/46-brand-guideline

name: 46-brand-guideline
description: "Dung khi can chot QUY CHUAN NHIN cua thuong hieu de moi nguoi lam ra deu giong nhau — brand personality, he mau, typography, quy tac dung logo, phong cach hinh anh, quy tac component, kich thuoc an pham chuan, cach dat ten va to chuc file. Kich hoat khi user nhac 'brand guideline', 'brand book', 'brand identity', 'style guide', 'quy chuan thuong hieu', 'bang mau thuong hieu', 'moi nguoi lam ra mot kieu', 'khong biet dung font gi'. Khong dung cho — giong noi va cach hanh van thi dung skill 35-brand-voice; cham diem mot thiet ke da lam xong thi dung skill 47-design-review; dinh vi va thong diep thi dung skill 58-positioning."
metadata:
  version: 1.0.1
  category: strategy
license: MIT
triggers:
  - "brand guideline"
  - "tao brand book"
  - "brand identity"
  - "brand style guide"
  - "quy chuan thuong hieu"
  - "bang mau thuong hieu"
  - "cap nhat brand guide"
output: "File .md — brand guideline 8 phan: foundation, color, typography, logo, visual style, component, kich thuoc chuan, naming. La nguon su that cho 42/43/44/45/47/49/50 va Brand Hub (34-ai-marketing-os)."
related:
  - product-marketing-context
  - 34-ai-marketing-os
  - 30-thiet-ke-master
  - 42-brief-hinh-anh
  - 45-brief-canva
  - 47-design-review
  - 49-html-email-template

Brand Guideline

> Brand guideline khong phai tai lieu dep de luu tru — la cong cu lam viec hang ngay. Guideline tot = moi nguoi trong team tu lam dung brand ma khong can hoi Leader. Day la tai lieu nen tang: moi skill design (42-50) va Brand Hub deu doc tu day.

Thu thap thong tin

Doc `.agents/product-marketing-context.md`, logo file va tai lieu brand hien co. Neu thieu, hoi toi da 4 cau:

1. **Tao moi hay cap nhat?** Neu cap nhat: co thay doi gi gan day (logo moi, mau moi, tone moi)? 2. **Pham vi?** Digital only / print / ca hai — platform chinh can apply (Facebook / TikTok / Website / Email / Canva)? 3. **Ai dung?** Chi designer, hay ca content + toan team? 4. **Asset hien co?** Logo file (SVG/PNG), ma mau da chot, font da chon — gui het neu co. Neu chua chot mau/font, skill se de xuat 2-3 huong kem ly do.

Nguyen tac

1. **Guideline la tai lieu song** — cap nhat khi co brand decision moi, ghi ngay cap nhat cuoi. 2. **Moi rule co "dung khi nao" va "khong dung khi nao"** — rule khong co ngu canh thi khong ai theo. 3. **Conflict giua guideline va brief → hoi Leader,** khong tu quyet. 4. **Designer moi phai doc truoc khi lam bat ky asset nao.** 5. **Moi exception phai duoc document lai** — khong co ngoai le ngam. 6. **Guideline nuoi Brand Hub:** sau khi chot, day file nay vao Brand Hub (`34-ai-marketing-os`) de moi agent/role doc chung mot nguon.

Quy trinh

Buoc 1 — Chot brand foundation

Personality 3 tinh tu + 3 tinh tu tranh, cam giac muon nguoi xem co khi thay design. Neu chua co positioning, doc them `09-insight-khach-hang` va positioning hien co.

Buoc 2 — Chot color system va typography

Tu logo va personality, chot palette (primary / secondary / nen / text) va font ([font heading] / [font body] + fallback). Moi mau kem quy tac dung.

Buoc 3 — Quy dinh logo, visual style, component

Logo versions + don'ts; photography/icon/background style; component (button, card, tag, divider) de moi asset dong nhat.

Buoc 4 — Chuan hoa kich thuoc, naming, to chuc file

Bang kich thuoc an pham theo kenh, naming convention, cay folder. Setup Brand Kit trong Canva theo guideline.

Cau truc ket qua

Ten file: `brand-guideline-[ten-brand]-[YYYYMMDD].md`. Cac gia tri trong ngoac vuong la placeholder — dien mau/font that cua brand. Vi du minh hoa ben duoi dung palette trung tinh (navy/amber), ghi ro la vi du — thay bang mau that.

# Brand Guideline — [Ten brand]
Cap nhat lan cuoi: [ngay] | Owner: [ten] | Version: [x.y]

## Phan 1 — Brand Foundation
Brand personality: [Ten brand] la [3 tinh tu chinh xac] — khong phai [3 tinh tu tranh].
(Vi du: "Sharp, Practical, Empowering — khong phai Corporate, Fluffy, Generic")

Brand voice trong visual:
- Khi thay design cua brand, nguoi xem phai cam thay: [...]
- Khong bao gio duoc cam thay: [...]

## Phan 2 — Color System
Primary palette:
| Ten | Hex | RGB | Dung khi nao | Khong dung khi nao |
|-----|-----|-----|--------------|---------------------|
| [mau primary] | [hex] | [rgb] | Heading, CTA, background chu dao | Background cho long-form text |
| [mau secondary] | [hex] | [rgb] | Accent, highlight, so lieu, icon | Background dien tich lon |
| [mau nen] | [hex] | [rgb] | Nen trang, nen card, vung noi dung | — |

Secondary palette:
| Ten | Hex | Dung khi nao |
|-----|-----|--------------|
| [mau text dam] | [hex] | Body text, heading tren nen sang |
| [mau text phu] | [hex] | Subtext, caption, meta |
| [mau nen nhe] | [hex] | Background section nhe, card, tag |
| [gradient] | [primary] sang [secondary] | Hero, CTA section, cover |

(Vi du minh hoa trung tinh — thay bang mau that: primary navy #0F4C81, secondary amber #F2A104.)

Combo duoc phep:
- [mau primary] nen + text sang
- Nen sang + heading [mau primary] + accent [mau secondary]
- Gradient [primary sang secondary] + text sang
- [mau nen nhe] + text [mau primary]

Combo cam:
- [mau secondary] lam background dien tich lon
- Text sang tren [mau nen nhe] (thieu tuong phan)
- 3+ mau chinh trong 1 design
- Mau ngoai palette khi chua co approval
- Mau neon / qua bao hoa khong dung tone brand

## Phan 3 — Typography System
Font chinh: [font heading] (heading) / [font body] (body). Fallback: [font fallback], sans-serif.

| Style | Weight | Size range | Dung cho |
|-------|--------|-----------|----------|
| Display | Black 900 | 48-72px | Hero headline, so lieu lon |
| H1 | Bold 700 | 36-48px | Page/post headline |
| H2 | Bold 700 | 24-32px | Section heading |
| H3 | SemiBold 600 | 18-22px | Card heading |
| Body | Regular 400 | 14-16px | Doan van |
| Caption | Regular 400 | 11-13px | Meta, timestamp |
| CTA | Bold 700 | 14-16px | Button text |

Typography don'ts:
- Khong dung font ngoai [fon