/seo

name: seo
description: "Comprehensive SEO analysis for any website or business type. Full site audits, single-page analysis, technical SEO (crawlability, indexability, Core Web Vitals with INP), schema markup, content quality (E-E-A-T), image optimization, sitemap analysis, and GEO for AI Overviews/ChatGPT/Perplexity. Industry detection for SaaS, e-commerce, local, publishers, agencies. Triggers on: SEO, audit, schema, Core Web Vitals, sitemap, E-E-A-T, AI Overviews, GEO, technical SEO, content quality, page speed."
user-invocable: true
argument-hint: "[command] [url]"
license: MIT
metadata:
  author: AgriciDaniel
  version: "2.3.1"
  category: seo

SEO: Universal SEO Analysis Skill

**Invocation:** `/seo $1 $2` where `$1` is the command and `$2` is the URL or argument.

**Runtime:** Run bundled Python tools through `"${CLAUDE_PLUGIN_ROOT}/scripts/claude-seo" run <script.py>`. That is the single canonical form used by every skill and agent. Claude Code expands `${CLAUDE_PLUGIN_ROOT}` to the installed plugin directory, so the launcher is found without any `PATH` entry; the repository ships no top-level `bin/` directory because hosted marketplaces reject one. Repository users run `./scripts/claude-seo`; manual installers rewrite the canonical form to `"$HOME/.claude/skills/seo/scripts/claude-seo"`. Never invoke bundled scripts with a bare Python interpreter.

Comprehensive SEO analysis across all industries (SaaS, local services, e-commerce, publishers, agencies). Orchestrates 24 sub-skills (21 core + 1 framework integration + 2 extension mirrors) and 18 sub-agents. A separate optional Firecrawl extension is also installable (see "Optional Extensions" below).

Quick Reference

| Command | What it does | |---------|-------------| | `/seo audit <url>` | Full website audit with parallel subagent delegation | | `/seo page <url>` | Deep single-page analysis | | `/seo sitemap <url or generate>` | Analyze or generate XML sitemaps | | `/seo schema <url>` | Detect, validate, and generate Schema.org markup | | `/seo images <url or optimize>` | Image SEO: on-page audit, SERP analysis, file optimization | | `/seo technical <url>` | Technical SEO audit (9 categories) | | `/seo content <url>` | E-E-A-T and content quality analysis | | `/seo content-brief <topic or url>` | Generate detailed SEO content brief with target keywords, outline, internal links | | `/seo geo <url>` | AI Overviews / Generative Engine Optimization | | `/seo plan <business-type>` | Strategic SEO planning | | `/seo programmatic [url\|plan]` | Programmatic SEO analysis and planning | | `/seo competitor-pages [url\|generate]` | Competitor comparison page generation | | `/seo local <url>` | Local SEO analysis (GBP, citations, reviews, map pack) | | `/seo maps [command] [args]` | Maps intelligence (geo-grid, GBP audit, reviews, competitors) | | `/seo hreflang [url]` | Hreflang/i18n SEO audit and generation | | `/seo google [command] [url]` | Google SEO APIs (GSC, PageSpeed, CrUX, Indexing, GA4) | | `/seo backlinks <url>` | Backlink profile analysis (free: Moz, Bing, CC; premium: DataForSEO) | | `/seo cluster <seed-keyword>` | SERP-based semantic clustering and content architecture | | `/seo sxo <url>` | Search Experience Optimization: page-type analysis, user stories, personas | | `/seo drift baseline <url>` | Capture SEO baseline for change monitoring | | `/seo drift compare <url>` | Compare current state to stored baseline | | `/seo drift history <url>` | Show drift history over time | | `/seo ecommerce <url>` | E-commerce SEO: product schema, marketplace intelligence | | `/seo firecrawl [command] <url>` | Full-site crawling and site mapping (extension) | | `/seo dataforseo [command]` | Live SEO data via DataForSEO (extension) | | `/seo image-gen [use-case] <description>` | AI image generation for SEO assets (extension) | | `/seo flow [stage] [url\|topic]` | FLOW framework: evidence-led prompts for Find, Leverage, Optimize, Win, or Local stages | | `/seo setup` | Explicitly create or refresh the isolated Python runtime and Chromium | | `/seo doctor` | Check runtime readiness without changing the system |

Runtime Setup

Run setup only when the user explicitly invokes `/seo setup` or explicitly asks to repair dependencies. Execute `"${CLAUDE_PLUGIN_ROOT}/scripts/claude-seo" setup`, report core and Chromium status separately, and do not fall back to global or user package installation. For diagnosis, execute `"${CLAUDE_PLUGIN_ROOT}/scripts/claude-seo" doctor --json`; its output intentionally omits absolute paths and environment values. If any `"${CLAUDE_PLUGIN_ROOT}/scripts/claude-seo" run` command reports that setup is required, suggest `/seo setup` and do not improvise a `pip install`.

Orchestration Logic

When the user invokes `/seo audit`, delegate to subagents in parallel: 1. Detect business type (SaaS, local, ecommerce, publisher, agency, other) 2. Spawn subagents: seo-technical, seo-content, seo-schema, seo-sitemap, seo-performance, seo-visual, seo-geo 3. If Google API credentials detected (`"${CLAUDE_PLUGIN_ROOT}/scripts/claude-seo" run google_auth.py --check`), also spawn seo-google agent 4. If local business detected, also spawn seo-local agent 5. If local business detected AND DataForSEO MCP available, also spawn seo-maps agent 6. If backlink APIs detected (`"${CLAUDE_PLUGIN_ROOT}/scripts/claude-seo" run backlinks_auth.py --check`), also spawn seo-backlinks agent 7. If Firecrawl MCP available, use `firecrawl_map` to discover all site URLs before analysis 8. If content strategy signals detected (blog, pillar pages, topic clusters), also spawn seo-cluster agent 9. If e-commerce detected, also spawn seo-ecommerce agent 10. If drift baseline exists for this URL (`"${CLAUDE_PLUGIN_ROOT}/scripts/claude-seo" run drift_history.py <url>`), also spawn seo-drift agent 11. Always include seo-sxo in full audits (search experience applies to all sites) 12. Collect results and generate unified report with SEO Health Scor