-auditor (RQS) | /aaron-marketing:ad |
| Influencer | 16 | scout → target → activate → report | STAR → creator-content-auditor (SQS); fit-scorer produces the Suitability (S) read | /aaron-marketing:influencer |
| Launch | 16 | research → assemble → mobilize → prove | RAMP preflight / execution / outcome profiles | /aaron-marketing:launch |
| Protocol layer | 8 | — (shared machinery, outside the phase flows) | 7 truth registries (entity · creator · offer/claims · consent · launch · channel · narrative) + HOT/WARM/COLD memory | — |
/aaron-marketing:auto routes any natural-language goal. Typed topology: references/system-catalog.json. Readable map: system architecture. Long-form narrative/SEO: aaronmarketing.ai docs hub (placeholder hub root). In-repo vs hub: docs/README.md.
Signpost repos point here — seo-geo-claude-skills (tag v9.9.12) and influencer-marketing-agent-skills (tag standalone-final). Sibling policy: docs/repo-family.md.
Contents
- Install
- First run
- Skill Dashboard
- Skill catalog
- Commands
- More
- Contributing
- Disclaimer
- License
Install
| Host | Install |
|---|
| Claude Code | /plugin marketplace add aaron-he-zhu/aaron-marketing-skills then /plugin install aaron-marketing@aaron |
| Codex · Cursor · OpenCode · Antigravity · Gemini CLI · Copilot CLI · OpenClaw · Hermes · 70+ hosts | npx skills add aaron-he-zhu/aaron-marketing-skills |
| Agent Plugins v1 clients · Portable Lite | Download aaron-marketing-skills-20.2.0-agent-plugin-v1-lite.tar.gz from the v20.2.0 release, unpack it, and install the extracted plugin directory |
| Grok Bot · Hermes Bot Mode (AI Staff) | Generate, then install: Hermes = profile install; Grok = semi-manual cards. See AI Staff |
| SkillHub.cn (中文社区) | skillhub install <frontmatter-slug> |
| Any host | git clone https://github.com/aaron-he-zhu/aaron-marketing-skills |
Claude Code: marketplace add only registers the catalog — run /plugin install aaron-marketing@aaron to enable skills and commands. Single skill: npx skills add aaron-he-zhu/aaron-marketing-skills -s keyword-research. Per-agent quirks: docs/agent-compatibility.md (verified 120/120 installable, 2026-07).
The plugin adds nothing to /mcp — docs/mcp-catalog.json is a copy-paste reference only. The repo root is the authoring SSOT, not an Agent Plugins v1 install root. Use the Portable Lite release asset (boundary).
AI Staff — 8 named bots
On Grok Bot and Hermes Bot Mode this bundle installs as staff: seven specialists (aaron-narrative, aaron-seo-geo, aaron-social, aaron-email, aaron-ad, aaron-influencer, aaron-launch) plus aaron-chief (protocol + routing). Same 120 skills, covered exactly once. No Web UI, Usage Gateway, or cloud hosting in this OSS surface.
python3 scripts/generate-bot-projections.py --output /private/path/aaron-bot-roster
| Path | What you do |
|---|
| Hermes | Each hermes/<bot>/ is a profile distribution. Publish that directory as a git repo, then hermes profile install <url> --alias. |
| Grok | Semi-manual: create bots from grok/bot-cards.md, enable grok/enable-lists.md, follow grok/setup-checklist.md. No bulk import. |
Bundles are Tier-1 static. Auditors return NOT_SCORED. Registries are propose-only. On Grok, every bot on an account shares one cloud computer — names are not security boundaries. Full steps, output layout, and smoke: docs/ai-staff-install.md. Host matrix + owner-run backlog: agent-compatibility.md. Long-form: docs hub / AI Staff (placeholder path).
Offline check: python3 scripts/smoke-bot-projections.py.
First run
If the host routes skills automatically, describe the goal:
Research keywords for my SaaS product targeting small teams
Find TikTok creators for a skincare launch and score their fit
Audit this Google Ads account before I scale — exports attached
Or use a slash command — /auto to route, or a discipline entrypoint:
/aaron-marketing:auto turn our pricing page into an AI-citable comparison hub
/aaron-marketing:seo-geo https://example.com/blog/my-article --phase tune
Every skill works with pasted data. Optional tools: CONNECTORS.md.
Skill Dashboard
After install, project your own skill-run artifacts into a local page:
Next, Usage, Delta, Outcomes, Decisions, Trust,
Coverage, Staff, and optional Timeline.
python3 scripts/skill-dashboard.py --root .
Point --root at the project that holds memory/, not at a plugin checkout
unless that is the working project. The command writes skill-dashboard.html
beside that root. This is a local generated page — not a hosted workbench
and not a Gateway. Operator guide: docs/skill-dashboard.md.
Skill catalog
Skill links open each SKILL.md. One-line purpose and plays live in each Discipline guide. Catalog order follows the four-layer strata — Narrative first, then the five channels, Launch, then Protocol.
| Phase | Skills |
|---|
| Trace | narrative-baseline-mapper, category-narrative-mapper, audience-belief-mapper, positioning-truth-tracer |
| Architect | strategic-narrative-designer, message-system-architect, brand-language-codifier, story-bank-builder |
| Land | narrative-cascade-planner, pitch-narrative-builder, narrative-enablement-kit, proof-point-packager |
| Evaluate | ⛩ narrative-quality-auditor, message-test-designer, narrative-resonance-monitor, narrative-drift-monitor |