/01-content-calendar-global

name: 01-content-calendar-global
description: "Use when the user needs a monthly or weekly content calendar — posting schedule per channel, funnel ratio, content pillars, repurposing matrix, and an owner per slot. Trigger on 'content calendar', 'posting schedule', 'what should we post this month', 'editorial calendar', 'social media plan', 'we post randomly with no plan'. Also use when the user only says the team keeps running out of things to post. Not for — the brief for one specific post, see `36-content-brief-global`; the caption text itself, see `37-social-caption-global`; deciding next period content from last period data, see `40-next-content-plan-global`; a paid campaign timeline, see `02-campaign-brief-global`."
metadata:
  version: 1.0.1
  category: content
license: MIT
triggers:
  - "content calendar"
  - "posting schedule"
  - "monthly content plan"
  - "social media calendar"
  - "editorial calendar"
related:
  - product-marketing-context-global
  - 00-marketing-plan-global
  - 04-script-video-global
  - 02-campaign-brief-global
  - 09-customer-insight-global

Global Content Calendar

> Plan a 30-day multi-channel content calendar with funnel ratios, content pillars, source-type mix, and AI scoring before publishing.

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Step 0 — Read context file

Before generating the calendar, read `.agents/product-marketing-context-global.md` for:

• Brand voice & tone
• Active channels and follower base
• Region (drives optimal posting times and channel mix)
• Currency (drives any monetary CTA framing)

If the file is missing, ask the user to run `product-marketing-context-global` first.

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Information gathering

Ask the user up to 4 questions before starting:

1. **Product / service?** Industry, core USP, price tier. 2. **Active channels?** List channels (TikTok, Instagram, Facebook, YouTube, LinkedIn, X, Email, Blog, Podcast) with current follower / subscriber counts. 3. **Goal this month?** Grow followers / grow inbound messages / grow orders / launch a new product / seasonal campaign? 4. **Content resources?** How many people produce content? Can you record video? Do you have UGC / testimonials available?

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Calendar principles

1. Funnel distribution

| Funnel stage | Share | Goal | Content type | |-------------|-------|------|-------------| | TOFU (Awareness) | 40% | Attract new viewers | Trends, tips, POV, behind-the-scenes, pain points | | MOFU (Consideration) | 35% | Build trust, persuade | Case study, review, comparison, process, FAQ | | BOFU (Conversion) | 15% | Close the order | Offer, deal, countdown, retarget, livestream | | Retention | 10% | Retain existing customers | VIP content, referral, community, re-engagement |

2. Content pillar balance

Every brand needs 3–5 pillars. Audit balance weekly.

| Pillar | Recommended share | This week's count | |--------|-------------------|-------------------| | Education | 30–35% | [count] / [total] = [%] | | Inspiration | 20–25% | [count] / [total] = [%] | | Entertainment | 20–25% | [count] / [total] = [%] | | Selling | 10–15% | [count] / [total] = [%] | | Community | 5–10% | [count] / [total] = [%] |

**Rule:** If any pillar drifts more than 10% from its target, rebalance the following week.

3. Source-type mix

| Source type | Share | Description | |-------------|-------|-------------| | FGC (Founder Generated) | 25–30% | Founder / expert content — highest trust | | Brand Content | 30–35% | Official brand assets | | UGC (User Generated) | 20–25% | Customer-created — social proof | | EGC (Employee Generated) | 10–15% | Team-created — authentic culture |

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Content matrix — generate ideas at scale

> Content matrix method. Universal, works in any market.

Multiply your **content pillars** by **8 formats** to generate 24–40 ideas in one sitting.

8 content formats

| # | Format | Description | Example | |---|--------|-------------|---------| | 1 | **How-to** | Teach a specific skill, step by step | "3 steps to set up a Meta Pixel correctly" | | 2 | **Inspiration** | Success stories, overcoming obstacles | "From 0 to 50K followers in 6 months — true story" | | 3 | **Analysis** | Explain why, how a mechanism works | "Why expensive ads still produce no orders — root cause analysis" | | 4 | **Contrarian** | Challenge a common belief | "Running more ads is NOT how you grow orders" | | 5 | **Observation** | Hidden trends, things others miss | "Something is happening on TikTok Shop that few notice" | | 6 | **X vs Y** | Compare 2 tools / approaches / strategies | "Meta Ads vs TikTok Ads: which industries pick which?" | | 7 | **Now vs Future** | Predictions, upcoming trends | "Marketing 2025 vs 2026: 5 big shifts" | | 8 | **List** | Tips, mistakes, lessons, tools | "7 most common ad mistakes SMBs make" |

How to use

1. Pull 3–5 brand content pillars (from `product-marketing-context-global` or by asking) 2. Build a grid: pillars (rows) × 8 formats (columns) = 24–40 ideas 3. Each cell holds a **specific headline** — never generic ("Marketing" is wrong, "3 ways to cut CPMess below $5" is right) 4. Pick the 15 strongest ideas → fill them into the weekly calendar

Content matrix template

| Pillar \ Format | How-to | Inspiration | Analysis | Contrarian | Observation | X vs Y | Now vs Future | List |
|-----------------|--------|-------------|----------|------------|-------------|--------|---------------|------|
| [Pillar 1] | [Idea] | [Idea] | [Idea] | [Idea] | [Idea] | [Idea] | [Idea] | [Idea] |
| [Pillar 2] | [Idea] | [Idea] | [Idea] | [Idea] | [Idea] | [Idea] | [Idea] | [Idea] |
| [Pillar 3] | [Idea] | [Idea] | [Idea] | [Idea] | [Idea] | [Idea] | [Idea] | [Idea] |
| [Pillar 4] | [Idea] | [Idea] | [Idea] | [Idea] | [Idea] | [Idea] | [Idea] | [Idea] |

> **Tip:** Run the matrix once per month → bank 32+ ideas. You will never run dry.

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Content repurposing matrix — 1:7 ratio

Every source asset spawns at least 7 derivatives.

Repurposing table

| # | Source asset