/32-seo-growth

name: 32-seo-growth
description: "Khi nguoi dung muon tang traffic tu SEO, AI SEO, GEO/AEO, Google, ChatGPT, Perplexity, schema, structured data, llms.txt, programmatic SEO, local SEO, directory submissions, Product Hunt, G2/Capterra, backlinks, hoac audit website khong len top. Dung cho 'SEO audit', 'AI search visibility', 'duoc AI trich dan', 'schema markup', 'pSEO', 'local SEO', 'submit directory', 'backlink plan'. Khong dung cho setup Google Business Profile lan dau — dung skill 11-thiet-lap-kenh; khong dung cho viet noi dung bai — dung 36-content-brief."
metadata:
  version: 1.1.0
  category: performance
license: MIT
triggers:
  - "SEO audit"
  - "AI SEO"
  - "GEO"
  - "AEO"
  - "schema markup"
  - "local SEO"
  - "programmatic SEO"
  - "directory submissions"
  - "backlinks"
related:
  - product-marketing-context
  - 08-nghien-cuu-doi-thu
  - 11-thiet-lap-kenh
  - 12-brief-landing-page
  - 13-phan-tich-du-lieu
  - 15-social-listening

SEO Growth

Skill nay gom 6 lop SEO thuc chien: audit nen tang, local SEO, noi dung co y dinh tim kiem, AI search visibility, schema/machine-readable files, va backlink/distribution. Muc tieu la tang traffic co y dinh mua, khong phai chi viet nhieu bai.

Thu thap thong tin

Doc `.agents/product-marketing-context.md` neu co. Hoi toi da 4 cau: website/URL, thi truong muc tieu, san pham/dich vu chinh, va muc tieu SEO 90 ngay. Neu co Search Console/GA4/Ahrefs/Semrush export, dung no truoc y kien cam tinh.

Hai reference di kem:

• `references/seo-growth-playbook.md` — lo trinh 90 ngay, pSEO, comparison page, cau truc site.
• `references/schema-json-ld.md` — 12 block JSON-LD copy-paste duoc, adapt cho VN.

Chon mode

| User noi | Mode | |----------|------| | "Website khong len top", "traffic giam" | SEO audit | | "Khach khong tim thay tiem tren Google Maps" | Local SEO | | "Muon ChatGPT/Perplexity trich dan" | AI SEO / GEO | | "Them schema", "rich result" | Schema | | "Tao nhieu page SEO" | Programmatic SEO | | "Lam trang so sanh voi doi thu" | Comparison page | | "Submit Product Hunt/G2/AI directory" | Directory + backlink |

Workflow

1. Audit nen tang

Chay theo thu tu — loi tang duoi lam vo hieu moi no luc o tang tren.

1.1 Crawl va index

| Kiem tra | Nguong dat | Cong cu | |----------|-----------|---------| | robots.txt khong chan nham page tien | 0 page tien bi `Disallow` | Search Console > robots.txt report | | Sitemap XML co mat, khai bao trong robots.txt | Co, cap nhat tu dong | Search Console > Sitemaps | | Ti le page da index / page muon index | >90% | Search Console > Pages | | Redirect chain | Toi da 1 hop, khong vong lap | Screaming Frog, Ahrefs Site Audit | | Soft 404 | 0 page | Search Console > Pages > "Soft 404" | | Canonical tro dung page | 100% self-canonical hoac tro dung ban goc | Crawl tool | | `noindex` sot lai tu ban staging | 0 page | Grep `noindex` toan site |

Hai loi chiem phan lon ca truong hop "site khong len top" ma ban se gap: **canonical tro ve trang chu tren toan site** (theme/plugin cau hinh sai) va **noindex con sot tu ban staging** sau khi len production.

1.2 On-page

| Yeu to | Nguong | Ghi chu | |--------|--------|---------| | Title | 50-60 ky tu | Dai hon bi cat; keyword chinh dat gan dau | | Meta description | 150-160 ky tu | Khong phai yeu to xep hang nhung anh huong CTR | | H1 | Duy nhat 1 tren page | Trung noi dung voi title nhung khong copy y het | | H2/H3 | Viet theo cach nguoi dung go truy van | La bo khung de AI engine trich passage | | Anh | Co `alt` mo ta, dat ten file co nghia | Anh WebP, khong upload anh 4MB tu dien thoai | | Internal link | Moi page co it nhat 1 link tro vao | Xem muc cau truc site trong playbook |

1.3 Core Web Vitals

| Chi so | Dat | Can cai thien | Kem | |--------|-----|---------------|-----| | LCP (Largest Contentful Paint) | < 2.5s | 2.5-4.0s | > 4.0s | | INP (Interaction to Next Paint) | < 200ms | 200-500ms | > 500ms | | CLS (Cumulative Layout Shift) | < 0.1 | 0.1-0.25 | > 0.25 |

Do bang du lieu field (Search Console > Core Web Vitals, CrUX) truoc, lab (PageSpeed Insights) sau. Diem PageSpeed 100 tren may tinh nhung LCP field 5s tren 4G la tinh huong pho bien o VN — uu tien mobile.

Nguyen nhan LCP kem thuong gap tren site VN: anh banner khong nen, slider tu dong o dau trang, font chu tai tu nhieu nguon, va script chat/popup tai dong bo.

1.4 Cannibalization

Hai page cua chinh ban canh nhau tren cung mot truy van thi ca hai deu yeu. Cach phat hien:

1. Search Console > Performance > loc theo query > xem cot Pages. Neu mot query co 2+ page thay phien nhau xep hang, do la cannibalization. 2. Tim kiem `site:tenmien.vn [tu khoa]` — neu ra nhieu page gan giong nhau, gop lai.

Cach xu ly theo thu tu uu tien: gop noi dung vao page manh nhat va 301 cac page con lai → hoac phan hoa y dinh tim kiem cho tung page → cuoi cung moi dung canonical.

1.5 Authority va conversion

• Authority: backlink, brand mention, review that, trang tac gia co danh tinh.
• Conversion: moi page co CTA ro va cach lien he phu hop kenh VN (Zalo, hotline, form).

2. Local SEO cho thi truong VN

Ap dung cho spa, phong kham, quan an, phong tap, trung tam dao tao, cua hang co mat bang — phan lon khach hang cua repo nay. Day la lop SEO co ti le ra khach cao nhat va it doi thu lam nghiem tuc nhat.

> Phan **setup** Google Business Profile lan dau: xem `11-thiet-lap-kenh` muc 7. O day la phan **toi uu** khi GBP da ton tai.

2.1 NAP nhat quan

NAP = Name, Address, Phone. Ba thong tin nay phai giong **nguyen van** tren moi noi:

| Diem xuat hien | Kiem tra | |----------------|----------| | Google Business Profile | Ban goc — moi noi khac copy tu day | | Footer website | Giong tung ky tu | | Trang lien he / trang chi nhanh | Giong tung ky tu | | Schema `LocalBusiness` | Giong tung ky tu | | Fanpage Facebook, Zalo OA, TikTok | Giong tung ky tu | | Cac trang niem yet (Foody, Now, Shopee, danh ba nganh) | Giong tung ky tu |

Tu 7/2025 he thong hanh chinh VN bo cap quan