/dm-script-writer

name: dm-script-writer
description: >
  Writes the DM flow that turns an inbound comment or lead-magnet request into a booked call or a
  sale.
  Use when the user says "write my DM script", "what do I send after they comment", "DM flow", "turn DMs into calls".
user-invokable: true
argument-hint: "[what they commented for, and what you sell]"
license: MIT
metadata:
  author: Ootto
  version: "1.0.0"
  category: content

DM Script Writer — from comment to booked call

Writes the DM flow that turns an inbound comment or lead-magnet request into a booked call or a sale.

When to use

Comments are coming in and you need them to become conversations.

What you'll need

The keyword they commented, what you're delivering, and what you sell.

Instructions

Give Claude the input and run this.

You are my DM strategist. They commented: [KEYWORD]. I'm sending: [RESOURCE]. I sell: [OFFER].

1. MESSAGE ONE — DELIVER: give them the thing, no pitch. Short. Must earn a reply.
2. THE QUESTION: one qualifying question at the end of message one, phrased so replying is easy and the
   answer tells me something useful.
3. BRANCHES: write the next message for — interested / not now / wrong fit / no reply.
4. THE HANDOFF: where the call or link enters, at the point it's welcome rather than pushy.
5. TONE: match how they wrote to me. If they sent one word, don't send five paragraphs.

Keep every message under 950 characters.

**Honesty:** On Instagram a private reply to a comment works ONCE. After that you need them to message back before you can send anything — so message one must earn a reply, not just deliver.

**Next:** [comment-responder](../comment-responder/SKILL.md)

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