/32-seo-growth-global

name: 32-seo-growth-global
description: "Use when the user wants SEO growth, AI SEO, GEO/AEO, Google visibility, ChatGPT or Perplexity citations, schema, structured data, llms.txt, programmatic SEO, directory submissions, Product Hunt, G2/Capterra, backlinks, or a site audit. Trigger on 'SEO audit', 'AI search visibility', 'AI citations', 'schema markup', 'pSEO', 'submit to directories', or 'backlink plan'."
metadata:
  version: 1.0.0
  category: performance
license: MIT
triggers:
  - "SEO audit"
  - "AI SEO"
  - "GEO"
  - "AEO"
  - "schema markup"
  - "programmatic SEO"
  - "directory submissions"
  - "backlinks"
related:
  - product-marketing-context-global
  - 08-competitor-research-global
  - 12-landing-page-brief-global
  - 13-data-analysis-global
  - 15-social-listening-global

SEO Growth (Global)

This skill covers 5 practical SEO layers: foundation audit, search-intent content, AI search visibility, schema/machine-readable files, and backlink/distribution. The goal is qualified demand, not publishing volume.

Information gathering

Read `.agents/product-marketing-context-global.md` if available. Ask up to 4 questions: website URL, target market, main product/service, and 90-day SEO goal. Use Search Console, GA4, Ahrefs, Semrush, or similar exports when available. For deeper guidance, read `references/seo-growth-playbook.md`.

Pick the mode

| User says | Mode | |-----------|------| | "Traffic dropped", "site is not ranking" | SEO audit | | "Get cited by ChatGPT/Perplexity" | AI SEO / GEO | | "Add schema", "rich results" | Schema | | "Create many SEO pages" | Programmatic SEO | | "Submit to Product Hunt/G2/directories" | Directory + backlink |

Workflow

1. Audit the foundation

Check in order:

1. Crawl/index: robots, sitemap, canonical, 404/redirect. 2. On-page: title, meta, H1/H2, intent match, internal links. 3. Performance: mobile, Core Web Vitals, image weight. 4. Authority: backlinks, mentions, reviews, author/entity proof. 5. Conversion: CTA and lead capture.

2. Map keywords by funnel

| Funnel | Keyword type | Page type | |--------|--------------|-----------| | TOFU | problem, how-to, checklist | blog, guide, free tool | | MOFU | comparison, template, use case | comparison, use-case page | | BOFU | pricing, alternative, review, demo | landing page, pricing, case study |

3. Optimize for AI search

Make content extractable and citable:

• Answer questions directly in 40-80 words.
• Add tables, steps, FAQs, definitions, examples.
• Add author/entity, updated date, and evidence.
• Allow useful bots to crawl; add `llms.txt` when appropriate.
• Use schema that matches the page.

4. Add schema and machine-readable files

| Page | Schema | |------|--------| | Company | Organization, WebSite | | Blog | Article / BlogPosting | | Product | Product, Offer, Review when valid | | FAQ | FAQPage when visible on page | | Breadcrumb | BreadcrumbList | | Local | LocalBusiness |

5. Build backlinks and distribution

Prioritize sources that can also create leads:

1. Product Hunt / BetaList / startup directories. 2. G2 / Capterra / Trustpilot when real customers exist. 3. Alternative and comparison pages. 4. AI tool directories when category-fit. 5. Partner and co-marketing pages.

Output template

# SEO Growth Plan — [Brand]

## 1. Diagnosis
| Area | Status | Evidence | Priority |

## 2. 90-day SEO strategy
- Market:
- ICP:
- Main search intent:
- Primary KPI:

## 3. Page roadmap
| Page | Funnel | Keyword intent | CTA | Owner |

## 4. AI SEO / GEO actions
| Query | Current AI answer | Gap | Content fix |

## 5. Schema + technical checklist
| Page | Schema/file | Action | Validation |

## 6. Backlink/distribution plan
| Destination | Asset needed | Submission copy | Deadline |

## 7. Measurement
| Metric | Baseline | Target | Tool |

Related skills

• `08-competitor-research-global`: SEO competitors and content gaps.
• `12-landing-page-brief-global`: BOFU landing pages.
• `13-data-analysis-global`: GA4/Search Console/export analysis.
• `15-social-listening-global`: real questions from communities.

Quality checklist

• Do not recommend content before clarifying search intent.
• Every page has a CTA and funnel role.
• Schema matches visible page content.
• Directory submission points to a useful destination page.
• AI SEO claims stay honest: optimize for citations, do not promise rankings.
• Plan includes baseline and KPI.