/11-thiet-lap-kenh

name: 11-thiet-lap-kenh
description: "Dung khi can MO va thiet lap kenh marketing tu con so khong — TikTok Brand, Zalo OA, Fanpage, Instagram Business, Google Business Profile, TikTok Shop, tai khoan email: checklist setup 4 giai doan, thong so ky thuat, lien ket cheo va ke hoach 30 ngay dau. Kich hoat khi user nhac 'thiet lap kenh', 'tao fanpage moi', 'dang ky Zalo OA', 'mo TikTok Shop', 'setup kenh tu dau', 'chua co kenh nao het', 'kenh moi lap nen lam gi truoc', 'mo kenh moi'. Khong dung cho — cau truc tai khoan quang cao thi dung skill 52-account-structure; gan pixel va do chuyen doi thi dung skill 53-tracking-setup; len lich dang bai thi dung skill 01-lich-noi-dung; van hanh email va Zalo broadcast thi dung skill 14-email-marketing."
metadata:
  version: 2.0.2
  category: operations
triggers:
  - "thiet lap kenh"
  - "tao TikTok moi"
  - "thiet lap Zalo OA"
  - "bat dau email marketing"
  - "tao Fanpage"
  - "setup kenh"
  - "mo kenh moi"
output: File .md gom checklist setup 4 giai doan, thong so ky thuat, tich hop lien kenh, ke hoach 30 ngay dau, va moc tang truong
related:
  - 00-ke-hoach-mkt
  - 01-lich-noi-dung
  - 09-insight-khach-hang
  - 10-tinh-kpi-nguoc
  - 14-email-marketing

Thiet Lap Kenh A-Z

Thu thap thong tin

Hoi user toi da 4 cau sau truoc khi bat dau:

1. **Ban muon thiet lap kenh nao?** (TikTok Brand / Zalo OA / Facebook Page / Email Brevo / TikTok Shop / Instagram / Google Business Profile — co the chon nhieu) 2. **Nganh hang va san pham/dich vu chinh?** (Nganh gi? Ban gi? Phan khuc gia nao?) 3. **Da co kenh nao chua?** (Liet ke kenh hien tai, so follower/like, tinh trang hoat dong) 4. **Muc tieu 90 ngay dau la gi?** (Follower? Lead? Don hang? Brand awareness?)

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Kenh ho tro

| STT | Kenh | Vai tro chinh | Phu hop voi | |-----|------|-------------|-------------| | 1 | TikTok Brand | Reach + Brand + Conversion | Tat ca nganh — dac biet Beauty, F&B, Fashion, Education | | 2 | Zalo OA | Nurture + Retention + Re-engage | Dich vu, Spa, BDS, Education, B2B | | 3 | Facebook Page | Trust + Ads + Community | Tat ca nganh | | 4 | Email (Brevo) | Nurture dai han + Automation | Education, E-commerce, SaaS, B2B | | 5 | TikTok Shop | E-commerce truc tiep | Fashion, Beauty, FMCG, Phu kien | | 6 | Instagram Business | Visual brand + Engagement | Beauty, Fashion, F&B, Lifestyle | | 7 | Google Business Profile | Local SEO + Trust | Dich vu dia phuong, Spa, Nha hang, Phong kham |

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Quy trinh 4 giai doan

Moi kenh theo 4 giai doan:

| Giai doan | Thoi gian | Muc tieu | |-----------|-----------|----------| | **1. Tao & Setup** | Ngay 1–2 | Tao tai khoan, cai dat day du, hoan thien profile | | **2. Xac minh & Toi uu** | Ngay 3–7 | Xac minh, ket noi tool, toi uu cho tim kiem | | **3. Ket noi & Tich hop** | Ngay 7–14 | Lien ket cac kenh, cai dat automation | | **4. Ke hoach 30 ngay dau** | Ngay 1–30 | Noi dung, tan suat, KPI theo doi |

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1. TikTok Brand Account

Giai doan 1 — Tao & Setup (Ngay 1–2)

| Buoc | Chi tiet | Trang thai | |------|---------|-----------| | Tao tai khoan | Dung email doanh nghiep, khong dung so dien thoai ca nhan | [ ] | | Chuyen sang Business Account | Settings → Manage Account → Switch to Business | [ ] | | Chon danh muc nganh | Chon dung nganh — anh huong den de xuat noi dung | [ ] | | Avatar | 400x400px, logo ro net tren nen sang, file PNG | [ ] | | Username | @tenbrand — ngan, de nho, trung voi cac kenh khac | [ ] | | Bio | Max 80 ky tu, noi ro ban la ai + lam gi + CTA | [ ] | | Link trong bio | Link to Zalo/Website/Landing page (dung Linktree neu can nhieu link) | [ ] |

Giai doan 2 — Xac minh & Toi uu (Ngay 3–7)

| Buoc | Chi tiet | Trang thai | |------|---------|-----------| | Xac minh so dien thoai + email | Bao mat tai khoan | [ ] | | Bat 2FA | Settings → Security → Two-Factor Authentication | [ ] | | Ket noi TikTok Ads Manager | ads.tiktok.com — tao Business Center | [ ] | | Cai dat TikTok Pixel | Gan pixel len website (neu co) | [ ] | | Nghien cuu hashtag nganh | Tim 20–30 hashtag lien quan, phan loai lon/vua/nho | [ ] | | Follow 50 tai khoan nganh | Doi thu + KOL + Trend setter → de algorithm hieu niche | [ ] |

Giai doan 3 — Ket noi & Tich hop (Ngay 7–14)

| Buoc | Chi tiet | Trang thai | |------|---------|-----------| | Ket noi Instagram (neu co) | Cross-post Reels → TikTok va nguoc lai | [ ] | | Setup TikTok Shop (neu ban hang) | Xem phan TikTok Shop ben duoi | [ ] | | Tao template video | 3–5 template CapCut de nhan su tu lam | [ ] | | Cai dat auto-reply tin nhan | Tin chao mung + FAQ tu dong | [ ] | | Tao playlist/series | Nhom video theo chu de de khach xem lien tuc | [ ] |

Giai doan 4 — Ke hoach 30 ngay dau

| Tuan | So video | Loai noi dung | Muc tieu | |------|---------|-------------|----------| | Tuan 1 | 5–7 video | 100% TOFU: gioi thieu, behind scenes, tips | Test format, tim phong cach | | Tuan 2 | 5–7 video | 70% TOFU + 30% MOFU: giao duc, so sanh | Tang follower, test hook | | Tuan 3 | 5–7 video | 50% TOFU + 30% MOFU + 20% BOFU | Bat dau thu lead | | Tuan 4 | 5–7 video | 40% TOFU + 30% MOFU + 30% BOFU | Toi uu format thang, tang lead |

> Ky thuat video (do phan giai, do dai, hook, caption, nhac) va bang loi thuong gap cua TikTok Brand: doc `references/thong-so-va-loi-thuong-gap.md` muc "1. TikTok Brand Account".

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2. Zalo Official Account (OA)

Giai doan 1 — Tao & Setup (Ngay 1–2)

| Buoc | Chi tiet | Trang thai | |------|---------|-----------| | Dang ky tai oa.zalo.me | Can GPKD hoac CMND chu doanh nghiep | [ ] | | Chon loai OA | Cua hang / Giao duc / Suc khoe / Dich vu → chon dung | [ ] | | Avatar | 640x640px, logo ro net | [ ] | | Anh bia | 1080x360px, the hien dich vu chinh + thong tin lien he | [ ] | | Mo ta OA | Max 500 ky tu — mo ta dich vu, dia chi, gio mo cua | [ ] | | Cai dat menu | Tao menu 3–5 muc: Dich vu / Bang gia / Dat lich / Lien he / Uu dai | [ ] |

Giai doan 2 — Xac minh & Toi uu (Ngay 3–7)

| Buoc | Chi tiet | Trang thai | |------|---------|---------