/12-brief-landing-page

name: 12-brief-landing-page
description: "Dung khi can viet brief de XAY landing page moi hoac trang ban hang moi — cau truc section, copy tung khoi, yeu cau ky thuat, tracking va timeline giao dev. Kich hoat khi user nhac 'brief landing page', 'lam trang ban hang', 'can trang dich', 'thue dev lam landing', 'landing page can gi', 'viet noi dung cho trang'. Khong dung cho — trang DA CHAY ma khong ra don thi dung skill 68-cro-audit-trang; email HTML thi dung skill 49-html-email-template; danh sach asset cho ca campaign thi dung skill 41-campaign-asset-list."
metadata:
  version: 2.1.2
  category: content
triggers:
  - "brief landing page"
  - "trang ban hang"
  - "trang thu lead"
  - "brief cho lap trinh vien lam landing"
  - "landing page"
  - "trang dich"
  - "code landing page"
  - "build landing page HTML"
  - "MVP landing page"
output: File .md chua brief day du 7 section voi copy template, yeu cau ky thuat, A/B test plan, va tracking plan
related:
  - 02-brief-chien-dich
  - 05-copy-quang-cao
  - 09-insight-khach-hang
  - 10-tinh-kpi-nguoc
  - 41-campaign-asset-list
  - 46-brand-guideline
  - 47-design-review
  - 49-html-email-template
  - 53-tracking-setup

Brief Landing Page

> 1 page = 1 goal = 1 CTA. Khong menu, khong link ngoai, khong xao nhang.

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Thu thap thong tin

Hoi user toi da 4 cau:

1. **San pham/dich vu gi?** Mo ta ngan + gia ban + doi tuong muc tieu. 2. **Muc tieu landing page?** Thu lead (form), dat lich, mua hang, dang ky? 3. **Nguon traffic chinh?** Meta Ads, TikTok Ads, Google Ads, organic, hay ket hop? 4. **Da co asset chua?** Anh/video san pham, testimonial, so lieu social proof?

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Nguyen tac cot loi

1 page — 1 goal — 1 CTA

| Nguyen tac | Giai thich | |------------|-----------| | 1 muc tieu duy nhat | Moi trang chi phuc vu 1 hanh dong: dien form, dat lich, hoac mua hang | | Khong navigation menu | Loai bo header menu — tranh user roi khoi trang | | Khong link ngoai | Moi link phai anchor scroll xuong CTA, khong dan ra ngoai | | Mobile-first | 70%+ traffic tu mobile o Viet Nam — thiet ke mobile truoc, desktop sau | | Toc do <3 giay | First Contentful Paint < 1.5s, Largest Contentful Paint < 3s | | Yeu to khan cap | Countdown, so luong gioi han, deadline — luon co it nhat 1 |

Phan bo do dai theo thiet bi

| Thiet bi | Tong chieu dai trang | Thoi gian doc trung binh | |----------|---------------------|-------------------------| | Mobile | 6–8 man hinh cuon | 90–120 giay | | Desktop | 4–5 man hinh cuon | 60–90 giay |

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Cau truc 7 section

Section 1 — Hero (Man hinh dau tien)

**Muc dich:** Hook + truyen tai gia tri cot loi trong 5 giay.

| Thanh phan | Yeu cau | Gioi han ky tu | |------------|---------|---------------| | Headline | Noi ro loi ich chinh, khong chung chung | 60 ky tu | | Sub-headline | Giai thich ngan cach dat duoc loi ich | 120 ky tu | | CTA chinh | Dong tu + loi ich, mau cam (#ff6b00) | 25 ky tu | | Visual | Anh/video san pham hoac ket qua | 1 hinh chinh | | Trust badge | So khach hang, danh gia, logo doi tac | 3–5 badge |

**Template copy:**

Headline: [Ket qua mong muon] — [Thoi gian/Dieu kien]
  Vi du: "Da sang min trong 4 tuan — khong can xam lan"

Sub-headline: [Phuong phap/San pham] giup [doi tuong] [dat ket qua] ma [loai bo noi lo].
  Vi du: "Lieu trinh facial chuyen sau giup chi em van phong lay lai lan da khoe manh ma khong mat thoi gian nghi duong."

CTA: [Dong tu] + [Loi ich]
  Vi du: "Dat lich tu van mien phi"

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Section 2 — Van de (Problem Agitation)

**Muc dich:** Goi ten dung noi dau de user cam thay "dung roi, minh dang gap van de nay."

| Thanh phan | Yeu cau | |------------|---------| | 3–5 pain point | Liet ke van de cu the, dung ngon ngu cua khach hang | | Hau qua | Neu khong giai quyet thi sao? | | Cam xuc | Dung tu gay dong cam: met moi, lo lang, chan nan, mat tu tin |

**Template:**

"Ban co dang gap nhung van de nay?"

- [Pain point 1 — mo ta cu the, co tinh huong]
- [Pain point 2 — hau qua cua van de]
- [Pain point 3 — cam xuc di kem]
- [Pain point 4 — da thu cach khac nhung khong hieu qua]

"Neu ban dang gap it nhat 1 trong nhung dieu tren — [ten san pham/dich vu] la giai phap."

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Section 3 — Giai phap (Solution + How it works)

**Muc dich:** Gioi thieu san pham/dich vu nhu cau tra loi cho van de o Section 2.

| Thanh phan | Yeu cau | |------------|---------| | Gioi thieu giai phap | 2–3 cau ngan, khong viet qua dai | | 3–4 buoc hoat dong | So hoa quy trinh: Buoc 1 → Buoc 2 → Buoc 3 → Ket qua | | Diem khac biet | 3 USP so voi doi thu hoac phuong phap cu | | Visual | Hinh anh/icon minh hoa tung buoc |

**Template:**

"[Ten giai phap] hoat dong nhu the nao?"

Buoc 1: [Hanh dong dau tien cua khach] → [Ket qua buoc nay]
Buoc 2: [Hanh dong tiep theo] → [Ket qua buoc nay]
Buoc 3: [Hanh dong cuoi] → [Ket qua cuoi cung]

Tai sao khac biet:
- [USP 1]: [Giai thich ngan]
- [USP 2]: [Giai thich ngan]
- [USP 3]: [Giai thich ngan]

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Section 4 — Bang chung xa hoi (Social Proof)

**Muc dich:** Xay trust bang ket qua thuc te.

| Thanh phan | Yeu cau | So luong | |------------|---------|---------| | Testimonial | Ten that, hinh that, ket qua cu the | 3–5 | | So lieu | Tong khach, danh gia TB, nam kinh nghiem | 3–4 so | | Logo doi tac | Neu la B2B hoac co brand lon | 4–6 logo | | Truoc/Sau | Hinh anh so sanh ket qua | 2–3 cap | | Video review | Khach hang chia se trai nghiem | 1–2 video |

**Template testimonial:**

"[Ket qua cu the voi so lieu]"
— [Ten], [Nghe nghiep/Vi tri], [Thanh pho]
[Hinh anh hoac avatar]

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Section 5 — Form thu lead / CTA chinh

**Muc dich:** Chuyen doi — day la section quan trong nhat.

| Thanh phan | Yeu cau | |------------|---------| | Headline form | Nhac lai loi ich + khan cap | | So truong form | Toi thieu: Ten + SĐT (2 truong). Toi da: + Email + 1 truong tuy chon | | CTA button | Mau cam (#ff6b00), kich thuoc lon, noi bat | | Cam ket | "Thong tin bao mat" hoac "Tu van mien phi, khong rang buoc" | | Khan cap