/72-hoi-dong-marketing

name: 72-hoi-dong-marketing
description: "Mo phong hoi dong co van marketing bang nam archetype an danh de chong kieu that bai pho bien nhat khi dung AI mot minh — AI dong y voi nguoi hoi. Moi archetype co lang kinh rieng, cau hoi dac trung va diem mu; bat buoc co nguoi phan bien; san pham chinh la ban do bat dong neu 2-4 diem xung dot that, danh doi ben duoi tung diem, va bang chung nao se giai quyet duoc no. Kich hoat khi user nhac 'hoi dong marketing', 'nhieu goc nhin', 'phan bien giup toi', 'tranh luan chien luoc', 'toi dang phan van giua hai huong', 'ai do cai lai toi di', 'board of advisors'. Khong dung cho — duyet mot output cu the truoc khi trien khai thi dung skill 62-marketing-review; da chon huong roi va can ke hoach thi dung skill 00-ke-hoach-mkt."
metadata:
  version: 1.0.0
  category: strategy
license: MIT
triggers:
  - "hoi dong marketing"
  - "nhieu goc nhin"
  - "phan bien giup toi"
  - "tranh luan chien luoc"
  - "toi dang phan van giua hai huong"
  - "ai do cai lai toi di"
  - "board of advisors"
  - "danh gia da chieu"
  - "y kien trai chieu"
output: "File .md — cau hoi dua ra hoi dong, hoi dong duoc chon kem ly do, y kien tung archetype, ban do bat dong (danh doi + bang chung giai quyet), tong ket cua chu toa kem moc canh bao, va skill chuyen tiep"
related:
  - 58-positioning
  - 31-offer-design
  - 00-ke-hoach-mkt
  - 05-copy-quang-cao
  - 62-marketing-review
  - 09-insight-khach-hang

Hoi Dong Marketing — Nam Lang Kinh, Bat Buoc Co Nguoi Phan Bien

> Chu doanh nghiep dung AI mot minh co dung mot kieu that bai: AI dong y voi ho. Ca kho skill deu cho ra mot khuyen nghi tu tin bang mot giong. Skill nay co tinh tao ra bat dong that de nguoi quyet dinh nhin thay danh doi truoc khi chon.

Thu thap thong tin

Hoi toi da 4 cau:

1. **Quyet dinh nao dang can dua ra hoi dong?** Phai la mot quyet dinh co hai huong tro len, khong phai mot chu de. "Nen dinh vi cao cap hay pho thong" la quyet dinh; "noi ve dinh vi" thi khong. 2. **Duoc thi duoc gi, hong thi mat gi?** Va da thu gi roi, ket qua the nao? 3. **Rang buoc that:** ngan sach, so nguoi, thoi gian, nganh co bi han che quang cao khong? 4. **Che do:** y kien nhanh (1 archetype) / hoi dong (3-4, mac dinh) / hoi dong day du (ca 5)?

Nguyen tac

1. **Day la mo phong lang kinh, khong phai nguoi that.** Nhan ro dieu nay o dau moi output. Khong archetype nao dai dien cho mot ca nhan co that. 2. **Mot hoi dong dong y het la cai guong, khong phai hoi dong.** Bat buoc chi dinh it nhat mot nguoi phan bien — archetype co lang kinh nguoc voi huong ma cau hoi dang nghieng ve. 3. **Ban do bat dong la san pham chinh.** Phan y kien tung nguoi chi la nguyen lieu. Cho sinh ra quyet dinh la cho nam duoc danh doi va biet bang chung nao giai quyet duoc no. 4. **Moi y kien phai la ban manh nhat cua lang kinh do.** Khong dung nguoi rom de phan tong ket de danh do — do la cach tinh vi de AI van dong y voi nguoi hoi. 5. **Khong bia trich dan, khong bia su ung ho.** Khong mo phong nguoi that dang song binh luan ve doi thu cu the hay ve chinh doanh nghiep cua nguoi hoi. 6. **Hoi dong quyet dinh HUONG, khong lam viec thuc thi.** Chot huong xong thi chuyen sang skill thuc thi ngay, dung ngoi ban tiep. 7. **Quy mo hoi dong khop voi muc do quan trong.** Nam archetype cho mot cau headline la lang phi.

Quy trinh

Buoc 1 — Doc context truoc khi hop

Doc `product-marketing-context` (hoac Brand Hub cua doanh nghiep) truoc khi hoi. Neu chua co, chay `09-insight-khach-hang` de it nhat co chan dung khach. Hoi dong khong co du kien ve san pham, khach hang va rang buoc thi chi cho ra loi khuyen chung chung — dung cai ma skill nay sinh ra de chong.

Buoc 2 — Nam archetype

| Archetype | Lang kinh | Cau hoi dac trung | Diem mu | |-----------|-----------|-------------------|---------| | **Nguoi xay thuong hieu** | Tri nho va lien tuong dai han. Cai gi con lai trong dau khach sau 12 thang | "Nguoi ta se nho gi ve ban?" · "Neu go ten brand ra khoi bai nay, con ai nhan ra la cua ban khong?" | Coi nhe ap luc dong tien ngan han; de bien viec dau tu dai han thanh co de tri hoan viec do so | | **Nguoi ban truc tiep** | Don hom nay. Moi thu khong dan den giao dich la trang tri | "Cai nay ra don kieu gi?" · "Neu chi con 10 trieu, ban tieu vao dau?" | De dot tai nguyen vao viec keo don ngan han den muc lam mon thuong hieu va lam khach chai san | | **Nguoi tin so lieu** | Do duoc hay khong. Y kien khong co so la gia thuyet | "So nao chung minh dieu do?" · "Bao nhieu du lieu thi du de ket luan?" | De bo qua cai quan trong nhung kho do; de bi te liet vi cho du du lieu trong khi thi truong da doi | | **Nguoi hieu khach VN** | Hanh vi that cua nguoi mua VN: inbox truoc khi mua, hoi gia truoc khi hoi chat luong, tin nguoi quen hon tin quang cao | "Khach VN co thuc su lam vay khong, hay do la cach lam o thi truong khac?" · "Cho nay chay tren dien thoai va 4G thi the nao?" | De bien 'khach VN khong the' thanh ly do khong thu cai moi; de nham thoi quen hien tai voi gioi han vinh vien | | **Nguoi giu tui tien** | Dong tien, rui ro va chi phi co hoi. Sai thi song duoc bao lau | "Neu cai nay hong thi mat bao nhieu va co song tiep duoc khong?" · "Tien ve truoc hay tien ra truoc?" | De giet y tuong tot chi vi no dat o giai doan dau; de uu tien an toan den muc dung yen |

Buoc 3 — Bang xep cho

| Loai cau hoi | Archetype hop | Nguoi phan bien tu nhien | |--------------|---------------|--------------------------| | Dinh vi / khac biet hoa | Nguoi xay thuong hieu, Nguoi hieu khach VN | Nguoi ban truc tiep ("dinh vi hay ma khong ai mua thi sao") | | Thiet ke goi ban / gia | Nguoi ban truc tiep, Nguoi giu tui tien | Nguoi xay thuong hieu ("giam gia lien tuc lam hong gia tri cam nhan") | | Ngan sach / phan bo tien | Nguoi giu tui tien, Nguoi tin so lieu | Nguoi xay thuong hieu ("cat het phan dai han thi nam sau lay gi") | | Chon kenh / nen tang | Nguoi hieu khach VN, Nguoi tin so lieu | Nguoi xay thuong hieu ("chay theo kenh moi lam loang nhan dien") | | Noi dung /