00-marketing-plan-glob…
Use when the user needs an overall marketing plan for a period — objectives, segments, positioning, channel mix, content…
@minhnv0807Install SkillMarketing
Skill
/18-referral-program
Dung khi muon khach cu hoac CTV keo khach moi — thiet ke chuong trinh gioi thieu, affiliate cho khach cu va CTV, ma moi ban: co che thuong mot chieu hay hai chieu, muc thuong, cach theo doi, chong gian lan va kich ban ra mat chuong trinh. Kich hoat khi user nhac 'chuong trinh
Claude Code
$ npx -y skills add minhnv0807/ai-business-skills --skill 18-referral-program --agent claude-code
Codex
$ npx skills add minhnv0807/ai-business-skills --skill 18-referral-program -a codex -y
Cursor
$ npx skills add minhnv0807/ai-business-skills --skill 18-referral-program -a cursor -y
Gemini CLI
$ npx skills add minhnv0807/ai-business-skills --skill 18-referral-program -a gemini-cli -y
GitHub Copilot
$ npx skills add minhnv0807/ai-business-skills --skill 18-referral-program -a github-copilot -y
OpenCode
$ npx skills add minhnv0807/ai-business-skills --skill 18-referral-program -a opencode -y
Windsurf
$ npx skills add minhnv0807/ai-business-skills --skill 18-referral-program -a windsurf -y
SKILL.md
18-referral-program.SKILL.mdname: 18-referral-program
description: "Dung khi muon khach cu hoac CTV keo khach moi — thiet ke chuong trinh gioi thieu, affiliate cho khach cu va CTV, ma moi ban: co che thuong mot chieu hay hai chieu, muc thuong, cach theo doi, chong gian lan va kich ban ra mat chuong trinh. Kich hoat khi user nhac 'chuong trinh gioi thieu', 'referral program', 'affiliate cho khach cu', 'ma moi ban', 'hoa hong gioi thieu', 'word of mouth', 'khach gioi thieu khach', 'CTV ban hang huong hoa hong'. Khong dung cho — giu chan khach cu de ho mua lai thi dung skill 69-giu-chan-khach-hang; xay cong dong quanh thuong hieu ca nhan thi dung skill 28-community-building; chon, tham dinh, bao gia KOC hoac chuong trinh affiliate cho KOC / creator thi dung skill 75-hop-tac-koc-affiliate; brief quay video cho creator da chot thi dung skill 06-brief-ugc-egc."
metadata:
version: 1.1.0
category: operations
license: MIT
related:
- product-marketing-context
- 09-insight-khach-hang
- 10-tinh-kpi-nguoc
- 14-email-marketing
- 75-hop-tac-koc-affiliate
- 06-brief-ugc-egc
Referral Program
> Quy tac van hanh chung: `skills/vi/references/quy-tac-van-hanh.md` (dac biet quy tac 2, 3, 7).
> Pham vi: khach cu va CTV gioi thieu. Chuong trinh affiliate cho KOC / creator (tham dinh, bao gia, hop dong, hoa hong tren san) la viec cua `75-hop-tac-koc-affiliate`.
Thu thap thong tin
Buoc 0: Kiem tra context
Doc `.agents/product-marketing-context.md` neu co.
Buoc 1: Hoi user
1. **Loai san pham?** (One-time purchase / Subscription / Service / Khoa hoc) 2. **AOV trung binh? LTV?** 3. **Da co khach cu bao nhieu?** (Referral can co base khach thich san pham) 4. **Muc tieu?** (So khach moi / Giam CAC / Tang LTV khach cu)
---
Referral hoat dong tot khi nao?
**Tot:**
- NPS >= 40 (khach thich san pham)
- Khach co ly do tu nhien de chia se (ket qua visible, social currency)
- San pham co use case "giong nhau cua ban be"
- AOV du cao de hoa duoc thuong
**Khong tot:**
- Khach chua hai long (NPS < 20)
- San pham nhay cam (tai chinh, suc khoe rieng tu)
- AOV qua thap (thuong khong boi duoc cong gioi thieu)
---
3 Mo hinh referral
1. One-way (1 chieu)
**Nguoi gioi thieu nhan thuong. Nguoi duoc gioi thieu khong.**
**Khi dung:**
- San pham da duoc yeu thich — nguoi duoc gioi thieu se mua du khong co uu dai
- AOV cao → thuong phai xung dang
**Vi du VN:**
- Shopee: Gioi thieu ban ma → ban ma mua → minh duoc 50K xu
- Grab: Refer ma → ban dung → minh duoc 100K
2. Two-way (2 chieu) — PHO BIEN NHAT
**Ca nguoi gioi thieu va nguoi duoc gioi thieu cung nhan thuong.**
**Khi dung:** 80% case nen dung cai nay — tam ly khach thich "ca hai cung loi".
**Vi du VN:**
- Tiki: Gioi thieu → ban moi giam 50K, minh cung duoc 50K
- VP Bank: Moi ban mo the → ca hai duoc 200K
- Spa: Gioi thieu khach moi → minh free facial, ban moi giam 30%
**Cau truc uu dai:**
Nguoi gioi thieu: Discount lan sau / credit / qua tang / free service
Nguoi duoc gioi thieu: Discount lan dau / bonus / free trial
3. Multi-tier (Affiliate)
**Nguoi gioi thieu nhan % hoa hong theo doanh so.**
**Khi dung:**
- SaaS / khoa hoc / san pham gia cao
- Co he thong tracking (link affiliate, coupon code)
- Muon thu hut CTV / doi tac ban hang (KOC / creator: dung `75-hop-tac-koc-affiliate`)
**Cau truc goi y (vi du gia dinh, heuristic — khong phai muc thi truong da kiem; tinh lai tu bien loi nhuan cua brand):**
- Tier 1: hoa hong tren doanh so don dau
- Tier 2: hoa hong thap hon cho cac don tiep theo trong khoang thoi gian ngan
- Co tran hoa hong cho CTV top
- Moi muc % phai nam duoi bien loi nhuan sau phi; `[CAN SO LIEU THAT]`. Voi nguoi ban qua san, phi san lay tu `76-van-hanh-san-tmdt`; thue: hoi ke toan (`skills/vi/references/phap-ly-marketing-vn.md` muc 6).
---
Mechanics chi tiet
Thuong gia bao nhieu?
**Cong thuc:**
Thuong = 15-25% LTV khach moi
**Vi du:**
- LTV khach spa = 3,000,000 → Thuong cao nhat: 750K (25%)
- Chia: 375K cho nguoi gioi thieu + 375K cho nguoi moi
- Hoac: 500K credit gioi thieu + 20% discount lan dau cho nguoi moi
**Kho phai tinh ca:**
- Chi phi thuong (out of pocket hoac discount?)
- Thue chuyen tien (neu la cash)
- Admin fee (theo doi, thanh toan)
Format thuong
| Format | Pros | Cons | Phu hop | |--------|------|------|--------| | Cash | Dong luc cao | Cao chi phi | B2B, affiliate | | Credit (tai khoan) | Giu khach lai | Khach it quan tam neu khong mua lai | Subscription | | Discount | Chi tra khi mua | Khach co the khong quay | E-commerce | | Free product/service | Tang LTV | Gioi han gia tri | Service, spa | | Qua tang vat ly | Noi bat, chia se | Phuc tap logistics | Beauty, F&B | | Point / Rewards | Tao habit | Can he thong phuc tap | Retailer lon |
---
Referral flow 7 buoc
1. Khach co trai nghiem tot
└─► NPS >= 7 → hoi "co muon gioi thieu?"
2. Cung cap link/code de gioi thieu
└─► Link rieng moi khach (tracking) hoac code dep (de nho)
3. Khach chia se den ban be
└─► Qua Zalo, Messenger, SMS, email, copy link
4. Ban be click link / nhap code
└─► Landing page don gian, ro uu dai
5. Ban be mua (redeem)
└─► Tracking dung — pixel / tagged order
6. Thuong cho ca 2 ben
└─► Thong bao tu dong qua email/SMS/Zalo
7. Nhac nguoi gioi thieu tiep tuc
└─► "Ban da gioi thieu 1 nguoi — con 2 nguoi nua se len VIP"
---
Toi uu cho VN
Kenh share chu yeu
1. **Zalo** (pho bien nhat) — copy link gui truc tiep 2. **Messenger / Facebook** — share link / post 3. **SMS** — cho khach tre tuoi trung nien 4. **Email** — chi cho dan van phong 5. **Offline** — ma code in tren card, bao bi
Dac diem khach VN can chu y
- **Tin nhan than quen > post cong khai.** Khach VN ngai share cong khai tren wall — uu tien gui rieng Zalo.
- **Ma code de nho > link dai.** "FRIEND50" > link rewardsful dai 20 ky tu.
- **Thuong ngay lap tuc.** Cho qua lau se quen. Credit/cash nhan trong 24h.
- **Hoa hong % thich hon cash cu the** voi affiliate.
- **Ca nhan hoa.** "Ma code cua [
Read more
name: 18-referral-program description: "Dung khi muon khach cu hoac CTV keo khach moi — thiet ke chuong trinh gioi thieu, affiliate cho khach cu va CTV, ma moi ban: co che thuong mot chieu hay hai chieu, muc thuong, cach theo doi, chong gian lan va kich ban ra mat chuong trinh. Kich hoat khi user nhac 'chuong trinh gioi thieu', 'referral program', 'affiliate cho khach cu', 'ma moi ban', 'hoa hong gioi thieu', 'word of mouth', 'khach gioi thieu khach', 'CTV ban hang huong hoa hong'. Khong dung cho — giu chan khach cu de ho mua lai thi dung skill 69-giu-chan-khach-hang; xay cong dong quanh thuong hieu ca nhan thi dung skill 28-community-building; chon, tham dinh, bao gia KOC hoac chuong trinh affiliate cho KOC / creator thi dung skill 75-hop-tac-koc-affiliate; brief quay video cho creator da chot thi dung skill 06-brief-ugc-egc." metadata: version: 1.1.0 category: operations license: MIT related: - product-marketing-context - 09-insight-khach-hang - 10-tinh-kpi-nguoc - 14-email-marketing - 75-hop-tac-koc-affiliate - 06-brief-ugc-egc
Referral Program
> Quy tac van hanh chung: `skills/vi/references/quy-tac-van-hanh.md` (dac biet quy tac 2, 3, 7).
> Pham vi: khach cu va CTV gioi thieu. Chuong trinh affiliate cho KOC / creator (tham dinh, bao gia, hop dong, hoa hong tren san) la viec cua `75-hop-tac-koc-affiliate`.
Thu thap thong tin
Buoc 0: Kiem tra context
Doc `.agents/product-marketing-context.md` neu co.
Buoc 1: Hoi user
1. **Loai san pham?** (One-time purchase / Subscription / Service / Khoa hoc) 2. **AOV trung binh? LTV?** 3. **Da co khach cu bao nhieu?** (Referral can co base khach thich san pham) 4. **Muc tieu?** (So khach moi / Giam CAC / Tang LTV khach cu)
---
Referral hoat dong tot khi nao?
**Tot:**
- NPS >= 40 (khach thich san pham)
- Khach co ly do tu nhien de chia se (ket qua visible, social currency)
- San pham co use case "giong nhau cua ban be"
- AOV du cao de hoa duoc thuong
**Khong tot:**
- Khach chua hai long (NPS < 20)
- San pham nhay cam (tai chinh, suc khoe rieng tu)
- AOV qua thap (thuong khong boi duoc cong gioi thieu)
---
3 Mo hinh referral
1. One-way (1 chieu)
**Nguoi gioi thieu nhan thuong. Nguoi duoc gioi thieu khong.**
**Khi dung:**
- San pham da duoc yeu thich — nguoi duoc gioi thieu se mua du khong co uu dai
- AOV cao → thuong phai xung dang
**Vi du VN:**
- Shopee: Gioi thieu ban ma → ban ma mua → minh duoc 50K xu
- Grab: Refer ma → ban dung → minh duoc 100K
2. Two-way (2 chieu) — PHO BIEN NHAT
**Ca nguoi gioi thieu va nguoi duoc gioi thieu cung nhan thuong.**
**Khi dung:** 80% case nen dung cai nay — tam ly khach thich "ca hai cung loi".
**Vi du VN:**
- Tiki: Gioi thieu → ban moi giam 50K, minh cung duoc 50K
- VP Bank: Moi ban mo the → ca hai duoc 200K
- Spa: Gioi thieu khach moi → minh free facial, ban moi giam 30%
**Cau truc uu dai:**
Nguoi gioi thieu: Discount lan sau / credit / qua tang / free service Nguoi duoc gioi thieu: Discount lan dau / bonus / free trial
3. Multi-tier (Affiliate)
**Nguoi gioi thieu nhan % hoa hong theo doanh so.**
**Khi dung:**
- SaaS / khoa hoc / san pham gia cao
- Co he thong tracking (link affiliate, coupon code)
- Muon thu hut CTV / doi tac ban hang (KOC / creator: dung `75-hop-tac-koc-affiliate`)
**Cau truc goi y (vi du gia dinh, heuristic — khong phai muc thi truong da kiem; tinh lai tu bien loi nhuan cua brand):**
- Tier 1: hoa hong tren doanh so don dau
- Tier 2: hoa hong thap hon cho cac don tiep theo trong khoang thoi gian ngan
- Co tran hoa hong cho CTV top
- Moi muc % phai nam duoi bien loi nhuan sau phi; `[CAN SO LIEU THAT]`. Voi nguoi ban qua san, phi san lay tu `76-van-hanh-san-tmdt`; thue: hoi ke toan (`skills/vi/references/phap-ly-marketing-vn.md` muc 6).
---
Mechanics chi tiet
Thuong gia bao nhieu?
**Cong thuc:**
Thuong = 15-25% LTV khach moi
**Vi du:**
- LTV khach spa = 3,000,000 → Thuong cao nhat: 750K (25%)
- Chia: 375K cho nguoi gioi thieu + 375K cho nguoi moi
- Hoac: 500K credit gioi thieu + 20% discount lan dau cho nguoi moi
**Kho phai tinh ca:**
- Chi phi thuong (out of pocket hoac discount?)
- Thue chuyen tien (neu la cash)
- Admin fee (theo doi, thanh toan)
Format thuong
| Format | Pros | Cons | Phu hop | |--------|------|------|--------| | Cash | Dong luc cao | Cao chi phi | B2B, affiliate | | Credit (tai khoan) | Giu khach lai | Khach it quan tam neu khong mua lai | Subscription | | Discount | Chi tra khi mua | Khach co the khong quay | E-commerce | | Free product/service | Tang LTV | Gioi han gia tri | Service, spa | | Qua tang vat ly | Noi bat, chia se | Phuc tap logistics | Beauty, F&B | | Point / Rewards | Tao habit | Can he thong phuc tap | Retailer lon |
---
Referral flow 7 buoc
1. Khach co trai nghiem tot └─► NPS >= 7 → hoi "co muon gioi thieu?" 2. Cung cap link/code de gioi thieu └─► Link rieng moi khach (tracking) hoac code dep (de nho) 3. Khach chia se den ban be └─► Qua Zalo, Messenger, SMS, email, copy link 4. Ban be click link / nhap code └─► Landing page don gian, ro uu dai 5. Ban be mua (redeem) └─► Tracking dung — pixel / tagged order 6. Thuong cho ca 2 ben └─► Thong bao tu dong qua email/SMS/Zalo 7. Nhac nguoi gioi thieu tiep tuc └─► "Ban da gioi thieu 1 nguoi — con 2 nguoi nua se len VIP"
---
Toi uu cho VN
Kenh share chu yeu
1. **Zalo** (pho bien nhat) — copy link gui truc tiep 2. **Messenger / Facebook** — share link / post 3. **SMS** — cho khach tre tuoi trung nien 4. **Email** — chi cho dan van phong 5. **Offline** — ma code in tren card, bao bi
Dac diem khach VN can chu y
- **Tin nhan than quen > post cong khai.** Khach VN ngai share cong khai tren wall — uu tien gui rieng Zalo.
- **Ma code de nho > link dai.** "FRIEND50" > link rewardsful dai 20 ky tu.
- **Thuong ngay lap tuc.** Cho qua lau se quen. Credit/cash nhan trong 24h.
- **Hoa hong % thich hon cash cu the** voi affiliate.
- **Ca nhan hoa.** "Ma code cua [
Ships withai-business-skills
138 bilingual AI marketing skills (69 VN + 69 Global) for Claude Code, OpenCode, Codex, VS Code. Four role SOP packs — content, design, performance, leader ops — plus strategy, personal brand, AI avatar, dropshipping, design master, knowledge library. 4 regions (US/EU/SEA/LATAM) + Vietnam 2025-2026. Companion: opa-kit.
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