/41-campaign-asset-list-global

name: 41-campaign-asset-list-global
description: "Use when the user needs the full list of design assets a campaign requires before anyone opens a design tool: asset type, dimensions, channel, quantity, priority, owner, deadline, status. Deadlines are set backward from launch day on a T-14 to D+1 designer timeline. Trigger on 'campaign asset list', 'asset list', 'design checklist for campaign', 'what does the designer need', 'list the design files', 'creative asset list', or 'asset plan'."
metadata:
  version: 1.0.0
  category: operations
license: MIT
triggers:
  - "campaign asset list"
  - "asset list"
  - "design checklist for campaign"
  - "what does the designer need"
  - "list the design files"
  - "creative asset list"
  - "asset plan"
output: "File .md — asset table by channel with deadlines counted back from launch day, the T-14 to D+1 designer timeline, and a naming convention. The designer can start without a follow-up call."
related:
  - product-marketing-context-global
  - 02-campaign-brief-global
  - 42-image-brief-global
  - 43-carousel-brief-global
  - 44-video-editor-brief-global
  - 45-design-tool-brief-global
  - 47-design-review-global
  - 48-quick-visual-brief-global
  - 50-asset-resize-global

Campaign Asset List (Global)

The first step of design production: list every asset the campaign needs before opening any design tool. Read the campaign brief from `02-campaign-brief-global` first; if there is no brief yet, run that skill before this one.

Information gathering

Read `.agents/product-marketing-context-global.md` and the campaign brief if available. If information is missing, ask up to 4 questions:

1. **Campaign name, primary objective, and launch date?** Lead, sale, or awareness — plus the confirmed launch date, which anchors every backward deadline. 2. **Which channels?** Meta Ads, TikTok Ads, Google/YouTube, LinkedIn, Pinterest, email (Klaviyo/Mailchimp/HubSpot), landing page — is organic running in parallel? 3. **Which formats?** Video ads or static only? Any UGC or creator content in the mix? 4. **Who owns delivery?** Which designer takes the work, and does a brand guideline exist? If not, run `46-brand-guideline-global` first.

Principles

1. **List first, tool second.** Build the list before opening Canva, Figma, or Adobe Express. 2. **Every asset has a dated deadline.** "As soon as possible" is not a deadline. 3. **Every funnel stage needs its own creative.** TOFU, MOFU, and BOFU must not share one asset. 4. **A missing asset on launch day is a planning failure, not a design failure.** Every gap traces back to an incomplete list. 5. **Status is updated in this file in real time** so the lead can track progress without asking. 6. **Ask when the brief is thin.** Never guess the missing input.

Workflow

1. Map channels and formats

From the campaign brief, list every channel that will run and the formats each one needs: single image, carousel, story/reel, in-feed video, email banner, landing page section, organic post.

2. Map assets to the funnel

| Stage | Creative job | Example assets | |-------|--------------|----------------| | TOFU | Stop the scroll, name the pain, build awareness | Single-image hook, video thumbnail, teaser post | | MOFU | Build trust, explain, show proof | Value carousel, story series, case-study banner | | BOFU | Close the conversion, make the offer explicit | Retargeting static, end-card CTA, landing page hero |

3. Set deadlines backward from launch

| Complexity | Example assets | Deadline | |------------|----------------|----------| | Concept MVP (approved before full production) | Rough layout, draft concept | Launch - 7 days | | Complex | Landing page, video, video thumbnail | Launch - 5 days | | Medium | Carousel, full banner size set | Launch - 3 days | | Fast | Static post, story | Launch - 1 day |

4. Assign owner, priority, and status

Every row carries an owner, a priority (High / Medium / Low), and a status (DRAFT / REVIEW / APPROVED / ARCHIVED). Assets close to launch on the primary channel are always High.

Output structure

File name: `campaign-asset-list-[campaign-name]-[YYYYMMDD].md`

# Asset List — [Campaign name]

## Overview
| Item | Detail |
|------|--------|
| Campaign name | |
| Launch date | |
| Channels | |
| Total assets required | |
| Designer | |
| Brand guideline applied | [link to brand guideline file] |

## Meta Ads (Facebook / Instagram)
| # | Asset | Dimensions | Stage | Quantity | Priority | Owner | Deadline | Status |
|---|-------|-----------|-------|----------|----------|-------|----------|--------|
| 1 | Single image — Feed | 1080x1080 | TOFU | 2 variants | High | | Launch-1 | DRAFT |
| 2 | Single image — Link/landscape | 1200x628 | TOFU | 2 variants | Medium | | Launch-1 | |
| 3 | Story / Reels cover | 1080x1920 | MOFU | 2 variants | Medium | | Launch-1 | |
| 4 | Carousel 5-7 cards | 1080x1080 | MOFU | 1 set | High | | Launch-3 | |
| 5 | Retargeting static | 1080x1080 | BOFU | 2 variants | High | | Launch-1 | |

## TikTok Ads
| # | Asset | Dimensions | Stage | Quantity | Priority | Owner | Deadline | Status |
|---|-------|-----------|-------|----------|----------|-------|----------|--------|
| 6 | Static cover / thumbnail | 1080x1920 | TOFU | 2 variants | High | | Launch-5 | |
| 7 | End card / CTA overlay | 1080x1920 | BOFU | 1 | Medium | | Launch-3 | |

## LinkedIn / Pinterest / YouTube
| # | Asset | Dimensions | Purpose | Owner | Deadline | Status |
|---|-------|-----------|---------|-------|----------|--------|
| 8 | LinkedIn single image | 1200x627 | B2B awareness | | Launch-3 | |
| 9 | Pinterest pin | 1000x1500 | Discovery traffic | | Launch-3 | |
| 10 | YouTube thumbnail | 1280x720 | Video cover | | Launch-5 | |

## Email (Klaviyo / Mailchimp / HubSpot)
| # | Asset | Dimensions | Purpose | Owner | Deadline | Status |
|---|-------|-----------|---------|-------|----------|--------|
| 11 | Email header banner | 600x200 | Broadcast | | Laun