/38-seeding-plan

name: 38-seeding-plan
description: "Dung khi can hien dien trong group va cong dong cua nguoi khac mot cach minh bach — chon group, danh sach nguoi tham gia that (trang thuong hieu, nhan vien cong bo la nhan vien, KOC tra phi cong bo la quang cao, khach that duoc moi khong kich ban), bai viet va comment, lich dang, va gioi han de khong bi ban. Kich hoat khi user nhac 'seeding', 'dang bai vao group', 'lan toa cong dong', 'ke hoach seeding', 'marketing cong dong', 'vao group ban hang'. Khong dung cho — caption tren trang cua minh thi dung skill 37-caption-social; chon, tham dinh, bao gia KOC thi dung skill 75-hop-tac-koc-affiliate; brief quay video cho creator da chot thi dung skill 06-brief-ugc-egc; xay cong dong cua rieng minh thi dung skill 28-community-building."
metadata:
  version: 1.1.0
  category: content
license: MIT
triggers:
  - "seeding"
  - "seeding plan"
  - "vao group"
  - "gieo noi dung"
  - "noi dung group"
  - "bai dang cong dong"
  - "seeding Facebook"
  - "seeding Zalo"
  - "post group"
output: "File .md — danh sach group uu tien, danh sach nguoi tham gia that (kem cach cong bo quan he), 4 loai bai viet san, kich ban tra loi, lich theo ngay, bang do luong, checklist an toan va red line"
related:
  - 09-insight-khach-hang
  - 15-social-listening
  - 35-brand-voice
  - 37-caption-social
  - 06-brief-ugc-egc
  - 75-hop-tac-koc-affiliate
  - 39-content-audit

Seeding Plan

> Quy tac van hanh chung: `skills/vi/references/quy-tac-van-hanh.md` (dac biet quy tac 2, 3, 7).

> Hien dien trong cong dong duoc la nho huu ich truoc, lo quan he voi brand sau, bang nguoi that va danh tinh that. Seeding bang noi dung gia, nguoi gia hoac gia vo la khach vua gay hai brand vua trai luat — xem phan "Red line" va `skills/vi/references/phap-ly-marketing-vn.md` muc 7.

Thu thap thong tin

Doc `.agents/product-marketing-context.md` va insight (09) neu co. Neu thieu, hoi toi da 4 cau:

1. **San pham / dich vu can seeding — va target audience dang o group / forum / cong dong nao?** 2. **Muc tieu seeding la gi?** Awareness / lead / traffic / social proof that / lay y kien san pham 3. **Ai trong doi ngu co the tham gia bang ten that, moi tuan duoc bao nhieu gio?** Co khach that nao san long chia se khong? 4. **Da co bai seeding nao truoc day work chua — hoc duoc gi tu do? Co bai nao bi xoa hoac bi canh cao khong?**

Nguyen tac

1. **Nguoi that, danh tinh that, mot tai khoan moi nguoi.** Moi nguoi tham gia la nguoi co that trong doi ngu hoac cong dong, dung dung tai khoan cua minh. Cong bo quan he voi brand ngay trong bai, khong de trong phan gioi thieu. 2. **Gia tri that truoc, brand sau.** Ti le Value:Promotion goi y 4:1 (heuristic — nhieu cong dong co quy dinh rieng, quy dinh cua group la tren het). Ban EN dung 9:1 theo thong le Reddit; chon theo group. 3. **Warm-up truoc khi seeding.** Tuong tac thuong ngay voi group toi thieu 2 tuan (ly tuong 2-4 tuan) truoc bai co nhac brand. 4. **Ton trong rule group.** Doc rule truoc khi dang. Uu tien group co admin active — bai de duoc duyet va de live hon. 5. **Khong spam.** Gioi han goi y (heuristic, xem rule tung group): 1 nguoi toi da 2 group/ngay; cach 3-5 ngay giua 2 lan dang cung 1 group; 1-2 bai/tuan/group. 6. **Review va chia se cua khach phai do khach viet.** Brand khong viet ho, khong gui kich ban, khong tra tien de khach khen. Neu co tang qua / uu dai cho khach, noi ro trong bai. 7. **Do luong duoc.** UTM link (khi duoc phep dang link), hoi khach "biet minh qua dau", dem DM den tu group. 8. **Seeding co tra phi qua KOC / KOL khong nam o day.** Chon, tham dinh, bao gia → `75-hop-tac-koc-affiliate`; brief quay → `06-brief-ugc-egc`. Noi dung tra phi phai cong bo la quang cao (hub muc 3).

Quy trinh — 4 phase

Phase 1 — Research group (1 tuan)

Tieu chi chon group (nguong goi y — heuristic, dieu chinh theo nganh):

| Tieu chi | Nguong goi y | |----------|-------------| | Size | Du lon de co thao luan, du nho de bai khong chim; B2B ngach: nhom nho nhieu tuong tac thang nhom lon it hoat dong | | Activity | Co bai moi moi ngay, co thread comment that | | Rules | Cho phep chia se / hoi dap lien quan nganh — ghi nguyen van rule | | Admin | Active — co duyet bai, co tuong tac | | Do khop audience | Thanh vien trung voi ICP (doi chieu 09) |

Output: bang danh sach group xep uu tien Cao / Vua / Thap + loai content phu hop tung group.

Phase 2 — Danh sach nguoi tham gia that va warm-up (2-4 tuan)

Chi dung 4 nhom nguoi sau. Moi nhom co cach cong bo quan he rieng:

| Nhom | Ai | Cach cong bo quan he | Luu y | |------|----|----------------------|-------| | Trang thuong hieu | Fanpage / tai khoan chinh thuc cua brand | Ten brand hien ro, khong gia lam thanh vien thuong | Hop cho tra loi cau hoi ve san pham, thong bao chinh thuc | | Nhan vien | Nhan vien, founder dung ten that, anh that | "Minh lam o [Brand]" trong bai hoac comment; bio ghi noi lam viec | Tra loi dung chuyen mon cua minh (CSKH tra loi CSKH, founder tra loi mo hinh kinh doanh) | | KOC tra phi | Creator da chon va tham dinh qua `75-hop-tac-koc-affiliate` | Nhan "Quang cao" / "Noi dung tai tro" + cau cong bo hop tac dau bai (hub muc 3) | Brief qua `06-brief-ugc-egc`; hop dong ghi nghia vu cong bo | | Khach that duoc moi | Khach da mua, san long chia se | Khach tu noi minh la khach; neu co qua tang / uu dai, khach noi ro | **Moi, khong kich ban:** khong viet ho, khong chi dinh noi dung, khong tra tien de khen |

Moi nguoi tham gia can:

• Profile that: ten that, avatar that, bio ghi noi lam viec (voi nhan vien).
• Lich su hoat dong trong group: join, tra loi cau hoi 3-5 lan/tuan, react.
• Khong nhac brand trong giai doan warm-up.
• Linh vuc chuyen mon that — noi dung dang phai khop voi nhung gi ho thuc su biet.

Neu khong ai trong doi co thoi gian, dung chay plan seeding: chuyen muc tieu sang KOC tra phi co cong bo (`75`, `06`). Khong tim cach "lap" them nguoi tham gia de lam day lich.

Phase 3 — Noi dung tham gia (ongoing)

Viet san 4 loai bai — moi bai 150-250 chu, g