/33-b2b-lead-gen

name: 33-b2b-lead-gen
description: "Dung khi can tim va tiep can khach hang doanh nghiep — xac dinh ICP, dung danh sach prospect co nguon va ngay verify, cham diem Hot/Warm/Cold, va viet outreach qua Zalo, dien thoai, email. Kich hoat khi user nhac 'tim khach hang B2B', 'danh sach prospect', 'lead gen B2B', 'tiep can doanh nghiep', 'cold outreach', 'ban cho cong ty'. Khong dung cho — khach hang o NUOC NGOAI thi dung skill 29-xuat-khau-b2b; tai lieu ban hang va quan ly pipeline thi dung skill 71-sales-enablement; khach hang le B2C thi dung skill 09-insight-khach-hang."
metadata:
  version: 1.1.1
  category: operations
license: MIT
triggers:
  - "prospecting"
  - "lead gen"
  - "cold email"
  - "outbound"
  - "sales enablement"
  - "lead scoring"
  - "MQL"
  - "SQL"
related:
  - product-marketing-context
  - 08-nghien-cuu-doi-thu
  - 09-insight-khach-hang
  - 14-email-marketing
  - 29-xuat-khau-b2b
  - 31-offer-design

B2B Lead Gen

Skill nay noi marketing voi sales: xac dinh ICP, tim account/contact, uu tien lead, viet outreach, tao sales asset, va set handoff MQL/SQL. Muc tieu la lead co kha nang mua, khong phai list email lon.

Thu thap thong tin

Doc `.agents/product-marketing-context.md` neu co. Hoi toi da 4 cau: ICP, deal size/ACV, thi truong/dia ly, va kenh outbound hien co. Neu user co CRM/export/list, dung no lam baseline. Neu can chi tiet, doc `references/b2b-lead-gen-playbook.md`.

Chon mode

| User can | Mode | |----------|------| | "Tim khach hang tiem nang" | Prospecting | | "Viet email tiep can" | Cold outreach | | "Cham diem lead" | Lead scoring | | "Chuyen lead cho sales" | RevOps handoff | | "Lam sales deck / objection" | Sales enablement |

Chon nhanh theo doi tuong ban

Bon nhanh khac nhau ve nguon data, tin hieu mua, va kenh tiep can. Chon **mot** nhanh truoc khi lam gi khac.

| Nhanh | Ban cho ai | "Du chuan" nghia la gi | Nguon chinh | |-------|-----------|----------------------|-------------| | **SaaS / cong nghe** | Cong ty phan mem, san TMDT, app | Hop ICP + dung stack lien quan + co tin hieu tang truong | Website/blog cong ty, tin goi von, tin tuyen dung, cong dong dev | | **Dich vu B2B** | Nha may, nha phan phoi, cong ty dich vu, doanh nghiep vua | Nganh + quy mo + dia ly + tin hieu doi nha cung cap | Cong thong tin doanh nghiep, hoi cho/trien lam, hiep hoi nganh, tin tuyen dung | | **SMB dia phuong** | Quan an, spa, phong kham, cua hang, trung tam | Dang hoat dong that + tinh trang online + tiep can duoc chu | Google Maps, fanpage, website, san TMDT, hoi nhom dia phuong | | **Xuat khau** | Buyer nuoc ngoai | — | **Chuyen han sang `29-xuat-khau-b2b`** |

Nhanh xuat khau khong xu ly o day. Skill `29-xuat-khau-b2b` co phan loai buyer quoc te, checklist hoi cho, mau email xuat khau, va phan tich gia canh tranh ma skill nay khong co.

Neu de bai lai (vi du "SMB dia phuong nhung ban phan mem"), chon nhanh chinh roi muon them tin hieu tu nhanh kia.

Workflow

1. Dinh nghia ICP

Xac dinh:

• Firmographic: nganh, size, doanh thu, dia ly.
• Trigger: vua goi von, tuyen role moi, mo chi nhanh, dung tool lien quan.
• Pain: van de co budget de giai quyet.
• Exclusion: ai khong nen ban.

2. Tao lead source map

| Nguon | Phu hop | |-------|---------| | LinkedIn/Sales Nav | B2B role/title | | Apollo/Clay/ZoomInfo | Account + contact data | | Google Maps/local directories | Local SMB | | GitHub/job posts | Devtool/SaaS intent | | G2/Capterra/review sites | Competitor/category demand | | Website visitors/forms | Warm intent |

Tim rong gap 2-3 lan so lead can, vi buoc kiem chung se loai bot rat manh.

3. Ky luat bang chung — moi dong lead phai truy nguoc duoc

Day la phan quan trong nhat cua skill nay. Khi duoc yeu cau "tim 50 khach hang tiem nang", AI rat de **tao ra mot danh sach nghe hop ly nhung khong co that**: ten cong ty dung nhung nguoi lien he bia, so dien thoai bia, tin hieu mua bia. List do lam sales mat thoi gian va lam hong uy tin cua ca he thong.

Quy tac cung: **moi dong lead phai co du 3 cot ben duoi. Thieu cot nao thi dong do khong duoc giao.**

| Cot bat buoc | Yeu cau | |-------------|---------| | **Nguon** | URL cu the den trang chua thong tin do — khong ghi "Google", "LinkedIn", "internet" | | **Ngay verify** | Ngay thuc su mo trang do va thay thong tin (YYYY-MM-DD) | | **Do tin cay** | Cao / Trung binh / Thap theo bang duoi |

| Do tin cay | Dieu kien | |-----------|-----------| | **Cao** | Xac nhan boi **2 nguon doc lap**, hoac 1 nguon chinh thuc cua chinh doanh nghiep (website, cong bo dang ky kinh doanh) | | **Trung binh** | 1 nguon dang tin, khop voi cac ket qua tim kiem khac | | **Thap** | Suy doan, thong tin cu, hoac chua doi chieu duoc — phai ghi ro cho nao con nghi ngo |

Ba dieu khong duoc lam:

1. **Khong bia so dien thoai, email, ten nguoi.** Chua tim duoc thi de trong va ghi "chua verify" — de trong tot hon dien bua. 2. **Khong ghi "Cao" khi chi tu tim 2 lan tren cung 1 nguon.** Hai ket qua tu cung mot trang khong phai 2 nguon doc lap. 3. **Khong lay data tu nguon ro ri, cho mua ban data khong ro goc, hoac scrape hang loat.** Lay tu trang cong khai cua chinh doanh nghiep va nguon chinh thong; giu URL + ngay de sau nay chung minh duoc nguon goc.

4. Cham diem va phan loai

Dung 100 diem:

| Nhom | Diem | |------|------| | ICP fit | 35 | | Intent trigger | 25 | | Pain/proof | 15 | | Contact quality | 15 | | Timing | 10 |

Chi dua vao outreach neu dat nguong toi thieu 60/100. Sau khi cham diem, gan nhan:

| Nhan | Dieu kien | |------|-----------| | **Hot** | Hop ICP + **co tin hieu mua cu the neu ten duoc** + tiep can duoc nguoi quyet dinh + contact da verify | | **Warm** | Hop ICP, tin hieu mua yeu hoac da cu, contact verify duoc | | **Cold** | Hop ICP long leo, hoac khong co tin hieu, hoac contact chua verify | | **Bo qua** | Dinh exclusion, da dong cua, trung lap, hoac do tin cay Thap |

**Quy tac cung ve nhan Hot:** khong duoc gan Hot neu **khong neu duoc mot tin hieu mua cu the**. Tin hieu mua la mot su ki