/20-brief-client-intake

name: 20-brief-client-intake
description: Tao brief khach hang dien cho agency (client intake form) — form thu thap thong tin dau vao chi tiet de agency lap ke hoach marketing chinh xac. Co 20 variants chuyen biet theo nganh — moi variant la full brief toi uu hoa cho dac thu nganh do.
argument-hint: "<industry + scope + budget>"
metadata:
  version: 1.0.0
  category: operations
triggers:
  - "brief khach hang"
  - "brief khach dien"
  - "form khach hang"
  - "client intake"
  - "client brief"
  - "intake form"
  - "form thu thap thong tin khach"
  - "brief input"
  - "questionnaire khach hang"
output: File .md chua brief 11 phan (A-K) toi uu hoa theo nganh. Khach hang dien xong gui lai cho agency lam input cho cac skill chien luoc (00, 02, 08, 09, 10).
related:
  - 00-ke-hoach-mkt
  - 02-brief-chien-dich
  - 08-nghien-cuu-doi-thu
  - 09-insight-khach-hang
  - 10-tinh-kpi-nguoc

Brief Client Intake — Form khach hang dien cho agency

> **Vai tro skill:** Nay la "INPUT GATE" cua moi project marketing. > Khac voi 02-brief-chien-dich (agency soan cho team), 06-brief-ugc-egc (agency soan cho creator), 12-brief-landing-page (agency soan cho dev) — skill 20 nay la **form khach hang dien CHO agency** de cung cap thong tin dau vao.

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Khi dùng `opa-prd` (OPA KIT) thay thế

Skill này (`20-brief-client-intake`) focus marketing intake cho agency relationship — discovery khách hàng mới của agency. **KHÔNG** dùng cho:

| Tình huống | Use | |------------|-----| | Full product PRD (tech SaaS, feature spec) | **`opa-prd --mode=product`** (OPA KIT) — 12 sections, Deep Modules, GTM | | Course / lesson module PRD | **`opa-prd --mode=lesson`** — Bloom-anchored learning PRD | | Single creative brief TVC | **`opa-prd --mode=creative`** — 1-page | | Marketing campaign intake (multi-creative) | **`02-brief-chien-dich`** (this repo) |

`opa-prd` là PRD authoring chuyên sâu cho tech + creative + lesson, plain Vietnamese cho non-tech clients fill. Install OPA KIT: `https://github.com/minhnv0807/opa-kit`.

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Khi nao dung skill nay?

| Tinh huong | Dung skill 20? | |-----------|---------------| | Khach hang moi lien he, can thu thap thong tin truoc khi quote | YES | | Bat dau project mar moi, can du lieu input chi tiet | YES | | Re-brief khi khach mo rong scope hoac thay doi muc tieu | YES | | Onboarding khach retainer dai han | YES | | Da co du thong tin tu meeting → di thang sang 00-ke-hoach-mkt | NO |

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Thu thap thong tin truoc khi tao brief

Hoi user (agency/marketing lead) toi da 4 cau:

1. **Khach hang nganh gi?** (Spa, F&B, Healthcare, Education, Fashion, SaaS, Real Estate, ...) 2. **Quy mo khach hang?** (Local 1 chi nhanh / Chuoi / SME / Enterprise) 3. **Loai project?** (Khai truong / Re-launch / Scale / Retainer dai han / 1-shot campaign) 4. **Hinh thuc gui brief?** (Email file .md / In giay hop offline / Google Form / Notion)

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Co che detect nganh → load variant

Skill nay co **20 variants** trong folder `variants/`. Moi variant la **FULL BRIEF** (11 phan A-K) duoc toi uu hoa cho dac thu nganh do — KHONG phai chi override vai cau.

Mapping ten file → nganh

| # | File variant | Nganh ap dung | |---|-------------|---------------| | **NHOM 1 — LOCAL SERVICE** | | | | 01 | `01-spa-beauty.md` | Spa, Beauty Salon, Nail, Tham my khong xam lan | | 02 | `02-fnb-restaurant.md` | Nha hang, Quan cafe, Bakery, Quan an | | 03 | `03-healthcare-clinic.md` | Phong kham, Nha khoa, Phong kham nhi, Phong kham da khoa | | 04 | `04-fitness-gym-yoga.md` | Gym, Yoga, Pilates, Boxing, Studio fitness | | 05 | `05-education-center.md` | Trung tam tieng Anh, Trung tam ky nang, Day nghe, Mam non | | 06 | `06-wedding-photography.md` | Studio cuoi, Ao cuoi, Chup anh kid/family, To chuc tiec | | 07 | `07-pet-service.md` | Spa thu cung, Pet shop, Pet hotel, Pet clinic | | **NHOM 2 — PRODUCT/ECOMMERCE** | | | | 08 | `08-fashion.md` | Thoi trang nam/nu, Tui xach, Giay dep, Phu kien | | 09 | `09-cosmetics-skincare.md` | My pham, Skincare, Makeup, Tinh chat | | 10 | `10-fnb-product.md` | Banh, Do uong dong goi, Dac san, Healthy food | | 11 | `11-mom-baby.md` | Bim sua, Quan ao tre em, Do choi, Sua bot | | 12 | `12-home-living.md` | Noi that, Gia dung, Decor, Bep | | 13 | `13-health-supplement.md` | TPCN, Collagen, Vitamin, Detox, Yen sao | | **NHOM 3 — B2B/SERVICE ONLINE** | | | | 14 | `14-saas-software.md` | SaaS, App, Tool online, Platform B2B | | 15 | `15-agency-consulting.md` | Mar agency, Design agency, Tu van DN, Ke toan | | 16 | `16-online-course.md` | Khoa hoc online, Coaching, Mentor, Training | | **NHOM 4 — HIGH-TICKET / LONG SALES CYCLE** | | | | 17 | `17-real-estate.md` | Du an BDS, Moi gioi BDS, Cho thue van phong | | 18 | `18-auto-vehicle.md` | O to, Xe may, Phu tung xe, Showroom | | 19 | `19-travel-resort.md` | Resort, Khach san, Tour, Homestay, Tour du lich | | 20 | `20-aesthetic-clinic.md` | Tham my vien, Phong kham TM cao cap, Botox/Filler |

Logic detect

1. User noi nganh ro rang (VD: "khach Spa") → Load variant tuong ung
2. User noi mo ho (VD: "khach lam ve dep") → Hoi xac nhan: "Spa truyen thong, Tham my vien cao cap, hay My pham?"
3. User noi nganh chua co variant → Dung template chung trong SKILL.md nay + custom theo y user
4. Khach co nhieu nganh kinh doanh → Tao multiple briefs, moi nganh 1 file

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Cau truc chung 11 phan (A-K) — ap dung cho moi variant

Day la khung suon. Moi variant trong `variants/` se:

• Giu nguyen 11 phan A-K
• Override **noi dung tung phan** cho dac thu nganh
• Them cau hoi/section dac biet ne 1 nganh can (VD: phap ly cho Healthcare, financing cho Auto)

A. THONG TIN DOANH NGHIEP

Brand basic, founder story, philosophy, cam ket

B. SAN PHAM & DICH VU

Phan khuc, danh muc, gia, USP, combo/bundle

C. KHACH HANG MUC TIEU

Demographics, psychographics, behavior, persona

D. CANH TRANH & VI THE

Doi thu truc tiep, gian tiep, thu cap, dinh vi mong muon

E. MUC TIEU CHIEN DICH

Ngay launch, KPI cu the, KPI dai han

F. NGAN SAC