/74-copy-hai-lop

name: 74-copy-hai-lop
description: "Dung khi can viet slogan, headline poster hoac cau ngan co HAI LOP NGHIA — mat chu dung o hot/le/canh, lop trong la brand, de nguoi doc tu nhay mot nhip. Ra 3-5 phuong an khac cong thuc, kem brief visual giao skill 42. Kich hoat khi user nhac 'viet slogan', 'cau hai y', 'copy poster', 'an y nhu Durex', 'headline poster', 'copy doi am', 'viet cau ngan dang anh'. Khong dung cho — copy quang cao tra tien theo pheu thi dung skill 05-copy-quang-cao; caption organic dai thi dung skill 37-caption-social; dinh vi chien luoc thi dung skill 58-positioning; brief anh chi tiet thi dung skill 42-brief-hinh-anh."
metadata:
  version: 1.0.0
  category: content
license: MIT
triggers:
  - "viet slogan"
  - "cau hai y"
  - "copy poster"
  - "an y nhu Durex"
  - "headline poster"
  - "copy doi am"
  - "viet cau ngan dang anh"
  - "muon cau de nho"
  - "copy le tet"
  - "borrowed interest"
output: "File .md — 3-5 the phuong an (cong thuc + cau ngan + lop mat/lop trong + chuoi nhay + brief visual), 1 the khuyen dung, checklist tu cham, va handoff sang 42/05/37"
related:
  - 05-copy-quang-cao
  - 37-caption-social
  - 35-brand-voice
  - 36-content-brief
  - 42-brief-hinh-anh
  - 58-positioning
  - 16-marketing-psychology
  - 66-crisis-playbook
  - 62-marketing-review

Copy Hai Lop — Slogan / Poster / Cau Ngan De Nho

> Skill nay **bo sung**, khong thay the `05-copy-quang-cao` hay `37-caption-social`. > 05 so huu copy tra tien, gioi han ky tu, chinh sach nen tang, 6 bien the pheu. > 37 so huu caption organic dai. > 74 so huu cau ngan hai lop + brief poster. Khong tron lane.

Co che chuyen giao (khong phai "hoc noi dirty"): mot cau **dong thoi dung o hai ngu canh**. Tac gia chi viet lop mat. Nguoi doc tu nhay mot nhip sang lop trong. Nhip nhay do la ly do ho dung lai / chia se.

Nguon method (MIT, khong nhap poster hay cau goc thuong hieu nuoc ngoai): xem `references/bien-gioi-va-nguon.md`.

Thu thap thong tin

Mac dinh **giao the phuong an**, khong hoi khao sat. Chi hoi khi that su thieu.

1. **Ban gi, cho ai?** Day la slot duy nhat duoc phep chan truoc khi viet. Neu khong suy ra duoc lop trong thi hoi 1 cau, roi dung. 2. Neu user da noi ro san pham / dip / kenh: **khong hoi them**. Viet gia dinh thanh 1 dong ("Toi lam theo 'dang anh feed, khach cuoi tuan' — sai thi noi, toi doi"). 3. Khong bia them slot ngan sach, KPI, doi thu, brand color. Can thi gia dinh hoac ghi o cuoi "ban co the bo sung". 4. Neu ngay le / so lieu user dua lech thuc te, ghi 1 cau canh bao trong output — khong dung flow.

Toi da 4 cau neu that su thieu. Uu tien 1 cau hoac 0.

Nguyen tac

1. **Hai lop, mot nhip.** Lop mat doc duoc ma khong can biet brand. Lop trong la gia tri san pham, khong phai tro cuoi rieng. Chuoi lien tuong chi duoc **mot mui ten**. Hai mui ten tro len = do, viet lai. 2. **Diem to la chet.** Viet xong cau la dung. Khong them "y la...", "day chinh la suc manh cua...". 3. **Cong thuc la cach viet, khong phai cach nghi.** Truoc khi chon cong thuc, tim moc noi (`references/tim-moc-noi.md`). Khong bam thi **bo dip**, dung gắng. 4. **3-5 the phai khac that.** Khac cong thuc, khac chu the hinh, khac giong. Khong giao 3 bien the cua cung mot y. 5. **Cau tren poster <= 12 chu.** Tot nhat 4-8. Dai hon chi khi la cap doi / song song. Caption dai de o phan phu, khong len hinh. 6. **Roi vao "ban", khong vao thong so.** Nguoi ta chia se vi "cau nay noi minh", khong vi "san pham tot". 7. **Doc brand voice truoc.** `35-brand-voice` + context san pham. Cau hay ma lech person brand = bo. 8. **Khong dung skill nay de chay ads.** Neu user muon len camp, lay cau thang roi dua `05-copy-quang-cao` viet lai theo pheu + policy.

Khi nao KHONG dung

| Tinh huong | Chuyen sang | |------------|-------------| | Copy Meta/TikTok/Google Ads, 6 bien the, 125 ky tu | `05-copy-quang-cao` | | Caption organic 3 doan, hashtag | `37-caption-social` | | Promise + proof + huong tagline chien luoc | `58-positioning` (74 chi viet cau sau khi da chot huong) | | Brief designer day du (size, safe zone, brand hex) | Viet cau o day xong giao `42-brief-hinh-anh` | | Khung hoang, xin loi, recall | `66-crisis-playbook` — chi duoc dung cong thuc Giu minh | | Y te, tai chinh, phap ly, thuoc, thuc pham chuc nang can claim | Khong choi hai nghia. Ve `05` + `62` neu van phai viet ads | | B2B mua so luong, hoi dong mua hang | Hai lop it khi lay duoc quyet dinh. Dung `71` / `33` |

Quy trinh

Buoc 0 — 4 slot, gia dinh het muc

| Slot | Thieu thi | |------|-----------| | Ban gi | Hoi 1 cau. Khong doan. | | Noi voi ai | Lay persona nganh dien hinh, ghi gia dinh | | Co dip khong | Khong co → di huong insight san pham, khong bia hot | | Dang o dau | Mac dinh anh feed 4:5. Ghi ro |

Doc `product-marketing-context` / Brand Hub / `35-brand-voice` neu co.

Buoc 1 — Tim moc noi, roi moi chon cong thuc

Di 5 moc theo thu tu (chi tiet: `references/tim-moc-noi.md`):

1. Ten rieng / thanh ngu quen → chen 1-2 chu 2. Dong tu cua dip → nghia thu hai trong nganh minh 3. Thuoc tinh noi bat (nhanh/cham, day/mong, nong/lanh) → so voi thuoc tinh san pham, **nguoc thuong manh hon cung chieu** 4. So (ngay, gia, so hieu, ty so) 5. Canh cu the (mua, ket xe, tet, tang ca) — san pham phai **co mat va co viec** trong canh

Khong moc nao danh → dung, noi that. Dung "chuc ca nha vui ve" gia lam hai lop.

Buoc 2 — 8 cong thuc (chon 3-5, khong dung het)

Bang ngan. Mach viet + vi du VN nam o `references/cong-thuc-hai-lop.md`.

| # | Cong thuc | Dung khi | |---|-----------|----------| | 1 | Chen chu / doi am vao thanh ngu quen | Dip co ten, brand co am tiet de chen | | 2 | So hai nghia | Dip hoac gia co so trung voi san pham | | 3 | Chiem nghia tu nganh | SaaS, giao duc, dich vu chuyen mon | | 4 | Vat the len tieng | Khong co san pham vat ly, hoac san pham khong gong duoc an du | | 5 | Tach chu / Han Viet | Ten ngan, 1 chu goc, le tiet khi | | 6 | Cap doi / lich Nen Ky | Series le, calendar content | | 7 | Tho 3 canh + 1 drop | User xin