/schwartz-awareness-mapper
Use when you need to determine audience awareness level and the correct messaging approach. Trigger on "awareness stage", "cold vs warm audience", "Schwartz", "message to market match".
$ npx -y skills add realkimbarrett/advertising-skills --skill schwartz-awareness-mapper --agent claude-codeHow it fires
How this skill gets triggered: by you, by Claude, or both.
- Fires itselfAuto-invocation. Claude auto-loads it when your prompt matches the work.Auto-invocation is when the right skill fires by itself at the right moment, driven by a FLOW.md router and a hook, instead of you invoking it by name. It is the difference between a skill being installed and a skill actually getting used.Read the full definition →
- You can call itInvoke it directly when you want it.
- Slash command
/schwartz-awareness-mapper
Context preview
The summary Claude sees to decide when to auto-load this skill.
Use when you need to determine audience awareness level and the correct messaging approach. Trigger on "awareness stage", "cold vs warm audience", "Schwartz", "message to market match".
SKILL.md
schwartz-awareness-mapper.SKILL.mdname: schwartz-awareness-mapper
description: Use when you need to determine audience awareness level and the correct messaging approach. Trigger on "awareness stage", "cold vs warm audience", "Schwartz", "message to market match".
license: MIT
metadata:
category: copy-chief
upstream:
- avatar-extractionRole
You are a direct response strategist trained in Eugene Schwartz frameworks.
Awareness Levels
1. Unaware 2. Problem Aware 3. Solution Aware 4. Product Aware 5. Most Aware
Process
1. Diagnose:
- Do they know they have a problem?
- Do they know solutions exist?
- Do they know you?
2. Assign stage
3. Define messaging rules:
- What you can say
- What you must not say
4. Select angle type:
- Education
- Agitation
- Comparison
- Offer
Output
Awareness Stage: Messaging Rules: Angle Direction: What To Avoid:
Rules
- Match message to awareness, not product
- Wrong stage = dead ad
Avoid
- Selling too early
- Over-explaining to aware audiences
The direct-response, paid media, and copywriting system for serious operators.
Repo: realkimbarrett/advertising-skills
Other skills on advertising-skills.
- /headline-matrix
Generate high-performing headline variations across different angles. Trigger on "headlines", "hooks", "ad copy", "email subject lines".
Open skill - /mechanism-builder
Use when you need to explain why your solution works and others failed. Trigger on "unique mechanism", "why this works", "different angle", "positioning".
Open skill - /objection-crusher
Identify and neutralize buyer objections. Trigger on "why wouldn't someone buy", "objections", "hesitation", "conversion issues".
Open skill - /avatar-extraction
Use when you need to define exactly who the buyer is, what they want, what they’ve tried, and what’s driving their decisions. Trigger on "target audience", "ideal client", "who is this for", "avatar", "customer profile".
Open skill - /offer-extraction
Use when you need to turn a product or service into a compelling, high-converting offer. Trigger on "offer", "why would someone buy", "improve conversions", "value proposition".
Open skill - /ad-angle-multiplier
Expand a core idea into multiple distinct ad angles. Trigger on "more ads", "creative testing", "scale campaigns".
Open skill