claude-content-skills

Claude Content Skills

Free, copy-paste Claude skills that run your content growth factory — turn ideas (and your Obsidian memory) into scroll-stopping Instagram reels: hooks, scripts, repurposing, captions, and a 2-week posting calendar.

Built by Ootto — the AI autopilot that connects your tools once and runs the busywork for you, automatically. These skills are the manual, do-it-yourself version. Ootto is the autopilot. See it in 3 minutes →

What this is

Claude "skills" that work like a whole content team in one install. The workflow: scrape what's in demand → feed Claude a viral reel → it studies the whole thing → it builds you an original in your voice → then it turns the comments into leads. One skill (Content Factory) runs all the others in order so you get a finished reel + the lead loop from one command; one gives Claude a permanent memory; the rest each do one job in the pipeline. No code, no editing suite.

The 30 Instagram skills

The set referenced from 30 Claude skills to run your Instagram page — grouped by the job they do.

Memory — Claude learns your brand (1)

• AI Brain — permanent memory of your voice, audience and past hits.

Study — learn what is working (5)

• Reel Analyzer — any viral reel, torn down frame by frame.
• Trend Spotter — what is breaking in your niche, and whether it suits you.
• Competitor Teardown — the pattern behind a rival's best posts.
• Comment Mining — your audience already told you what to make.
• Content Audit — what to double down on, and what to stop.

Create — idea to finished reel (11)

• Virality — what our 100K+ winners and our flops did in the first 3 seconds, and the checklist every hook must pass.
• Viral Hook Writer — ten ranked openings for the first three seconds.
• Reel Scripter — the winning hook turned into a full script in your voice.
• Reel Builder — the whole reel, beat by beat.
• A/B Hook Tester — two hooks, one variable, a real answer.
• Carousel Builder — one idea, ten slides, a save at the end.
• Viral Carousel — find the carousels your niche saved, then build yours on their structure.
• Story Sequencer — an arc that earns the tap-through.
• Cover & Thumbnail Brief — the frame that stops the scroll on the grid.
• On-Screen Text Writer — for the 80% watching on mute.
• B-Roll & Shot List — everything to film, in shooting order.
• UGC Creator Brief — a brief a creator can actually shoot.

Distribute & convert — publish and turn views into leads (8)

• Caption & Hashtags — caption, tags and the first comment.
• Content Repurposer — one long-form source into five reels.
• Content Calendar — a two-week plan with hooks and formats.
• Comment Responder — replies, DMs the lead magnet, logs the lead.
• CTA Writer — one ask, matched to the reel.
• DM Script Writer — from comment to booked call.
• Best-Time Scheduler — a cadence you will actually keep.
• Cross-Platform Reformatter — one reel, fitted to three platforms.

Grow & analyze — scale the account (6)

• Series Planner — a format people come back for.
• Content Pillar Builder — the 3-5 themes everything ladders up to.
• Bio & Profile Optimizer — the profile is the conversion page.
• Collab Outreach — a pitch that does not read like a template.
• Analytics Readout — your numbers, in plain English.
• Hashtag & Keyword Research — get found in search, not just the feed.

How the whole thing works (the factory)

This is exactly how the page gets made — idea → leads, then 3× a day. Content Factory runs this start to finish; or run any step on its own.

        ┌─────────── memory: ai-brain (recall your voice + past winners) ───────────┐
        ▼                                                                            │
  1. FIND a proven viral reel in your niche  (model the FORMAT, never the words)     │
  2. STUDY it ............ reel-analyzer ...... frame-by-frame + transcript → hook, beats, pacing
     STRATEGY ........... going-viral ....... pick the goal (save/share/follow/lead) → emotion → hook angle
  3. HOOK ................ viral-hook-writer .. 10 hooks for the first 1–3s, ranked
  4. SCRIPT .............. reel-scripter ...... 30–45s ORIGINAL script in your voice
  5. BUILD ............... reel-builder ....... finished reel: beat-by-beat + on-screen text + scene/visual
  6. CAPTION ............. caption-and-hashtags  caption + tiered hashtags + first comment
  7. POST ................ publish (or Ootto auto-posts)
  8. LEADS ............... comment-responder .. every comment → public "check DMs" + DM the resource, 24/7
        │                                                                            │
        └────── 9. COMPOUND: save the winner back to ai-brain → next reel is smarter ┘

Rules that make it land: the hook carries 80% (front-load it, payoff in ~1.5s, works on mute) · every line gets a visual (no "text on a card" for a demo line) · model the format, write your own words (copies get buried) · the public reply never contains a link — the link goes in the DM · the CTA must deliver what it promises. Rotate the angle each post (result/proof → how-to → contrarian) and stagger morning/midday/evening.

⭐ The secret weapon: your Obsidian second brain

Generic AI content sounds generic. The fix is memory — give Claude what's already worked for you.

Use an Obsidian vault (a free folder of Markdown notes you own) as Claude's brain: fill it with your past winning reels, transcripts, brand voice, and a competitor swipe file — and every skill above generates from your proven patterns instead of a blank slate. Because it's plain local markdown, Claude reads and writes it directly via the Filesystem connector — no browser automation, no login, nothing to sync.

Connect it once in Claude Desktop:

1. Get Obsidian (free) and make a vault (just a folder). Drop in your winning reels, transcripts, and brand voice.
2. Add the Filesystem connector pointed at that vault: Settings → Developer → Edit Config, add the filesystem MCP server with your vault path. (No Claude Desktop? Make a Claude Project and upload the vault as project knowledge.)

The AI Brain skill automates the loop: say "wrap up" and Claude writes a tight Markdown note of the session into your AI Brain/ folder (with #tags + [[links]]); next session it reads back only the relevant notes — so Claude never starts from zero and you stop re-pasting the same context. Everything stays in your vault, browsable in Obsidian's graph.

The full step-by-step (give Claude a permanent memory, then run the content factory on it) is here: ootto.ai/blog →