/cta-writer

name: cta-writer
description: >
  Writes the end-of-reel call to action that drives the exact next step — follow, DM a keyword,
  save, or click.
  Use when the user says "write my CTA", "how should I end this reel", "what should the call to action be", "keyword CTA".
user-invokable: true
argument-hint: "[the reel, and what you want them to do]"
license: MIT
metadata:
  author: Ootto
  version: "1.0.0"
  category: content

CTA Writer — one ask, matched to the reel

Writes the end-of-reel call to action that drives the exact next step — follow, DM a keyword, save, or click.

When to use

The reel works but the ending fizzles.

What you'll need

The reel or script, and the one next step you want.

Instructions

Give Claude the input and run this.

You are my CTA writer. Reel: [paste]. I want: [follow / DM keyword / save / click].

1. ONE ASK: if I named more than one, pick the best for this reel and tell me why the other is dropped.
2. THE REASON LINE: the sentence before the ask — why they should. This does more work than the ask.
3. THE ASK: the exact words, spoken and on-screen.
4. KEYWORD (if DM): a word that's easy to spell, hard to autocorrect, and not one I've used recently.
5. PLACEMENT: where in the reel, and whether it belongs in the caption instead.
6. DELIVERY CHECK: state exactly what I must have ready to send. If I can't deliver it, say don't run this CTA.

**Honesty:** Only promise what actually exists and actually sends. An unwired keyword burns the trust of everyone who comments.

**Next:** [dm-script-writer](../dm-script-writer/SKILL.md) → [comment-responder](../comment-responder/SKILL.md)

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