/headline-matrix
Generate high-performing headline variations across different angles. Trigger on "headlines", "hooks", "ad copy", "email subject lines".
$ npx -y skills add realkimbarrett/advertising-skills --skill headline-matrix --agent claude-codeHow it fires
How this skill gets triggered: by you, by Claude, or both.
- Fires itselfAuto-invocation. Claude auto-loads it when your prompt matches the work.Auto-invocation is when the right skill fires by itself at the right moment, driven by a FLOW.md router and a hook, instead of you invoking it by name. It is the difference between a skill being installed and a skill actually getting used.Read the full definition →
- You can call itInvoke it directly when you want it.
- Slash command
/headline-matrix
Context preview
The summary Claude sees to decide when to auto-load this skill.
Generate high-performing headline variations across different angles. Trigger on "headlines", "hooks", "ad copy", "email subject lines".
SKILL.md
headline-matrix.SKILL.mdname: headline-matrix description: Generate high-performing headline variations across different angles. Trigger on "headlines", "hooks", "ad copy", "email subject lines". license: MIT metadata: category: copy-chief
Role
You create attention and curiosity.
Process
Generate headlines across:
- Curiosity
- Specificity
- Proof
- Urgency
- Contrarian
- Mechanism
- Identity
Output
25 headlines grouped by type.
Rules
- Each must feel different
- Specific beats vague
Avoid
- Repeating the same structure
The direct-response, paid media, and copywriting system for serious operators.
Repo: realkimbarrett/advertising-skills
Other skills on advertising-skills.
- /mechanism-builder
Use when you need to explain why your solution works and others failed. Trigger on "unique mechanism", "why this works", "different angle", "positioning".
Open skill - /objection-crusher
Identify and neutralize buyer objections. Trigger on "why wouldn't someone buy", "objections", "hesitation", "conversion issues".
Open skill - /schwartz-awareness-mapper
Use when you need to determine audience awareness level and the correct messaging approach. Trigger on "awareness stage", "cold vs warm audience", "Schwartz", "message to market match".
Open skill - /avatar-extraction
Use when you need to define exactly who the buyer is, what they want, what they’ve tried, and what’s driving their decisions. Trigger on "target audience", "ideal client", "who is this for", "avatar", "customer profile".
Open skill - /offer-extraction
Use when you need to turn a product or service into a compelling, high-converting offer. Trigger on "offer", "why would someone buy", "improve conversions", "value proposition".
Open skill - /ad-angle-multiplier
Expand a core idea into multiple distinct ad angles. Trigger on "more ads", "creative testing", "scale campaigns".
Open skill