/34-ai-marketing-os

name: 34-ai-marketing-os
description: "Dung khi muon bien cach team dung AI thanh mot he thong van hanh — Brand Hub lam nguon su that, chia project theo vai tro, skill chain, data loop, nhip review, va bien an toan cho automation gom phan tang hanh dong, tran chi tieu va kill switch. Kich hoat khi user nhac 'AI marketing OS', 'he thong AI marketing', 'Brand Hub', 'setup Claude Project cho team', 'SOP AI team', 'AI moi nguoi dung mot kieu', 'automation marketing co an toan khong'. Khong dung cho — chi can mot output don le thi dung skill tuong ung nhu 00-ke-hoach-mkt hoac 05-copy-quang-cao; setup do luong thi dung skill 53-tracking-setup."
metadata:
  version: 1.2.1
  category: operations
license: MIT
triggers:
  - "AI marketing OS"
  - "he thong AI marketing"
  - "Brand Hub"
  - "AI workflow"
  - "SOP AI team"
  - "MCP marketing"
  - "second brain marketing"
related:
  - product-marketing-context
  - 00-ke-hoach-mkt
  - 02-brief-chien-dich
  - 07-bao-cao-marketing
  - 10-tinh-kpi-nguoc
  - 13-phan-tich-du-lieu
  - 21-audit-ads-performance
  - 31-offer-design

AI Marketing OS

Skill nay thiet ke he dieu hanh marketing co AI: nguon su that, vai tro, skill chain, data loop, review cadence, va handoff. Muc tieu la giup team dung AI nhu mot he thong van hanh, khong phai tap hop prompt roi rac.

Thu thap thong tin

Doc `.agents/product-marketing-context.md` neu co. Neu co file plan, dashboard, SOP, Notion/Drive structure, Ads report, campaign brief, hay lay lam dau vao. Neu thieu thong tin, hoi toi da 4 cau: team hien co, muc tieu 90 ngay, stack dang dung, va diem dau lon nhat. Neu can playbook chi tiet, doc `references/ai-marketing-os-playbook.md`.

Khi nao dung skill nay

Dung khi user can:

• Xay AI Marketing OS tu dau cho SME, agency, creator-led business, SaaS, education, beauty, service, B2B.
• Audit cach team dang dung AI: qua nhieu chat rieng le, prompt lap lai, mat context, khong co tracking.
• Thiet ke Brand Hub, skill chain, role-based agent/project, MCP/connectors, Notion/Drive second brain.
• Tao SOP daily/weekly/monthly cho content, performance, campaign, reporting, va handoff.

Khong dung skill nay neu user chi can mot output don le. Khi do dung skill cu tuong ung: `00-ke-hoach-mkt`, `01-lich-noi-dung`, `02-brief-chien-dich`, `05-copy-quang-cao`, `07-bao-cao-marketing`, `10-tinh-kpi-nguoc`, `31-offer-design`.

Nguyen tac

1. **Brand Hub la source of truth.** Neu context khong tap trung, moi agent se tra loi khac nhau. 2. **Vai tro truoc tool.** Dinh nghia CEO/Leader/Content/Designer/Performance truoc khi chon ChatGPT, Claude, NotebookLM, Canva, Notion, MCP. 3. **Skill chain thay vi prompt le.** Moi workflow phai chi ro skill dau vao, output, va skill tiep theo. 4. **Data cu truoc plan moi.** Ke hoach moi phai doc report, dashboard, bottleneck va bai hoc ky truoc. 5. **Human approval o diem rui ro.** Budget, claim, legal, privacy, brand voice, va campaign launch can nguoi duyet — phan loai 2 tang o muc 8. 6. **Tien trinh nho, review deu.** Daily check 15 phut, weekly review 30-60 phut, monthly retro.

Workflow

1. Audit AI stack hien tai

Cham maturity tu 0-4:

| Muc | Dau hieu | |-----|----------| | 0 | Dung AI tuy hung, khong co context luu lai | | 1 | Co prompt mau nhung copy/paste thu cong | | 2 | Co context file va skill rieng le | | 3 | Co Brand Hub, role workspace, review cadence | | 4 | Co connector/data loop, dashboard, second brain, governance |

Neu maturity duoi 2, uu tien foundation truoc khi them automation.

2. Thiet ke Brand Hub

Brand Hub toi thieu gom 6 file — moi file co skill tao ra no:

| File Brand Hub | Noi dung | Skill tao file | |----------------|----------|----------------| | Brand Guidelines | logo, mau, font, tone, visual do/don't | 46-brand-guideline | | Brand Voice | personality, tone, vocabulary, banned words, before/after | 35-brand-voice | | Customer Insight | persona 3 tang, pain, trigger, objection, customer language | 09-insight-khach-hang | | Positioning & Offer | promise, proof, path, offer ladder | 58-positioning + 31-offer-design | | KPI Framework | revenue target, funnel KPI, benchmark, decision rules | 10-tinh-kpi-nguoc | | Campaign Template | phase, budget split, asset list, approval flow | 02-brief-chien-dich + 41-campaign-asset-list |

Quy tac vang: moi lan mot file Brand Hub thay doi, cap nhat lai vao TAT CA role workspace lien quan — bo qua buoc nay, cac workspace dung thong tin cu va output lech nhau.

3. Map role workspace

Dung role de tach suy nghi:

| Role | Viec chinh | Repo skill hay dung | |------|------------|---------------------| | CEO/Strategy | Huong di, market, offer, budget, KPI | 00, 08, 09, 10, 31, 58, 59, 61 | | Leader/Campaign | Brief, timeline, review, handoff, retro, team ops | 02, 07, 20, 34, 60, 62-67 | | Content | Brand voice, calendar, brief, caption, script, copy, seeding | 35-40, 01, 04, 05, 06, 14 | | Designer | Asset list, brief visual, brand system, review, landing page | 41-50, 12, 30 | | Performance | Audience, media plan, tracking, structure, test, audit, scale | 51-57, 03, 13, 19, 21 | | Sales/RevOps | Lead quality, handoff, outreach | 18, 33 |

Neu user dung Claude Projects, ChatGPT Projects/GPTs, NotebookLM, Notion, Drive, hay MCP, map tung tool vao role nay. Khong khoa vao mot vendor neu user chua chon stack.

4. Xay skill chain theo workflow

Mac dinh 4 workflow:

| Workflow | Chuoi skill goi y | |----------|-------------------| | Onboard brand/client | product-marketing-context -> 09 -> 08 -> 31 -> 10 -> 34 | | Launch campaign | 02 -> 31 -> 10 -> 01/04/05/06 -> 12 -> 21 -> 07 | | Weekly performance | 13 -> 03/21 -> 07 -> 34 update Brand Hub | | Content engine | 35 -> 09 -> 01 -> 36 -> 37/04/05/38 -> 42/43/44 -> 39 -> 40 | | Performance loop | 51 -> 10 -> 54 -> 53 -> 52 -> 19 -> 21 -> 55/56 -> 07 -> 57 | | Design pipeline | 41 -> 42/43/45 -> 47 -> 50 | | Leader cadence | 00 -> 61 -> 02 -> 62/47 -> 07 weekly -> 63 |

Neu co data ky truoc, luon doc truoc khi ta