Hey friends. Shawn here. I've been bootstrapping and starting companies for the past 10 years (still working hard at 996 level).
$ npx -y skills add shawnpang/startup-founder-skills --agent claude-code
Hey friends. Shawn here. I've been bootstrapping and starting companies for the past 10 years (still working hard at 996 level). Somewhere along the way, I realized that more and more of what I do every day — writing cold emails, drafting pitch decks, prepping for calls, reviewing contracts, writing job descriptions — can be automated. So I set out to find the 50 founder tasks that AI handles best and pair each one with the best open-source skill to do it.
The goal is simple: spend less time on repeatable work so I can spend more time on what actually matters — talking to users, trying more products, and making genuine connections.
Inspired by Marketing Skills by Corey Haines — extended from marketing to the full founder stack: fundraising, sales, product, recruiting, engineering, legal, finance, and growth. Works with Claude Code, OpenAI Codex, Cursor, Windsurf, and any agent that supports the Agent Skills spec.
Contributions welcome! Found a way to improve a skill or have a new one to add? Open a PR.
If you're at a company with a VP of Sales, a Head of Marketing, and in-house counsel — you probably don't need this. These skills are for founders who are the sales team, the marketing team, and the legal team, all at once.
Skills are markdown files that give AI agents specialized knowledge and workflows for specific tasks. When you add these to your project, your agent can recognize what you're working on and apply the right frameworks, templates, and best practices — so you get founder-grade output, not generic AI slop.
Every skill reads from startup-context first — your company's stage, product, market, team, and metrics. This shared context means skills produce output tailored to your specific startup, not generic advice.
┌──────────────────────────────────────┐
│ startup-context │
│ (read by all other skills first) │
└──────────────────┬───────────────────┘
│
┌──────────────┬──────────────┬────────────────┼────────────────┬──────────────┬──────────────┐
▼ ▼ ▼ ▼ ▼ ▼ ▼
┌───────────┐ ┌───────────┐ ┌───────────┐ ┌────────────┐ ┌───────────┐ ┌────────────┐ ┌───────────┐
│Fundraising│ │ Sales &BD │ │ Product & │ │ Recruiting │ │Engineering│ │ Legal & │ │ Marketing │
│ │ │ │ │ Strategy │ │ & Team │ │ │ │ Operations │ │ & Growth │
├───────────┤ ├───────────┤ ├───────────┤ ├────────────┤ ├───────────┤ ├────────────┤ ├───────────┤
│pitch-deck │ │cold- │ │prd-writng │ │job-desc │ │arch-desgn │ │privacy-pol │ │landing-pg │
│inv-rsrch │ │ outreach │ │user-rsrch │ │interview │ │code-revew │ │terms-of-sv │ │content │
│data-room │ │sales-scrpt│ │roadmap │ │sourcing │ │cicd-setup │ │contract-rv │ │seo │
│fund-email │ │proposal │ │mvp-scope │ │employer- │ │tech-stack │ │soc2-prep │ │email-mktg │
│ │ │lead-score │ │comp-anlys │ │ brand │ │security │ │process-doc │ │social │
│ │ │partner- │ │mkt-rsrch │ │ │ │ │ │board-update│ │launch │
│ │ │ outreach │ │ │ │ │ │ │ │ │ │ │
└─────┬─────┘ └─────┬─────┘ └─────┬─────┘ └──────┬─────┘ └─────┬─────┘ └──────┬─────┘ └─────┬─────┘
│ │ │ │ │ │ │
└─────────────┴──────┬──────┴───────────────┴─────────────┴──────────────┴─────────────┘
│
Skills cross-reference each other:
pitch-deck ↔ investor-research ↔ data-room
cold-outreach ↔ lead-scoring ↔ sales-script
prd-writing ↔ mvp-scoping ↔ roadmap-planning
job-description ↔ interview-kit ↔ sourcing-outreach
See each skill's Related Skills section for the full dependency map.
| Skill | Confidence | Author | Description |
|---|---|---|---|
| startup-context | — | Shawn Pang | Foundation skill read by all others. Captures your company stage, product, market, team, metrics, and goals so every skill produces tailored output. |
| Fundraising | |||
| pitch-deck | Medium | Shawn Pang | Create or refine pitch deck content — slide-by-slide narrative, not just bullet points. Narrative and story still need your voice. |
| investor-research | High | Shawn Pang | Identify, qualify, and prioritize potential investors by stage, sector, check size, and portfolio fit. |
| data-room | High | Shawn Pang | Prepare due diligence materials — checklists, document organization, and drafts for missing items. |
| fundraising-email | High | Shawn Pang | Write investor outreach — cold intros, warm follow-ups, update emails, and thank-you notes. |
| accelerator-application | High | Shawn Pang | Apply to YC, Techstars, and 40+ other accelerators — includes directory with websites, application drafts, and interview prep. |
| Sales & BD | |||
| cold-outreach | High | Brian Wagner | Write cold emails, LinkedIn messages, and follow-up sequences for B2B prospecting. Adapted from cold-outreach-sequence skill. |
| sales-script | Medium | Alireza Rezvani | Demo scripts, discovery call frameworks, objection handling docs, and closing playbooks. Adapted from sales-engineer skill. |
| proposal-generation | Medium | Alireza Rezvani | Create sales proposals, SOWs, and pricing quotes. Adapted from contract-and-proposal-writer skill. |
| lead-scoring | Medium | Athina AI | Define ICP criteria, lead qualification frameworks, and scoring models. Adapted from inbound-lead-qualification skill. |
| partnership-outreach | High | Shawn Pang | Write partnership proposals, integration pitches, and co-marketing outreach. |
| Product & Strategy | |||
| prd-writing | Medium | Pawel Huryn | Write product requirements documents, feature specs, and user story sets. Adapted from create-prd skill. |
| user-research-synthesis | Medium | Pawel Huryn | Synthesize customer interviews, survey data, and support tickets into insights and personas. Adapted from summarize-interview skill. |
| roadmap-planning | Medium | Pawel Huryn | Build or update a product roadmap with timeline views, dependencies, and milestones. Adapted from outcome-roadmap skill. |
| mvp-scoping | Medium | Shawn Pang | Define MVP scope — what to build, what to cut, and what to defer. |
| competitive-analysis | High | Pawel Huryn | Research competitors — feature comparison, positioning analysis, pricing benchmarks, and market mapping. Adapted from competitor-analysis skill. |
| market-research | Medium | Pawel Huryn | Size a market (TAM/SAM/SOM), identify trends, and validate market hypotheses. Adapted from market-sizing skill. |
| review-mining | High | Shawn Pang | Mine Trustpilot, G2, Capterra, and app store reviews to extract user pain points, switching triggers, and voice-of-customer language. |
| daily-product-digest | High | Shawn Pang | Summarize what's trending on Product Hunt, Hacker News, and Indie Hackers — filtered for relevance to your market. |
| competitor-monitoring | High | Shawn Pang | Ongoing tracking of competitor pricing, features, hiring, and positioning changes — weekly intel briefs with threat levels. |
| Recruiting & Team | |||
| job-description | High | Shawn Pang | Write compelling job descriptions that attract top candidates without corporate jargon. |
| interview-kit | High | Alireza Rezvani | Design interview processes — questions, scorecards, take-home assignments, evaluation rubrics, and comp benchmarking. Adapted from interview-system-designer skill. |
| sourcing-outreach | High | Shawn Pang | Write recruiting outreach — LinkedIn inmails, cold emails to candidates, and referral requests. |
| employer-brand | Medium | Shawn Pang | Build employer branding — careers page copy, team culture docs, and engineering blog posts. |
| Engineering | |||
| architecture-design | Medium | Alireza Rezvani | Design system architecture — service boundaries, data models, API design, and infrastructure planning. Adapted from senior-architect skill. |
| code-review | High | Jeff Allan | Thorough code review focused on correctness, security, performance, and maintainability. Adapted from code-reviewer skill. |
| cicd-setup | High | Alireza Rezvani | Set up or improve CI/CD pipelines — GitHub Actions, testing, deployment, and release automation. Adapted from ci-cd-pipeline-builder skill. |
| tech-stack-eval | Medium | Alireza Rezvani | Evaluate and select technologies — frameworks, databases, hosting, and third-party services. Adapted from tech-stack-evaluator skill. |
| security-review | High | Jeff Allan | Audit security — OWASP top 10, auth flows, data handling, and dependency vulnerabilities. Adapted from security-reviewer skill. |
startup-founder-skills is a Claude Code plugin with 50 hand-picked skills, indexed on Flowy in the Business category. Install it with the command on its page. It includes accelerator-application, architecture-design, board-update. Its skills do not fire on their own yet. Request auto-invocation to have Flowy route them as you prompt. Free and open source.
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