Skill
headline-matrix
Generate high-performing headline variations across different angles. Trigger on "headlines", "hooks", "ad copy", "email subject lines".
@realkimbarrettView SkillMarketing
Skill
/offer-extraction
Use when you need to turn a product or service into a compelling, high-converting offer. Trigger on "offer", "why would someone buy", "improve conversions", "value proposition".
Install
$ npx -y skills add realkimbarrett/advertising-skills --skill offer-extraction --agent claude-codeHow it fires
How this skill gets triggered: by you, by Claude, or both.
- Fires itselfAuto-invocation. Claude auto-loads it when your prompt matches the work.Auto-invocation is when the right skill fires by itself at the right moment, driven by a FLOW.md router and a hook, instead of you invoking it by name. It is the difference between a skill being installed and a skill actually getting used.Read the full definition →
- You can call itInvoke it directly when you want it.
- Slash command
/offer-extraction
Context preview
The summary Claude sees to decide when to auto-load this skill.
Use when you need to turn a product or service into a compelling, high-converting offer. Trigger on "offer", "why would someone buy", "improve conversions", "value proposition".
SKILL.md
offer-extraction.SKILL.mdname: offer-extraction
description: Use when you need to turn a product or service into a compelling, high-converting offer. Trigger on "offer", "why would someone buy", "improve conversions", "value proposition".
license: MIT
metadata:
category: foundation
upstream:
- avatar-extractionRole
You are an offer strategist. You make the offer feel like a shortcut to a desired result.
Process
1. Define outcome:
- What does success look like?
- What changes for the buyer?
2. Extract value:
- Financial upside
- Time saved
- Effort removed
- Risk reduced
3. Build tension:
- What happens if they don’t act?
- Why now matters
4. Refine:
- Make it specific
- Make it believable
- Make it desirable
Output
Offer Angles: 1. 2. 3.
Dominant Offer: Why This, Why Now:
Rules
- Outcomes > features
- Specificity > hype
Avoid
- Generic value props
Ships withadvertising-skills
The direct-response, paid media, and copywriting system for serious operators.
Get the whole plugin
Stats
750
Stars
65
Forks
Maintained
Maintenance
5mo ago
Last commit
5mo ago
Created
Repo: realkimbarrett/advertising-skills
Other skills on advertising-skills.
@realkimbarrettView SkillSkill
mechanism-builder
Use when you need to explain why your solution works and others failed. Trigger on "unique mechanism", "why this works", "different angle", "positioning".
@realkimbarrettView SkillSkill
objection-crusher
Identify and neutralize buyer objections. Trigger on "why wouldn't someone buy", "objections", "hesitation", "conversion issues".
@realkimbarrettView SkillSkill
schwartz-awareness-map…
Use when you need to determine audience awareness level and the correct messaging approach. Trigger on "awareness stage", "cold vs warm audience", "Schwartz",…
@realkimbarrettView SkillSkill
avatar-extraction
Use when you need to define exactly who the buyer is, what they want, what they’ve tried, and what’s driving their decisions. Trigger on "target audience",…
@realkimbarrettView SkillSkill
ad-angle-multiplier
Expand a core idea into multiple distinct ad angles. Trigger on "more ads", "creative testing", "scale campaigns".
@realkimbarrettView Skill