/68-cro-audit-trang

name: 68-cro-audit-trang
description: "Chan doan be mat chuyen doi DANG CHAY nhung khong ra don — phan loai 3 truc (loai trang, muc tieu chuyen doi, nguon traffic), chan doan 7 chieu theo dung thu tu tac dong, output 4 nhom sua trong do co ban thay the cho copy, kem che do hoi quy khi sua xong lai kem hon truoc. Kich hoat khi user nhac 'trang khong ra don', 'toi uu chuyen doi', 'CRO', 'landing page khong convert', 'tang ti le chuyen doi', 'sua xong lai kem hon', 'khach vao nhieu ma khong inbox'. Khong dung cho — xay trang moi tu dau thi dung skill 12-brief-landing-page; nghi ngo ads chu khong phai trang thi dung skill 21-audit-ads-performance; muon kiem chung gia thuyet bang so thi dung skill 19-ab-test-setup."
metadata:
  version: 1.0.0
  category: performance
license: MIT
triggers:
  - "trang khong ra don"
  - "landing page khong convert"
  - "toi uu chuyen doi"
  - "CRO"
  - "tang ti le chuyen doi"
  - "khach vao nhieu ma khong inbox"
  - "sua xong lai kem hon"
  - "audit trang ban hang"
  - "form khong ai dien"
  - "popup"
output: "File .md — phan loai 3 truc, chan doan 7 chieu theo thu tu tac dong, 4 nhom de xuat (Sua ngay / Thay doi lon / Y tuong test / Ban thay the cho copy), phu luc popup va che do hoi quy"
related:
  - 12-brief-landing-page
  - 19-ab-test-setup
  - 53-tracking-setup
  - 21-audit-ads-performance
  - 09-insight-khach-hang
  - 35-brand-voice

CRO Audit Trang — Chan Doan Be Mat Chuyen Doi Dang Chay

> Skill nay khong xay trang moi. No chan doan be mat chuyen doi dang chay nhung khong ra ket qua, theo dung thu tu tac dong, roi giao ban sua co the dan vao duoc ngay.

Thu thap thong tin

Hoi toi da 4 cau:

1. **Be mat nao dang kem?** Trang web / luong inbox Zalo - Messenger / listing Shopee - TikTok Shop / form dat lich? Gui link hoac anh chup man hinh tren dien thoai (khong phai anh chup man hinh may tinh). 2. **Muc tieu chuyen doi la gi va so hien tai vs so muon dat?** Bao nhieu nguoi vao, bao nhieu ra ket qua, trong bao lau? 3. **Traffic den tu dau?** Ads Meta / TikTok / Google, seeding, organic, KOC, email, Zalo OA? Gui kem noi dung quang cao hoac bai dang dang dan vao be mat nay. 4. **Da sua gi roi va sua xong ket qua thay doi the nao?** Neu tra loi la "sua xong lai kem hon" thi chuyen thang sang che do hoi quy (Buoc 6).

Nguyen tac

1. **Thu tu la phuong phap.** 7 chieu chan doan chay theo dung thu tu tac dong. Dung sua mau nut khi gia tri de xuat con mo ho — sua tang duoi khi tang tren con sai chi lam mat thoi gian va lam nhieu du lieu test. 2. **Be mat chuyen doi o VN thuong khong phai trang web.** Chuoi "click → inbox → dat lich" la be mat hang nhat, khong phai truong hop phu. Neu khach hang khong co website, skill nay van chay day du. 3. **Khong tin so truoc khi tracking verify.** Chay `53-tracking-setup` truoc. Neu so dau vao sai, moi ket luan CRO deu sai theo. 4. **Chan doan la gia thuyet, khong phai su that.** Moi nhan dinh phai ghi kem: bang chung nao dang co, va can bang chung nao de xac nhan. 5. **Giao ban thay the, khong giao loi phe binh.** "Headline yeu" khong phai output. Output la 2-3 headline viet san kem ly do. 6. **Nguon traffic quyet dinh viec kiem tra do khop thong diep.** Mot trang tot voi organic co the te voi paid neu quang cao hua mot dang, trang noi mot neo. 7. **Toc do tai tren 4G la chieu danh gia cap cao.** Khong phai ghi chu ky thuat cuoi bai. Test tren dien thoai that, mang 4G that — khong test bang wifi van phong.

Quy trinh

Buoc 1 — Phan loai 3 truc

**Truc 1 — Loai be mat** (quyet dinh cau truc ky vong):

| Loai be mat | Ky vong cot loi | Sai lam pho bien | |-------------|-----------------|------------------| | Trang chu | Dinh vi ro cho nguoi la + duong ngan nhat toi hanh dong pho bien nhat | Nhoi moi thu, khong co duong chinh | | Landing page chien dich | Mot muc tieu, mot CTA, lap luan tron ven trong 1 trang | Giu nguyen menu dieu huong → khach di lac | | Trang gia / bang goi | So sanh goi ro, chi ro goi nen chon | De khach tu tinh, tu doan | | Luong inbox Zalo / Messenger | Tra loi nhanh, hoi dung 2-3 cau, chot lich | Tra loi cham, hoi qua nhieu, khong chot | | Listing Shopee / TikTok Shop | 3 anh dau + 5 dong mo ta dau da du quyet dinh | Copy mo ta tu nha cung cap | | Form dat lich | Duoi 3 truong, xong trong 1 man hinh | Bat khai qua nhieu, khong noi dieu gi xay ra sau khi bam |

**Truc 2 — Muc tieu chuyen doi:** dat lich / nhan tin / mua ngay / de lai so / tai tai lieu / goi dien. Ghi ro **mot** muc tieu chinh. Neu be mat dang phuc vu 2 muc tieu ngang nhau, do da la mot phat hien.

**Truc 3 — Nguon traffic (truc quyet dinh viec kiem tra do khop thong diep):**

| Nguon | Khach den voi tam the gi | Phai kiem tra | |-------|--------------------------|---------------| | Paid (Meta / TikTok / Google) | Bi ngat mach, chua chu dinh tim | Cau hua trong ads co xuat hien nguyen van o man hinh dau khong | | Organic / SEO | Dang tu tim, co chu dinh | Trang co tra loi dung cau ho go vao khong | | Seeding / KOC | Tin nguoi gioi thieu, chua tin brand | Co bang chung xac nhan lai loi nguoi gioi thieu khong | | Email / Zalo OA | Da biet brand | Co lap lai noi dung da hua trong tin nhan khong | | Direct / truyen mieng | Da co y dinh | Co duong tat toi hanh dong khong, hay bat doc lai tu dau |

> Neu traffic la paid va do khop thong diep gay: dung sua trang truoc. Chay `21-audit-ads-performance` — co the loi nam o ads chu khong o trang.

Buoc 2 — Chan doan 7 chieu theo dung thu tu tac dong

Chay tuan tu. Khong nhay coc. Neu chieu 1 chua dat, ket luan o cac chieu sau khong dang tin.

**Chieu 1 — Gia tri de xuat ro chua (tac dong lon nhat)**

• Nguoi la doc man hinh dau tien co hieu day la cai gi va tai sao lien quan den ho khong?
• Loi ich chinh co cu the va khac biet, hay chi la cau ai cung noi duoc?
• Viet bang ngon ngu khach hang hay ngon ngu noi bo cong ty?
• Loi hay gap: ke tinh nang thay vi ket qua; mo ho vi so gioi han khach; noi 5 thu thay vi noi 1 thu quan trong nhat.

**Chieu 2 — Headline**

• Headline co ch