/62-marketing-review

name: 62-marketing-review
description: "Dung khi leader phai DUYET output CHU cua team truoc khi trien khai — content brief co dung insight va dung pillar khong, CTA co ro khong; ads copy va creative co proof cho claim khong, dung tone khong, hook co nam trong 125 ky tu dau khong; verdict Approve / Revise / Redo kem feedback cu the. Kich hoat khi user nhac 'duyet brief', 'review ads copy', 'duyet content', 'check truoc khi chay', 'bai nay dang duoc chua', 'em viet the nay sep xem giup', 'duyet output team'. Khong dung cho — cham diem THIET KE va hinh anh thi dung skill 47-design-review; danh gia nang luc nguoi lam thi dung skill 65-team-performance-review; can nhieu goc nhin phan bien cho mot huong chien luoc thi dung skill 72-hoi-dong-marketing."
metadata:
  version: 1.0.1
  category: operations
license: MIT
triggers:
  - "review brief content"
  - "duyet brief"
  - "review ads"
  - "duyet ads"
  - "duyet creative"
  - "check ads truoc khi chay"
  - "approve content"
  - "review copy ads"
  - "duyet output team"
output: "File .md — quick verdict, checklist review theo loai (content brief / ads), feedback cu the tung diem, verdict Approve / Minor revision / Redo + next step"
related:
  - 36-content-brief
  - 05-copy-quang-cao
  - 47-design-review
  - 02-brief-chien-dich
  - 64-team-brief

Marketing Review — Duyet Output Team

> Review brief truoc khi viet = sua 1 lan. Khong review = sua 5 lan sau khi viet xong. Review ads truoc khi launch = ngan lang phi budget vao creative sai; 1 gio review tiet kiem nhieu ngay CPL te. Leader review khong phai de "thich hay khong thich" — ma de dam bao dung objective, dung audience, dung brand. Visual/design → dung `47-design-review`.

Thu thap thong tin

Hoi toi da 4 cau:

1. **Review cai gi?** Content brief / ads copy + creative? Paste noi dung hoac share file. 2. **Campaign context:** thuoc campaign nao, tang pheu nao (TOFU/MOFU/BOFU), platform nao? 3. **Audience target va KPI chinh** cua campaign nay (CPL / ROAS / CTR)? 4. **Lan review thu may?** Lan dau hay da qua revision — neu da 2 vong van sai, van de nam o brief goc, khong phai nguoi lam.

Nguyen tac

1. **Review theo checklist, khong theo cam giac.** "Thich/khong thich" khong phai tieu chi. 2. **Feedback phai cu the va actionable.** "Hook khong manh" khong du — phai noi "hook can hit pain [X] trong 3 giay dau / trong 125 ky tu dau". 3. **Review dung han:** content brief trong 24h, ads trong 4-8h — khong de team cho. 4. **1 revision toi da sau review.** Neu van sai, Leader va nguoi lam ngoi lai cung nhau — khong ping-pong qua lai. 5. **Approve → launch trong 24h.** Da duyet thi trien khai ngay, khong de tre mat momentum. 6. **Feedback ve system, khong ve con nguoi.** Neu brief nhieu lan van nham, loi o brief — khong phai nguoi.

Quy trinh

Buoc 1 — Xac dinh loai review

| Loai output | Dung checklist | Ghi chu | |-------------|----------------|---------| | Content brief (truoc khi writer viet) | Mode A ben duoi | | | Ads copy + creative (truoc khi bat ads) | Mode B ben duoi | | | Visual / design (banner, carousel, LP) | `47-design-review` | Skill rieng cho visual |

Buoc 2 — Quick verdict (dien truoc, chi tiet sau)

| Hang muc | Danh gia | Ghi chu | |----------|----------|---------| | Du thong tin de lam viec chua? | Du / Thieu | | | Dung tang pheu chua? | OK / Warning / Fail | | | Dung audience + insight chua? | OK / Warning / Fail | | | Message nhat quan voi campaign? | OK / Warning / Fail | | | Brand-safe (claim, legal, policy)? | OK / Fail | | | **Verdict** | **Approve / Can sua / Redo** | |

Buoc 3A — Mode A: Checklist duyet content brief

**Objective & tang pheu:**

• [ ] Brief ghi ro content thuoc TOFU / MOFU / BOFU va objective (awareness / trust / conversion)?
• [ ] Khong push offer o TOFU (TOFU chi educate/agitate)? BOFU co urgency + CTA ro?

**Audience & insight:**

• [ ] Target audience mo ta cu the — khong chi "phu nu 25-35"?
• [ ] Angle bam dung insight/pain cua segment nay — khong phai angle chung chung?
• [ ] Ngon ngu trong brief khop cach audience noi chuyen?

**Angle & hook:**

• [ ] Co angle ro rang (khong phai "viet ve san pham X")? Dung content pillar da dinh trong ke hoach?
• [ ] Co it nhat 2 hook options de writer chon? Hook du manh de dung scroll?
• [ ] Angle nay da dung nhieu lan chua — co bi nham khong?

**Message & CTA:**

• [ ] Core message nhat quan voi campaign brief? Khong nhoi qua 3 diem chinh vao 1 piece?
• [ ] Outline logic: Hook → Body → CTA? CTA cu the, 1 hanh dong duy nhat, ro loi ich?

**Format & proof:**

• [ ] Format ro: caption / script / carousel / email? Do dai + platform + deadline ghi ro?
• [ ] Co reference tot va reference KHONG lam? Co so lieu / testimonial / proof de dung?
• [ ] Co ghi dieu KHONG duoc noi / hua?

Buoc 3B — Mode B: Checklist duyet ads (copy + creative)

**Brand & legal (fail 1 muc = khong duyet):**

• [ ] Khong co claim sai su that hoac khong co proof? Khong superlative mo ho ("tot nhat", "so 1") tru khi co bang chung?
• [ ] Dung tone of voice thuong hieu (doi chieu Brand Hub / brand guideline)?
• [ ] Khong vi pham policy Meta / TikTok / Google? Khong dung hinh nguoi that chua duoc phep? Khong loi chinh ta?

**Hook (quyet dinh 80% hieu qua):**

• [ ] Cau dau khong bat dau bang ten brand hoac chao hoi?
• [ ] Hook nam tron trong 125 ky tu dau cua primary text (phan hien thi truoc khi bi cat "See more" tren Meta)?
• [ ] Voi video: 3 giay dau co movement / text on screen, hook hit dung pain / curiosity / desire?
• [ ] Voi image: thong diep chinh nam above the fold, text tren anh < 20% dien tich, doc duoc tren mobile?

**Copy structure:**

• [ ] Body 2-5 cau: amplify pain → hint solution → social proof?
• [ ] CTA cu the, 1 action duy nhat? CTA button dung loai (Learn More / Shop Now / Sign Up)?
• [ ] Do dai dung tang pheu: TOFU dai hon (educate), BOFU ngan, direct?

**Funnel check:**

• [ ] TOFU: educate / agitate — khong sell? MOFU: social proof / objection handling — soft CTA? BOFU: offer + urgency that (dead