/29-xuat-khau-b2b

name: 29-xuat-khau-b2b
description: Chien luoc marketing xuat khau B2B cho doanh nghiep Viet Nam — tao ho so nha xuat khau, lap ke hoach trien khai thi truong nuoc ngoai, viet pitch deck va email chao hang quoc te, chuan bi cho hoi cho thuong mai. Triggers: "xuat khau", "B2B nuoc ngoai", "thi truong quoc te", "pitch khach nuoc ngoai", "ho so cong ty bang tieng Anh", "email chao hang export", "tham du hoi cho", "buyer nuoc ngoai", "company profile", "export marketing"
metadata:
  version: 1.0.0
  category: strategy
license: MIT
triggers:
  - "xuat khau"
  - "B2B nuoc ngoai"
  - "thi truong quoc te"
  - "pitch khach nuoc ngoai"
  - "ho so cong ty bang tieng Anh"
  - "email chao hang export"
  - "tham du hoi cho"
  - "buyer nuoc ngoai"
  - "company profile"
  - "export marketing"
related:
  - product-marketing-context
  - 00-ke-hoach-mkt
  - 02-brief-chien-dich
  - 08-nghien-cuu-doi-thu
  - 09-insight-khach-hang
  - 14-email-marketing
  - references/export-benchmarks-vn

Xuat Khau B2B — Export Marketing Intelligence

> **Dung khi:** Doanh nghiep VN muon mo rong sang thi truong nuoc ngoai, tim buyer quoc te, tham du hoi cho xuat khau, hoac can tai lieu marketing bang tieng Anh.

---

Buoc 0: Kiem tra context file

Doc file sau neu ton tai:

• `.agents/product-marketing-context.md` — lay thong tin san pham, USP, gia tri khac biet
• `.agents/export-context.md` — lay thong tin thi truong muc tieu, buyer persona quoc te (neu da tao)

Neu chua co `export-context.md` → chay **Module 1** truoc.

---

Thu thap thong tin

Hoi toi da 4 cau truoc khi bat dau:

1. **San pham xuat khau la gi?** Ten san pham, ma HS code (neu biet), chung nhan san co (GlobalGAP, ASC, BRC, FDA, Halal...) 2. **Thi truong muc tieu?** Quoc gia cu the (TQ, My, EU, Nhat, Han...) hay con dang tim hieu? 3. **Da co kinh nghiem xuat khau chua?** Lan dau hay da xuat, gap kho khan gi? 4. **Can lam gi ngay?** Ho so cong ty / Email chao hang / Ke hoach hoi cho / Nghien cuu thi truong / Chien luoc gia?

---

Module 1: Export Context — Hieu biet thi truong xuat khau

> Chay 1 lan, luu vao `.agents/export-context.md`

Thong tin can thu thap

# Export Context — [Ten Cong Ty]

## San pham xuat khau
- Ten san pham: [VD: Tom the chan trang dong lanh / Frozen Whiteleg Shrimp]
- HS Code: [VD: 0306.17]
- Specification: [Size, dang che bien, quy cach dong goi]
- Chung nhan san co: [GlobalGAP / ASC / BAP / BRC / FDA / Halal / Kosher]
- Cong suat: [X tan/thang hoac X container/thang]
- MOQ (minimum order): [X tan / X container 20ft]
- Lead time: [X tuan ke tu dat hang]

## Nha may & nang luc
- Ten nha may: [Ten]
- Dia chi: [Tinh/TP]
- Chung nhan nha may: [HACCP / ISO 22000 / BRC / EU approved / FDA registered]
- Nam thanh lap: [YYYY]
- Cong suat che bien: [X tan nguyen lieu/ngay]
- So luong nhan vien: [X nguoi]

## Thi truong muc tieu
- Thi truong uu tien 1: [VD: Trung Quoc — kenh hien dang nhap manh]
- Thi truong uu tien 2: [VD: EU — gia cao, can chung nhan]
- Thi truong uu tien 3: [VD: My — thue chong ban pha gia can theo doi]
- Thi truong tranh (vi sao): [VD: Nga — thanh toan rui ro]

## Buyer persona quoc te
- Loai buyer uu tien: [Nha nhap khau / Sieu thi / Nha phan phoi / Che bien]
- Quy mo giao dich mong muon: [X container/don hang]
- Nen tang tim buyer: [Alibaba / SeaFood Expo / Hoi cho / Moi gioi]

## Gia canh tranh
- Gia ban hien tai (FOB): [USD/kg] theo size
- Doi thu chinh: Ecuador / An Do / Indonesia / Thai Lan
- Loi the canh tranh cua minh: [VD: chat luong on dinh, giao hang dung han, co chung nhan EU]
- Diem yeu can cai thien: [VD: gia cao hon Ecuador 15–20%]

## Kinh nghiem xuat khau
- Da xuat sang: [Danh sach quoc gia]
- Khach hang tiem nang hien co: [Ten / quoc gia neu duoc]
- Vuong mac lon nhat: [VD: khong biet tim buyer o dau / gia cao / khong co chung nhan]

---

Module 2: Company Profile — Ho so cong ty bang tieng Anh

> Output: File PDF-ready, 1–2 trang, gui cho buyer nuoc ngoai

Cau truc

# [COMPANY NAME]
### Your Trusted Vietnamese [Product] Supplier

---

## Who We Are
[2–3 cau: nam thanh lap, vi tri, chuyen mon, quy mo — viet theo gio doc cua buyer]

**Quick Facts**
| | |
|---|---|
| Founded | [YYYY] |
| Location | [Province], Vietnam |
| Processing capacity | [X MT/day] |
| Employees | [X] |
| Export markets | [Danh sach quoc gia] |
| Certifications | [HACCP / ASC / GlobalGAP / BRC...] |

---

## Our Products
[Ten san pham, specification, size range, dang che bien]

| Product | Specification | Size | Packaging |
|---------|--------------|------|-----------|
| [VD: Frozen HOSO Shrimp] | IQF / Block | [Size range] | [VD: 10kg master carton] |
| | | | |

---

## Why Choose Us

**[USP 1 — cu the, co so lieu]**
VD: "Consistent quality — less than 0.5% rejection rate across 200+ shipments"

**[USP 2 — loi the canh tranh ro rang]**
VD: "Vertically integrated — own hatchery + farm + processing = full traceability"

**[USP 3 — dich vu/do tin cay]**
VD: "On-time delivery: 98.5% of orders shipped within agreed lead time"

---

## Certifications
[Logo/Ten chung nhan — ASC, GlobalGAP, HACCP, BRC, FDA, Halal, v.v.]

---

## Contact
**[Ten nguoi phu trach export]**
Export Manager | [Ten cong ty]
📧 [email]  📱 [WhatsApp/WeChat]  🌐 [website]

---

Module 3: Email Chao Hang Quoc Te

> Output: 3 bien the email (Cold / Warm / Follow-up), viet san bang tieng Anh

Email 1 — Cold Outreach (lan dau lien he)

Subject: [Product] Supplier from Vietnam — [1 diem noi bat nhat]
VD: "Frozen Whiteleg Shrimp Supplier — ASC Certified, FOB Ho Chi Minh"

---

Dear [Name / Buying Team],

My name is [Ten], Export Manager at [Cong ty] — a Vietnam-based seafood processor 
specializing in [san pham chinh] since [nam].

**Why I'm reaching out:**
We supply [product] to buyers in [danh sach quoc gia hien tai] and are actively 
seeking partners in [thi truong muc tieu].

**Quick overview:**
- Products: [San pham, size range]
- Certifications: [Chung nhan]
- Capacity: [X MT/month available]
- L