/04-script-video-global

name: 04-script-video-global
description: "Use when the user needs a spoken script for short-form video — TikTok, Reels, or YouTube Shorts — with a 3-part hook, second-by-second beats, two A/B variants, shoot notes, and a viral score. Switches between product mode and personal brand mode from the context file. Trigger on 'video script', 'TikTok script', 'Reels script', 'Shorts script', 'what should I say in the video', 'write me a hook for a video'. Also use when the user has a video idea and knows only the topic. Not for — cut and edit instructions for an editor, see `44-video-editor-brief-global`; paid ad copy, see `05-ad-copy-global`; briefing an outside creator to film it, see `06-ugc-egc-brief-global`."
metadata:
  version: 1.0.1
  category: content
license: MIT
triggers:
  - "video script"
  - "TikTok script"
  - "Reels script"
  - "Shorts script"
  - "short-form video"
related:
  - product-marketing-context-global
  - 01-content-calendar-global
  - 02-campaign-brief-global
  - 09-customer-insight-global

Global Short-Form Video Script

> Write 2 A/B script variants for TikTok / Reels / YouTube Shorts with hooks, CTAs, shoot guide, captions, hashtags, and a viral score.

---

Step 0 — Read context file

Before writing the script, read `.agents/product-marketing-context-global.md` for:

• Product, USP, pricing
• Target audience and core insight
• Brand voice and tone
• Region (drives language / cultural references)

If a personal-brand context file exists (e.g., `.agents/personal-brand-context-global.md`), ask which mode to use:

• **Mode A — Product:** default, sell / convert
• **Mode B — Personal Brand:** trust + authority (different hooks, soft CTA)

---

Information gathering

Ask the user up to 4 questions before writing:

1. **Product / service?** Short description, core USP, price (if relevant). 2. **Platform & length?** TikTok (15 / 30 / 45 / 60s), Reels (15 / 30 / 60s), Shorts (30 / 60s). Default: TikTok 30s. 3. **Target audience?** Gender, age, primary pain, the outcome they want. 4. **Funnel stage?** TOFU (attract new) / MOFU (persuade) / BOFU (close). Default: TOFU.

---

Core principles

5 hook types (first 3 seconds)

| # | Hook type | Formula | Example (English) | |---|-----------|---------|-------------------| | 1 | Question | Ask a pain-tapping question — force the viewer to think | "Do you know why your skin keeps breaking out, even after a clean diet?" | | 2 | Number | Open with a surprising, specific stat | "97% of people are doing their morning routine wrong" | | 3 | Contrarian | Say the opposite of common belief | "Washing your face twice a day is making it worse" | | 4 | Situation / POV | Use POV, role-play, micro-story | "POV: First time at a med spa and you have no idea what to pick" | | 5 | Result first | Show the result first — then reveal the method | "My skin after 2 weeks of doing this — here's exactly how" |

**Hook selection rule:**

• TOFU: Prefer hook 1 (question), 4 (situation), 3 (contrarian)
• MOFU: Prefer hook 5 (result first), 2 (number)
• BOFU: Prefer hook 2 (number), 5 (result first)

Script timestamp structure

Applies to 30–45s videos (adjust the ratio for other lengths):

| Timestamp | Section | Content | Share | |-----------|---------|---------|-------| | [0–3s] | Hook | Spark curiosity, hold the viewer. Do not introduce yourself. | 10% | | [3–10s] | Problem / story | Express the pain or situation — the viewer sees themselves in it. | 25% | | [10–20s] | Solution / value | Introduce the product as the solution. | 30% | | [20–28s] | Proof | Outcome, review, stats, before / after. | 25% | | [28–30s] | CTA | Specific action: "DM us today", "Link in bio", "Comment to receive". | 10% |

Adjust by length

| Length | Hook | Problem | Solution | Proof | CTA | |--------|------|---------|----------|-------|-----| | 15s | 0–2s | 2–5s | 5–10s | 10–13s | 13–15s | | 30s | 0–3s | 3–10s | 10–20s | 20–27s | 27–30s | | 45s | 0–3s | 3–12s | 12–28s | 28–40s | 40–45s | | 60s | 0–3s | 3–15s | 15–35s | 35–53s | 53–60s |

6 professional hook formulas

Each hook is **2 lines**: line 1 (open) max 50 characters, line 2 (twist) max 50 characters.

| # | Hook style | Formula | English example | |---|-----------|---------|-----------------| | 1 | **Number-led** | Open with a specific, surprising stat | "97% of clinic owners get this one step wrong." / "And it costs them six figures a year." | | 2 | **Contrarian** | Say the common thing, then flip it | "Running more ads will not save your business." / "I cut spend 50% and tripled orders." | | 3 | **Personal transformation** | Before vs after with a number | "6 months ago I had zero clients." / "Today I run 40 bookings a week — here's how." | | 4 | **Borrowed authority** | Name a brand / person / tool | "ChatGPT just changed how I do marketing." / "And 90% of marketers still haven't noticed." | | 5 | **Confession** | Share a mistake or a loss | "I lost $20K running ads the wrong way." / "Here's the lesson that paid me back in a month." | | 6 | **Future forecast** | Something is shifting that few see | "TikTok Shop is about to change completely." / "If you don't adapt now, you'll lose share." |

**Hook rules:**

• **Never open with "I"** — start with "You", "Here", a number, or a brand / name
• Line 1 creates a curiosity gap — line 2 raises stakes or flips the meaning
• 50 characters per line is the cap — on mobile, longer lines get clipped
• Match hook style to funnel stage: TOFU (1, 2, 6), MOFU (3, 4), BOFU (5, 3)

Reverse-engineer viral videos (research only)

> Learn from competitor / KOL videos — never copy.

When the user shares a reference video link:

1. **Analyse structure**: Hook (how many seconds?), key points (2 or 3?), CTA style? 2. **Extract technique**: Camera angle, cut rhythm, text overlay style, music 3. **Adapt for the brand**: Keep the structure + technique, swap content for the user's product 4. **Do not copy lines** — only learn the pattern, write fresh in the b