/20-brief-client-intake

name: 20-brief-client-intake
description: "Dung khi agency hoac freelancer nhan khach moi va can CHINH KHACH DIEN thong tin dau vao — form 11 phan ve san pham, muc tieu, ngan sach, kenh dang chay, doi thu, tai san san co, kem 20 ban toi uu theo tung nganh. Kich hoat khi user nhac 'brief khach hang', 'client intake', 'form khach dien', 'nhan khach moi', 'hoi khach nhung gi', 'chua biet gi ve khach', 'onboard khach hang moi', 'questionnaire cho khach'. Khong dung cho — tao file context noi bo cho san pham cua chinh minh thi dung skill product-marketing-context; dao sau insight khach hang cuoi thi dung skill 09-insight-khach-hang; brief NGUOC ra cho agency hoac vendor lam thi dung skill 67-agency-vendor-brief."
argument-hint: "<industry + scope + budget>"
metadata:
  version: 1.1.0
  category: operations
triggers:
  - "brief khach hang"
  - "brief khach dien"
  - "form khach hang"
  - "client intake"
  - "client brief"
  - "intake form"
  - "form thu thap thong tin khach"
  - "brief input"
  - "questionnaire khach hang"
output: File .md chua brief 11 phan (A-K) toi uu hoa theo nganh. Khach hang dien xong gui lai cho agency lam input cho cac skill chien luoc (00, 02, 08, 09, 10).
related:
  - 00-ke-hoach-mkt
  - 02-brief-chien-dich
  - 08-nghien-cuu-doi-thu
  - 09-insight-khach-hang
  - 10-tinh-kpi-nguoc

Brief Client Intake — Form khach hang dien cho agency

> **Vai tro skill:** Nay la "INPUT GATE" cua moi project marketing. > Khac voi 02-brief-chien-dich (agency soan cho team), 06-brief-ugc-egc (agency soan cho creator), 12-brief-landing-page (agency soan cho dev) — skill 20 nay la **form khach hang dien CHO agency** de cung cap thong tin dau vao.

---

Khi dùng `opa-prd` (OPA KIT) thay thế

Skill này (`20-brief-client-intake`) focus marketing intake cho agency relationship — discovery khách hàng mới của agency. **KHÔNG** dùng cho:

| Tình huống | Use | |------------|-----| | Full product PRD (tech SaaS, feature spec) | **`opa-prd --mode=product`** (OPA KIT) — 12 sections, Deep Modules, GTM | | Course / lesson module PRD | **`opa-prd --mode=lesson`** — Bloom-anchored learning PRD | | Single creative brief TVC | **`opa-prd --mode=creative`** — 1-page | | Marketing campaign intake (multi-creative) | **`02-brief-chien-dich`** (this repo) |

`opa-prd` là PRD authoring chuyên sâu cho tech + creative + lesson, plain Vietnamese cho non-tech clients fill. Install OPA KIT: `https://github.com/minhnv0807/opa-kit`.

---

Khi nao dung skill nay?

| Tinh huong | Dung skill 20? | |-----------|---------------| | Khach hang moi lien he, can thu thap thong tin truoc khi quote | YES | | Bat dau project mar moi, can du lieu input chi tiet | YES | | Re-brief khi khach mo rong scope hoac thay doi muc tieu | YES | | Onboarding khach retainer dai han | YES | | Da co du thong tin tu meeting → di thang sang 00-ke-hoach-mkt | NO |

---

Thu thap thong tin truoc khi tao brief

Hoi user (agency/marketing lead) toi da 4 cau:

1. **Khach hang nganh gi?** (Spa, F&B, Healthcare, Education, Fashion, SaaS, Real Estate, ...) 2. **Quy mo khach hang?** (Local 1 chi nhanh / Chuoi / SME / Enterprise) 3. **Loai project?** (Khai truong / Re-launch / Scale / Retainer dai han / 1-shot campaign) 4. **Hinh thuc gui brief?** (Email file .md / In giay hop offline / Google Form / Notion)

---

Co che detect nganh → load variant

Skill nay co **20 variants** trong folder `variants/`. Moi variant la **FULL BRIEF** (11 phan A-K) duoc toi uu hoa cho dac thu nganh do — KHONG phai chi override vai cau.

Mapping ten file → nganh

| # | File variant | Nganh ap dung | |---|-------------|---------------| | **NHOM 1 — LOCAL SERVICE** | | | | 01 | `01-spa-beauty.md` | Spa, Beauty Salon, Nail, Tham my khong xam lan | | 02 | `02-fnb-restaurant.md` | Nha hang, Quan cafe, Bakery, Quan an | | 03 | `03-healthcare-clinic.md` | Phong kham, Nha khoa, Phong kham nhi, Phong kham da khoa | | 04 | `04-fitness-gym-yoga.md` | Gym, Yoga, Pilates, Boxing, Studio fitness | | 05 | `05-education-center.md` | Trung tam tieng Anh, Trung tam ky nang, Day nghe, Mam non | | 06 | `06-wedding-photography.md` | Studio cuoi, Ao cuoi, Chup anh kid/family, To chuc tiec | | 07 | `07-pet-service.md` | Spa thu cung, Pet shop, Pet hotel, Pet clinic | | **NHOM 2 — PRODUCT/ECOMMERCE** | | | | 08 | `08-fashion.md` | Thoi trang nam/nu, Tui xach, Giay dep, Phu kien | | 09 | `09-cosmetics-skincare.md` | My pham, Skincare, Makeup, Tinh chat | | 10 | `10-fnb-product.md` | Banh, Do uong dong goi, Dac san, Healthy food | | 11 | `11-mom-baby.md` | Bim sua, Quan ao tre em, Do choi, Sua bot | | 12 | `12-home-living.md` | Noi that, Gia dung, Decor, Bep | | 13 | `13-health-supplement.md` | TPCN, Collagen, Vitamin, Detox, Yen sao | | **NHOM 3 — B2B/SERVICE ONLINE** | | | | 14 | `14-saas-software.md` | SaaS, App, Tool online, Platform B2B | | 15 | `15-agency-consulting.md` | Mar agency, Design agency, Tu van DN, Ke toan | | 16 | `16-online-course.md` | Khoa hoc online, Coaching, Mentor, Training | | **NHOM 4 — HIGH-TICKET / LONG SALES CYCLE** | | | | 17 | `17-real-estate.md` | Du an BDS, Moi gioi BDS, Cho thue van phong | | 18 | `18-auto-vehicle.md` | O to, Xe may, Phu tung xe, Showroom | | 19 | `19-travel-resort.md` | Resort, Khach san, Tour, Homestay, Tour du lich | | 20 | `20-aesthetic-clinic.md` | Tham my vien, Phong kham TM cao cap, Botox/Filler |

Logic detect

1. User noi nganh ro rang (VD: "khach Spa") → Load variant tuong ung
2. User noi mo ho (VD: "khach lam ve dep") → Hoi xac nhan: "Spa truyen thong, Tham my vien cao cap, hay My pham?"
3. User noi nganh chua co variant → Dung template chung trong SKILL.md nay + custom theo y user
4. Khach co nhieu nganh kinh doanh → Tao multiple briefs, moi nganh 1 file

---

Cau truc chung 11 phan (A-K) — ap dung cho moi variant

Day la khung suon. Moi variant trong `variants/` se:

• Giu nguyen 11 phan A-K
• Override **noi dung tung phan** cho dac thu nganh
• Them cau hoi/section dac biet ne 1 nganh can (VD: phap