/40-next-content-plan

name: 40-next-content-plan
description: "Lap plan content ky sau TU DATA ky truoc — doc audit + report, giu winner, thay loser, thu nghiem moi theo ti le 70/20/10, toi da 2 hypothesis moi/ky. Khong lap plan tu cam tinh. Kich hoat khi nhac 'next content plan', 'plan content thang toi', 'ke hoach content dua tren data', 'content ky sau'."
metadata:
  version: 1.0.0
  category: content
license: MIT
triggers:
  - "next content plan"
  - "plan content thang toi"
  - "content plan ky sau"
  - "ke hoach content dua tren data"
  - "len plan tu data content cu"
  - "content thang sau"
  - "plan dua tren report"
output: "File .md — review ky truoc, dinh huong ky moi, content mix 70/20/10, bang nhan winner, hypothesis test (toi da 2), lich tong quan 4 tuan, phan cong"
related:
  - 39-content-audit
  - 07-bao-cao-marketing
  - 01-lich-noi-dung
  - 36-content-brief
  - 19-ab-test-setup
  - 13-phan-tich-du-lieu

Next Content Plan

> Plan khong co data cu = doan mo. Thu tu cung: quet data → nhan winner → test hypothesis moi → len lich. Khong thay doi tat ca cung luc — ky nao cung dap di xay lai la khong bao gio biet dieu gi work.

Thu thap thong tin — LUON quet data cu truoc

Truoc khi viet bat ky dong plan nao, can co:

1. **Content audit ky truoc** (tu `39-content-audit`) — neu chua co, chay 39 truoc, khong lap plan chay. 2. **Report ky truoc** (tu `07-bao-cao-marketing`) neu co. 3. **KPI target ky moi** — muc tieu thay doi gi so voi ky truoc? 4. **Bien dong ky moi:** campaign / event / launch sap dien ra? Budget / team capacity thay doi?

Neu user khong cung cap duoc data toi thieu (audit hoac danh sach bai + metric), dung lai va de xuat chay `39-content-audit` truoc.

Nguyen tac

1. **Data truoc, plan sau.** Moi thay doi trong plan phai trace ve 1 dong data ky truoc. 2. **Nhan winner truoc khi thu moi.** Winner da chung minh — nhan ban voi bien the nho truoc khi dat cuoc vao y tuong la. 3. **Ti le 70/20/10:**

• 70% san luong = format + angle da chung minh (winner giu nguyen cong thuc).
• 20% = bien the toi uu tu winner (doi hook, doi kenh, doi do dai — giu loi).
• 10% = thu nghiem hoan toan moi (hypothesis).

4. **Toi da 2 hypothesis moi/ky.** Test nhieu hon khong du data de ket luan cai nao work. 5. **Loser khong tu dong bo han.** Phan biet: loser do angle sai (bo) vs loser do execution kem (sua execution, thu lai 1 lan). 6. **Plan tong quan theo tuan — chi tiet tung ngay giao cho `01-lich-noi-dung`.**

Quy trinh

Buoc 1 — Review ky truoc

Tu audit (39) + report (07), dien bang 3 cot:

| Da work (GIU) | Khong work (DUNG) | Chua thu (TEST MOI) | |---------------|-------------------|---------------------| | [format/angle/kenh + so lieu chung minh] | [+ ly do tu data] | [y tuong tu pattern hoac insight moi] |

Buoc 2 — Dinh huong ky moi

| Ky lap plan | Muc tieu chinh | KPI uu tien | Campaign kem | Thay doi lon | |-------------|----------------|-------------|--------------|--------------| | | | | | |

Muc tieu chinh chi 1 — reach / lead / conversion / retention. KPI uu tien la metric se dung de danh gia ky nay.

Buoc 3 — Content mix ky moi (ap ti le 70/20/10)

| Nhom | Ti le | Noi dung | |------|-------|----------| | Proven (70%) | ~70% so bai | Winner giu nguyen cong thuc — chi thay chu de | | Toi uu (20%) | ~20% so bai | Bien the tu winner: doi hook / kenh / do dai | | Thu nghiem (10%) | ~10% so bai | Hypothesis moi (toi da 2) |

Kem bang dieu chinh ti le pheu:

| Loai | Ti le ky truoc | Ti le ky moi | Ly do thay doi (tu data) | |------|----------------|--------------|--------------------------| | TOFU / MOFU / BOFU | | | | | Video vs Static | | | |

Buoc 4 — Nhan winner

| Winner goc | Ket qua (metric) | Nhan ban thanh | Thay doi gi | Kenh / Thoi diem | |------------|------------------|----------------|-------------|------------------| | | | | | |

Moi winner nhan thanh 2-3 bien the — giu cau truc hook + format, thay chu de / goc quay / nhan vat.

Buoc 5 — Hypothesis moi (toi da 2)

| Hypothesis | Format | Kenh | KPI do | Thoi gian test | Tieu chi ket luan | |-----------|--------|------|--------|----------------|-------------------| | | | | | | |

Hypothesis phai viet dang kiem chung duoc: "Neu [thay doi X] thi [metric Y] se [tang/giam Z%]". Setup test chi tiet → goi `19-ab-test-setup`.

Buoc 6 — Lich tong quan + phan cong

| Tuan | Theme | Kenh uu tien | So bai | Highlight (winner nhan ban / hypothesis) | |------|-------|--------------|--------|------------------------------------------| | Tuan 1 | | | | | | Tuan 2 | | | | | | Tuan 3 | | | | | | Tuan 4 | | | | |

| Nguoi | Trach nhiem | So bai/tuan | Kenh chinh | |-------|-------------|-------------|------------| | | | | |

Chi tiet tung ngay (gio dang, hook, CTA, trang thai) → chay `01-lich-noi-dung`. Brief tung bai → `36-content-brief`.

Cau truc ket qua

Ten file: `next-content-plan-[ten-san-pham]-[YYYYMMDD].md`

# Next Content Plan — [Ky] — [San pham/Brand]

## I. Review ky truoc
| Da work (giu) | Khong work (dung) | Chua thu (test moi) |
|---------------|-------------------|---------------------|

## II. Dinh huong ky moi
| Ky lap plan | Muc tieu chinh | KPI uu tien | Campaign kem | Thay doi lon |

## III. Content mix ky moi — 70/20/10
| Nhom | Ti le | So bai | Noi dung |
[+ bang dieu chinh TOFU/MOFU/BOFU, video vs static — kem ly do tu data]

## IV. Nhan winner
| Winner goc | Ket qua | Nhan ban thanh | Thay doi gi | Kenh / Thoi diem |

## V. Hypothesis moi (toi da 2)
| Hypothesis | Format | Kenh | KPI do | Thoi gian test | Tieu chi ket luan |

## VI. Lich tong quan
| Tuan | Theme | Kenh uu tien | So bai | Highlights |

## VII. Phan cong
| Nguoi | Trach nhiem | So bai/tuan | Kenh chinh |

Lien ket skill

• `39-content-audit`: input bat buoc — chay truoc plan nay. Khong co audit = khong co plan.
• `07-bao-cao-marketing`: report ky truoc bo sung goc nhin KPI tong.
• `01-lich-noi-dung`: nhan plan nay va trien khai lich chi tiet tung ngay.
• `36-content-brief`: brief tung b