/12-brief-landing-page

name: 12-brief-landing-page
description: Tao brief landing page chuyen doi cao — 7 section, 1 page = 1 goal = 1 CTA, mobile-first, toi uu conversion
metadata:
  version: 2.1.1
  category: content
triggers:
  - "brief landing page"
  - "trang ban hang"
  - "trang thu lead"
  - "brief cho lap trinh vien lam landing"
  - "landing page"
  - "trang dich"
  - "code landing page"
  - "build landing page HTML"
  - "MVP landing page"
output: File .md chua brief day du 7 section voi copy template, yeu cau ky thuat, A/B test plan, va tracking plan
related:
  - 02-brief-chien-dich
  - 05-copy-quang-cao
  - 09-insight-khach-hang
  - 10-tinh-kpi-nguoc
  - 41-campaign-asset-list
  - 46-brand-guideline
  - 47-design-review
  - 49-html-email-template
  - 53-tracking-setup

Brief Landing Page

> 1 page = 1 goal = 1 CTA. Khong menu, khong link ngoai, khong xao nhang.

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Thu thap thong tin

Hoi user toi da 4 cau:

1. **San pham/dich vu gi?** Mo ta ngan + gia ban + doi tuong muc tieu. 2. **Muc tieu landing page?** Thu lead (form), dat lich, mua hang, dang ky? 3. **Nguon traffic chinh?** Meta Ads, TikTok Ads, Google Ads, organic, hay ket hop? 4. **Da co asset chua?** Anh/video san pham, testimonial, so lieu social proof?

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Nguyen tac cot loi

1 page — 1 goal — 1 CTA

| Nguyen tac | Giai thich | |------------|-----------| | 1 muc tieu duy nhat | Moi trang chi phuc vu 1 hanh dong: dien form, dat lich, hoac mua hang | | Khong navigation menu | Loai bo header menu — tranh user roi khoi trang | | Khong link ngoai | Moi link phai anchor scroll xuong CTA, khong dan ra ngoai | | Mobile-first | 70%+ traffic tu mobile o Viet Nam — thiet ke mobile truoc, desktop sau | | Toc do <3 giay | First Contentful Paint < 1.5s, Largest Contentful Paint < 3s | | Yeu to khan cap | Countdown, so luong gioi han, deadline — luon co it nhat 1 |

Phan bo do dai theo thiet bi

| Thiet bi | Tong chieu dai trang | Thoi gian doc trung binh | |----------|---------------------|-------------------------| | Mobile | 6–8 man hinh cuon | 90–120 giay | | Desktop | 4–5 man hinh cuon | 60–90 giay |

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Cau truc 7 section

Section 1 — Hero (Man hinh dau tien)

**Muc dich:** Hook + truyen tai gia tri cot loi trong 5 giay.

| Thanh phan | Yeu cau | Gioi han ky tu | |------------|---------|---------------| | Headline | Noi ro loi ich chinh, khong chung chung | 60 ky tu | | Sub-headline | Giai thich ngan cach dat duoc loi ich | 120 ky tu | | CTA chinh | Dong tu + loi ich, mau cam (#ff6b00) | 25 ky tu | | Visual | Anh/video san pham hoac ket qua | 1 hinh chinh | | Trust badge | So khach hang, danh gia, logo doi tac | 3–5 badge |

**Template copy:**

Headline: [Ket qua mong muon] — [Thoi gian/Dieu kien]
  Vi du: "Da sang min trong 4 tuan — khong can xam lan"

Sub-headline: [Phuong phap/San pham] giup [doi tuong] [dat ket qua] ma [loai bo noi lo].
  Vi du: "Lieu trinh facial chuyen sau giup chi em van phong lay lai lan da khoe manh ma khong mat thoi gian nghi duong."

CTA: [Dong tu] + [Loi ich]
  Vi du: "Dat lich tu van mien phi"

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Section 2 — Van de (Problem Agitation)

**Muc dich:** Goi ten dung noi dau de user cam thay "dung roi, minh dang gap van de nay."

| Thanh phan | Yeu cau | |------------|---------| | 3–5 pain point | Liet ke van de cu the, dung ngon ngu cua khach hang | | Hau qua | Neu khong giai quyet thi sao? | | Cam xuc | Dung tu gay dong cam: met moi, lo lang, chan nan, mat tu tin |

**Template:**

"Ban co dang gap nhung van de nay?"

- [Pain point 1 — mo ta cu the, co tinh huong]
- [Pain point 2 — hau qua cua van de]
- [Pain point 3 — cam xuc di kem]
- [Pain point 4 — da thu cach khac nhung khong hieu qua]

"Neu ban dang gap it nhat 1 trong nhung dieu tren — [ten san pham/dich vu] la giai phap."

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Section 3 — Giai phap (Solution + How it works)

**Muc dich:** Gioi thieu san pham/dich vu nhu cau tra loi cho van de o Section 2.

| Thanh phan | Yeu cau | |------------|---------| | Gioi thieu giai phap | 2–3 cau ngan, khong viet qua dai | | 3–4 buoc hoat dong | So hoa quy trinh: Buoc 1 → Buoc 2 → Buoc 3 → Ket qua | | Diem khac biet | 3 USP so voi doi thu hoac phuong phap cu | | Visual | Hinh anh/icon minh hoa tung buoc |

**Template:**

"[Ten giai phap] hoat dong nhu the nao?"

Buoc 1: [Hanh dong dau tien cua khach] → [Ket qua buoc nay]
Buoc 2: [Hanh dong tiep theo] → [Ket qua buoc nay]
Buoc 3: [Hanh dong cuoi] → [Ket qua cuoi cung]

Tai sao khac biet:
- [USP 1]: [Giai thich ngan]
- [USP 2]: [Giai thich ngan]
- [USP 3]: [Giai thich ngan]

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Section 4 — Bang chung xa hoi (Social Proof)

**Muc dich:** Xay trust bang ket qua thuc te.

| Thanh phan | Yeu cau | So luong | |------------|---------|---------| | Testimonial | Ten that, hinh that, ket qua cu the | 3–5 | | So lieu | Tong khach, danh gia TB, nam kinh nghiem | 3–4 so | | Logo doi tac | Neu la B2B hoac co brand lon | 4–6 logo | | Truoc/Sau | Hinh anh so sanh ket qua | 2–3 cap | | Video review | Khach hang chia se trai nghiem | 1–2 video |

**Template testimonial:**

"[Ket qua cu the voi so lieu]"
— [Ten], [Nghe nghiep/Vi tri], [Thanh pho]
[Hinh anh hoac avatar]

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Section 5 — Form thu lead / CTA chinh

**Muc dich:** Chuyen doi — day la section quan trong nhat.

| Thanh phan | Yeu cau | |------------|---------| | Headline form | Nhac lai loi ich + khan cap | | So truong form | Toi thieu: Ten + SĐT (2 truong). Toi da: + Email + 1 truong tuy chon | | CTA button | Mau cam (#ff6b00), kich thuoc lon, noi bat | | Cam ket | "Thong tin bao mat" hoac "Tu van mien phi, khong rang buoc" | | Khan cap | Countdown timer hoac "Con [X] slot trong thang nay" |

**Quy tac form:**

• Mobile: form chiem toan bo chieu rong man hinh
• Moi truong form co label ro rang + placeholder vi du
• Button CTA cao toi thieu 48px (de bam tren mobile)
• Sau submit: hien Thank you + redirect hoac thong bao thanh cong
• Khong yeu cau email neu muc tieu la goi dien/nhan tin

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Section 6 — FAQ (Xu ly phan doi)

**Muc dich:**