/64-team-brief

name: 64-team-brief
description: "Brief giao viec cho tung thanh vien team marketing va template hop lien phong ban: task cu the, deadline theo gio, definition of done, constraint, check-in point. Dung khi nhac 'giao task', 'brief cho nhan vien', 'brief 1:1', 'phan cong cong viec', 'define done', 'template hop', 'agenda hop phong ban'."
metadata:
  version: 1.0.0
  category: operations
license: MIT
triggers:
  - "brief cho nhan vien"
  - "giao task cho team"
  - "team brief"
  - "phan cong cong viec"
  - "brief 1:1"
  - "definition of done"
  - "template hop phong ban"
  - "agenda hop marketing"
output: "File .md — task brief theo role (writer/designer/media buyer) hoac bien ban hop co agenda + action item co owner va deadline"
related:
  - 02-brief-chien-dich
  - 62-marketing-review
  - 65-team-performance-review
  - 41-campaign-asset-list
  - 67-agency-vendor-brief

Team Brief va Template Hop

> Brief tot = nguoi nhan biet chinh xac lam gi, den bao gio, xong khi nao la xong. "Lam content hay" khong phai brief. "Viet 3 caption Facebook goc pain, 200 chu, nop thu 4 truoc 9h" moi la brief. Leader dau tu 30 phut viet brief tot tiet kiem 3 gio sua di sua lai.

Thu thap thong tin

Doc `.agents/product-marketing-context.md` va campaign brief hien co neu co. Neu thieu, hoi toi da 4 cau:

1. **Task gi, thuoc campaign/objective nao?** Mo ta cu the deliverable, khong noi chung chung. 2. **Giao cho ai, ho dang co capacity khong?** Role gi (writer, designer, media buyer, sales)? 3. **Deadline that la khi nao?** Ngay + gio cu the — "cuoi tuan" va "ASAP" khong phai deadline. 4. **"Xong" trong nhu the nao?** Tieu chi nghiem thu do duoc, va nop vao dau.

Nguyen tac

1. **Deadline theo gio.** Ghi ro ngay va gio; deadline mo ho tao ra ky vong lech nhau. 2. **Co van ban cho task quan trong.** Khong brief bang mieng roi trach nguoi lam sai. 3. **Ghi ro cai KHONG can lam.** Chan over-deliver va lam lac scope. 4. **Brief khac micromanage.** Chot ro output va tieu chuan, ton trong cach nguoi ta lam. 5. **Brief sai nhieu lan la loi brief.** Neu cung mot nguoi nham lien tuc, sua brief truoc khi sua nguoi. 6. **Xac nhan hai chieu.** Nguoi nhan phai confirm hieu va dong y deadline truoc khi tinh la da giao.

Quy trinh

Buoc 1 — Xac dinh scope va nguoi nhan

Kiem tra capacity truoc khi giao: nguoi do dang giu bao nhieu task, deadline nao truoc. Neu qua tai, chon giua doi deadline, giam scope, hoac doi nguoi — khong giao chong len roi hy vong ho tu xoay.

Buoc 2 — Viet brief theo template role

Chon template theo role o phan duoi. Moi brief phai co du: context (tai sao), deliverable (lam gi), done criteria (xong khi nao), reference (mau tot va mau khong lam), constraint (gioi han bat buoc).

Buoc 3 — Set check-in point cho task phuc tap

Task tren 3 ngay hoac nhieu deliverable: chot moc nop draft de review giua chung. Tranh de den deadline moi phat hien di sai huong.

Buoc 4 — Giao va xac nhan

Hoi "co cau hoi gi khong", nhan confirm hieu + dong y deadline, set nhac follow-up truoc han 1 ngay.

Buoc 5 — Nghiem thu theo done criteria

Doi chieu dung checklist da ghi trong brief. Neu output lech, chi ro lech o tieu chi nao — khong feedback cam tinh. Duyet noi dung/creative: goi `62-marketing-review`; duyet visual: goi `47-design-review`.

Cau truc ket qua — Task brief

# Task Brief — [Ten task]

Nguoi nhan: [ten] · Giao boi: [leader] · Ngay giao: [date]
Deadline: [thu, ngay/thang, truoc gio]
Priority: Urgent / High / Normal

## Tai sao task nay can lam
[2-3 cau: task fit vao campaign/objective nao, tai sao deadline do quan trong]

## Can lam gi
| # | Deliverable | Spec chi tiet | Format | So luong |
|---|-------------|---------------|--------|----------|
| 1 | | | | |
| 2 | | | | |

**Khong can lam:** [liet ke ro thu ngoai scope]

## Done khi nao
- [ ] [Tieu chi 1 — do duoc, khong mo ho]
- [ ] [Tieu chi 2]
- [ ] Nop vao: [folder / channel / cach nop]

## Tai lieu tham khao
- Brand voice / brand guideline: [link]
- Campaign brief: [link]
- Reference tot: [link + ly do tot]
- Reference KHONG lam theo: [link + ly do]

## Constraint
- [Gioi han bat buoc: tu cam dung, claim khong duoc noi, format bat buoc]

## Check-in point
- [Ngay]: nop draft dau de review
- [Ngay]: final sau khi nhan feedback
- Neu bi block hoac khong chac: bao ngay, khong tu mo

Template brief theo role

**Writer:** task (so luong + format + goc + platform) · tone (reference cu the) · key message 1 cau · must include (social proof / CTA / so lieu) · do dai · deadline · noi nop.

**Designer:** task (so luong + format + platform) · size pixel · copy text chinh xac de paste · brand reference · visual reference · mood 2 tinh tu · deadline · format file + folder nop. Chi tiet hon: goi `42-brief-hinh-anh` hoac `43-brief-carousel`.

**Media buyer:** task (setup campaign ten + platform) · objective · audience (link audience research) · creative (link file da duyet) · budget/ngay · KPI target (CPL max / ROAS min) · launch date · tan suat bao cao.

**Sales/CSKH:** task · nguon lead · SLA phan hoi · script tham chieu · thong tin phai ghi lai vao CRM · tieu chi chuyen lai marketing.

Template hop lien phong ban

# Bien ban hop — [Chu de] — [Date]

Thanh phan: [ten + phong ban] · Chu tri: [ten] · Thu ky: [ten]
Thoi luong: [45-60 phut]

## Agenda
| # | Noi dung | Nguoi trinh bay | Thoi luong |
|---|----------|-----------------|------------|
| 1 | Ket qua ky truoc vs target | | 10p |
| 2 | Van de dang chan tien do | | 15p |
| 3 | Quyet dinh can chot | | 20p |
| 4 | Phan cong ky toi | | 10p |

## Quyet dinh da chot
| Quyet dinh | Can cu (data/insight) | Nguoi chiu trach nhiem | Review lai khi nao |
|------------|----------------------|------------------------|--------------------|

## Action item
| Viec | Owner | Deadline | Done khi |
|------|-------|----------|----------|

## Van de chua chot
| Van de | Can them gi de quyet | Ai theo | Han |

Nguyen tac hop: khong hop de bao cao so lieu