/62-marketing-review

name: 62-marketing-review
description: "Leader review / duyet output cua team truoc khi trien khai: checklist duyet content brief (angle dung insight, dung pillar, CTA ro), checklist duyet ads copy + creative (claim co proof, dung tone, hook trong 125 ky tu dau), verdict Approve / Revise / Redo kem feedback template. Dung khi nhac 'duyet brief', 'review ads', 'duyet content', 'approve creative'."
metadata:
  version: 1.0.0
  category: operations
license: MIT
triggers:
  - "review brief content"
  - "duyet brief"
  - "review ads"
  - "duyet ads"
  - "duyet creative"
  - "check ads truoc khi chay"
  - "approve content"
  - "review copy ads"
  - "duyet output team"
output: "File .md — quick verdict, checklist review theo loai (content brief / ads), feedback cu the tung diem, verdict Approve / Minor revision / Redo + next step"
related:
  - 36-content-brief
  - 05-copy-quang-cao
  - 47-design-review
  - 02-brief-chien-dich
  - 64-team-brief

Marketing Review — Duyet Output Team

> Review brief truoc khi viet = sua 1 lan. Khong review = sua 5 lan sau khi viet xong. Review ads truoc khi launch = ngan lang phi budget vao creative sai; 1 gio review tiet kiem nhieu ngay CPL te. Leader review khong phai de "thich hay khong thich" — ma de dam bao dung objective, dung audience, dung brand. Visual/design → dung `47-design-review`.

Thu thap thong tin

Hoi toi da 4 cau:

1. **Review cai gi?** Content brief / ads copy + creative? Paste noi dung hoac share file. 2. **Campaign context:** thuoc campaign nao, tang pheu nao (TOFU/MOFU/BOFU), platform nao? 3. **Audience target va KPI chinh** cua campaign nay (CPL / ROAS / CTR)? 4. **Lan review thu may?** Lan dau hay da qua revision — neu da 2 vong van sai, van de nam o brief goc, khong phai nguoi lam.

Nguyen tac

1. **Review theo checklist, khong theo cam giac.** "Thich/khong thich" khong phai tieu chi. 2. **Feedback phai cu the va actionable.** "Hook khong manh" khong du — phai noi "hook can hit pain [X] trong 3 giay dau / trong 125 ky tu dau". 3. **Review dung han:** content brief trong 24h, ads trong 4-8h — khong de team cho. 4. **1 revision toi da sau review.** Neu van sai, Leader va nguoi lam ngoi lai cung nhau — khong ping-pong qua lai. 5. **Approve → launch trong 24h.** Da duyet thi trien khai ngay, khong de tre mat momentum. 6. **Feedback ve system, khong ve con nguoi.** Neu brief nhieu lan van nham, loi o brief — khong phai nguoi.

Quy trinh

Buoc 1 — Xac dinh loai review

| Loai output | Dung checklist | Ghi chu | |-------------|----------------|---------| | Content brief (truoc khi writer viet) | Mode A ben duoi | | | Ads copy + creative (truoc khi bat ads) | Mode B ben duoi | | | Visual / design (banner, carousel, LP) | `47-design-review` | Skill rieng cho visual |

Buoc 2 — Quick verdict (dien truoc, chi tiet sau)

| Hang muc | Danh gia | Ghi chu | |----------|----------|---------| | Du thong tin de lam viec chua? | Du / Thieu | | | Dung tang pheu chua? | OK / Warning / Fail | | | Dung audience + insight chua? | OK / Warning / Fail | | | Message nhat quan voi campaign? | OK / Warning / Fail | | | Brand-safe (claim, legal, policy)? | OK / Fail | | | **Verdict** | **Approve / Can sua / Redo** | |

Buoc 3A — Mode A: Checklist duyet content brief

**Objective & tang pheu:**

• [ ] Brief ghi ro content thuoc TOFU / MOFU / BOFU va objective (awareness / trust / conversion)?
• [ ] Khong push offer o TOFU (TOFU chi educate/agitate)? BOFU co urgency + CTA ro?

**Audience & insight:**

• [ ] Target audience mo ta cu the — khong chi "phu nu 25-35"?
• [ ] Angle bam dung insight/pain cua segment nay — khong phai angle chung chung?
• [ ] Ngon ngu trong brief khop cach audience noi chuyen?

**Angle & hook:**

• [ ] Co angle ro rang (khong phai "viet ve san pham X")? Dung content pillar da dinh trong ke hoach?
• [ ] Co it nhat 2 hook options de writer chon? Hook du manh de dung scroll?
• [ ] Angle nay da dung nhieu lan chua — co bi nham khong?

**Message & CTA:**

• [ ] Core message nhat quan voi campaign brief? Khong nhoi qua 3 diem chinh vao 1 piece?
• [ ] Outline logic: Hook → Body → CTA? CTA cu the, 1 hanh dong duy nhat, ro loi ich?

**Format & proof:**

• [ ] Format ro: caption / script / carousel / email? Do dai + platform + deadline ghi ro?
• [ ] Co reference tot va reference KHONG lam? Co so lieu / testimonial / proof de dung?
• [ ] Co ghi dieu KHONG duoc noi / hua?

Buoc 3B — Mode B: Checklist duyet ads (copy + creative)

**Brand & legal (fail 1 muc = khong duyet):**

• [ ] Khong co claim sai su that hoac khong co proof? Khong superlative mo ho ("tot nhat", "so 1") tru khi co bang chung?
• [ ] Dung tone of voice thuong hieu (doi chieu Brand Hub / brand guideline)?
• [ ] Khong vi pham policy Meta / TikTok / Google? Khong dung hinh nguoi that chua duoc phep? Khong loi chinh ta?

**Hook (quyet dinh 80% hieu qua):**

• [ ] Cau dau khong bat dau bang ten brand hoac chao hoi?
• [ ] Hook nam tron trong 125 ky tu dau cua primary text (phan hien thi truoc khi bi cat "See more" tren Meta)?
• [ ] Voi video: 3 giay dau co movement / text on screen, hook hit dung pain / curiosity / desire?
• [ ] Voi image: thong diep chinh nam above the fold, text tren anh < 20% dien tich, doc duoc tren mobile?

**Copy structure:**

• [ ] Body 2-5 cau: amplify pain → hint solution → social proof?
• [ ] CTA cu the, 1 action duy nhat? CTA button dung loai (Learn More / Shop Now / Sign Up)?
• [ ] Do dai dung tang pheu: TOFU dai hon (educate), BOFU ngan, direct?

**Funnel check:**

• [ ] TOFU: educate / agitate — khong sell? MOFU: social proof / objection handling — soft CTA? BOFU: offer + urgency that (deadline / slot co that) + hard CTA?

**Ky thuat:**

• [ ] UTM day du, dung naming convention? Link destination dung trang?
• [ ] Dung ads account + pixel — khong chay nham account?

Buoc 4 — Feedback cu the

Diem manh cua output nay: [ghi 1-2 diem — de nguoi lam biet giu gi]

| # | Van de | Tai sao can sua | Goi y sua the nao | Muc do | |---|--------|-----