/48-quick-visual-brief

name: 48-quick-visual-brief
description: "Brief gap cho designer khi campaign dang chay va can asset moi trong ngay (creative fatigue, CTR drop, test angle moi): rut gon input, nhan ban tu creative winner, template 1 trang, SLA ro rang. Kich hoat khi nhac: brief nhanh, can asset gap, creative fatigue, quick brief, asset trong ngay."
metadata:
  version: 1.0.0
  category: operations
license: MIT
triggers:
  - "brief nhanh"
  - "can asset gap"
  - "creative fatigue"
  - "quick brief"
  - "asset trong ngay"
  - "creative moi gap"
  - "thay creative"
output: "File .md 1 trang — quick brief: base tu creative winner, chi ghi phan thay doi, kich thuoc can, deadline cung, SLA review 30 phut. Designer lam xong trong 2-4 tieng."
related:
  - 21-audit-ads-performance
  - 41-campaign-asset-list
  - 42-brief-hinh-anh
  - 19-ab-test-setup
  - 50-asset-resize
  - 47-design-review

Quick Visual Brief

> Dung khi campaign dang chay va can asset gap: toc do quan trong hon perfection. Variant moi chay duoc trong 4 tieng tot hon asset hoan hao xong sau 2 ngay. Brief du de lam, khong can du de dep.

Khi nao dung / khong dung

| Tinh huong | Dung skill nao | |------------|----------------| | Creative fatigue, CTR drop, frequency cao, can variant trong ngay | Skill nay (48) | | Test angle moi tren nen creative dang work | Skill nay (48) | | Asset moi hoan toan, concept moi | `42-brief-hinh-anh` (brief day du) | | Landing page, video, email | `12` / `44` / `49` (khong quick duoc) | | Khong co creative winner nao de base vao | `42-brief-hinh-anh` |

Thu thap thong tin (hoi 1 lan, nhanh)

Gop trong 1 tin nhan, toi da 4 cau:

1. **Can asset loai gi + kich thuoc?** Static / carousel / story — kenh nao? 2. **Base tu creative nao?** Creative nao CTR cao nhat dang chay (link file / Canva)? Neu khong biet, keo data tu `21-audit-ads-performance`. 3. **Angle / message moi la gi?** Khac gi so voi creative dang chay? Copy da co chua hay can viet luon? 4. **Deadline?** Can xong luc may gio — deadline cung, khong flexible.

Nguyen tac

1. **Nhan ban, khong lam moi.** Tim creative dang work va thay 1 element — nhan ban winner nhanh hon sang tao moi. 2. **1 thay doi chinh** moi variant — khong phai 5 thay doi cung luc (de con biet vi sao thang/thua khi doc data). 3. **Chi brief nhung gi KHAC** so voi creative goc — giu nguyen phan con lai. 4. **Deadline la cung.** Khong lam kip thi bao ngay, khong im lang. 5. **Leader/Media Buyer cam ket feedback trong 30 phut** sau khi designer nop — khong co feedback sau 1 tieng = coi nhu approved. 6. **Approve nhanh chi check 3 diem:** dung message / dung kich thuoc / co CTA.

Quy trinh

Buoc 1 — Xac dinh base (5 phut)

Creative nao CTR cao nhat dang chay? Do la base de nhan ban. Lay link file goc (Canva/Figma) — luon nhan ban tu file goc, khong tu file export.

Buoc 2 — Viet quick brief 1 trang (15-30 phut)

Dung template ben duoi. Chi dien bang "thay doi cu the" — moi thu khac giu nguyen theo base.

Buoc 3 — Designer lam trong 2-4 tieng

Duplicate base → thay dung element da ghi → export dung kich thuoc → nop.

Buoc 4 — Review 30 phut, 3 diem

Message dung? Kich thuoc dung? CTA co? Dat → day len ads ngay. Khong co feedback sau 1 tieng → designer coi la approved va nop file final.

Cau truc ket qua

Ten file: `quick-brief-[campaign]-[YYYYMMDD].md`

# QUICK BRIEF — [Ten asset] — [ngay]

Deadline: [gio:phut ngay X] (khong flexible)
Lam trong: 2-4 tieng
Base tu: [link Canva / ten file goc — creative CTR cao nhat]

## Base template
- Duplicate tu: [link]
- Giu nguyen: [layout / background / logo / font]
- Chi thay: [copy / mau / image / CTA — chon 1 thay doi chinh]

## Thay doi cu the
| Element | Noi dung cu | Noi dung moi |
|---------|-------------|--------------|
| Headline | | |
| Subtext | | |
| CTA | | |
| Visual / image | | |

## Kich thuoc can
- [ ] 1080x1080px — FB Feed
- [ ] 1080x1920px — Story (neu can)

## Export & nop
- Format: JPG
- Nop qua: [Zalo / Drive folder]
- Ten file: QUICK_[Campaign]_[Ngay]_v1.jpg

## Review
- Check 3 diem: message dung / kich thuoc dung / CTA co
- Feedback trong: 30 phut sau khi nop
- Khong feedback sau 1 tieng = approved

## Context (1-2 cau)
[CTR dang drop tu X% / frequency vuot nguong / test angle moi: ...]

SLA tong the

| Buoc | Ai | Thoi gian | |------|----|-----------| | Viet quick brief | Leader / Media Buyer | 30 phut tu khi phat hien van de | | Lam asset | Designer | 2-4 tieng | | Review | Leader / Media Buyer | 30 phut sau khi nop | | Khong feedback | — | Sau 1 tieng = approved | | Launch day standby | Designer | Phan hoi yeu cau trong 2 tieng |

Lien ket skill

• `21-audit-ads-performance`: nguon data xac dinh creative fatigue (frequency, CTR) va winner de base.
• `19-ab-test-setup`: variant moi tu quick brief nen vao khuon A/B test — 1 thay doi = 1 bien.
• `41-campaign-asset-list`: them dong asset moi vao list + update trang thai.
• `42-brief-hinh-anh`: fallback khi khong co winner de nhan ban — brief day du.
• `50-asset-resize`: khi variant thang, resize ra cac kich thuoc con lai.
• `47-design-review`: quick asset chi check 3 diem — khong can full review 40 diem.

Checklist chat luong

• [ ] Co base cu the (link file goc creative winner)
• [ ] Chi 1 thay doi chinh — cac element khac giu nguyen
• [ ] Bang thay doi cu the ghi ro cu → moi
• [ ] Deadline gio cu the, designer da xac nhan lam kip
• [ ] Kich thuoc + format + noi nop ghi ro
• [ ] Context 1-2 cau de designer hieu vi sao gap
• [ ] SLA review 30 phut duoc cam ket tu nguoi duyet
• [ ] Sau khi chay: ghi ket qua variant (win/lose) vao asset list