/01-content-calendar-global

name: 01-content-calendar-global
description: "Monthly content calendar for global businesses — multi-channel posting schedule with funnel ratio, content pillars, repurposing matrix, and quality scoring. Reads `.agents/product-marketing-context-global.md`. Universal framework, region-specific posting times via foundation skill. Trigger: 'content calendar', 'posting schedule', 'monthly content plan', 'social media calendar', 'editorial calendar'."
metadata:
  version: 1.0.0
  category: content
license: MIT
triggers:
  - "content calendar"
  - "posting schedule"
  - "monthly content plan"
  - "social media calendar"
  - "editorial calendar"
related:
  - product-marketing-context-global
  - 00-marketing-plan-global
  - 04-script-video-global
  - 02-campaign-brief-global
  - 09-customer-insight-global

Global Content Calendar

> Plan a 30-day multi-channel content calendar with funnel ratios, content pillars, source-type mix, and AI scoring before publishing.

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Step 0 — Read context file

Before generating the calendar, read `.agents/product-marketing-context-global.md` for:

• Brand voice & tone
• Active channels and follower base
• Region (drives optimal posting times and channel mix)
• Currency (drives any monetary CTA framing)

If the file is missing, ask the user to run `product-marketing-context-global` first.

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Information gathering

Ask the user up to 4 questions before starting:

1. **Product / service?** Industry, core USP, price tier. 2. **Active channels?** List channels (TikTok, Instagram, Facebook, YouTube, LinkedIn, X, Email, Blog, Podcast) with current follower / subscriber counts. 3. **Goal this month?** Grow followers / grow inbound messages / grow orders / launch a new product / seasonal campaign? 4. **Content resources?** How many people produce content? Can you record video? Do you have UGC / testimonials available?

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Calendar principles

1. Funnel distribution

| Funnel stage | Share | Goal | Content type | |-------------|-------|------|-------------| | TOFU (Awareness) | 40% | Attract new viewers | Trends, tips, POV, behind-the-scenes, pain points | | MOFU (Consideration) | 35% | Build trust, persuade | Case study, review, comparison, process, FAQ | | BOFU (Conversion) | 15% | Close the order | Offer, deal, countdown, retarget, livestream | | Retention | 10% | Retain existing customers | VIP content, referral, community, re-engagement |

2. Content pillar balance

Every brand needs 3–5 pillars. Audit balance weekly.

| Pillar | Recommended share | This week's count | |--------|-------------------|-------------------| | Education | 30–35% | [count] / [total] = [%] | | Inspiration | 20–25% | [count] / [total] = [%] | | Entertainment | 20–25% | [count] / [total] = [%] | | Selling | 10–15% | [count] / [total] = [%] | | Community | 5–10% | [count] / [total] = [%] |

**Rule:** If any pillar drifts more than 10% from its target, rebalance the following week.

3. Source-type mix

| Source type | Share | Description | |-------------|-------|-------------| | FGC (Founder Generated) | 25–30% | Founder / expert content — highest trust | | Brand Content | 30–35% | Official brand assets | | UGC (User Generated) | 20–25% | Customer-created — social proof | | EGC (Employee Generated) | 10–15% | Team-created — authentic culture |

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Content matrix — generate ideas at scale

> Adapted from Justin Welsh's content matrix method. Universal, works in any market.

Multiply your **content pillars** by **8 formats** to generate 24–40 ideas in one sitting.

8 content formats

| # | Format | Description | Example | |---|--------|-------------|---------| | 1 | **How-to** | Teach a specific skill, step by step | "3 steps to set up a Meta Pixel correctly" | | 2 | **Inspiration** | Success stories, overcoming obstacles | "From 0 to 50K followers in 6 months — true story" | | 3 | **Analysis** | Explain why, how a mechanism works | "Why expensive ads still produce no orders — root cause analysis" | | 4 | **Contrarian** | Challenge a common belief | "Running more ads is NOT how you grow orders" | | 5 | **Observation** | Hidden trends, things others miss | "Something is happening on TikTok Shop that few notice" | | 6 | **X vs Y** | Compare 2 tools / approaches / strategies | "Meta Ads vs TikTok Ads: which industries pick which?" | | 7 | **Now vs Future** | Predictions, upcoming trends | "Marketing 2025 vs 2026: 5 big shifts" | | 8 | **List** | Tips, mistakes, lessons, tools | "7 most common ad mistakes SMBs make" |

How to use

1. Pull 3–5 brand content pillars (from `product-marketing-context-global` or by asking) 2. Build a grid: pillars (rows) × 8 formats (columns) = 24–40 ideas 3. Each cell holds a **specific headline** — never generic ("Marketing" is wrong, "3 ways to cut CPMess below $5" is right) 4. Pick the 15 strongest ideas → fill them into the weekly calendar

Content matrix template

| Pillar \ Format | How-to | Inspiration | Analysis | Contrarian | Observation | X vs Y | Now vs Future | List |
|-----------------|--------|-------------|----------|------------|-------------|--------|---------------|------|
| [Pillar 1] | [Idea] | [Idea] | [Idea] | [Idea] | [Idea] | [Idea] | [Idea] | [Idea] |
| [Pillar 2] | [Idea] | [Idea] | [Idea] | [Idea] | [Idea] | [Idea] | [Idea] | [Idea] |
| [Pillar 3] | [Idea] | [Idea] | [Idea] | [Idea] | [Idea] | [Idea] | [Idea] | [Idea] |
| [Pillar 4] | [Idea] | [Idea] | [Idea] | [Idea] | [Idea] | [Idea] | [Idea] | [Idea] |

> **Tip:** Run the matrix once per month → bank 32+ ideas. You will never run dry.

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Content repurposing matrix — 1:7 ratio

Every source asset spawns at least 7 derivatives.

Repurposing table

| # | Source asset | Derivative | Target channel | Length / size | Production time | |---|-------------|-----------|----------------|---------------|-----------------| | 1 | Long video (3–5 min) | Original | YouTube | 3–5 min | 2–4h | | 2 | | Short clip #1 (hook) | TikTo