/41-campaign-asset-list

name: 41-campaign-asset-list
description: "Tao danh sach day du asset thiet ke cho mot campaign: loai asset, kich thuoc, kenh, so luong, uu tien, owner, deadline, trang thai. Deadline dat nguoc tu ngay launch theo timeline designer T-14 den D+1. Kich hoat khi nhac: asset list campaign, danh sach asset, checklist design campaign, liet ke file thiet ke, designer can lam gi."
metadata:
  version: 1.0.0
  category: operations
license: MIT
triggers:
  - "asset list campaign"
  - "danh sach asset"
  - "checklist design campaign"
  - "liet ke file thiet ke"
  - "designer can lam gi cho campaign"
  - "len list asset"
  - "asset can thiet ke"
output: "File .md — bang asset list theo kenh kem deadline nguoc tu ngay launch, timeline designer T-14 den D+1, naming convention. Designer nhan la biet lam gi, khong can hoi lai."
related:
  - 02-brief-chien-dich
  - 42-brief-hinh-anh
  - 43-brief-carousel
  - 44-brief-video-editor
  - 45-brief-canva
  - 47-design-review
  - 48-quick-visual-brief
  - 50-asset-resize

Danh Sach Asset Campaign

> Buoc dau tien cua design production: liet ke toan bo asset can lam truoc khi mo bat ky tool design nao. Doc campaign brief tu `02-brief-chien-dich` truoc — neu chua co brief, goi skill do truoc.

Thu thap thong tin

Doc `.agents/product-marketing-context.md` va campaign brief neu co. Neu thieu, hoi toi da 4 cau:

1. **Ten campaign + muc tieu chinh + ngay launch?** Lead / sale / awareness — va ngay launch chinh thuc (de dat deadline nguoc). 2. **Kenh chay?** Meta Ads / TikTok Ads / Zalo OA / Email / Landing page — co chay organic song song khong? 3. **Format nao?** Co video ads khong hay chi static? Co UGC / KOC content khong? 4. **Ai phu trach?** Designer nao nhan viec, da co brand guideline chua? (Neu chua, goi `46-brand-guideline` truoc.)

Nguyen tac

1. **Asset list truoc, tool sau.** Lam list truoc khi mo Canva/Figma — khong lam nguoc. 2. **Moi asset co deadline cu the.** Khong chap nhan "cang som cang tot". 3. **Moi tang funnel can creative rieng.** TOFU / MOFU / BOFU khong dung chung 1 asset. 4. **Thieu asset ngay launch = loi cua khau planning,** khong phai khau design. Moi thieu sot deu do khong len list tu dau. 5. **Update trang thai realtime** trong file nay de Leader theo doi khong can hoi. 6. **Brief thieu thong tin thi hoi ngay,** khong tu doan.

Quy trinh

Buoc 1 — Xac dinh kenh va format

Tu campaign brief, liet ke toan bo kenh dang chay va format tuong ung tren tung kenh (single image, carousel, story, video, email banner, landing page, organic post).

Buoc 2 — Map asset theo funnel

Moi tang TOFU / MOFU / BOFU can creative rieng:

| Tang | Vai tro creative | Vi du asset | |------|------------------|-------------| | TOFU | Stop scroll, cham noi dau, awareness | Single image hook, thumbnail video, teasing post | | MOFU | Build trust, giai thich, proof | Carousel value, story series, banner case study | | BOFU | Chot chuyen doi, offer ro | Retarget static, end card CTA, landing page |

Buoc 3 — Dat deadline nguoc tu ngay launch

| Do phuc tap | Vi du asset | Deadline | |-------------|-------------|----------| | Concept MVP (duyet truoc khi lam full) | Layout tho, draft concept | Launch - 7 ngay | | Phuc tap | Landing page, video, thumbnail video | Launch - 5 ngay | | Trung binh | Carousel, banner set day du kich thuoc | Launch - 3 ngay | | Nhanh | Static post, story | Launch - 1 ngay |

Buoc 4 — Gan owner, uu tien, trang thai

Moi dong asset co: owner (ai lam), uu tien (Cao / Trung binh / Thap), trang thai (DRAFT / REVIEW / APPROVED / ARCHIVED). Asset gan launch + chan kenh chinh = uu tien Cao.

Cau truc ket qua

Ten file: `campaign-asset-list-[ten-campaign]-[YYYYMMDD].md`

# Asset List — [Ten campaign]

## Tong quan
| Hang muc | Chi tiet |
|----------|----------|
| Ten campaign | |
| Ngay launch | |
| Kenh chay | |
| Tong so asset can lam | |
| Designer phu trach | |
| Brand guideline ap dung | [link file brand guideline] |

## Facebook / Instagram Ads
| # | Asset | Kich thuoc | Tang | So luong | Uu tien | Owner | Deadline | Trang thai |
|---|-------|-----------|------|----------|---------|-------|----------|------------|
| 1 | Single image — Feed | 1080x1080px | TOFU | 2 variants | Cao | | Launch-1 | DRAFT |
| 2 | Single image — Feed landscape | 1200x628px | TOFU | 2 variants | TB | | Launch-1 | |
| 3 | Story / Reels cover | 1080x1920px | MOFU | 2 variants | TB | | Launch-1 | |
| 4 | Carousel 5-7 slide | 1080x1080px | MOFU | 1 set | Cao | | Launch-3 | |
| 5 | Retarget static — BOFU | 1080x1080px | BOFU | 2 variants | Cao | | Launch-1 | |

## TikTok Ads
| # | Asset | Kich thuoc | Tang | So luong | Uu tien | Owner | Deadline | Trang thai |
|---|-------|-----------|------|----------|---------|-------|----------|------------|
| 6 | Thumbnail tinh | 1080x1920px | TOFU | 2 variants | Cao | | Launch-5 | |
| 7 | End card / CTA overlay | 1080x1920px | BOFU | 1 | TB | | Launch-3 | |

## Email / Zalo OA
| # | Asset | Kich thuoc | Muc dich | Owner | Deadline | Trang thai |
|---|-------|-----------|----------|-------|----------|------------|
| 8 | Email header banner | 600x200px | Broadcast | | Launch-3 | |
| 9 | Zalo OA cover | 1200x500px | Campaign | | Launch-3 | |

## Landing page / Website
| # | Asset | Spec | Muc dich | Owner | Deadline | Trang thai |
|---|-------|------|----------|-------|----------|------------|
| 10 | Hero banner | Full-width 1440px | Above the fold | | Launch-5 | |
| 11 | Product / service visual | 800x600px | Proof section | | Launch-5 | |
| 12 | CTA button set | SVG/PNG | Primary + Secondary | | Launch-5 | |

## Organic content
| # | Asset | Kich thuoc | Kenh | Owner | Deadline | Trang thai |
|---|-------|-----------|------|-------|----------|------------|
| 13 | Post teasing | 1080x1080px | FB Page | | Launch-1 | |
| 14 | Story teasing | 1080x1920px | FB/IG Story | | Launch-1 | |

Chinh sua so luong dong theo campaign thuc te — bang tren la khung goi y, khong phai bat buoc du 14 do