/11-thiet-lap-kenh

name: 11-thiet-lap-kenh
description: Huong dan thiet lap kenh marketing A-Z — TikTok Brand, Zalo OA, Facebook Page, Email (Brevo), TikTok Shop, Instagram Business, Google Business Profile — tu tao den chay 30 ngay dau
metadata:
  version: 2.0.1
  category: operations
triggers:
  - "thiet lap kenh"
  - "tao TikTok moi"
  - "thiet lap Zalo OA"
  - "bat dau email marketing"
  - "tao Fanpage"
  - "setup kenh"
  - "mo kenh moi"
output: File .md gom checklist setup 4 giai doan, thong so ky thuat, tich hop lien kenh, ke hoach 30 ngay dau, va moc tang truong
related:
  - 00-ke-hoach-mkt
  - 01-lich-noi-dung
  - 09-insight-khach-hang
  - 10-tinh-kpi-nguoc
  - 14-email-marketing

Thiet Lap Kenh A-Z

Thu thap thong tin

Hoi user toi da 4 cau sau truoc khi bat dau:

1. **Ban muon thiet lap kenh nao?** (TikTok Brand / Zalo OA / Facebook Page / Email Brevo / TikTok Shop / Instagram / Google Business Profile — co the chon nhieu) 2. **Nganh hang va san pham/dich vu chinh?** (Nganh gi? Ban gi? Phan khuc gia nao?) 3. **Da co kenh nao chua?** (Liet ke kenh hien tai, so follower/like, tinh trang hoat dong) 4. **Muc tieu 90 ngay dau la gi?** (Follower? Lead? Don hang? Brand awareness?)

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Kenh ho tro

| STT | Kenh | Vai tro chinh | Phu hop voi | |-----|------|-------------|-------------| | 1 | TikTok Brand | Reach + Brand + Conversion | Tat ca nganh — dac biet Beauty, F&B, Fashion, Education | | 2 | Zalo OA | Nurture + Retention + Re-engage | Dich vu, Spa, BDS, Education, B2B | | 3 | Facebook Page | Trust + Ads + Community | Tat ca nganh | | 4 | Email (Brevo) | Nurture dai han + Automation | Education, E-commerce, SaaS, B2B | | 5 | TikTok Shop | E-commerce truc tiep | Fashion, Beauty, FMCG, Phu kien | | 6 | Instagram Business | Visual brand + Engagement | Beauty, Fashion, F&B, Lifestyle | | 7 | Google Business Profile | Local SEO + Trust | Dich vu dia phuong, Spa, Nha hang, Phong kham |

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Quy trinh 4 giai doan

Moi kenh theo 4 giai doan:

| Giai doan | Thoi gian | Muc tieu | |-----------|-----------|----------| | **1. Tao & Setup** | Ngay 1–2 | Tao tai khoan, cai dat day du, hoan thien profile | | **2. Xac minh & Toi uu** | Ngay 3–7 | Xac minh, ket noi tool, toi uu cho tim kiem | | **3. Ket noi & Tich hop** | Ngay 7–14 | Lien ket cac kenh, cai dat automation | | **4. Ke hoach 30 ngay dau** | Ngay 1–30 | Noi dung, tan suat, KPI theo doi |

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1. TikTok Brand Account

Giai doan 1 — Tao & Setup (Ngay 1–2)

| Buoc | Chi tiet | Trang thai | |------|---------|-----------| | Tao tai khoan | Dung email doanh nghiep, khong dung so dien thoai ca nhan | [ ] | | Chuyen sang Business Account | Settings → Manage Account → Switch to Business | [ ] | | Chon danh muc nganh | Chon dung nganh — anh huong den de xuat noi dung | [ ] | | Avatar | 400x400px, logo ro net tren nen sang, file PNG | [ ] | | Username | @tenbrand — ngan, de nho, trung voi cac kenh khac | [ ] | | Bio | Max 80 ky tu, noi ro ban la ai + lam gi + CTA | [ ] | | Link trong bio | Link to Zalo/Website/Landing page (dung Linktree neu can nhieu link) | [ ] |

Giai doan 2 — Xac minh & Toi uu (Ngay 3–7)

| Buoc | Chi tiet | Trang thai | |------|---------|-----------| | Xac minh so dien thoai + email | Bao mat tai khoan | [ ] | | Bat 2FA | Settings → Security → Two-Factor Authentication | [ ] | | Ket noi TikTok Ads Manager | ads.tiktok.com — tao Business Center | [ ] | | Cai dat TikTok Pixel | Gan pixel len website (neu co) | [ ] | | Nghien cuu hashtag nganh | Tim 20–30 hashtag lien quan, phan loai lon/vua/nho | [ ] | | Follow 50 tai khoan nganh | Doi thu + KOL + Trend setter → de algorithm hieu niche | [ ] |

Giai doan 3 — Ket noi & Tich hop (Ngay 7–14)

| Buoc | Chi tiet | Trang thai | |------|---------|-----------| | Ket noi Instagram (neu co) | Cross-post Reels → TikTok va nguoc lai | [ ] | | Setup TikTok Shop (neu ban hang) | Xem phan TikTok Shop ben duoi | [ ] | | Tao template video | 3–5 template CapCut de nhan su tu lam | [ ] | | Cai dat auto-reply tin nhan | Tin chao mung + FAQ tu dong | [ ] | | Tao playlist/series | Nhom video theo chu de de khach xem lien tuc | [ ] |

Giai doan 4 — Ke hoach 30 ngay dau

| Tuan | So video | Loai noi dung | Muc tieu | |------|---------|-------------|----------| | Tuan 1 | 5–7 video | 100% TOFU: gioi thieu, behind scenes, tips | Test format, tim phong cach | | Tuan 2 | 5–7 video | 70% TOFU + 30% MOFU: giao duc, so sanh | Tang follower, test hook | | Tuan 3 | 5–7 video | 50% TOFU + 30% MOFU + 20% BOFU | Bat dau thu lead | | Tuan 4 | 5–7 video | 40% TOFU + 30% MOFU + 30% BOFU | Toi uu format thang, tang lead |

> Ky thuat video (do phan giai, do dai, hook, caption, nhac) va bang loi thuong gap cua TikTok Brand: doc `references/thong-so-va-loi-thuong-gap.md` muc "1. TikTok Brand Account".

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2. Zalo Official Account (OA)

Giai doan 1 — Tao & Setup (Ngay 1–2)

| Buoc | Chi tiet | Trang thai | |------|---------|-----------| | Dang ky tai oa.zalo.me | Can GPKD hoac CMND chu doanh nghiep | [ ] | | Chon loai OA | Cua hang / Giao duc / Suc khoe / Dich vu → chon dung | [ ] | | Avatar | 640x640px, logo ro net | [ ] | | Anh bia | 1080x360px, the hien dich vu chinh + thong tin lien he | [ ] | | Mo ta OA | Max 500 ky tu — mo ta dich vu, dia chi, gio mo cua | [ ] | | Cai dat menu | Tao menu 3–5 muc: Dich vu / Bang gia / Dat lich / Lien he / Uu dai | [ ] |

Giai doan 2 — Xac minh & Toi uu (Ngay 3–7)

| Buoc | Chi tiet | Trang thai | |------|---------|-----------| | Xac minh OA | Gui giay to theo yeu cau Zalo — mat 3–7 ngay | [ ] | | Cai dat tra loi tu dong | Tin chao mung khi follow + FAQ bot | [ ] | | Tao mau tin nhan (template) | 5–10 template cho cac tinh huong thuong gap | [ ] | | Cai dat thong bao | Nhan thong bao khi co tin nhan moi | [ ] | | Them nhan vien quan ly | Phan quyen: admin, editor, cs | [ ] |

Giai doan 3 — Ket noi & Tich hop (Ngay 7–14)

| Buoc | Chi tiet | Trang thai | |------|---------|-----------| | Tao ma QR follow OA | In dan tai cua hang, them vao name