/36-content-brief

name: 36-content-brief
description: "Viet brief cho tung bai content cu the — angle, insight goc, key message, 3 hook options, CTA, format, visual direction, tham chieu brand voice. 1 brief = 1 bai = 1 angle = 1 CTA. Kich hoat khi nhac 'brief bai content', 'content brief', 'brief viet bai', 'angle cho bai nay'."
metadata:
  version: 1.0.0
  category: content
license: MIT
triggers:
  - "brief bai content"
  - "content brief"
  - "brief viet bai"
  - "brief tung bai"
  - "angle cho bai nay"
  - "brief post Facebook"
  - "brief bai TikTok"
  - "brief content hom nay"
output: "File .md — brief 1 bai: thong tin bai, angle + insight goc, 3 hook options, key message, CTA, visual direction, distribution. Writer nhan la viet duoc ngay"
related:
  - 35-brand-voice
  - 09-insight-khach-hang
  - 01-lich-noi-dung
  - 37-caption-social
  - 04-script-video
  - 42-brief-hinh-anh
  - 43-brief-carousel
  - 44-brief-video-editor

Content Brief

> Brief tung bai — mat xich giua lich noi dung (`01-lich-noi-dung`) va khau san xuat (`37-caption-social`, `04-script-video`, `05-copy-quang-cao`, `14-email-marketing`). Brief du tot khi writer lam xong ma khong can hoi lai leader cau nao.

Thu thap thong tin

Doc `.agents/product-marketing-context.md`, Brand Voice Document (35) va lich noi dung (01) neu co. Neu thieu, hoi toi da 4 cau:

1. **Bai nay nam o tang nao trong pheu (TOFU / MOFU / BOFU) va thuoc campaign / theme tuan nao?** 2. **Dang kenh nao, format gi?** (Facebook Page / Facebook Group / TikTok / Instagram / Email — video / carousel / static / text) 3. **CTA mong muon la gi?** (comment / click link / DM / dang ky / mua) 4. **Deadline duyet khi nao, ai la nguoi viet?**

Nguyen tac

1. **1 brief = 1 bai = 1 angle = 1 CTA.** Khong nhoi nhieu message vao 1 bai — can nhieu diem thi tach carousel hoac series. 2. **Angle la goc nhin cu the, khong phai chu de chung.** "Cham soc da" la chu de; "3 thoi quen buoi sang lam da xau di ma nhieu nguoi tuong la tot" la angle. 3. **Hook phai dung doc lap.** Doc cau dau la biet bai noi ve gi — khong can context. 4. **Insight goc phai ghi ro nguon.** Lay tu `09-insight-khach-hang` — bai nay danh vao cau noi noi tam / pain / objection nao, ghi nguyen van. 5. **Bang chung ghi cu the ngay trong brief.** So lieu, testimonial, case study — khong de writer "tim sau". 6. **Toi da 3 diem body.** Can nhieu hon → tach bai khac.

Quy trinh

Buoc 1 — Xac dinh vi tri bai trong he thong

Lay tu lich noi dung (01): ngay dang, kenh, format, tang pheu, pillar. Xac dinh muc tieu duy nhat cua bai: reach / trust / conversion / engagement — chi chon 1.

Buoc 2 — Chot angle va insight goc

• Doc insight tu 09: khach dang o dau trong hanh trinh (chua biet van de / dang tim giai phap / sap mua).
• Chon 1 insight (cau noi noi tam, pain, objection) lam goc — ghi nguyen van vao brief.
• Viet angle: goc nhin cu the khai thac insight do — khong trung voi angle bai da dang gan day.

Buoc 3 — Viet 3 hook options

• **Hook A — Pain**: bat dau bang noi dau / frustration cua khach.
• **Hook B — Curiosity**: cau hoi / statement gay to mo.
• **Hook C — Contrarian / Surprise**: noi nguoc dieu ai cung nghi.

Kem goi y nen dung hook nao + ly do ngan. Writer duoc chon khac neu giai thich duoc.

Buoc 4 — Key message va body structure

• Key message: 1 cau duy nhat — thong diep cot loi bai nay can truyen tai.
• Body: toi da 3 diem, moi diem 1 dong trong brief.
• Bang chung / social proof can dua vao: so lieu, testimonial, case study cu the — ghi ro nguon.

Buoc 5 — CTA va distribution

• CTA chinh: cau CTA cu the, hanh dong duoc — khong chi "Lien he ngay".
• Micro-CTA (neu co): comment tu khoa / save / tag ban be.
• Gio dang theo peak hour tung kenh (xem 01), hashtag 3-5, ke hoach cross-post + chinh gi khi cross, co boost ads sau khi dang khong.

Buoc 6 — Visual direction va handoff

• Concept visual 1-2 cau, mau chu dao theo brand palette (doc tu brand guideline / `.agents/product-marketing-context.md`), text overlay can co (quote / so lieu).
• Brief chi tiet visual → goi `42-brief-hinh-anh` / `43-brief-carousel` / `44-brief-video-editor`.
• Chi brief visual khi copy da duyet — khong brief song song roi phai sua ca hai.

Cau truc ket qua

Ten file: `content-brief-[ten-bai]-[YYYYMMDD].md`

# Content Brief — [Tieu de noi bo]

## Thong tin bai
| Hang muc | Chi tiet |
|----------|----------|
| Tieu de noi bo | |
| Kenh | |
| Format | video / carousel / static / text / email |
| Tang pheu | TOFU / MOFU / BOFU |
| Pillar | |
| Ngay dang du kien | |
| Deadline duyet | |
| Nguoi viet | |

## Angle & muc tieu
- **Insight goc (tu 09):** "[cau noi noi tam / pain / objection — nguyen van]"
- **Angle chinh:** [goc nhin cu the — khong phai chu de chung]
- **Muc tieu bai nay:** [1 muc tieu duy nhat — reach / trust / conversion / engagement]
- **Khach dang o dau trong hanh trinh:** [chua biet van de / dang tim giai phap / sap mua]

## Hook — 3 phuong an
- **Hook A — Pain:** [...]
- **Hook B — Curiosity:** [...]
- **Hook C — Contrarian / Surprise:** [...]
- **Goi y dung:** [hook nao + ly do ngan]

## Noi dung chinh
- **Key message (1 cau):** [...]
- **Body structure (toi da 3 diem):**
  1. [Diem 1]
  2. [Diem 2]
  3. [Diem 3]
- **Bang chung / social proof:** [so lieu / testimonial / case study cu the + nguon]

## CTA
- **CTA chinh:** [cau CTA cu the]
- **Micro-CTA (neu co):** [comment tu khoa / save / tag]

## Brand voice
- Tone: [tham chieu Brand Voice Document — muc II]
- Banned words can tranh: [tham chieu muc III]

## Visual direction
- **Concept:** [1-2 cau]
- **Mau chu dao:** [theo brand palette hoac mood bai]
- **Text overlay:** [quote / so lieu can dua len anh, video]
- **Brief chi tiet visual:** goi `42-brief-hinh-anh` / `43-brief-carousel` / `44-brief-video-editor`

## Distribution
- **Gio dang:** [peak hour theo kenh]
- **Hashtag:** [3-5 hashtag]
- **Cross-post:** [kenh nao, chinh gi]
- **Boost ads sau khi dang:** Co / Khong

Lien ket skill

• `01-lich-noi